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Roundtable Discussions

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Join four roundtable discussions of your choice to find solutions to your biggest challenges. Make valuable contacts through networking as you explore the franchising issues that matter to you the most. Each session is 40 minutes long and is moderated by an industry expert, who will provide answers to your questions and direct the discussion.

Sessions are 40 minutes each and will run twice on Monday and twice on Tuesday!

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Marta Rzeszowska, Moneris
Ordering online, in-app, pick-up counters, line-busting, mobile payments, delivery options – are you where your customers want you to be? Do you have the tools, apps or options your customers are looking for when they engage with your business? You can be found online but can you accept payments wherever your customers are? Join this roundtable for a discussion about digital payments and why franchises should be looking at the evolving world of consumer purchasing options.
Rob Phelps, Silver Chef
Why does establishing a purpose for your business matter? How do you create purpose for your brand that goes beyond money and profits? How do you create a mission for your brand that your customers actually care about it? Tune into a discussion about the benefits of leveraging a brand voice that resonates with your consumers and that will improve your overall work culture.
Corey Nicholson, AXIS Integrated
How do you convert your leads into qualified investors? How do you use systems like CRM and Marketing Automation to your advantage? How do you reconnect with leads that you might otherwise lose? This session is a must-attend for anyone who wants to finally close the deal with the right franchisee prospects.
Brian Pereira, CIBC
Every franchisor and franchisee knows that the key to increasing the market share of your brand lies with nurturing a strong banking relationship. What qualities are essential to a solid banking relationship? How do you identify the right financial solution? How can you take advantage of employee banking incentive programs to drive value? Meet your franchise and financial goals with the ideas you’ll gain in this important session.
Lisa Raffaele, Fishman Canada
If your growth strategy is purely sales-focused, you’re missing out on a critical piece of the franchise expansion puzzle – communications! Are your communications plans helping or hindering your expansion efforts? Do you know how to use PR and social media to build a positive brand image to attract new customers and franchisees? Find out how to use communications to support your growth during this roundtable.
John L. Rogers, Likewise Law
How do you improve upon the provisions outlined in a franchise contract? What areas in the franchise agreement deserve more attention? How do you shift the agreement to one that is equitable and beneficial for the franchisor and franchisee? In the changing world of franchising, learn the top tips for drawing up provisions that support both sides of the business partnership.
Andraya Frith, Osler, Oskin & Harcourt LLP
What are the risks and rewards of partnering with a third-party food delivery service? How can restaurant owners capitalize on food delivery apps without sacrificing profits? How do brands maintain control of their brand image, even though their business is being placed in the hands of a third party vendor? Though the proliferation of app-based delivery platforms can be beneficial, there are equally many factors restaurant operators must consider before partnering with food delivery services.
Frank Zaid, FRANlegal Support Services
Disputes between franchisors and franchisees can often be kept out of court through mediation and arbitration. Are you looking to learn about mediation and arbitration as well as their pros and cons? Can you accomplish solutions with these methods that you cannot accomplish through the court process? Should your franchise agreement address arbitration and mediation and what are the implications of failing to do so? Join this discussion to get answers to these questions and more.
Sue McConnachie, Quality Credit Reporting
How do you ensure your candidate has been truthful on a franchise application? How do you confirm assets, liabilities and credit history? What pertinent information can be revealed pertaining to the prospective franchisee’s business, criminal, civil, and legal backgrounds and give insight into false or undisclosed details? This roundtable session will show participants how to conduct an enhanced investigative screening process that will enable them to select, with certainty, the best franchisee.
Andrae Marrocco, McMillan LLP
Implementing system changes can be challenging for the most functional franchise system. If undertaken poorly, it can lead to franchisee disenchantment, dissidence and, at worst, outright disputes. How do you prepare for system wide changes? What are some best practices for rolling out system changes in an effective way? Join this roundtable to help with your planning!
Chad Finkelstein, Dale & Lessmann LLP
How do new cannabis regulations affect the traditional franchising business model? What could the legalization of marijuana mean for restaurant owners? What do franchisors and franchisees need to know about legal cannabis franchise businesses? This session will offer you a comprehensive legal look at the intricacies and unknowns of cannabis law and franchising.
Andrew Walters, Stagecoach Performing Arts
Why should you consider international expansion? What are the common pitfalls business owners face when expanding globally and how can you avoid them? What are the prerequisites for taking your company across borders? How do you find new customers and markets? Discover what steps you need to take to grow your concept exponentially and move your business in the right direction.
Victor Hinojosa, AscendantFX Capital
How can foreign exchange impact your business’ revenue and growth? How can you safeguard your business from fluctuations in foreign exchange rates? How do you track and take advantage of currency movements? Familiarize yourself with foreign exchange and understand how it can be a plus to your business.
Shawn Saraga, The Franchise Academy
What is the best advice for attracting high quality prospects? How do you curate a strong brand presence that’s appealing to franchise opportunity seekers? Which strategies are effective for scouting out potential partners that support your business goals? Finding the right franchisees can be difficult but attending this discussion can give you the insight needed to put you on the right path.
Andrew Harkness, Workplace Safety & Prevention Services
What is the impact of mental illnesses in the workplace? How do you recognize them among peers and employees? What measures must be taken in order to create a psychologically healthy work environment? In this roundtable, learn why protecting employees from work stress should be prioritized and supported by organizations across Canada.
Jennifer Tyrwhitt Gory, Insurance Portfolio
What should you consider when you purchase franchise coverage? How do you choose the right coverage to protect your business? What is the right way to manage and write franchise insurance requirements in your franchise disclosure documents? In this conversation you’ll navigate the ins and outs of franchise insurance to help you protect your business.
Tom de Lazarc, HSBC Canada
What franchise programs are available to prospective franchisees? How do you identify the right loan service and parameters that are appropriate for your financial needs? To what extent is the franchisor involved in helping the franchisee develop their financing request? Discover how you can determine and leverage the right financial assistance to build a strong base for your business.
Rhonda Cohen, Sherrard Kuzz LLP
What are the most significant developments in Canadian employment legislation? How do the changes to Bill 148 affect your business? What measures must your business take in order to align with changes in workplace laws? Stay up to date with the revised labour and employment laws to make sure your operations comply with the rules.
Ian Roher, Teplitsky Colson LLP
How do you ensure that your franchisees declare the right amounts? What steps should you take if your franchisee is deliberately under-reporting sales? How do you track and detect fraud within the franchise system? Though not common, franchisors must be wary of franchisees failing to properly report sales. This discussion will teach you the best practices for dealing with this issue.
Jason Keale, FranchiseBlast
How can you improve franchisee engagement and operational efficiency by implementing a scorecard system? What risks will scorecards reduce? What data and key performance metrics should be focused on and addressed? Discover why this performance tool is important for benchmarking franchisees and boosting the output of your entire team.
How can the franchise industry support and foster youth entrepreneurship? What are the unique skills and qualities young entrepreneurs can bring to the table? What are some of the barriers to entrepreneurship for those under the age of 30? Share your insight into millennial entrepreneurship during this roundtable discussion.
Matthew Jonas, Top Fire Media
How do you optimize your website to gain more leads? What are some proven practices for increasing your conversion rates? How do you build a strategy that ensures your landing pages accomplish your goals? Don't leave it all to chance! Find out how you can get visitors to respond to your call of action.
Dianna Thorne, Targeted Accounting
Why is financial transparency critical to your franchise? What cost-effective technology can be used to improve visibility into your financial health at the unit-level? How do you leverage this gathered data to pro-actively offer corrective guidance to franchisees experiencing financial challenges? In this interactive discussion, learn how to automate the collection of franchisee financials and increase royalty realization.
Rob Hunter, HigherMe
What is the impact of employee turnover on franchisors and franchisees? What are some innovative ways to engage with millennials and Gen-Z candidates? How can you consistently achieve higher retention rates? Whatever the business a high turnover rate is always bad news. Constantly replacing employees not only diminishes staff productivity, but it can severely affect a company's bottom line. Find out the best practices for creating a memorable candidate experience during the hiring process to increase your retention rates.
Paul Rocchio, International Franchise Association
How do you bring your franchise brand to the U.S.? How do you prepare and execute an international expansion strategy that reduces risk and maximizes your chances of successfully growing in the American market? What are the common mistakes Canadian companies make when they decide to expand internationally? Don’t miss this opportunity to find out how your company can take on this challenging but lucrative market.
Danny Timmins, MNP LLP
How can franchisors avert a cyber security crisis? What are the most common ways cyber criminals attack and infiltrate? What key steps can you take right now to protect your operations, assets and bottom line? A data breach can be very costly to your business which is why learning the issues posed by cyber-security and how to tackle it is of utmost importance.
Francois Alepin, Alepin Gauthier Avocats Inc.
Franchising in Quebec is the same as franchising in any other province right? Do you or should you provide Franchise Disclosure Documents to potential franchisees? What disclosure is legally required to be provided to a potential franchisee in Quebec? Since no specific franchise statute in Quebec exists, are franchisors bound by any rules? What are the risks associated with inadvertent non-compliance to the duty to inform for franchisors? With a vibrant market, Quebec is a natural destination for franchisors looking to expand, but franchisors must be aware of any franchise-specific disclosure laws in effect before making the move into the province.
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Thank you to the following members who are National Sponsors and support CFA throughout the year:

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Canadian Franchise Association (CFA)
116-5399 Eglinton Ave W
Toronto, Ontario
M9C 5K6

T: 416-695-2896
F: 416-695-1950
E: info@cfa.ca
H: Weekdays, 9am-5pm





Upcoming Events

  1. Franchise Canada Show in Edmonton

    March 23 - March 24
  2. Franchise Your Business Seminar (Edmonton)

    March 25 @ 9:00 am - 3:00 pm
  3. CFA National Convention

    April 7 - April 9