Array
(
    [scripts] => Array
        (
            [jquery] => _WP_Dependency Object
                (
                    [handle] => jquery
                    [src] => 
                    [deps] => Array
                        (
                            [0] => jquery-core
                            [1] => jquery-migrate
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                    [ver] => 1.12.4
                    [args] => 
                    [extra] => Array
                        (
                        )

                )

            [tc-cart] => _WP_Dependency Object
                (
                    [handle] => tc-cart
                    [src] => https://www.cfa.ca/wp-content/plugins/tickera/js/cart.js
                    [deps] => Array
                        (
                            [0] => jquery
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                    [ver] => 3.4.4
                    [args] => 
                    [extra] => Array
                        (
                            [data] => var tc_ajax = {"ajaxUrl":"https:\/\/www.cfa.ca\/wp-admin\/admin-ajax.php","emptyCartMsg":"Are you sure you want to remove all tickets from your cart?","success_message":"Ticket Added!","imgUrl":"https:\/\/www.cfa.ca\/wp-content\/plugins\/tickera\/images\/ajax-loader.gif","addingMsg":"Adding ticket to cart...","outMsg":"In Your Cart","cart_url":"https:\/\/www.cfa.ca\/tickets-cart\/","update_cart_message":"Please update your cart before proceeding.","tc_provide_your_details":"In order to continue you need to agree to provide your details.","tc_gateway_collection_data":"","tc_error_message":"Only customers aged 16 or older are permitted for purchase on this website","tc_show_age_check":"no"};
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            [tc-jquery-validate] => _WP_Dependency Object
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                    [handle] => tc-jquery-validate
                    [src] => https://www.cfa.ca/wp-content/plugins/tickera/js/jquery.validate.min.js
                    [deps] => Array
                        (
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                    [ver] => 3.4.4
                    [args] => 
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            [cfa_ca_head_mini_js] => _WP_Dependency Object
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                    [handle] => cfa_ca_head_mini_js
                    [src] => https://www.cfa.ca/wp-content/themes/plumbing-child/cfa.ca.head.mini.js
                    [deps] => Array
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                    [ver] => v1.0.0
                    [args] => 
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            [cfa_ca_footer_mini_js] => _WP_Dependency Object
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                    [handle] => cfa_ca_footer_mini_js
                    [src] => https://www.cfa.ca/wp-content/themes/plumbing-child/cfa.ca.footer.mini.js
                    [deps] => Array
                        (
                            [0] => jquery
                            [1] => cfa_ca_head_mini_js
                        )

                    [ver] => v1.0.0
                    [args] => 
                    [extra] => Array
                        (
                            [group] => 1
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                )

            [wp-embed] => _WP_Dependency Object
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                    [handle] => wp-embed
                    [src] => /wp-includes/js/wp-embed.min.js
                    [deps] => Array
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                    [ver] => 
                    [args] => 
                    [extra] => Array
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                )

        )

    [styles] => Array
        (
            [tc-front] => https://www.cfa.ca/wp-content/plugins/tickera/css/front.css;
            [bbp-default] => https://www.cfa.ca/wp-content/plugins/bbpress/templates/default/css/bbpress.css;
            [tribe-events-calendar-full-mobile-style] => https://www.cfa.ca/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-full-mobile.min.css;
            [tribe-events-calendar-mobile-style] => https://www.cfa.ca/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-theme-mobile.min.css;
            [chld_thm_cfg_separate] => https://www.cfa.ca/wp-content/themes/plumbing-child/ctc-style.css;
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            [plumbing-font] => //fonts.googleapis.com/css?family=Roboto:300,400,500,900|Raleway:400,100,200,300,500,600,800,700,900&subset=latin-ext;
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)

Millennials in Franchising: A Snapshot

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With many new graduates struggling to find traditional employment, it’s no surprise that more and more young people are looking to franchising as a way to be in business for themselves but not by themselves.

In fact, based on data collected from franchise searches on LookforaFranchise.ca and on-site surveys from The Franchise Canada Show, nearly 30 per cent of prospective franchisees in Canada are between the ages of 18 and 34, making millennials the second largest age group looking for franchises in Canada.

This growing trend is good news for franchisors, says Dan Steward, President and CEO of Pillar To Post Home Inspectors. “The millennial generation is an exciting generation,” says Steward. “They are educated, tech-savvy and diverse and bring an incredible energy and outlook to franchising.”

One reason why more and more young people are turning to franchising is the lack of job opportunities for new graduates, says franchise recruiter Joel Friedman. “This is a highly educated generation, with very few working in their chosen field or over qualified for their current position.”

For underemployed youth, franchising can offer an alternative way to pursue their passions. “We are now seeing a strong interest from people under 30 who want to become franchise partners,” says Booster Juice President and CEO Dale Wishewan. “When selecting a franchise partner, we don’t look at someone and think ‘they’re too young.’ We look for people who are passionate about living healthy and active lifestyles and want to bring that to their community.”

Another reason millennials make good franchisees is that they are tech savvy and know how to use social media, which is becoming increasingly important for brand-building and customer relations. “Millennials are ideal candidates for any franchise system looking to grow and be part of the fast-paced social media market,” says Friedman. “They’re comfortable with all social media, which they use to be highly connected to market trends.”

Finally, millennials have the energy and drive needed to be successful. “They are young, aggressive and energetic with nothing to lose and everything to prove and they’re able to multitask and run several locations,” describes Friedman.

While some franchisors are eager to recruit young people as franchisees, others have misconceptions about millennials that deter them from taking them seriously. “They think millennials are entitled and they won’t follow systems or accept mentorship, but I think it’s the reverse,” says Friedman. “They do want that mentorship, and they’re very good at following the system.”

For franchisors looking to recruit more young franchisees to their systems, Friedman recommends franchisors should participate in tradeshows. “Make a special effort to target young entrepreneurs. When the young people come up to the booth, take them seriously,” he says. “I’ve seen tradeshows where young people have come up to the booth and have been overlooked because the franchisors assume that since they are young, they are not serious and don’t have the start-up capital.”

Now that more and more millennials are turning their attention towards franchising, franchisors have a new pool of young and energetic, tech-savvy entrepreneurs to join forces with. Despite misconceptions about their ability to work hard, follow the system and succeed, they have proven that they can and will work hard to run successful franchises.

“We’re looking for franchisees who have energy and ideas; franchisees who love building relations with customers and going out to find new customers,” says Peter Druxerman, Vice President of Marketing at Druxy’s Famous Deli. “Millennials have the energy and the drive to do it. They just need a chance.”

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Thank you to the following members who are National Sponsors and support CFA throughout the year:

CFA knock-out Logo

Canadian Franchise Association (CFA)
116-5399 Eglinton Ave W
Toronto, Ontario
M9C 5K6

T: 416-695-2896
F: 416-695-1950
E: info@cfa.ca
H: Weekdays, 9am-5pm