Franchisees’ Choice designees (FCD) are entrants whose scores exceed the benchmark standard in the Franchisees’ Choice competition. The same survey that serves the Awards of Excellence Program is used to determine FCD winners. All brands whose average score surpasses the benchmark score will receive a Franchisees’ Choice Designation.
These designees will establish a list of Canadian franchises that have received solid rankings in franchisee satisfaction. A list of Franchisees’ Choice designees will be released by CFA to the media and are published on the CFA website as well as in an issue of FranchiseCanada magazine. Designees are ranked equally and appear alphabetically on the published list of winners. The exposure from being an FCD winner will enhance your company profile by increasing awareness of your brand’s success with franchisee relations. This will assist in attracting the best and most-qualified prospective franchisees.
Additionally, CFA recognizes consecutive winners with an FCD5, FCD6 and now FCD7 recognition. These are brands who have proved themselves year and after year as exceeding franchisees expectations.