CFA Awards of Excellence in Franchising | Canadian Franchise Association

What Are The Benefits of Participating in the Awards Program?

Not only does winning provide powerful recognition for your brand but participation yields a comprehensive report that summarizes and compares responses for franchisors and franchisees.

Benefits of Participating

  • A chance to win one of two Grand Prizes, a Category Award and/or a Franchisees’ Choice designation.
  • Valuable third-party insights that express the strength of the relationships within your brand.
  • Access to a feedback report comparing the franchisor’s opinion of how the system is performing to their franchisees’ opinions (aggregate) on the same areas of operation to determine areas of misconception and validate all the things you are doing right!

Once you’ve decided to enter, you can chose to enter for both award programs or either one separately.

Benefits to Awards of Excellence Winners

Grand Prize Winner

  • CFA Award of Excellence in Franchising golden statuette
  • A cover line and feature profile article in FranchiseCanada magazine
  • An article in the FranchiseVoice newsletter
  • A link from the CFA Award of Excellence webpages to your brand’s CFA website listing for one year
  • A media release announcing the winners to media outlets
  • Use of the CFA Award of Excellence in Franchising 2017 Grand Prize logo
  • An improved ability to attract prospective franchisees
  • Peer recognition

Category Gold Winners

  • CFA Award of Excellence in Franchising lucite trophy
  • A link from the CFA Award of Excellence webpages to your brand’s CFA website listing for one year
  • A media release announcing the winners to media outlets
  • Use of the CFA Award of Excellence in Franchising 2017 Category Winner logo
  • An improved ability to attract prospective franchisees
  • Peer recognition

Category Silver and Bronze Winners

  • A link from the CFA Award of Excellence webpages to your brand’s CFA website listing for one year
  • CFA Award of Excellence in Franchising certificate
  • A media release announcing the winners to media outlets
  • An improved ability to attract prospective franchisees
  • Peer recognition

Franchisees’ Choice Designees

  • Recognition on the Franchisees’ Choice List for 2017, widely promoted as the top franchises in Canada based on franchisee satisfaction
  • Inclusion in a feature article on Franchisees’ Choice List in FranchiseCanada magazine
  • A media release announcing the Franchisees’ Choice designees to media outlets across Canada
  • Exclusive use of the Franchisees’ Choice of 2017 logo
  • Inclusion in the promotion of FCD winners on CFA’s website with a link to your franchise system’s CFA website listing
  • An improved ability to attract prospective franchisees

The CFA Award of Excellence in Franchising winners and Franchisees’ Choice designees are announced at the CFA National Convention.

Benefits of the Report

The optional report provides significant added value, especially to those who participate every year.

Newer systems – those franchising for at least one year – can participate in the Benchmarking Program but are not eligible for the Awards Program.

Understanding the franchisor/franchisee relationship is vital to a franchise system. The report generated by the program provides the average responses for:

  • Your franchisees’ responses,
  • The responses from all franchisees in the same category,
  • The responses from all franchisee respondents in all categories
  • …and includes your own responses for reference.

Using this data in your planning meetings, franchisee meetings and conferences, and comparing year-to-year results gives you a powerful tool on which to base your operations and communications.

 


Questions? For more information and to learn how you can take part, contact: awardofexcellence@cfa.ca