By: Roma Ihnatowycz

It was the lack of a standardized daily routine that attracted John Roseborough to the Silver Cross concept, a business that sells, services and installs new and recycled home mobility equipment.

Roseborough first learned of the brand in the 1990s, and he wasted no time in climbing on board. Roseborough bought the franchise together with his wife Christine.

While it’s hard to pinpoint a steadfast schedule for Roseborough, he usually begins his day at 8:30 a.m., putting in a couple of hours of work at the office to start.

Following that, “everything depends,” says the franchisee. One day, for instance, he might drive out to visit customers at their homes to assess their mobility needs and gather information to draw up proposals for equipment. “We go out to make sure the item will work in a client’s home and make sure it’s feasible. Usually people will also want a conceptual drawing so they can see what everything will look like. So we do quite a detailed proposal,” Roseborough explains.

Given the large stretch of territory that the London franchise covers, this can sometimes entail an hour’s drive just to reach a single client. Silver Cross territories are determined by population size so the more sparsely populated, the larger the footprint of an individual franchise operation.

Following client visits, Roseborough may find himself at one of his two warehouses, helping unload equipment off of large skids and moving it into the warehouse. Alternatively, Roseborough may dedicate part of his afternoon to servicing equipment that had already been installed earlier. Or, he may take to the showroom floor, where a large selection of products is on display for drop-in customers.

While Roseborough’s workday usually ends around 6:00 p.m., there are times when it stretches into the evening or an occasional Saturday. This is just a natural extension of owning your own business, says the franchisee. “My grandparents had a dairy farm, so I inherited the mentality from them that you just do what you need to do to get things done,” he notes.

Roseborough readily admits that it is immensely gratifying to be involved in enhancing the quality of life of people with limited mobility. However, it can come with its own set of unique challenges.

“You’re dealing with people who aren’t at their best,” offers Roseborough. “It’s often a time of extreme stress in their lives and yet you need to be gracious with them. So you really need to enjoy people and working with them.”


Adapted from the May/June issue of FranchiseCanada. Check out the May/June 2016 issue of FranchiseCanada, on newsstands now, or you can order your subscription by calling 1-800-665-4232 ext. 224.