Crock A Doodle, the community-centric pottery painting franchise, teamed up with Make-A-Wish Canada last spring to help grant wishes for children with life-threatening medical conditions. CIO (Chief Ideas Officer), president and founder of Crock A Doodle Annette Brennan brought the idea to collaborate forward to Make-A-Wish Canada. “Children and families are our primary customers and connecting with them is what we do every day. The Make-a-Wish campaign was a natural opportunity to put our brand’s heart behind doing something for the kids who need it most,” says Brennan. “Make-A-Wish fits who we are and what we do.”
To support Make-A-Wish Canada, customers came into Crock A Doodle Studios and purchased a ready-to-be painted pottery wand (Crock A Doodle actually had the perfect wand already in stock), which was then fired in a kiln to create a durable work of art. “Our focus is on making meaningful, lasting memories in our studios. We connect with children and families and bring them together. We get them away from technology and get them spending time together,” says Brennan. She goes on to say that “supporting kids with life-threatening medical conditions in making a memory just seemed like a beautiful thing for us to do.”
Crock A Doodle’s franchisees were more than happy to get involved with the wand campaign. In addition to having people participate by coming into the studio, many franchisees thought outside the box. In Edmonton, they visited children in the Stollery Children’s Hospital and painted wands with them. Some franchisees went above and beyond and hosted a Tinkerbell-themed wand-paining party featuring a special appearance from Tinkerbell. “The franchisees bought in with their hearts. That was the first time we did something with our brand in a big way,” says Brennan.
In total, Crock A Doodle raised just over $7000 for Make-A-Wish. “It was important for us to donate 100 per cent of the proceeds. We had the support of our suppliers, our print partners and our franchisees: we were 100 per cent in. We didn’t use this to make a profit,” Brennan explains. “We got a big response from our customers and we want to build on that for everything we do next year.”
Adapted from an article originally published in the November/December 2015 issue of FranchiseCanada. Check out our current issue FranchiseCanada, on newsstands now, or you can order your subscription by calling 1-800-665-4232 ext. 224.