Eat The Frog Fitness

In 2008 Bryan Clay won the Olympic Gold Medal in the Men's Decathlon. He developed Eat the Frog Fitness group studio exercise environment to eliminate gym-intimidation, encourage social interaction, and integrate adaptive technology. Franchise opportunities exist in Canada. Offerings include: Workouts on IMAX-style monitors Customized fitness programs Re-evaluations every 8-weeks 24/7 Live and virtual coach classes Functional Nutrition Program More information at

Franchise Fee :
Investment Required :
$522K-$706K USD
Franchise Units :
Canada: 2
USA: 12
Corporate Units :

USA: 3
In Business Since :
Franchising Since :
CFA Member Since :
Training :
4 days at corporate office and online webinars
Available Territories :

Established in 2017, by Joe Culver and Olympic Gold Medalist Bryan Clay. Bryan has taken his knowledge of successful fitness regimes and tailored them to create the ultimate training experience for people of all fitness levels.

Designed for the franchise owner that desires a profitable business without 60-80 hour work weeks. Eat The Frog Fitness studios operate on a low overhead, limited staff model. By offering 8-10 “live coached” group training sessions per day along with non-staffed virtual training sessions to supplement our members’ overall fitness program, Eat The Frog Fitness allows franchise owners to manage the business and still manage to have a life outside of “business” hours.

Eat The Frog Fitness is the only fitness company in the market today that offers each member a personal training plan administered through group fitness classes. We combine Olympic training insights, fit tests, periodize customized training plans, industry leading technology, 24/7 member access, and the lowest prices in the boutique fitness studio market to maximizes member results and investor earning potential.

At Eat The Frog Fitness we understand the importance of a comprehensive support system, and as an Eat The Frog Fitness franchisee, you will experience world class support. Our model is designed to make your development schedule and operations as simple as possible. Below is a list of just a few areas we will be supporting you in: Real Estate support through our real estate team. Build Out assistance with our comprehensive franchise Construction Manual and our detailed Guide-to-Open. High Quality Franchise Training will be provided by our incredible Home Office team and local representative to prepare you for a successful operation. Strong Relationships with vendors and qualified suppliers that represent the best in the industry. From Software partners to best in class equipment, we got you covered. Marketing will be developed by the Home Office and is easily accessible by our Eat The Frog online store. Ongoing Support/Training is critical to the success of your studio. Our experienced team is here to guide you to success every step of the way.

Eat The Frog Fitness is looking for individuals with a high level of business and management experience. Franchisee must actively manage, or hire a manager to actively manage, all daily operational tasks of studio including hiring and leading a team of coaches and sales associates. Franchisees should represent the brand well and follow all brand standards provided by Eat The Frog Fitness.


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