Pür & Simple by Eat It Brands!

Pür & Simple - Breakfast • Lunch proudly delivers a menu where PÜR meets SIMPLE. PÜR and authentic yet craveable breakfast items, side by side with the SIMPLE – fresh, nutritious, and gluten sensitive delights! Time to discover a bright new space where you can get lost in a casual and warm atmosphere with great conversation! No matter what you order from their menu, you can bet that your taste buds will have a party and that the ingredients will be fresh and honest, sourced from local farmers whenever possible.

Franchise Fee :
Start-Up Capital Required :
Investment Required :
$600K - $700K
Franchise Units :
Canada: 16
In Business Since :
Franchising Since :
CFA Member Since :
Training :
5 weeks theoretical and practical training, 3 weeks of grand opening training and assistance
Available Territories :
All of Canada


PUR & Simple image


PÜR & SIMPLE proudly delivers a breakfast, brunch and lunch experience where PÜR meets SIMPLE. PÜR - authentic, hearty, flavourful and craveable menu classics, side by side with SIMPLE - fresh, nutritious and homey delights, served in a friendly and welcoming atmosphere. 


Breakfast is the most important meal of the day and Pür & Simple does it right! 

For aspiring entrepreneurs, the breakfast and lunch business model offers a balanced lifestyle; a perfect harmony between personal and professional life. Open typically from 7 a.m. to 3 p.m., the hours of operation allow you to own your day. 

Guided by a knowledgeable and dedicated team, you will be trained, supported and coached from start to success! 

It’s time to join the Pür & Simple movement! 


PUR & Simple image


PUR & Simple image


Recession Resistant Business Model
Proven & Experienced Executive Leadership Team
Great Working Hours & Quality of Life
Affordable Investment
Turn-Key Concept
Unparalleled Support
Comprehensive & Continuous Training
Top-Notch Branding & Marketing
Authentic & Creative Menu
Gluten Sensitive Menu Options
Chef-Inspired Recipes that are Easy to Execute 


Typical Location Size: 2500-4000 sq. ft. 
Typical Hours of Operation: 7 a.m. - 3 p.m.
Approximate Development Cost: $500,000 -$750,000 
Initial Franchise Fee: $35,000 
Down Payment Required: $250,000+ 
Royalties: 5% 
Advertising Contribution: 3% 
Training: 8 weeks
Support: Ongoing 


Q. What do we look for in a Franchise Partner?
A. Passion! We seek motivated individuals who are entrepreneurially minded, with sufficient capital to invest and who possess a genuine interest in being involved in their business in order to provide the “hands on” control required to satisfy guests and staff. 

Q. How much equity (cash) is required?
A. You will need approximately $250,000 of unencumbered cash. 

Q. What is the cost of a Pür & Simple?
A. The cost of a restaurant ranges from $500,000 to $750,000. Certain factors such as, local labour, material cost, legal requirements, condition of the space to be leased, landlord’s contribution towards leasehold improvements will determine the final cost. 

Q. What is the Franchise fee?
A. The initial Franchise fee is $35,000. 

Q. How much is the Royalty fee?
A. The Royalty fee is 5% of gross sales paid weekly. 

Q. What do I get for this fee?
A. The Royalty fee allows you to benefit from ongoing services such as: 

  • Use of the Pür & Simple logos and trademarks
  • Use of all confidential operational manuals
  • Assistance in monitoring hygiene and food safety
  • Centralized suppliers and distribution
  • Continuous support and operational guidance
  • Research, development and quality control

Q. What is the Advertising contribution?
The Advertising contribution is 3% of gross sales paid weekly.

Q. As an investor, do I also have to operate the restaurant? 
A. Pür & Simple’s policy is that one of the partners with at least 10% equity participation complete our training program and be responsible for the day-to-day operation of the restaurant. 

Q. Do I receive any training?
A. Absolutely! To ensure that our franchise partners learn the skills necessary to successfully operate their business, we provide: 

  • Five (5) weeks of training (Theoretical and Practical) 
  • Three (3) weeks of on-site opening training and assistance 

Q. How long does it take to open my restaurant?
A. It can take as little as 12 weeks to be ready to serve guests once we have secured a qualified location. 

Q. I am interested in pursuing a Pür & Simple franchise. What is my next step?
A. Please fill out the online application form. We will assess the information provided and a member of our development team will contact you shortly. Or if you simply want to chat, please call us: 1 (855) 344-0360.

For a complete list of Franchise Opportunities or for more information about Pür & Simple, please visit our website at: pursimple.com or call 1 (855) 344-0360



PUR & Simple image


PUR & Simple image





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