The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising. CFA advocates on issues that impact this dream on behalf of more than 700 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Canadian franchises contribute over $96 billion per year to the Canadian economy and create jobs for more than 1.8 million Canadians.
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For more than 75 years, the DQ® system's recipe for success has been simple. It's been a combination of hardworking people who own and operate restaurants, and great-tasting food and tempting treats served in our establishments.
The DQ® system is as simple today as it was in 1940. Satisfied customers lead to successful restaurants.
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Highlights of the DQ® system include:
1940: First Dairy Queen® store opens in Joliet, Illinois.
1949: DQ® introduces malts and shakes.
1951: Banana splits appear on the menu.
1953: First DQ® store opens in Canada.
1955: The Dilly® Bar debuts.
1957: The Dairy Queen®/Brazier® concept is introduced.
1958: The Dairy Queen®/Brazier® food products are introduced.
1961: The Mr. Misty® slush treat cools throats in the warm South.
1962: International Dairy Queen, Inc. (IDQ) is formed.
1965: First national radio advertising sends DQ® message 169 million times a week.
1966: First national TV commercial, "Live a Little," is aired.
1968: The Buster Bar® Treat bursts forth.
1972: First DQ® store opens in Japan.
1973: Say the word “Scrumpdillyishus®!” and get a Peanut Buster® Parfait for 49 cents.
1979: The DQ® system debuts in the Middle East.
1980: "We Treat You Right®" tagline debuts.
1985: More than 175 million Blizzard® Treats sold in its first year.
1989: Dairy Queen® ranked America's number one treat chain.
1991: First DQ® store opens in Mexico.
1995: DQ® Treatzza Pizza® and the Chicken Strip Basket make their debut.
1999: Pecan Mudslide® Treat is introduced.
1999: An operator of several DQ® locations in Massachusetts builds the world's largest blended treat, weighing in at 5,316.6 pounds.
2001: Crispy Chicken Salad is introduced.
2001: The first DQ Grill & Chill® restaurant opens in Chattanooga, Tennessee.
2002: Mark Cuban, owner of the NBA Dallas Mavericks, becomes manager of a DQ® location in Texas for the day.
2003: The Blizzard® of the Month program kicks off.
2004: The MooLatte® Frozen Coffee Flavoured Beverage line debuts in Mocha, Vanilla and Caramel flavours.
2004: Award-winning Dairy Queen® commercials can be seen throughout the country in the system's first full year of national advertising.
2005: GrillBurgers™ are introduced to consumers on national TV.
2005: The record is broken on June 21, when a new World's Largest Blizzard® Treat is built in Springfield, Massachusetts. It weighs 8,224.85 pounds and is 22 feet tall.
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