The Fresh Tea Shop

The FRESH TEA SHOP is an innovative franchise scheme that has been set up in response to the increasing demand for refreshing and stimulating tea-based drinks for consumption at the premises of on the move. The target market of the company are people from 14 to 50 years of age who are health-conscious and watch their weight. This target group is known for its quality awareness and welcomes new ideas and products. The FRESH TEA SHOP taps into the well-established long-term trend in consumer behavior and sees tea as a product that is gradually becoming the preferred drink of a large section of the population. The FRESH TEA SHOP offers a range of flavors and each drink is freshly prepared according to own recipes from whole-leaf tea. The FRESH TEA SHOP presents itself as an honest, no-frills company, which is reflected in its corporate design. Top-quality materials and a limited range of striking colors – dark hardwood shade, bright green and understated gray – emphasize the commitment to quality of the company and have established the FRESH TEA SHOP as a brand with high recognition.

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