by Brendan Flattery
For Budget Blinds, contributing to the community means saying “thank you” to the veterans who have served their country. In 2015, the company joined forces with Wounded Warriors Canada (WWC), a group that helps veterans transition back to civilian life after tours of duty.
WWC has a variety of programs and services in place to help with the many challenges facing veterans as they return home. Mental health issues, such as post-traumatic stress disorder (PTSD), are an important area of focus for the charity, and they have multiple initiatives such as equine programs and service dogs to help treat this condition. They offer skills workshops and doctoral scholarships to help give veterans every chance to succeed after returning home, as well as support groups for couples and families.
“Budget Blinds has a strong commitment to giving back to veterans both in the United States and Canada,” says Tracy Christman, Vice President of Vendor Alliance at Budget Blinds. “Supporting this charity was a natural fit for us, as many of our franchisees are veterans themselves.”
The franchise owners are proud of the work they do, and are encouraged to support Wounded Warriors Canada in whatever way is most meaningful to them. Additionally, Budget Blinds organizes events to raise funds for the charity.
In May 2015, Budget Blinds hosted the “Salute Our Troops Sales Event” supported by national media placements and sponsored by the manufacturer of their premium Signature Series® blinds. This allowed them to offer a 25 per cent discount to consumers who purchased a qualifying product.
The goal of the event was to bring awareness to the issues facing veterans, such as PTSD. With the support of their manufacturer, Springs Window Fashions, Budget Blinds was also able to donate $15,000 to WWC. They will be running another similar event in 2016, and will offer a cash rebate to consumers who purchase window treatments from their Signature Series® product line.
But they don’t stop at fundraising and awareness campaigns. Budget Blinds is also committed to helping in a direct way, by encouraging veterans to become franchise owners. Shirin Behzadi, Chief Executive Officer of Budget Blinds, believes firmly that “the training, discipline, and teamwork instilled in members of the U.S. and Canadian Armed Forces prepare every veteran for a successful role as a franchise business owner.” Budget Blinds is proud to offer significant financial incentives to help returning veterans find meaningful and successful opportunities when they come home.
Adapted from the May/June issue of FranchiseCanada. Check out the May/June 2016 issue of FranchiseCanada, on newsstands now, or you can order your subscription by calling 1-800-665-4232 ext. 224.