Q&A with Pearle Vision’s VP of Licensing & Development

You’ve probably seen or shopped at a Pearle Vision at least once in your life. But did you know, the optical retailer doesn’t just benefit Canadians on the search for great eye care? In fact, the growing franchise provides a scalable business model designed to help prospective and existing franchisees succeed.

Check out the Canadian Franchise Association’s (CFA) exclusive Q&A with Josh Robinson, Vice President of Licensing & Development, to learn more about what it means to join the Pearle Vision team. In his role, Josh is responsible for defining and developing business strategies to grow the Pearle Vision franchise system. He has more than 20 years of experience supporting franchisees and helping them optimize the performance of their businesses. Click here for your free tickets to the Franchise Canada Show!

  1. What is Pearle Vision?

Pearle Vision is one of the largest optical retailers in North America, with more than 500 EyeCare Centers across the United States, Canada and Puerto Rico. Pearle Vision has more than 30 years’ experience in franchising, and although Pearle Vision is a healthcare franchise, you do not need a medical background to own a franchise. Because Pearle Vision is owned by Luxottica, our franchise owners have access to some of the industry’s most fashionable and popular eyewear brands. Luxottica’s global wholesale distribution network covers more than 150 countries and is complemented by an extensive retail network of approximately 9,000 locations.

 

  1. Why and when was the business started?

Dr. Stanley Pearle opened the first Pearle Optical in Savannah, Georgia, in 1961. He created a comprehensive eye care destination by bringing optometrists and opticians together under one roof, providing patients the convenience of stopping in for a comprehensive eye exam and then consulting with an optician to select frames and lenses. Dr. Pearle’s commitment to putting patient care first was captured in the tagline, “Nobody cares for eyes more than Pearle.”

 

  1. Why did Pearle Vision begin franchising and how has the franchise business model helped the company grow? 

Pearle Vision began offering franchises to optometrists, opticians and investors in 1981 in an effort to bring the under-one-roof model to more communities. Today, the Pearle Vision franchise continues to grow by helping professionals profitably deliver quality eye care. The Pearle Vision system is designed to be scalable. Streamlined processes are designed to make it easier for licensed owners to manage multiple locations. Exclusive territory rights are available for franchise owners who sign area development agreements. Pearle Vision offers a program called Ignite to independent optometry practice owners that allows them to convert their practice to a franchise as an alternative to the consolidation that is so prevalent in the optical industry right now. Ignite allows practice owners to remain independent as franchisees while strengthening their businesses by harnessing the power of a global brand. Ignite is an ideal opportunity for independent practices seeking greater structure, support and marketing expertise.

 

  1. What are the benefits of franchising with Pearle Vision? 

Pearle Vision is built around the neighborhood doctor and a strong focus on the patient experience. We offer extensive support to franchisees so that local business owners can devote more time to what’s important: providing genuine eye care. Franchise owners benefit from our $35 million consumer marketing program, our established supply chain, our proven back-end systems and tools, our extensive training and network of peers. Pearle Vision’s scalable, turnkey concept comes with more than five decades of data and industry leadership.

 

  1. Why should prospective franchisees visit your booth at the Franchise Canada Show?

We are looking for people who share our passions: expert care, trust and personal service. At Pearle Vision, we strive to be the affiliate of choice for passionate and entrepreneurial operators who are committed to the same values as our founder, Dr. Stanley Pearle. The optical industry generated revenues of more than $40 billion in the U.S. in 2017, according to Vision Monday. The industry is not only sustainable but also likely to grow: As the population ages, the demand for vision care will increase because the older people are, the more likely they are to need glasses. If you are interested in a Pearle Vision franchise but do not have a background in the optical industry, that is not an obstacle. We can teach you what you need to know to run your business.

 

Meet the Pearle Vision franchise team at the Franchise Canada Show in Toronto! Click here to get your FREE tickets!

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