Industry News

Shoeless Joe’s partners with tag

TORONTO (February 13, 2018) – Shoeless Joe’s enlisted tag to redesign their new core menu to align with their elevated culinary offerings, across all restaurants.

tag was engaged to design a menu that more accurately reflects the brand’s commitment to providing an improved dining experience, delivering unexpected surprises in menu choices, and catering to discerning sports fans, and those looking for a more upscale meal experience. The company will also be developing new creative for an upcoming program, continuing to communicate the new Shoeless Joe’s experience with radio, direct mail and in-store POP.

“We need to regularly adapt to the constantly evolving tastes of our consumers and the latest food and beverage trends. We have made significant changes to diversify our menu offerings,” says Frank Lopreiato, President of Shoeless Joe’s. “Shoeless Joe’s new menu features innovative, made-to-order sustainable menu items.”

“The elevated menu signifies an evolution of the Shoeless Joe’s brand, so we felt it was essential to develop a visual presence that best reflects this transition,” says Gabi Armstrong at tag. “We leveraged new food and beverage photography, to combine contemporary images with bold styling and typography for a superior look and feel. It’s a noticeable departure from the previous menu design, and we’re confident it will enhance the customer dining experience.”

The latest menus can be found in Shoeless Joe’s restaurants across Canada.

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