Founder Urges Canadians to Help Redefine What Meatless Means & Launches #QuesadaVegChallenge
Toronto, ON (Nov, 20, 2018) – Canada’s Quesada Burritos and Tacos, known for reinventing classic Mexican cuisine, officially launches the Ancho Braised Tofu Burrito at its 114 locations nationally today. The new item debunks the myth that meatless means flavourless, and aims to win over vegans, vegetarians and hardcore carnivores alike.
“A lot of vegetarians and vegans are flavour-challenged and many folks think going meatless means they have to sacrifice flavour,” said Steve Gill, Founder and Chief Recipe Officer, Quesada. “With Ancho Braised Tofu, we’re redefining what meatless means. We’re excited to constantly innovate and are already thinking about our next mouthwatering meatless menu item.”
Quesada’s social media efforts involve support of noted fitness expert influencer Kale & Krunches. In addition, Quesada will kick off its #QuesadaVegChallenge this month, where Canadians can help develop the next meatless menu item, to be launched in early 2019.
Made with roasted tofu, braised in a delicious homemade ancho and chipotle pepper sauce, the Ancho Braised Tofu burrito has a smoky-sweet flavour. Peppers known to traditional Mexican cuisine like pasilla, ancho, and morita varieties, and a flavour-packed blend of spices, such as cumin and cinnamon, give it that ‘extra kick’ Quesada fans keep coming back for.
According to research, about 10 per cent of Canadians don’t eat meat, marking a 3 per cent increase in the last 15 years. At the same time, trends such as meatless Mondays and changing attitudes towards health are causing meat-eating Canadians to modify their diets to include more vegetables.
“We are committed to offering all Canadians, no matter what their dietary preferences, the tastiest tacos and burritos in the country,” said Gill.
Quesada has become known for reinventing classic Mexican cuisine and taking an authentic homemade approach to the quick service industry. The award-winning Canadian owned-and-operated chain currently operates 114 restaurants nationally with 13 locations in development for opening. It was founded in Toronto in 2004 by Steve Gill, a former technology consultant turned restauranteur who was hungry for healthier choices with a Mexican flare. Today Quesada’s ‘made fresh for you’ philosophy and lighter, fresher unique flavour profiles distinguish the brand.