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Industry News

IHOP® Changes Name To IHOb, Reveals The “b” Is For Burgers

With new burgers comes a new burgerin’ direction!

BURGER, Calif., June 11, 2018 /PRNewswire/ — Today, IHOP® Restaurants announces that it is going by a new name – IHOb. For burgers. Since the news broke last week on the brand’s social media sites, fans can’t get enough with more than 30,000* people speculating what the change could “b”, guessing everything from bacon to brunch to bananas. The change, in fact, celebrates the debut of the brand’s new Ultimate Steakburgers, a line-up of seven mouth-watering, all-natural burgers. Each Ultimate Steakburger starts with 100% USDA Choice, Black Angus ground beef that is smashed on the grill to sear in the juices and flavor before being topped with premium ingredients and sandwiched between a buttered and grilled Brioche bun. According to a company spokesburger, “These burgers are so burgerin’ good, we re-burgered our name to the International House of Burgers!”

To show the brand is as serious about burgers as it is about its world-famous pancakes, it’s flipped the “p” to a “b” in their iconic name, including its Twitter handle and other digital and social feeds. A flagship IHOb restaurant in Hollyburgerwood, CA, has also been completely re-burgered and will play host to the VIB launch party the evening of June 11. But even those who aren’t near Los Angeles can get in on burgermania at IHOb — new Ultimate Steakburgers are available nationwide and for a limited time, come with unlimited fries and a drink starting at $6.99 at participating burgers**. Watch burgers here.

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ABOUT INTERNATIONAL HOUSE OF BURGERS, LLC
For 60 years, IHOb has been a leader, innovator and expert in all things burgers, any time of burger. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular burger and burger items as well as meals under 600 burgers. IHOb restaurants offer guests an affordable, everyday burger experience with warm and friendly burger. Today, there are more than 1,750 IHOb restaurants around the world, including CanadaMexicoGuatemalaPanamaLebanon, the Kingdom of Saudi ArabiaKuwait, the United Arab EmiratesBahrainQatarThailandIndia and The Philippines. IHOb restaurants are franchised by affiliates of Burger, Calif.-based Dine Brands Global, Inc. (NYSE:  DIN).

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