Franchise Canada Celebrates Pride

Franchising is a tried and true system where following the rules will lead to your success. While the franchise business model promotes uniformity, Canadian franchising is all about diversity. In fact, franchisees come from all walks of life and from all parts of the world.

The Canadian Franchise Association (CFA) and Franchise Canada is celebrating Pride and our diverse franchise community by going one-on-one with the people – whether that be franchisees or franchise system CEO’s – who make franchising great. Scroll down to learn what our members have to say about the importance of diversity in franchising, what their franchise system is doing to celebrate Pride, and more!


Franchise Canada sat down with Dani Bazely, Director of Marketing at Driverseat and a member of the LGBTQ community, to discuss the importance of diversity in the workplace and how Driverseat is ensuring all franchisees, employees, and customers feel valued in the workplace.

Read our Q&A with Dani and watch our exclusive Franchise Canada TV interview at Driverseat’s head office in Kitchener, Ontario.

1. Canadian franchising is full of diversity and the Canadian Franchise Association (CFA) is proud to support and enhance diversity in our growing industry. Why is diversity in franchising so important for the Driverseat team?

The franchise industry is one of Canada’s largest employers in Canada.  As a leader in the franchise industry, Driverseat is not only recognized for the awards won, but the growth of the business.  As a result, the business has to demonstrate excellence in what is important to the CFA and the industry as a whole.  In addition, with high growth comes large requirements, and attracting a diverse group in both the franchise side and corporate office side improves the quality of people that we get to work with.

2. As a woman in the LGBTQ+ community, what does it mean to be a part of an organization committed to creating a diverse work culture?

It really means I get to be myself, and enjoy a workplace that fosters an environment of inclusivity and positive culture.  The values and identities of individuals in your organization, helps build a more productive, positive and inviting environment, both in our head office and across the franchise organization.

Our careers and our passion for business at Driverseat is a large part of our identity, but a large part of our identity is also developed in home-life.  For those of us who do not identify with heteronormativity or a white dominant culture, it can be difficult to share our parts of identity that are not in the majority unless it’s clearly welcomed.  We want everyone on our team to be completely and authentically themselves and feel welcome to share all aspects of their life in our team.

3. Canada and the world are celebrating Pride Month this June. Is Driverseat doing anything to get in on the fun?

Driverseat is excited to be launching our pride logo across all of our platforms this month, with our “Ride with Pride” campaign.  This campaign is built to help end stigmatism in the transportation sector in regard to heteronormativity and gender inequality.  During Toronto pride week, we will all wear our T-shirts that say: “We expect our drivers to drive straight, but we don’t care if they are”. We pride ourselves on having an extremely diverse team, with people of all races, genders, and sexualities, and for them to know that Driverseat is a safe and friendly environment for all people.

4. What’s your advice to other franchise systems who are looking for ways to promote diversity in their workplace?

The first piece of advice I have for other franchise systems who are looking for ways to promote diversity would be that diversity isn’t just something that needs to promoted but rather part of the DNA of the organization.  Diversity has to be all encompassing and must start with the leaders and continue through the entire team.