Coveted quick-service franchise opens first street front location in Mississauga
March 19, 2019 // Franchising.com // MISSISSAUGA, Ontario – This week, Ontario welcomes Edo Japan’s first street front location at Heartland Town Centre in Mississauga. With restaurants across Alberta, B.C., Saskatchewan and Manitoba, the franchise is taking its successes east. The popular quick-service restaurant is anticipated to bring extensive strategic business growth and vast franchise potential to the Ontario market.
Founded in Calgary, Alberta more than four decades ago, western Canadians flock to Edo Japan for authentic, hand-made, Teppanyaki-style meals inspired by the tastes, sights and sounds of Japan. The Mississauga restaurant will boast the popular in-store concept: Edo Japan Fresh Take, allowing time-crunched families, working professionals and millennials to enjoy authentic and healthy Japanese-inspired meals with limited wait time.
Edo Japan is equipped with a robust expansion model for Eastern Canada, carefully selecting each franchise location it stands behind. With a strong commitment to each of its current franchise models in the western market, Edo Japan’s success bodes well for new franchisees as they look to tap into the concentrated Ontario landscape. The Edo Japan philosophy is embodied by all franchise partners who have a relentless dedication to their community and legendary service, while empowering their customers to make healthier choices with fresh quality ingredients.
“We are looking forward to seeing Edo Japan’s growth into eastern markets with the opening of Ontario’s inaugural street front location,” said David Minnett, President and CEO, Edo Japan. “We have experienced ongoing success across the diverse Canadian quick-service landscape, bringing Canadians together with the freshest, highest-quality Japanese-inspired cuisine. It is our tradition to put our customers first and pay keen attention to each meal served.”
The first street front Ontario restaurant will be operated by Canadian entrepreneurs, Azaan Visram and Hussain Shivji. The duo hail from Edo Japan’s birthplace of Calgary and bring great business acumen and enthusiasm to the franchise. Following their childhood love for the brand, Visram and Shivji formed a partnership to join Edo Japan’s expansion into Eastern Canada.
“We are excited to be the ones to introduce Edo Japan to Mississauga,” says Hussain Shivji, franchisee, Edo Japan. “I’ve always been a big fan of Edo Japan and I believe that once Ontarians get a taste of the delicious, fresh and healthy food, they’ll love it too.”
“Growing up, Edo Japan was a staple for me,” says Azaan Visram, franchisee, Edo Japan. “Naturally, it made sense to transform my personal liking for the brand into a business capacity. As someone who knows the brand well, I believe Edo Japan is a perfect fit for the Ontario market and I am looking forward to the opportunity ahead.”
Since Edo Japan’s inception in 1979, the quick-service restaurant has seen significant growth throughout Western Canada, most recently with the growing number of Winnipeg locations. From well-loved dishes such as Teriyaki Chicken and Sukiyaki Beef to new and diverse millennial-inspired favourites like the Noodlefull Bowl, Edo Japan has become a staple in Canadian food service.
“Introducing an Edo Japan street front location to the Ontario market is a highly anticipated undertaking that also opens doors to more franchising opportunities,” added Minnett. “Having seen ongoing success in Western Canada, we intend to continue this positive growth for decades to come.”
Anchored by its commitment to quality service and ingredients, Edo Japan is a valuable new addition to Heartland Town Centre. For more information please visit http://www.edojapan.com.
About Edo Japan
Established in 1979 in Calgary, Alberta, Edo Japan was designed to bring the freshness of hot Japanese Teppan-style cooking to suburban shopping centres and food courts across Canada. Offering the highest quality, freshly prepared food in the quick service restaurant industry, Edo Japan has quickly become a popular alternative with 136 locations across Canada, serving more than nine million meals annually. For more information please visit www.edojapan.com.
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