Industry News

CENTURY 21 Masters opens new office in St. Albert

Edmonton, Alberta (October 12, 2017) – CENTURY 21 Masters is now open in St. Albert, Alberta. Broker and co-owner James Mabey, who is also the Chair of the REALTORS® Association of Edmonton, had joined Realty Executives five years ago with partner Dave Malko who had been with the brand for 15 years. When the franchise agreement was up for renewal this year, they decided to go with Century 21.

“We knew that a change was coming,” Mabey says. “So, we gathered all 46 of our agents and asked them what they wanted. We heard loud and clear that they wanted a name with international reach and iconic roots in Canada. As I explored my options, it became clear that the value proposition from Century 21 is unmatched.”

Mabey and Malko say they were drawn to Century 21 because of the tools and training offered. They add that they variety of marketing tools on the Century 21 platform will ultimately save agents money as they no longer have to outsource separate providers and improve the look of listings for buyers and sellers. The team was also drawn to the fact that there’s a great team of other brokers who they can work with in the city to share ideas and increase everyone’s business.

Executive Vice Present of CENTURY 21 Canada Brian Rushton agrees. “We now have two well-established offices in the St. Albert market. We look forward to helping both franchises grow and become the number one name in the area. This opening also enhances our presence in the overall Edmonton market.”

CENTURY 21 Masters will hold a grand opening on October 21 in conjunction with their annual fall event where they collect toys and food for the St. Albert Kinette’s Christmas Hamper program.

“We are excited about the momentum we’re already seeing from our agents,” says Mabey. Some stayed up until midnight on September 30 so they could be the first to announce to their customers that we were moving to CENTURY 21. We plan to take advantage of the training opportunities that are now available to us right away to keep the enthusiasm moving.”

Drop by the new CENTURY 21 Masters at 110-5 Giroux Rd. in St. Albert or visit their website to discover the CENTURY 21 difference.

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Media contact

Leigh Kjekstad

PR & Communications Specialist

CENTURY 21 Canada



About CENTURY 21 Canada™

Century 21 Canada Limited Partnership (century21.ca) is a real estate master franchisor with complete rights to the CENTURY 21® brand in Canada.

The CENTURY 21 System is one of the world’s largest and most recognized residential real estate sales organizations with approximately 7,450 independently owned and operated franchised broker offices worldwide and over 115,000 sales professionals. CENTURY 21 provides comprehensive technology, marketing, training, management, and administrative support for its members in 79 countries and territories worldwide.

Independently Owned and Operated. ®/™ trademarks owned by Century 21 Real Estate LLC used under license or authorized sub-license. ©2017 Century 21 Canada Limited Partnership.

The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.

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