March/April 2019 – Franchise Canada https://cfa.ca/franchisecanada Produced by the Canadian Franchise Association Tue, 04 Jan 2022 14:32:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://cfa.ca/franchisecanada/wp-content/uploads/sites/16/2020/03/cropped-cropped-favicon-32x32.png March/April 2019 – Franchise Canada https://cfa.ca/franchisecanada 32 32 Women in Franchising: Trio of Franchising Trailblazers https://cfa.ca/franchisecanada/women-in-franchising-trio-of-franchising-trailblazers/ Fri, 08 Mar 2019 16:10:54 +0000 https://cfa-ca.flywheelsites.com/franchisecanada-2/?p=5064 Today is International Women’s Day and in honour of that, we’re recognizing three outstanding women, who are leading successful businesses while controlling their own destiny. Yvonne Barker, STOR-X Organizing Systems Can you tell us why you decided to invest in your franchise? I had been searching for a business opportunity...

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Today is International Women’s Day and in honour of that, we’re recognizing three outstanding women, who are leading successful businesses while controlling their own destiny.

Yvonne Barker, STOR-X Organizing Systems

  1. Can you tell us why you decided to invest in your franchise?

I had been searching for a business opportunity for several years when I discovered STOR-X Organizing Systems franchise opportunity in the spring of 2018. After completing extensive research into the viability of STOR-X as a company, their franchise model, and the culture of leadership and staff – I was sold. I was ready to take a ‘leap of faith’ and invest in myself. STOR-X owner, Wolf Nickel, and his team of experts worked with me and provided all the details required to go forward with the franchise opportunity. Their company culture and personal philosophy aligned with my beliefs and goals in life. It was the ‘fit’ I had been looking for.

Today, I am very happy to say I own 100% shares in my own business. As a business owner of STOR-X Organizing Systems I take on all duties of the business including sales, management, project designs and estimates, administrations, marketing, public relations, deliver, and installation along with quality control.

I love the feeling of waking up every morning looking forward to the day ahead.

  1. What were you doing before franchising?

I have an educational background in Construction Management, Retail Design, and Residential Interiors. However, over the past 12 years, my career path took me into the not-for-profit sector and provided me with expertise in the areas of marketing, networking, event management, public speaking, customer service, communication, budgeting, prospecting, business development and bringing value to clients. I think one of my best attributes, I have learned along the way, is ‘how to sell without selling’. I always look for the win, win, win.

  1. What are the benefits of franchising with this specific franchise? What are some of the challenges?

Benefits: The STOR-X franchise model provides me with business support in all areas including business set up, financial processes, business structure, computer software program, management mentorship, technical and sales expertise, engineering and design expertise, training, and business lessons learned with fellow store franchise owners providing guidance throughout the business process. In addition, the model assists in launching into the community, providing training and ongoing support in marketing both in face-to-face applications as well as online.

I own my own business, but I have STOR-X as my professional team of supports to assist me along the way. As a business owner, it is a huge advantage to have access to such valuable resources. I never feel like I am in business alone!

Challenges: I have a very large territory in NW Alberta. One challenge is to market and launch my business into each of the communities as well as to be personally present in each community. Operating as a one-person business, my time can be stretched out quite quickly. Time management and pre-planning months in advance, help me organize my schedule and travel.

  1. What are three reasons women should get into franchising?

First and foremost – it is the empowerment of owning your own business. Respecting and believing in yourself is the first step in earning the same response from others. In today’s world, we need to invest in something that is going to give you a good return on investment. I believe I have invested wisely for my future.

Secondly, women excel in the business world. We bring a different approach, objective and adaptability to the business sector.

Thirdly, investment into a franchise is more affordable than launching a business of your own. There’s a lot of support and resources available for you – your biggest investment is your own time and expertise.

  1. What advice do you have for women who want to buy a franchise?

Be ready! Be wise! Be prepared! If it feels like the right fit, it probably is. Don’t be afraid to believe in yourself. Do your due diligence – research and homework is just the beginning.


Adrienne Wood, Right at Home 

  1. What motivated you to invest in your franchise?

I had recognized senior care as an up and coming sector with significant opportunities in my region. Having had some experience working with start-up businesses, I knew I did not want to start from scratch developing a marketing strategy, website, and all the policies and procedures that are associated with starting a business from the ground up. Investing in the Right At Home franchise allowed me to build off existing marketing and policy platforms while maintaining a sense of ownership of a business.

  1. What were you doing before franchising?

Prior to franchising, I worked primarily in sales as a Territory Sales Manager for numerous consumer goods companies. Additionally, I frequently volunteered within the community to help organize and fundraise for various campaigns.

  1. What are the pros and cons of franchising with this specific franchise? 

I chose to work with Right at Home because of the support they offered, from the initial stages of setting up our business to ongoing training and professional development.  This support helps ensure our business is continuously operating as effectively as possible. The Right at Home franchise provides me with the opportunity to work with great people who continue to inspire, challenge, and motivate me!

One of the biggest challenges of the senior health care industry is the attention to detail which is required 24/7. While this can be very demanding with little room for error, the reward of helping families every day is worth it!

  1. Why do you think it’s important for more women to get into franchising?

While franchising may seem intimidating at first glance, I personally believe it provides a great opportunity for all entrepreneurs. I am fortunate that the Right at Home franchise provided me with a strong community of female entrepreneurs who offer the support I need to continuously grow and develop my business with confidence. I also believe the reward associated with running a business can be very empowering for female entrepreneurs.

  1. What advice do you have for women who want to buy a franchise?

Find a passion and an industry that resonates with you and then identify the brand that aligns with that passion. Look for like-minded people you connect with. Be prepared to work hard!


Pauline Mousseau, Wellnessnews Choices for Healthy Living®

  1.  Why did you decide to invest in your franchise?

I needed a change. Wellnessnews Choices for Healthy Living® aligned with my wellness and health promotion beliefs. I wanted to create my own opportunity and invest in my future aspirations. My goal is to “help people, who help people, help people!” I also wanted to leave the office environment so working from home appealed to me too!

  1. What were you doing before franchising?

I have more than 18 years of experience in municipal recreation, community development, and community services. My last position prior to starting my franchise experience was as a Supervisor in Social Planning for The City of Red Deer, Alberta.

  1. What are the benefits of franchising with this specific franchise? What are some of the challenges?

Benefits: There are established systems and infrastructure in place that made it turnkey in nature.  This specific franchise also featured relatively low start-up and operating costs, which were appealing. They provide ongoing training and support. There’s also a sense of community and the opportunity to follow your passion.

Challenges: Like starting any business, Wellnessnews Choices for Healthy Living® required tremendous time and initiative to make it successful in my community.

  1. In light of International of Women’s Day, why do you think more women should get into franchising?

It affirms and showcases the range of capabilities women possess. More importantly, on a personal note, this opportunity with Wellnessnews Choices for Healthy Living® represented a chance to have independence with available support when and where needed.

  1. What advice do you have for women who want to buy a franchise?

Consider the costs and benefits beyond financial. There may be long days working from home, but with that brings flexibility. Be willing to work hard, especially in your first year.


 

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Women in Franchising: Four Female Franchisees Behind the Best Fast-Food Chains https://cfa.ca/franchisecanada/women-in-franchising-four-female-franchisees-behind-the-best-fast-food-chains/ Thu, 07 Mar 2019 19:57:03 +0000 https://cfa-ca.flywheelsites.com/franchisecanada-2/?p=5052 We’re celebrating International Women’s Day and female franchise owners who’ve made it big in a traditionally male-dominated industry. Here are four women that are changing the face of franchising in the food sector! Shannon Helmer – Pita Pit, St. Thomas, Ontario Why did you decide to invest in a Pita...

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We’re celebrating International Women’s Day and female franchise owners who’ve made it big in a traditionally male-dominated industry. Here are four women that are changing the face of franchising in the food sector!

Shannon Helmer – Pita Pit, St. Thomas, Ontario

  1. Why did you decide to invest in a Pita Pit? What about the brand appealed to you the most?

Shannon: My standard answer whenever anyone asks me is always… I ate their once and I was hooked! On top of that, the Pita Pit brand showed me a unique perspective to the customer experience that I had never come across in other fast food establishments and it really intrigued me. They are committed to providing the best quality food and customer service across all their franchised locations.

  1. What were you doing before franchising? Did you always want to open your own business?

Shannon: Prior to investing in my Pita Pit location, I had a 23-year career working as a marketing analyst for a globally recognized manufacturing company. The thought of owning my own business had never crossed my mind until I came across Pita Pit and an opportunity presented itself to open my own location!

  1. What are the benefits of franchising with Pita Pit?

Shannon: The main benefit of being a franchisee with Pita Pit is their head office support. The franchise has a strong support system, training tools, and business coaches who work with you on every aspect of your business. Even more importantly, joining the Pita Pit team feels like you are a part of a family. You are working with other business owners so you never feel alone in your franchising journey.

  1. Why do you think it is important for women to get involved in franchising? As a woman who owns her own business, what are you most proud of?

Shannon: Women compliment the franchise industry in so many ways. We are great communicators, networkers, and organizers. We can approach day to day tasks with direction and focus, not to mention there is a sincere desire to prove that we can be successful as business owners.

As a female entrepreneur, I am most proud of the fact that I was able to create a successful business without sacrificing any part of my personal or professional life. Every aspect of my journey so far has involved my family and the support of the team I work with every day. An equal balance is a recipe for our continued success.

  1. What advice do you have for women who want to buy a franchise?

Shannon: If you find a franchise that inspires you, go for it! Determine the amount of flexibility you have in your personal life to operate the business, set goals for yourself and always dare to dream big!


Catherine Reyes and Imelda M. Reyes, OPA! Of Greece – Calgary, AB

  1. Why did you decide to invest in an OPA!? What about the brand appealed to you the most?

Catherine: We love OPA! and have always been big OPA! fans! That’s first and foremost. But also, it’s a company that had already made its brand known to Canadians. So rather than starting from scratch, we had the opportunity to work with an organization that already had an established reputation and had made a meaningful impact in the marketplace.

Imelda: We used to live in Dubai, United Arab Emirates for 13 years and while we were living there we learned to love the taste of Mediterranean food and appreciate the health benefits of the Mediterranean diet. When we came here to Canada, every time we ate out we would look for Mediterranean options and when we decided to put up a restaurant, our first choice was OPA! It is the complete package – the taste and quality of the food, presentation to the customers, affordable pricing and its leadership position in the marketplace.

  1. Many people may be hesitant to go into business with family why did you decide to invest in a franchise together?

Catherine: We’ve always known that if we were to go into business, doing it with family would always be our best bet. Knowing how knowledgeable my mom was in business, I knew I could learn a lot from her, and what better way to learn than alongside someone I’ve known and looked up to my whole life. My mom really was the catalyst that got our business venture going.

Imelda: We decided to invest in a franchise as a family because we believe that it is an advantage for us – it allows us to do business and discuss things with transparency. We have each other to rely on and we have the same priorities when it comes to making the business successful because it belongs to our family.

  1. Why do you think it is important for more women to get involved in franchising? As women in business, what are you most proud of?

Imelda: Our society is now so much more welcoming to women into the business world and appreciative of the talent, creativity and business acumen we have to offer. There are so many big opportunities to explore and countless ways to achieve success in any profession, including franchising. Women are being recognized as strong individuals who can stand for themselves because they know what they have to offer and aren’t afraid to pursue big and exciting goals.

Being a woman in business makes us feel fulfilled, confident and secure. I have been able to positively influence and inspire other people, especially my family, friends and peers. I have become stronger and more confident in my abilities as a business owner and am committed to maintaining a positive attitude, knowing that I can meet and overcome whatever challenges may come my way. I am also proud to have the opportunity to work closely with my daughter and see her succeeding in business as well.

  1. What advice do you have for women who want to buy a franchise?

Catherine: As with everything in life, success in franchising will require a lot of your time and hard work, so be ready to commit to your business and take the time to prepare for success by doing your research on the potential business opportunities in front of you. Once you’ve decided, take a chance, be positive, remember why you’re doing it and GO! GO! GO!


Angelee Medeiros, Wendy’s, Ajax – Ontario

  1. Why did you invest in a Wendy’s? What about the brand appealed to you the most?

Angelee: Through school and adulthood, I had always wanted to be in business for myself. I had been a General Manager at my current franchise for a number of years, and had learned all about Wendy’s and business through that experience. Suddenly, I was turning forty and felt that if I didn’t jump into franchising I would never fulfill my personal dream of becoming a business owner. So, I took the leap and became a Wendy’s franchisee.

  1. As a member of the Wendy’s Franchise Advisory Council and Wendy’s Aloha Governance Committee, you already go above and beyond the typical responsibilities of a franchisee. Why was it important for you to get involved with these groups?

Angelee: It is personally important to me to represent my fellow franchisees. I consider myself to be a little unique amongst my peers who sit on the Wendy’s Franchise Advisory Council and Wendy’s Aloha Governance Committee; I am a single-unit owner, a Canadian, and a woman.

These three traits certainly provide a different perspective within these groups. First and foremost, I bring certain experiences that only a single-unit owner can offer. Being hands-on, in the restaurant on a daily basis, provides key insights on how proposed changes may impact operations.

  1. What makes a great leader? What tactics do you implement to become a team leader?

Angelee: A great leader is organized and can prioritize their time well. A great leader recognizes their faults and never blames others for their own blunders. She learns from her mistakes and rises to the occasion when necessary.

To run a successful team, leaders have to admit when they’re wrong; gain trust; and respect amongst their peers and staff. Over everything else, you have to convince yourself that you have the qualifications and capability to lead.

  1. Why do you think it is important for more women to get involved in franchising? As a woman who owns her own business, what are you most proud of?

Angelee: In today’s society, franchising is a man’s world. It’s important for more women to get involved with franchising and make it more representative of the population. Women look at things differently. When I sit in on council meetings, I’m usually the only woman. I bring an entirely different perspective to many topics because I think about it in a different manner. We need more women to use their voice and talk about their perspective of running a business and being a franchisee.

I’m most proud to be a role model for other women in general and young employees who are women. I’m also proud to be a strong role model to my own two daughters. I’m proud to show them what a strong woman can do in a man’s world.

  1. What advice do you have for women who want to buy a franchise?

Angelee: Do your homework, obtain all the information that you can about the business, and get involved with a franchise that shares your values. Remember, it’s your personal wealth, time, sweat, and tears you’re investing, so ensure you’ve done your research and enjoy the type of business you’re considering. Don’t be afraid to jump in. Believe in yourself and start as early in your life as possible.


Amarjot Bhattal, Marble Slab / Poko Popcorn – Calgary, AB

  1. Why did you invest in a Marble Slab/Poko Popcorn franchise?

Amarjot: My mom and I were exploring the franchise as we had seen the need for a premium ice cream brand in a specific location that we were interested in. What sold us on this brand versus the other franchise system was the transparency in all aspects of the business. They wanted us to be a part of their business only when we were ready and confident enough to be involved as franchise partners.

The support from head office is like no other. They truly are invested in your success as a franchisee. It is a system that truly believes in the success of each of their franchisees, equating to the success of the brand. Thus, each team member within the head office goes above and beyond their call of duty in ensuring the needs of franchisees are taken care of immediately.

  1. Many people may be hesitant to go into business with family, why did you decide to invest in a franchise with your mom?

Amarjot: When entering a partnership – it is very important to find like-minded people who are just as passionate, ambitious and result driven as you are. My mother and I often get told that we are a dynamic duo. Her strengths are my weaknesses and vice-versa. She brings tremendous experience with her while I have vast knowledge in many areas that she has not been exposed to during her career. The mixture of these items has allowed us to build a very strong partnership and achieve an even greater vision than what we originally foresaw.

  1. What were you doing before franchising? Did you always want to own your own business?

Amarjot: I was a high school student when my mother and I began to look at prospective businesses to buy. We were a bit hesitant to start a business on our own within the Food Service Industry and thought that a franchise would be the best way to begin. Purchasing a business was more so for her, as she had just left the corporate world to pursue a business – something that had always been a dream of hers. My plan was to be involved part-time within the business while completing university, and then to pursue a career of my own while growing the business in tandem.

Our first location opened in December of 2011, I was in Grade 12 at the time. In 2014 I began to research prospective career opportunities and found the economic state within Alberta had begun to decline rapidly with tremendous job losses. Fortunately, an opportunity arose to takeover an existing Marble Slab Creamery location. I managed this second location for the remainder of university. When I finished, I then decided to only pursue a career with Marble Slab. It has been the best decision in my life and have no regrets looking back today.

  1. Why do you think it is important for more women to get involved in franchising?

Amarjot: Being a business owner comes with flexibility of many kinds which is very important in a woman’s life. Many women want to transition towards entrepreneurial opportunities, being self-employed or opening up their own businesses, however they find themselves unsure of where to begin and how to do it. With set process, procedures and policies in place – a franchise system tells you and teaches you how it works.

Franchising is the perfect opportunity for unsure women to enter in the business world as you are leaning a proven business model and having an experienced franchisor to show you the way. The opportunities are endless, the learning potential is limitless and the growth can be magnanimous.

  1. What advice do you have for women who want to buy a franchise?

Amarjot: The recipe for success in any franchise is composed of many ingredients. First and foremost, it is very important to find the need for a particular product in a certain area. Analyzing the demographics and competition within your area is a key step of the process.

However, a greater part of your success lies within the passion you have for what you are selling. Passion cannot be taught and it definitely cannot be faked. It is what will keep you going through the good times and the bad. Thus, the BEST advice I can give to any woman wanting to purchase any franchise is to learn early on of what you are passionate about. Each business, product, idea or franchise is not for everyone. That is why it is very important to figure out early on of what you truly believe in. Ultimately, your success lies in what you believe in.

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Promoted Story: ActionCOACH https://cfa.ca/franchisecanada/promoted-story-actioncoach/ Tue, 26 Feb 2019 15:01:01 +0000 https://cfa-ca.flywheelsites.com/franchisecanada-2/?p=5033 Investors considering buying a franchise or even starting their own business have many things to consider. How much can I earn? Will I enjoy this? Is this business recession-proof or will it crash and burn during the next recession? Will I be able to sell this for a significant multiple...

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Investors considering buying a franchise or even starting their own business have many things to consider. How much can I earn? Will I enjoy this? Is this business recession-proof or will it crash and burn during the next recession? Will I be able to sell this for a significant multiple when I’m ready to exit? Are their big risks I can’t control? Is there a proven system in place to help me succeed?

Among this daunting list is one other important factor.

Will prospects be willing and eager to spend money with my business?

As a result one of the fastest growing sectors in Canada is business coaching. Nearly two out of three small businesses fail in the first six years. The exact number is 62.8%. That means a lot of families torn apart. Good business coaching can end that problem, and that’s why business coaching is doing so well. Prospects want help and they’re willing to pay for it.

And that’s part of the reason ActionCOACH Canada is growing so fast. As part of the largest business coaching franchise in the world, with a 25 year track record and tens of thousands of happy business clients, Canadian Master Franchise Owners Dale Monette and Rajan Rakheja are boldly going where few if any other Canadian Franchises are going.

And it started by looking at the global market of business coaching, seeing what is working best. The result of their research is to change the focus of business coaching. The old model is a time for money model. The irony is that the best business coaches teach entrepreneurs to build a business that works with or without them. And yet they weren’t doing it for themselves. Today, ActionCOACH Canada only awards what they call Firm Franchises. This is about building a firm: hiring coaches, a marketing team and support people. Building a professional services practice that works and scales without the owner doing the daily coaching.

Because this model is based on leverage, and is dramatically more scalable, Dale and Raj have also been able to do something extremely rare. They literally guarantee a six figure income with their franchise.

How can they guarantee that?

For starters, the average ActionCOACH in Canada earns $182,000 already. Second, by focusing on building a firm instead of daily coaching, and leaving the daily coaching to professionally trained coaches employed by the firm, the business can grow faster. And third, due to the extensive track record, they have a system of business coaching that’s so predictable they guarantee results for their clients. That makes attracting clients much easier than a typical business coach.

So who is the perfect fit for owning this type of franchise? VP Sustainable Development for ActionCOACH Canada, Tom Matzen says “because we don’t require you to be a super successful business owner with an incredible track record in order to be able to coach business owners, we focus on Core Values. Do you have a passion to help others thrive? Do you want to work ‘on your business’ rather than ‘in your business’? And do you have desire to build a mid six figure, maybe even seven figure enterprise? If so, you might be a perfect fit”.

For those wanting to learn more, they can visit www.ActionCoachFranchise.ca

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Promoted Story: Eat the Frog Fitness https://cfa.ca/franchisecanada/promoted-story-eat-the-frog-fitness-2/ Tue, 26 Feb 2019 14:39:18 +0000 https://cfa-ca.flywheelsites.com/franchisecanada-2/?p=5027 After taking home the gold medal in the 2008 Olympics, Decathlete Bryan Clay set his sights on his next big challenge: developing a unique fitness program that incorporates science-based periodization training for results and safety. He and co-founder Joe Culver took the leap and founded Eat the Frog. UPPING THE...

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After taking home the gold medal in the 2008 Olympics, Decathlete Bryan Clay set his sights on his next big challenge: developing a unique fitness program that incorporates science-based periodization training for results and safety. He and co-founder Joe Culver took the leap and founded Eat the Frog.

UPPING THE GAME

Eat the Frog offers a disruptive approach to fitness. Members in all age groups and fitness levels stay motivated with personalized programs designed to grow and maintain their momentum using metrics that assess functional fitness in cardio, strength, core power and flexibility.

“The big secret is that a lot of elite athletic training incorporates exercises designed to keep the body safe and functioning well in everyday life,” says Clay. “By minimizing risk, elite athletes can up their game and go for the gold. We’re using a similar approach for everyday folks who want to commit to fitness.”

WHY EAT THE FROG?

“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” – Mark Twain

Eat the Frog is the antithesis of a one-size-fits-all workout regimen. Members are taught to master high-intensity, low-impact interval workouts in a group-training environment. With personalized training, members build habits to stay on track to reach their full fitness potential. This leads to a more consistent approach to fit-ness that accounts for recovery time, continual encouragement, and low risk of injury.

HOW IT WORKS

Eat the Frog studios are open 24/7. There is always a fitness professional in the studio to support members during coached class sessions. Virtual classes allow meeting the needs of a busy lifestyle no matter what time.

ASSESS – Coaches use a proprietary training method that incorporates heart rate training to accurately assess fitness in cardio, strength and flexibility every eight weeks. Using this data-based technique, the Eat the Frog Fitness is able to create a customized training plan for each member to help them achieve their fitness goals.
TRAIN – We recommend that each member complete at least three 55-minute customized workouts each week in a group environment. A fitness coach is on hand to provide guidance, answer questions, and help members refine their form for optimum performance. Workouts are high-intensity and low-impact, with recovery time built in to eliminate the chance of injuries.
ACHIEVE – The member and coach regroup every eight weeks to discuss how the member is feeling, which goals have been met, and how to continue to up the member’s fitness game.

A FAST GROWING BUSINESS MODEL

A leading segment of the $28 billion fitness industry, the boutique fitness studio model has seen 70% growth in recent years and keeps growing. And with Eat the Frog’s innovative and tech-driven approach, it is poised to become an industry leader. With 225 franchise licenses sold already in the US and Canada, Eat the Frog plans to continue its rapid growth by opening nearly 40 new studios this year. Don’t let this opportunity pass you by!

FRANCHISE TRAINING AND SUPPORT

Eat the Frog knows that its success depends on yours. That’s why they offer:

  • Initial onboarding to franchise training in classroom, virtual, onsite, and local support
  • Third-party financing including 401K rollovers, leasing, SBA funding, and secured lines of credit
  • Securing real estate and lease negotiations to get you the best TI dollars and free rent
  • Architectural design and support
  • Marketing including print, targeted social media, membership pre-sales, radio, TV, and more
  • Operational support for pre-sales, grand opening, ongoing studio reviews, business coaching, etc.

For more information on franchise opportunities, call (800) 841-8363 or visit www.frogfranchise.com.

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Giving Back: Baskin-Robbins https://cfa.ca/franchisecanada/giving-back-baskin-robbins/ Wed, 20 Feb 2019 20:06:05 +0000 https://cfa-ca.flywheelsites.com/franchisecanada-2/?p=4995 A couple of years ago, Baskin-Robbins was looking for a great charity partner that aligned with its brand values. For an ice cream franchisor with a focus on family and fun, what better match than an organization providing ser­vices to children? In September, this relationship was made concrete with a...

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A couple of years ago, Baskin-Robbins was looking for a great charity partner that aligned with its brand values. For an ice cream franchisor with a focus on family and fun, what better match than an organization providing ser­vices to children? In September, this relationship was made concrete with a “back-to-school heroes” fundraiser that saw Baskin-Robbins donate 31 cents for every personalized cake sale in the month of September to Boys and Girls Clubs of Canada.

In addition to the offer on per­sonalized cakes, customers were also invited to donate whatever they could (often a dollar or two), with paper icons celebrating their gift (and a store coupon to sweeten it). The program was so well received by franchisees and their customers that the franchise decided to extend the campaign to the end of October, and raised a total of $10,902.70. Addi­tionally, a July “flavour of the month” (BeaverTails Pastry® Ice Cream) fun­draiser brought in $3,737.30.

While Baskin-Robbins has long raised money for charitable causes, both with a previous partner and at a local level with franchisees support­ing various community groups like local sports teams, the search for a new national partner was driven in part by the desire to find an organi­zation where their donations would really make a difference. Baskin-Rob­bins Field Marketing Manager Nata­lie Joseph says Boys and Girls Clubs stood out immediately. “It’s a great fit, one where our donations would have a bigger impact,” she says.

Boys and Girls Clubs of Canada is equally happy to be chosen as the franchise’s new partner. “We were thrilled to join Baskin-Robbins Canada to celebrate back-to-school heroes this year. Local franchisees generously donated their time and energy to run a successful cause campaign, demonstrating an incred­ible commitment to the communities where they live and work,” says Owen Charters, President and CEO of Boys and Girls Clubs of Canada. Founded in 1900, Boys and Girls Clubs of Canada is Canada’s largest child and youth-serving organization, provid­ing after-school programming to over 200,000 young people in 700 commu­nities across the country. Clubs offer programs and services that help children and youth realize positive outcomes in self-expression, academ­ics, healthy living, physical activity, mental health, leadership, and more.

Joseph says the choice for a new charitable partner was also moti­vated by the parent company’s established values. Dunkin’ Brands has a charitable organization called Joy in Childhood that is the focus of all of their fundraising. “We wanted to align with what the U.S. is doing. And children just make sense for us: ice cream and kids and bringing joy and excitement and special occa­sions and memories,” says Joseph, adding that the overall impulse to give back is baked in to the organi­zation’s mandate. “It’s part of our corporate social responsibility. We want to be community partners. We want to have strong healthy relation­ships and support and give back to the communities in which our fran­chisees are in.”

That’s another bonus for the new partner, the fact that there are Boys and Girls Clubs all across Canada. “We knew that Boys and Girls Club would be super impactful because they truly are in every community in which we are. They touch families from one coast to the other,” says Joseph, adding that her personal experience confirmed the impact of the organization. “When I was seven to 12 years old, that was my after-school home base,” she recalls.

With a few campaigns success­fully rolled out, Joseph says her next step is to look back on year one of the new partnership in order to figure out where to go next. “At the end of the year, we’ll assess what worked, what didn’t, what we want to enhance on, what we want to improve. How we can just make it bigger and better. We definitely want to have a long-term relationship and partnership with the Boys and Girls Clubs.”


By Suzanne Bowness 

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Q: How do I attract customers to my franchise with signage? https://cfa.ca/franchisecanada/q-attract-customers-franchise-signage-2/ Wed, 20 Feb 2019 20:01:59 +0000 https://cfa-ca.flywheelsites.com/franchisecanada-2/?p=4992 It’s much easier for customers to find your business if you have a prominent sign with your business name on it out front. The bigger the sign, the better – and the more attractive the sign, the better too. Don’t just assume, however, that your landlord shares your vision of...

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It’s much easier for customers to find your business if you have a prominent sign with your business name on it out front. The bigger the sign, the better – and the more attractive the sign, the better too.

Don’t just assume, however, that your landlord shares your vision of a large sign identifying your business on or in front of their property. Franchise tenants can eas­ily overlook that their landlords may want to restrict all tenant signage on the property. Franchise tenant requests for more or larger signage are often rejected by landlords.

Landlords impose signage criteria and restrictions mainly because whatever they allow one tenant to do sig­nage-wise, the other tenants may also want to do. Most landlords prefer an uncluttered property without extra signage simply because it looks more attractive. If your landlord does allow you to place a sign on the property, creating and maintaining it is your responsibility. This extra work on your part, however, can be beneficial:

  • Signage can make your business easier to find for customers who are specifically looking for you. Obvi­ously, if you’re located in an area with a sea of shop­ping plazas or office buildings, a sign with your name on it makes it much easier for customers to pick you out of the crowd.
  • Signage can bring in customer traffic. People visiting other retailers in the property and shopping for other items may see your sign and be reminded to drop in. If your sign reads, in part, “Now Open!” all the better!
  • Signage will become recognized by local residents who will see you as they commute to and from work daily. These residents are more likely to visit your business because they are familiar with your name.

With that being said, note that your landlord may allow certain types of signage but not others. Typically, the landlord usually requires graphic drawings of your sign for written approval or provides you with a signage criteria package that you must follow as part of your lease agreement. Read this information carefully and understand that your landlord may consent to one type of signage but not another. To give you a better idea of what may or may not be allowed, here are the most com­mon types of signage:

Building signage: This is the signage that almost every business location will have and it will generally appear directly above your main entry door. However, do not overlook the possibilities of having signage on multiple sides or even the rear of the commercial property if that will provide you additional exposure to walk-by or drive-by traffic.

Monument signage: A “monument sign” resembles a tombstone coming out of the ground and, typically, advertises just one or a few select tenants. Monument signs are not that common, but they can make your busi­ness look more substantial if you can get one.

Pylon signage: The tall sign by the roadway that tells passers-by what tenants are located in the plaza is called the “pylon sign.” A property may have several pylon signs, which all display the name of the plaza at the top of the sign. Don’t just assume that you will automatically get a panel of the pylon sign. There are often more tenants in a property than sign panels available, so make this a part of your offer to lease or lease renewal. Ideally, try to pick your actual panel (both front and back), because a panel higher up on the pylon sign is usually more visible and read first. If there is no pylon signage space available, check with your landlord to see if any tenants holding sig­nage space will be moving out or closing. Once that tenant vacates the property, you will have your name already in for consideration. Another option is for a group of tenants to collectively ask the landlord about signage space. With a number of requests, the landlord may become moti­vated to erect more pylon signage.

Sandwich board signage and banners: Franchise tenants may wish to utilize these forms of signage to advertise lim­ited time specials; however, landlords may say no. If these are of interest to you, negotiate for them in advance. The Lease Coach will often negotiate predetermined times when the tenant can use these signs. Landlords may be more comfortable in knowing these signs will not be out all year and thereby not create signage clutter.

Temporary pull-away signage: These are the signs on wheels covered with images or business messages. Most landlords hate these signs and the problems they create. Don’t just assume that you may be able to have pull-away signage for your grand opening or some other special sale. Landlords think these signs clutter or obstruct their prop­erty and may only allow limited numbers of pull-away signs to be used (and shared) by many tenants throughout the year. Again, negotiate pull-away signage rights up front, because the landlord doesn’t have to let you put these signs up if they are not included in the lease agreement.

Dale Willerton and Jeff Grandfield
Commercial Lease Consultants
The Lease Coach

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Q: As a franchisee, do I have to participate in all of the franchisor’s promotions? What if I don’t? https://cfa.ca/franchisecanada/q-franchisee-participate-franchisors-promotions-dont-2/ Wed, 20 Feb 2019 19:57:03 +0000 https://cfa-ca.flywheelsites.com/franchisecanada-2/?p=4989 We all know that marketing is a very important part of franchise systems. It is equally important to fran­chisees and franchisors. As a new franchisee joining an established system, you will want to be aware of what pro­motional programs your system has and consider their impact on your bottom line,...

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We all know that marketing is a very important part of franchise systems. It is equally important to fran­chisees and franchisors. As a new franchisee joining an established system, you will want to be aware of what pro­motional programs your system has and consider their impact on your bottom line, because, like it or not, you are probably required to take part in all of them. You should take steps to inform yourself about your franchise’s pro­motional programs by reviewing the disclosure document and talking to existing franchisees.

But what if you don’t participate? First, there is the reputational risk and potential loss of goodwill. Even if a campaign notifies the public that it is available at “par­ticipating locations only”, consumers generally assume that what they hear on the radio, see on television, and read in their social networking feeds is available at their favourite location. Customers will be disappointed if they don’t receive the advertised offers.

Second, there is a potential breach of your franchise agreement. Most franchise agreements make it very clear that all franchisees must actively participate and cooperate with the franchisor’s national, regional, and local advertising and sales promotion campaigns. The agreements may also provide more detailed information about what that includes such as offering any discounts, including free products or services, that are advertised as part of those campaigns, and who bears the cost of providing such discounts or promotions. Refusing to honour promotional campaigns when required to do so is a breach of your franchise agreement, and could lead to default and termination. Third, there are laws that are aimed at preventing misleading advertising. Also, this isn’t just an issue for the franchise as not honouring advertised offers (e.g., a buy-one-get-one offer) or try­ing to make some extra money by charging for a service that has been advertised as complimentary can create liability for the both the franchisee and the franchisor. The penalties – both monetary and reputational – can be severe.

The federal Competition Act makes it a crime to know­ingly or recklessly make (or permitting the making of), a representation to the public that is “false or misleading in a material respect”. It states that the general impres­sion conveyed by a representation, as well as its literal meaning, must be taken into account when determining whether or not the representation is false or misleading in a material respect. The penalties for breaching this provision can be significant.

There are also civil prohibitions under the Competi­tion Act that establish remedies against anyone who makes (or permits the making of) a representation to the public that is false or misleading in a material respect. Like the criminal provision, a breach of this section can be established by the general impression conveyed by a representation, as well as its literal meaning, when determining whether or not the representation is false or misleading in a material respect. If a court finds that a person breached this part of the Competition Act it may order the person not to engage in the conduct, to publish a corrective notice, to pay an administrative monetary penalty and/or to pay restitution to purchasers. Again, the penalties can be significant.

There is also potential exposure under the various provincial consumer protection acts. Under the Ontario consumer protection regime it is an “unfair practice” to make a false, misleading or deceptive representa­tion. This includes making a representation that a spe­cific price advantage exists where there isn’t one. If an unfair practice has occurred the consumer is entitled to have their agreement rescinded and may be entitled to damages and other remedies. If, because of the type of transaction (such as a service that has already been per­formed), rescinding the agreement is not possible, the consumer is entitled to recover the amount they over­paid or to recover damages, or both.

Franchise systems are built around brands, and they only really thrive when brand recognition is strong and – of course – favourable. The value of your advertising dollars can be lost very quickly if the promises made in these promotions are not honoured. Franchisees should be aware that if they don’t follow the letter and the spirit of the promotions they may expose themselves to con­tractual and statutory sanctions.

Paul Kotschorek
Counsel
Osler, Hoskin & Harcourt LLP
PKotschorek@osler.com
416-862-5990

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Franchise Fun: Fire-Alert https://cfa.ca/franchisecanada/franchise-fun-fire-alert/ Wed, 20 Feb 2019 19:48:25 +0000 https://cfa-ca.flywheelsites.com/franchisecanada-2/?p=4986 When Fire-Alert Franchising Ltd.’s co-owner Sylvain Houle describes himself as a family man, he’s not kidding. Fire-Alert, a mobile fire protection company specializing in professional and efficient inspections, has been fighting fires for more than 35 years. In 2008, Sylvain’s father Yvan Houle franchised the concept in Ottawa and the...

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When Fire-Alert Franchising Ltd.’s co-owner Sylvain Houle describes himself as a family man, he’s not kidding. Fire-Alert, a mobile fire protection company specializing in professional and efficient inspections, has been fighting fires for more than 35 years. In 2008, Sylvain’s father Yvan Houle franchised the concept in Ottawa and the two have been working together ever since. The rest is history. Celebrating its 10th anniversary as a franchised organization in 2018, Fire-Alert has grown into a thriving system with 23 branches across the country, with aspirations to develop in Western Canada this year. Also describing himself as loyal and ambitious, Franchise Canada caught up with Sylvain to answer some Franchise Fun questions on behalf of the father-son duo.

The most interesting thing I’ve done recently is…

Vacationed with my wife, without our children for the first time since they were born. What an experience!

In its best form, work is…

Fun! Do what you’re passionate about and you won’t work a day in your life.

A good franchisee…

Believes in the brand and is motivated to make it better.

A good franchisor…

Doesn’t wait for opportunity, they create it.

My top advice for prospective franchisees is…

Be passionate about the business you are becoming a partner in.

My top advice for new franchisors is…

Believe in yourself and never give up until your dreams become your reality.

The most important thing in life is…

Family.

One of the most enjoyable things to do is…

Playing hockey or spending the day on the water.

The hardest thing for me to do is…

Sit still.

My favourite drink is…

A gin soda or a glass of red wine

If I could change one thing…

Pardon my lack of creativity but I’d go with world peace. There is a reason it keeps coming up.

If I could meet anyone…

I’d love to have dinner with Brian Scudamore. He inspires me daily as a franchisor.

The person who has had the most positive influence on me as a businessperson is…

My father. We’ve had a remarkable bond since day one. Working with family seems to have such a negative connotation to it, but we’ve beaten the odds.

Canadian franchising is…

A window of opportunity for anyone with a desire to own a business.

My franchise system began because…

My father had a vision that we brought to light. Our concept is too good not to be franchised.

The most positive influence on my life as a person is…

My wife and kids who put a smile on my face every day and make it all worth it.

The key to success is…

Believing in yourself and being the best at what you do.

I’d like my friends to describe me as…

Fun, loyal, and respectful.

The accomplishment I look forward to the most is…

Carrying my father’s legacy as an entrepreneur while always putting family first.

My personal motto is…

Work hard, play harder.

One necessary item on my life’s “to do” list is…

Establish a non-profit.

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Iconic Brand: Pizza Nova https://cfa.ca/franchisecanada/iconic-brand-pizza-nova/ Wed, 20 Feb 2019 19:40:28 +0000 https://cfa-ca.flywheelsites.com/franchisecanada-2/?p=4982 [pro_ad_display_adzone id=”5137″] For many Canadians, “Four-three-nine-oh-oh-oh-oh Pizza Nova!” is an iconic jingle they know by heart. Beyond the catchy marketing, Pizza Nova is a successful and growing franchise sys­tem with 154 locations across Southern Ontario. It got its start 55 years ago, in 1963, with a single location in Toronto....

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For many Canadians, “Four-three-nine-oh-oh-oh-oh Pizza Nova!” is an iconic jingle they know by heart. Beyond the catchy marketing, Pizza Nova is a successful and growing franchise sys­tem with 154 locations across Southern Ontario. It got its start 55 years ago, in 1963, with a single location in Toronto. “My father and his brothers were the founders of the company. It was founded on the principle of serv­ing a great quality pizza to Canadians and Torontonians,” says Domenic Primucci president of Pizza Nova.

“Back in 1963 pizza was more of a snack item than a meal,” says Primucci. However, over the years the con­cept, and pizza itself, evolved. Pizza Nova expanded the original location to become a full service restaurant where people would come in the evening and have din­ner, making pizza the main event.

The original location was in Scarborough, which was more of remote area at the time, but had the benefit of being close to up-and-coming neighborhoods. It wasn’t long after the first store opened and had begun to thrive that the brand started to franchise other locations.

When Pizza Nova first started to franchise, existing employees began to express interest in opening a Pizza Nova of their own. “They liked what they saw at the origi­nal location and wanted to get into business with them as well,” describes Primucci. He adds that a lot of these inquiries were coming from new Canadians. “The fran­chising model gave the opportunity to immigrants to start a business,” he explains. At the time, franchising was not the commonplace business option that it is today. “They took the lead to go into that type of model,” says Primucci. Franchising was risky for brands because if service and product aren’t consistent across locations “it could dam­age your brand, even if it’s a one store operation.”

Even though the brand has seen considerable suc­cess for more than five decades, it continues to evolve to adapt to the market. “We are conscious of people’s dietary requirements,” says Primucci. “For example, we’ve had gluten-free options for a number of years. We also have non-dairy cheese, so that helps people that are lactose intolerant and vegan.” Another example is pepperoni, Pizza Nova’s most popular topping: “We were the first and only pizza place to introduce pepperoni to be made with­out the use of antibiotics and hormones,” Primucci says. “We are still the only company chain-wide to do this in the pizza industry.” He goes on to explain that at Pizza Nova, they don’t look at trends, instead, they look at big shifts in the marketplace. “A trend comes and goes but shifts in the market are going to take you to the next stage,” he conveys.

Finding the right franchisee

These days, ideal Pizza Nova franchisees are people who have a passion for the food service industry. While there are lots of essential skills that can be developed through Pizza Nova’s comprehensive training program, it’s good for franchisees to obtain some experience in the restau­rant business before coming on board. “It’s important to know the lifestyle,” explains Primucci. “Because there’s long shifts, you’re always working on holidays when everybody else is celebrating; Friday, Saturday nights when people go out on weekend, that’s your busiest time.” Also, they have to be someone who loves interacting with people. “They have to really want to serve their custom­ers,” he explains. He also says that while business experi­ence is a plus, it’s not always a necessity.

Above all, successful Pizza Nova franchisees follow the franchisor’s guidelines. “We’ve been in business for 55 years. We have a model. You’re going to be successful if you follow that model,” says Primucci. “We have that experience and we have that proven background.” Fur­thermore, Primucci points out that consistency is essen­tial to the strength of the brand. “When you buy a pizza in Huntsville or you buy one here in Toronto, it’s got to be the same, and the experience has to be the same.”

To ensure that franchisees are successful, Pizza Nova offers comprehensive support that “starts from the min­ute they are awarded a franchise,” describes Primucci. The length of training depends on the person’s skill level and experience. For example, if a franchisee has a back­ground working at a Pizza Nova location, their training may not be as long as someone new to the brand. “If a person comes in very green and has never worked in a location and have never stretched a pizza, now their training may take two months,” Primucci outlines.

At Pizza Nova, district managers are responsible for supporting a number of stores within a certain area. They visit stores and are available to answer all of the franchi­see’s questions. ”If a franchisee wants some help with marketing, then we will help with marketing. If it’s training on how to make the product. we’ll do that,” Primucci says. Typically franchisees reach out to their district managers for help, although, explains Primucci, they can get help from anyone on the Pizza Nova team. “If they want to call the marketing department they can pick up the phone and call the marketing department. If they want to pick up the phone and call me, they can call me as well.” Another avenue of support is the other franchisees: “A lot of them know each other so they help each other out and support each other as well,” says Primucci.

Additionally, the franchisor holds three or four busi­ness meetings, along with two to three hands-on training workshops for franchisees. “We are constantly in con­tact with them and constantly supporting them,” says Primucci. “It’s important as the franchisor that they are successful; we will exhaust all avenues to make sure that they are successful.”

The life of a Pizza Nova franchisee, just like in any business, is not without its challenges. One of those challenges is staffing, an industry-wide issue for fran­chises operating within the food services sector. “As the franchisor, we have to help them and we have to guide them,” says Primucci. For example, Pizza Nova will pro­vide guidance throughout the recruitment process, from sharing interview questions to help franchisees hire the best staff to helping the franchisee decide where to place job ads. In the end, the franchisee is not on their own, “We will help them to overcome those challenges together,” asserts Primucci.

Other challenges may involve finding new locations or just the day-to-day issues that may arise with restaurant ownership. However, according to Primucci, “As long as we have our vision of our company and all franchise units are consistent, you overcome those daily challenges.”

As for the benefits of joining the Pizza Nova team, Primucci says that you become part of a premium brand. “We’re going to deliver the best quality product, the best quality customer experience and you have a hands-on approach at the support office level,” he says. “We aren’t interested in building 30 stores to build 30 stores. If I only build five stores then I’m happy building five stores because I want them to be successful. I’m not here to make money on a store opening. I’m here to offer an opportunity for longevity within a brand.”


By Karen Stevens

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A Day in the Life: Escaping the Routine https://cfa.ca/franchisecanada/day-life-escaping-routine/ Wed, 20 Feb 2019 19:36:05 +0000 https://cfa-ca.flywheelsites.com/franchisecanada-2/?p=4979 When Hand & Stone Massage and Facial Spa franchisee Roxanne Power goes to work in the morning, the scent of lemongrass greets her as she walks in the door, relaxing music plays, and the gentle trickle of running water ushers in another day at the spa. This quiet atmosphere is...

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When Hand & Stone Massage and Facial Spa franchisee Roxanne Power goes to work in the morning, the scent of lemongrass greets her as she walks in the door, relaxing music plays, and the gentle trickle of running water ushers in another day at the spa. This quiet atmosphere is a stark contrast to her previous career working in advertising sales at the Toronto Sun and owning her own daycare business.

Power opened up her Hand & Stone location in Ajax, Ontario on Jan. 15, 2018. The franchise, which provides massage therapy, facials, hair removal, and various relaxation and therapeutic packages, was a perfect fit for Power. ”I love the health and wellness industry. I love seeing smiles on people’s faces,” she says. While she also loved her work in advertising, at this point in her life she wanted more flexibility from her job.

In the beginning, Power recalls, “I was there seven days a week, 12 hours a day, every day.” But, she says, “It’s a bit better now once you get on your feet a little bit.” Now, she typically works five days a week, starting at 8:30 or 9 a.m., after she drops her three kids off at school. “I’m there until basically I have to be,” she explains. “Some days I have to leave early to pick up my kids from school, and then if I have to go back, I’ll go back.”

Now that she’s got trained staff in place, she finds that they can handle things after she leaves. With a full office in her home and security cameras monitoring every­thing remotely, she’s able to be on call if her employees need her or if she has to finish something up after hours. “That’s the thing when you own your business – when it’s a franchise or a different kind of business – you’re working 24/7, whether you’re physically there or not,” describes Power. “You know that when you start. If you’re not willing to put that time in, you’re doing the wrong thing.”

Even with the busy routine, the choice to open the franchise was a change for the better. “The best part of it is the flexibility, that I can go in there or I can stay home to work,” Power conveys. For example, when the kids are sick or when it’s month-end and she just needs to be productive without being interrupted by the spa’s day-to-day concerns, she is able to work from home. Also, one of the biggest highlights of owning the spa is knowing that she makes people happy and getting posi­tive reviews.

Before deciding to invest in Hand & Stone, Power did a lot of research. She met with Brett Harding, President of Hand & Stone master franchise in Canada. The team at corporate gave her the time and resources to complete her due diligence. She called up current franchisees and spoke with them about their experiences. “It’s like family there,” she says.

Along with the family atmosphere, Power loves the franchise system’s ongoing support. “I can pick the phone up at any time of day and call any of them and ask then a question and they are there for me,” she says. “I’ll send an email and I’ll get a response within five minutes.” The biggest difference between running her own business and running a franchise is that with the support of corporate, as well as the other franchisees, she isn’t in it alone.

The rewards don’t come without hurdles to over­come. The biggest challenge for Power comes when a cli­ent is unhappy with their experience. “When someone is upset, you need to fix it on the spot, you can’t just leave it,” advises Power. Despite the spa’s calm environs, “When you go to the spa in the morning, you don’t know until you set foot in the door what your day is going to be like,” she says. “I don’t have a routine, I don’t have a plan.” With all of the various personalities of the clients and staff “Everybody needs something different,” she says. “So you need to be flexible, you need to be attentive and you need to have customer service – if you don’t have that you’re in the wrong business.”

Another challenge with the health and wellness indus­try (as with many others) is staffing. To make sure that her staff are happy, Power asks them how she can make the workplace better. “I have an open door policy, staff can just walk in, and you have to make time for them.” However, she notes that “It’s one thing doing that, but you have to follow through on it.”

She recognizes that while some staff don’t mind com­ing forward about issues, some want to be behind the scenes, so she has a suggestion box. She reads all of the suggestions and tries to implement them whenever pos­sible. She also interjects some levity into the job with contests and seasonal celebrations. “It’s got to be fun, and they have to enjoy it, but they also have to know that it’s a workplace,” she cautions. It takes time to find good staff, but Power now has a great team that she can trust to run the spa when she has to leave for a few days for occasions like conferences.

Power says that the ideal Hand & Stone franchisee is someone who wants to be very hands-on with the run­ning of the franchise. “You’ve got to want to be there,” she states. To succeed she says that you have to put the time and be involved. “I don’t believe that going into work and sitting in my office with a closed door all day is going to help anybody.” Above all, adds Power, a Hand & Stone franchise needs flexibility, an open mind, and should be dedicated to excellent customer service.

Prospective Hand & Stone franchisees don’t necessarily need a business or health and wellness back­ground, according to Power. While business knowledge definitely helps, she says that the success of a particu­lar franchise is more about the franchisee’s personality and drive. Power doesn’t have a background in busi­ness herself, so she’s made it a priority to learn what she needs to know over the years. “I don’t know every­thing, but I know where to go to get what I need, and I’m not afraid to ask questions,” she explains. “There’s always room for improvement and you can never know too much. I love a challenge and I’m constantly learn­ing new things.” For example, she reads massage maga­zines to understand the point of view of her therapists so that she can better understand their viewpoint and keep up with the industry.

Indeed, Power herself is not short on drive, and while she may only have been in business for a short time she’s already looking into opening another Hand & Stone loca­tion soon.


By Karen Stevens

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