Cover Story – Franchise Canada https://cfa.ca/franchisecanada Produced by the Canadian Franchise Association Tue, 05 Mar 2024 16:11:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://cfa.ca/franchisecanada/wp-content/uploads/sites/16/2020/03/cropped-cropped-favicon-32x32.png Cover Story – Franchise Canada https://cfa.ca/franchisecanada 32 32 2024 Trends in the Canadian Franchise Industry https://cfa.ca/franchisecanada/2024-franchise-trends/ Mon, 08 Jan 2024 20:37:23 +0000 https://cfa.ca/franchisecanada/?p=29790 By Gary Prenevost and Grant Bullington 2023 brought shifting economic conditions like a slowing Canadian economy, rising interest rates, and a challenging labour pool. Despite these economic challenges, the Canadian franchise industry remains vibrant for Canadians seeking alternative career options, or for investing in semi-absentee opportunities that create long-term wealth....

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By Gary Prenevost and Grant Bullington

2023 brought shifting economic conditions like a slowing Canadian economy, rising interest rates, and a challenging labour pool. Despite these economic challenges, the Canadian franchise industry remains vibrant for Canadians seeking alternative career options, or for investing in semi-absentee opportunities that create long-term wealth. As we navigate our way into 2024, multiple factors will influence the franchise sector. This article delves into these influences and speculates on the types of franchises that are likely to gain traction in 2024.

Q: With changing consumer preferences and lifestyle trends, which types of franchises do you think will be more popular in 2024, and how do they fit with the evolving needs of the market?

Gary Prenevost (GP): Evolving consumer preferences are expected to make certain types of franchises more popular in 2024; here are a few areas that we see as the most viable.

Health and wellness

Canadians are becoming increasingly health-conscious; as our population ages, our bodies “need more help” to continue to enjoy our lifestyle choices. Service-based franchises that cater to these trends are poised to continue growing in 2024. Fitness examples include boutique fitness studios (cardio and strength training, yoga, etc.); wellness examples include physiotherapy, massage businesses, and healthy food outlets. This trend aligns with the growing societal interest in well-being and the desire for healthier living options. It’s important, though, to understand the competitive landscape as some of these sectors are crowded, so the search for a strong location will require some patience.

READ MORE >>> 🍎 Fresh franchises offering healthy opportunities

Education

Education will continue to be another strong category. While demand for tutoring will continue, the supplemental education sector (STEM/STEAM: science, technology, engineering, arts, math) will see larger growth as these franchises help our kids be better prepared to use the evolving technology of the future.

READ MORE >>> 🎓 Look at the education franchises across Canada

B2B franchises

For people with B2B sales backgrounds, business services that solve ongoing business needs will continue to flourish (i.e. digital marketing, IT support services, business coaching, property maintenance); these are often lower cost because they don’t require a prime retail location.

READ MORE >>> 🤝 B2B Brands Helping to Build Better Businesses

Grant Bullington (GB): I think we’re going to continue to see franchise opportunities grow when their net commodity is additional time and convenience for the end customer. Services that allow a homeowner to spend more time with their family or on leisure are appealing. We’re also seeing that with a reduction in residential sales, owners are electing to invest in home improvements that deliver added enjoyment in the home for the medium to longer term. And as always, business-to-business franchise opportunities, where they provide their clients with any advantage in a competitive landscape (including cost savings), are consistently popular.

Q: With higher interest rates and inflation, why is franchising a strong option for entrepreneurs who want to start their own business in the current economic climate?

GP: The average Canadian recession is measured in months (only three to nine months on average), while economic growth cycles are measured in years. While we’re currently not in a formal recession, we won’t see another slow cycle for many years to come, so building a foundation during slow economic times provides significant advantages over waiting. Yes, launching a business during sluggish economic times will be more difficult. But it also encourages the franchisee to be more strategic in implementing their business model, like having a heightened focus on customers and staff. As the economy regains momentum, these early experiences would have imparted crucial skills and helped establish a robust foundation for the business, enabling the franchisee and their team to be fully equipped to leverage the economic upswing right from its onset, unlike those who chose to wait until the end of the slowdown before starting. Think about the benefits of gaining a head start of one to two years over the competition. This early entry could position your business favourably to benefit from the growth cycle for many subsequent years.

Choosing trend-driven franchisees in business categories that show historic sustainability, despite economic conditions, will provide the strongest opportunities. Fad-driven options might be “hot” today and seem exciting to get into, but one has to assess their ability to stand the test of time.

GB: There’s no getting around the fact that interest rates are at the highest that we’ve seen in recent decades. Initially, we saw a slowdown in the number of inquiries from prospective franchisees. Fortunately, the interest rate hikes have stopped and are expected to fall in the next couple of years. And we’re accepting the opinion of the economists who are telling us that they won’t return to 2020 rates.

Franchising provides a backstop or safety net when it comes to investing in a business. It’s not necessarily more or less expensive to go with a franchised business, but by partnering with a proven model, you’re taking some of the risk out of the investment. One of the core benefits of the franchise model is that franchisors can provide clarity (and data) on what a franchisee can expect to deploy. Having this level of insight, coupled with guidance from the franchisor, means that there isn’t the same potential for costs to run out of control. Independent start-up businesses can’t offer the same level of safety.

Q: How are demographic shifts, such as the preferences of younger generations or the aging population, influencing the types of franchises you predict will be successful in 2024?

GP: Younger generations are showing a preference for experiences over material possessions. This is likely to boost franchises in the entertainment and hospitality sectors that provide unique experiences. A great example is Trapped, an escape room franchise that sold out its territories across Canada in just a few short years. Younger generations tend to eat out more frequently and have a broad palate, so specialty food franchises (i.e. street food, international cuisine) will continue to attract attention.

Younger generations are also incredibly tech savvy; they seek fast access to information and solutions. This will drive growing demand for services that offer convenience, while not compromising on quality of experience. Franchises providing time-saving solutions for the consumer (residential cleaning, home improvement/maintenance, dry cleaning/laundry) will continue to appeal to this demographic in 2024. These types of services are also appealing to the aging demographic who can no longer do the services themselves.

GB: Younger generations place great value in solutions that provide freedom, so businesses that cater to this, and in a rapidly evolving fashion, stand to win. When it comes to aging populations, they control a significant amount of wealth, are living longer, and strive to maximize their enjoyment. At the same time, these older consumers look for options that allow them to safely remain in the home longer.

Q: How do you predict emerging technologies, such as virtual reality (VR) or artificial intelligence (AI), will influence the landscape of upcoming franchise trends in 2024?

GP: At its heart, the franchise business model is about optimizing businesses that have proven demand by bringing systems, processes, and support to enable franchisees to outcompete their non-franchised competitors. As exciting and fast growing as emerging technologies like AI and VR are, the rapid evolution inherent with this sector doesn’t allow for the development of proven systems and processes, simply because things change too fast.

How will tech and AI disrupt franchising
Emerging technologies will have a profound impact on the franchising landscape in 2024.

I do see, however, that these emerging technologies will have a profound impact on the franchising landscape in 2024. Would-be franchise buyers should pay close attention to how well franchisors are embracing technology to attract new customers, bring better experiences to existing customers, and help their franchisees run their businesses more effectively. When used effectively, AI can streamline operations and enhance decision-making through data analysis. Franchisors and franchisees that successfully integrate AI can improve their strategic planning, operational efficiency, and customer service.

GB: In the short term, franchise systems will appear as though they are lagging behind non-franchised businesses that, by nature, are nimbler and quicker to react. However, with AI being so new in many areas, it may take some time to understand the true business cases for many applications. As things settle and key trends prevail, I predict that franchisors—because of their size and scale—will be in a great position to quickly implement the best AI solutions that offer the biggest (proven) impact. Franchisees will benefit when franchisors test out the applications, options, vendors, and solutions. The less technologically savvy owners can take advantage of not having to suddenly develop proficiency in areas that aren’t their strengths. So, while it might take a while to see the true benefits of AI in franchise systems, when it does happen, it will be just like past technology deployments where franchisors significantly outshine their competition.

Q: With the rise of remote work and changing consumer behaviours, how are franchises adapting their business models to meet the evolving demands of a digitally connected and convenience-driven market in 2024?

GP: The rise of remote work and the continued growth of digital connectivity are causing franchises to rethink and adapt their business models; the best franchisors work closely with their franchisees to capitalize on emerging opportunities that come with this shifting landscape. With an increasing number of individuals working remotely, service-based franchises such as digital marketing agencies and remote IT support services mentioned above stand to benefit.

In addition, changing consumer behaviours, including the shift towards online shopping and delivery services, call for franchisors (especially in the retail and food sectors) to enhance their online presence and delivery capabilities, while closely managing the cost-benefit dynamic that comes with these enhanced service levels. By doing so, they can better meet the demands of a digitally connected and convenience-driven market while also protecting the profitability of their franchisees.

GB: Some people have really enjoyed the switch from having to go into an office every day. Fortunately, there are many franchise opportunities that will allow people to get into business without forcing them to abandon their now-beloved work-from-home lifestyle.

This could include B2B or a variety of service franchises opportunities. As an owner, when you’re not spending time in your home office, you’re out in the field meeting with clients or overseeing projects. In cases where the business requires more space than your living environment can sustain, there is always outside storage, warehousing, or offices.

We saw a lot of franchisors were already quite well prepared, digitally speaking, before COVID-19. This allowed a quick pivot towards effective connection and convenience in 2020 and they have continued to improve in these areas since then. While a lot of these franchise opportunities already existed, there is now a heightened level of search interest for business opportunities that satisfy prospective owner’s evolving business-selection criteria.

Q: Do you have any parting comments about trends affecting the franchising industry overall?

GP: The franchise landscape in Canada in 2024 will be shaped by a multitude of factors—this is no different than any other year. Franchisors and franchisees that can adapt to these changes by harnessing innovation to meet the evolving market demands will be well positioned to thrive in this dynamic environment.

Ultimately though, success in franchise ownership rests with how well the franchisee can execute the business model of the franchisor they’ve aligned with. If the franchisee can’t run the business and lead their staff to deliver the product or service that meets or exceeds the customer’s expectations, neither the brand or the industry will matter because the customer won’t return after two or three visits, and they’ll likely leave negative reviews on the way out. Success in any franchise comes down to how well the franchisee can learn how to leverage their transferrable skills (the things they’re good at and like to do regularly) in a new business model.

Finding the right franchise fit can be an exciting process. Researching franchise ownership is about considering making big changes in your life, which can be both scary and uncomfortable. Typically, you need to do about 40 physical hours of research over a few months before you can fully understand the franchisor’s business model and what it takes to run the franchise well enough to achieve your financial and lifestyle goals. Be prepared for lots of emotional ups and downs as you gather and analyze information from different sources. Your confidence in your skills and abilities will raise the excitement while your fears will mute the excitement. You have to go from “comfortable” (your current state) to “uncomfortable” (during the research mentioned above), then to “comfortable enough” where you can make an informed, educated, and defensible decision about buying your franchise. We hope that you can use these trends as a guide and a source of inspiration as you find the right opportunity for your skills, goals, and lifestyle in 2024!


Gary Prenevost is one of Canada’s leading franchise experts; he and his team have helped over 2,000 people search for their optimum franchise. Gary’s book, The Unstoppable Franchisee: 7 Drivers of Next-Level Growth, was released in February 2023.
Grant Bullington is the president of FranNet of Western Canada. He and his team have been helping serious prospective franchisees find and research opportunities since 2009. Grant is also the host of the Franchise Scout podcast.

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The Shifting Spend Priorities of Canadian Consumers 2023 https://cfa.ca/franchisecanada/shifting-spend-priorities-2023/ Mon, 08 Jan 2024 20:37:18 +0000 https://cfa.ca/franchisecanada/?p=29792 Travel and in-person events have been back for some time, and the process of returning to the office is well underway for many. While lockdowns and restrictions are no longer at play, some economic concerns that emerged through the pandemic still remain. Canadians are more cost-conscious as they navigate elevated...

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Travel and in-person events have been back for some time, and the process of returning to the office is well underway for many. While lockdowns and restrictions are no longer at play, some economic concerns that emerged through the pandemic still remain.

Canadians are more cost-conscious as they navigate elevated inflation and a higher cost of living. To help identify and describe trends that have emerged under these conditions, The Shifting Spend Priorities of Canadian Consumers has returned.

Through research conducted by Moneris and Angus Reid, findings presented within this report help capture the pulse of Canadian consumers and characterize their spending behaviours. The report focuses on the following three areas:

Consumer Sentiment – How do Canadians feel their spending has changed?

Consumer Spending – How does Canadians’ actual spending compare to sentiment?

The $1,000 Question – How does Canadians’ actual spending compare to sentiment?

Consumer Sentiment

To what extent do you agree…

Perception statement20232022
I feel stressed about my financial future62%59%
I am more likely to try to find deals/sales
than I used to be
79%74%
I am less likely to have cash on me than I was
before the pandemic
57% 51%

Growing concern

Last year brought a mix of pandemic recovery and economic issues, including supply chain disruption and rising inflation.

Concern was reflected in the response from Canadians in 2022. One year later, with increased cost of living and more cost-conscious consumers, more Canadians feel stressed about their financial future.

As a result, almost eight in 10 Canadians are looking for ways to make their dollars go further. And when it comes to using those dollars, fewer are carrying cash compared to pre-pandemic.

Would you say that you’re doing/purchasing LESS than before?

Spend category20232022
Items of clothing you buy 46%49%
Items to furnish or update your home 38%36%
Number of food items you buy at the grocery store27%22%
Number of food or drink items you buy when you go to a restaurant (including takeout)38% 34%
Number of restaurant outings (including takeout, fast food, or bars) 52%53%
Number of entertainment outings (e.g., movie theatres, amusement parks, golf courses etc.)60%67%
Number of trips to the gas station32%39%

Cutting back versus cutting out

The majority of Canadians indicated they would be doing/purchasing less than before in their survey responses. Comparing responses to the same question last year, a few trends stand out.

More Canadians indicated they were purchasing fewer items at grocery stores (27 per cent versus 22 per cent), and restaurants (38 per cent versus 34 per cent), while the number of outings to restaurants remained unchanged.

Entertainment remains as the top selection; however, as in-person events began bouncing back, we see a drop year-over-year (60 per cent versus 67 per cent). In addition to more in-person events and reasons to leave the house, more companies are mandating in-office days which may also be contributing to fewer Canadians cutting back on gas (39 per cent to 32 per cent).

Would you say that you’re doing/purchasing MORE than before?

Spend category20232022
Items of clothing you buy 11%9%
Items to furnish or update your home16%16%
Number of food items you buy at the grocery store 18%19%
Number of food or drink items you buy when you go to a restaurant (including takeout)13%13%
Number of restaurant outings (including takeout, fast food, or bars)18%15%
Number of entertainment outings (e.g., movie theatres, amusement parks, golf courses etc.)10%7%
Number of trips to the gas station13%11%

Cutting back versus cutting out, continued

Although the majority of Canadians indicate feeling concerned for their financial future, and are doing/purchasing less, there is a portion who are spending more.

Year-over-year, there is a three per cent increase in Canadians who said their number of restaurant and entertainment outings have increased. Despite economic conditions, there is a desire to enjoy leisure activities and events. Rather than cutting out these activities, Canadians’ survey responses show they are simply cutting back on how they enjoy them.

Consumer Spending

Spend volume: July 2023 versus July 2022

Business categoryExamplesVOL% Change
APPARELClothing stores-3%
ENTERTAINMENTAmusement parks, movie theatres, golf courses, etc.-4%
GAS & CONVENIENCEAutomated fuel dispensers & service stations-10%
GROCERYSupermarkets, bakeries, candy, and confection, etc.3%
HOUSEHOLDHardware, furniture, lumber, masonry, etc.-2%
RESTAURANT Bars, full service, & quick service3%
SPECIALTYAntiques, bikes, jewelry, sporting goods, etc.2%
TOTALIncluding categories not listed1%

Conservative spending and modest growth

The prevailing cost-conscious consumer sentiment can be seen in the year-over-year spend data, with a modest overall increase in spend volume of one per cent.

Starting with Entertainment, spend is down four per cent year-over-year, in line with the majority of survey responses indicating it was an area Canadians were purchasing/doing less of. Although sentiment is moving in the right direction for Entertainment, more time may be required before that growth is captured in the spend data.

Despite competing forces of moderating items purchased and frequency of visits, Grocery and Restaurant spend both saw a modest three per cent increase in spend volume.

While cost-conscious shopping is at play, other factors contribute as well. For example, the decrease in spend volume for Gas & Convenience is likely tied to gas prices falling from their peak in 2022 rather than a change in spend behaviour.

Average transaction size: July 2023 versus July 2022

Business categoryExamplesATS % Change
APPARELClothing stores4%
ENTERTAINMENTAmusement parks, movie theatres, golf courses, etc.-4%
GAS & CONVENIENCEAutomated fuel dispensers & service stations-10%
GROCERYSupermarkets, bakeries, candy, and confection, etc.-2%
HOUSEHOLDHardware, furniture, lumber, masonry, etc.-5%
RESTAURANTBars, full service, & quick service1%
SPECIALTYAntiques, bikes, jewelry, sporting goods, etc.-2%
TOTALIncluding categories not listed -3%

Rising inflation and falling average transaction sizes

Across all categories, average transaction size (ATS) decreased by three per cent. Despite higher inflation, Canadian sentiment shows a growing financial concern for the future, and consumers looking for sales may contribute to a decrease in ATS.

Other factors in addition to financial concern may also contribute. Again, the impact of falling gas prices can be seen in Gas & Convenience ATS decreasing.

In addition, through the pandemic Canadians invested in their homes, which translated into an increase in spending. Now, with lifted restrictions, in-person events, and return to office pulling Canadians out of their homes, the five per cent decrease in ATS for Household may be a correction.

Number of transactions: July 2023 versus July 2022

Business categoryExamplesTransaction % Change
APPARELClothing stores-7%
ENTERTAINMENTAmusement parks, movie theatres, golf courses, etc.0%
GAS & CONVENIENCEAutomated fuel dispensers & service stations1%
GROCERYSupermarkets, bakeries, candy, and confection, etc.5%
HOUSEHOLDHardware, furniture, lumber, masonry, etc.3%
RESTAURANTBars, full service, & quick service1%
SPECIALTYAntiques, bikes, jewelry, sporting goods, etc.4%
TOTALIncluding categories not listed3%

An extra trip to the store

Instead of stocking up and making the most of each trip as we saw during the pandemic, Canadians have increased the frequency of their visits to the grocery store. While Canadians might be modifying their behaviour by purchasing fewer items, they may be also compensating by making more trips to pick up missing items or take advantage of sales at multiple stores.

Also appearing as one of the top three areas Canadians said they spent less on, Apparel sees the largest decrease in transaction count year-over-year.

The $1,000 Question

If you had $1,000 less, what would you cut back on (top three)?

Spend category20232022
TRAVEL44%52%
GROCERIES12%46%
HOME FURNISHINGS & HOUSE RENOVATION37%48%
VEHICLE MAINTENANCE & UPDATES17%35%
CLOTHING & APPAREL36%37%
SPECIALTY ITEMS OR HOBBIES (JEWELRY OR SPORTING GOODS)56%31%
RESTAURANTS52%28%

Sacrificing spend for core categories

Last year, Canadians were asked what they would cut back on if they had $1,000 less to spend. Asking the same question this year, we see how sentiment has changed, and what the new priorities of Canadians might be.

In 2022, travel most consistently ranked in the top three of categories to cut back on. Although it’s still a popular category to cut back on, far fewer Canadians have selected it in their top three. Meanwhile, other traditionally discretionary categories like Restaurants, Entertainment outings, and Specialty items saw significant increases as areas Canadians would look to sacrifice with reduced buying power.

Necessities like Groceries, Vehicle maintenance, and Home furnishing all saw decreases. Understandably, fewer Canadians would look to cut back on categories that are essential to day-to-day living. Specifically, regarding grocery spend, Canadians may already feel as though they have cut back enough, and there is limited room for further reductions in spend.

If you had an extra $1,000, where would you spend it (top three)?

Spend category20232022
TRAVEL44%52%
GROCERIES12%46%
HOME FURNISHINGS & HOUSE RENOVATION37%48%
VEHICLE MAINTENANCE & UPDATES17%35%
CLOTHING & APPAREL36%37%
SPECIALTY ITEMS OR HOBBIES (JEWELRY OR SPORTING GOODS)56%31%
RESTAURANTS52%28%

From flying away to filling the fridge

While we saw some significant changes in the categories Canadians would cut back on, areas where Canadians would splurge remain relatively unchanged.

Slightly more Canadians selected travel in their top three. Grocery also saw an increase as Canadians look to offset the measures taken to combat inflation and higher cost of living. While home furnishing remains in the top three, it saw the largest decrease year-over-year, down four per cent.

Again, when Canadians were asked how they would modify spending, the vast majority opted to modify quantity over quality. For the scenario where respondents had $1,000 less, 79 per cent said they would buy fewer items. For the scenarios with $1,000 more, 62 per cent said they would buy more items.


CONTRIBUTED BY

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Moneris is Canada’s largest provider of innovative, unified solutions for mobile, online, and in-store payments, processing more than one in three transactions. Serving businesses of every size and industry, Moneris offers hardware, software, and solutions to help transform the way businesses grow and operate, in payments and beyond. For more information, please visit www.moneris.com and follow @moneris.

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Franchisee Champions https://cfa.ca/franchisecanada/franchisee-champions/ Mon, 20 Nov 2023 15:10:07 +0000 https://cfa.ca/franchisecanada/?p=29367 The 2023 Franchisee of the Year award winners share their challenges, rewards, and insights The Canadian Franchise Association (CFA) Franchisee of the Year award celebrates the accomplishments of CFA member franchisees, recognizing their business performance, community service, and overall involvement in their franchise brand. These franchisees joined the franchise industry...

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The 2023 Franchisee of the Year award winners share their challenges, rewards, and insights

The Canadian Franchise Association (CFA) Franchisee of the Year award celebrates the accomplishments of CFA member franchisees, recognizing their business performance, community service, and overall involvement in their franchise brand. These franchisees joined the franchise industry for various reasons, such as seeking leadership opportunities, career flexibility, and a desire to be a part of the inner workings of their favourite brands. They found opportunities that aligned with their personal values and found success going into business for themselves, but not by themselves. Let’s meet the Gold, Silver, and Bronze winners of the 2023 Franchisee of the Year Award!

Gold, Traditional: Annalisa Cilla, Scholars Education, Toronto, Ontario

There are no easy career switches, and Annalisa Cilla describes her transition into franchising as a whirlwind. As a former teacher, the classroom experience left her with a few non-negotiables for her future jobs in the teaching field. She wanted to see her students grow academically and personally, to interact with parents, and mentor teachers who were coming in after her.

Her desire to work with a forward-thinking methodology and curriculum further directed her goals. “I wanted to partner with someone who could share that same passion for teaching as I had,” says Cilla.

She met her match through Scholars Education, a supplementary education franchise that provides tutoring for students ages five to 18.

“When I connected with Scholars, I was happy to see that they too were aligned with the methodologies and shared the passion that we had to meet with students, collaborate with parents, and build that strong relationship within our communities,” she says.


“I make sure that my students and parents are happy, because they become your best marketing advocates for what you do.”

In addition, it’s great to have fellow educators she can call on for help with professional development, assessment, and giving feedback. Cilla notes that franchisees need to stay competitive when owning a business, namely the need to always be innovating and keeping your finger on the pulse of changing curriculum standards.

The opening of her first Scholars Education location in Toronto in March 2020 was quickly eclipsed by the COVID-19 pandemic. “The world changed overnight, and so did our business model,” she recalls. In-person lessons quickly shifted to online tutoring. The support from around her network made all the difference, and Scholars provided the online classroom for lessons.

“Whatever we needed, they were listening to the field,” explains Cilla. “Everything changed and having that network of support is ultimately what let us come out on the other end.”

Cilla says winning the Franchisee of the Year award has given her location increased visibility and enhanced its reputation. “I think, above all, it’s motivation and pride. It’s validated our hard work, dedication, and commitment with my team as we sit here within the centre and from head office.”

In a way, her commitment to staying the course through a challenging time has been validated through this award. “Doing this takes a lot of time, effort, and ingenuity, and you have to be prepared to work hard and be patient. I think if you stay committed, you’re more likely to stay on track toward what you envisioned with your business.”

Cilla says incoming franchisees should make sure they’re actively present in their communities, because although the franchise will work to make its franchisees successful, “you know what your community needs.”

Prioritizing quality is also a large part of the puzzle. “I make sure that my students are happy, my parents are happy, because they become your best marketing advocates for what you do.”

Gold, Non-Traditional: Brad Wheeler, TWO MEN AND A TRUCK Canada, Toronto, Ontario

“I always worked for other people,” says Brad Wheeler of the start of his franchise journey. “And I knew that, working for myself, I’d have a place that I could call home.” With a background in marketing, customer service, and restoration, Wheeler wanted a workplace that fit his core values and aligned with his personal integrity. He found a fit in TWO MEN AND A TRUCK Canada. “I knew it was the franchise for me, from the mission statement and core values,” says Wheeler. “I knew I could build a core team, as well as a group of people who could live out and believe in our values.”

Wheeler looked at several companies, initially not feeling any particular attraction to the idea of owning a moving franchise. “I looked at restoration, I looked at the box stores, I looked at restaurants,” Wheeler reminisces. “But after meeting John [Prittie, president], I knew what they stood for, and I knew there was start-up success there.” All the brand’s core values aligned with Wheeler’s, so he knew it was a good fit.

The recruitment process stood out to Wheeler, as members of the head office team regularly made in-person appearances through the discovery phase, rather than relying on calls or emailing back and forth. “That hands-on approach for myself was huge, and it was important to have those people that can relate to you,” says Wheeler. Where the other franchises he met with were strictly about the numbers, TWO MEN AND A TRUCK showcased many different aspects of the franchise experience—the rewarding and the challenging.


“I knew I could build a core team, as well as a group of people who could live out and believe in our values.”

One of the challenges was overcoming labour struggles and creating an ownership mindset in incoming staff and franchisees. “As much as you manage employees, you have to manage tendencies, you have to manage attitudes and your full environment inside the business,” Wheeler says.

Real estate was also a significant challenge when he started seven years ago and continues to be a hurdle now. “We need to park 26-foot moving trucks, plus parking for 20 to 30 employees,” says Wheeler. “We needed a niche location.” Luckily, TWO MEN AND A TRUCK Canada’s onboarding team came in to brief Wheeler on details that he wasn’t even aware he needed to think about.

“For them to have a checklist of exactly what we needed to do to fulfill our needs was huge,” he says. As Wheeler’s Toronto outlet grew in popularity, it needed to expand to accommodate more trucks, and then he even expanded the businesses service into storage and junk removal.

For someone who always envisioned having his own company, Wheeler says his work with TWO MEN AND A TRUCK is gratifying. In his community, people stop him when they see the logo on uniforms or on the side of a moving truck, thanking him for moving a cousin, brother, or aunt. Although he didn’t directly do the heavy lifting, he says, “It’s so rewarding to know that I was the reason that those things happened.”

The success of TWO MEN AND A TRUCK has allowed Wheeler to give back to his community in other ways as well. “Now I can work with youth shelters and women’s shelters. It’s so rewarding, being able to help those people and know I can do it.”

Silver, Traditional: Daksh Patel, Quesada Burritos & Tacos, Surrey, British Columbia

Before buying a franchise, it’s important for prospective business owners to take stock of what they want out of franchising. For Daksh Patel, his desire for entrepreneurial fulfillment and personal satisfaction encouraged him to follow his dreams as a Quesada Burritos & Tacos franchisee.

Quesada franchisee Daksh Patel

“The idea of being my own boss and having control over my work-life balance attracted me towards the franchise business,” says Patel. The brand’s fusion of innovation and convenience was another draw, streamlining bold, complex flavour blends into a quick, satisfying dining experience.

Quesada piqued his interest because of its unique customizable Mexican menu sourced from high-quality ingredients, “ensuring each bite tells a flavourful story,” he describes.

The product is both authentic and adaptable, which, for Patel, is a non-negotiable. “The concept’s commitment to quality and efficiency aligns perfectly with my vision of providing customers with a dynamic and flavourful way to enjoy Mexican cuisine on the go.”

Patel says the brand puts all the necessary pieces in place for franchisees to find success. “The ongoing training, marketing support, and community of fellow franchisees provide a robust backbone, making the journey of owning a Quesada franchise not just a business endeavour, but a flavourful odyssey of success,” he says.

As for advice for prospective franchisees, Patel says to conduct thorough research about your franchise options and reach out to other franchisees to get their perspectives. “Be ready to put in your hard work and dedication required to be a successful franchise business.”

Silver, Non-Traditional: Kevin Simpson, ActionCOACH, Calgary, Alberta

ActionCOACH franchisee Kevin Simpson

While many prospective franchisees attend tradeshows and do research before beginning their franchise journeys, others stumble upon the desire to own a business by chance. That’s how Kevin Simpson came across ActionCOACH, a business coaching and consulting services franchise. Having previously owned non-franchise businesses—a high-end bicycle store and a restaurant—he already understood the value of joining an established brand.

As an experienced business owner, he shared his expertise with other businesses as a coach, providing independent consultations before he formally joined ActionCOACH. When an ActionCOACH franchisee requested his services, he got a firsthand look at the brand—and he liked what he saw.

“I got to test-drive the system and see what it’s like to be a part of the community,” says Simpson. “And, they do a really good job of building a community, no matter how big the community is or how many countries they’re in.”

Simpson attended ActionCOACH’s North American conference in his first year in 2015 and was impressed by the community. The social atmosphere, and how the franchisees were in community, not competition with each other was a big draw for Simpson and played a major role in his success.

“I was like ‘this is the real deal.’ Not only do I get to be part of the franchise, but I get access to these people that are years ahead of me,” says Simpson. “They’re my friends now—I think that was a huge part of it for me.”

Bronze, Traditional: Benoit Chevrier, Batteries Expert, Gatineau, Quebec

For some franchisees, like Batteries Expert’s Benoit Chevrier, business and family go hand in hand. Chevrier and his wife were looking to start a family. But as a nurse, her chaotic schedule wasn’t suitable for family life.

“The franchise was an attractive option,” says Chevrier. “After analyzing and meeting with Batteries Expert owners and employees at the head office, we were convinced that this was a perfect business model for us.”

Batteries Expert sells and services portable and alternative energy solutions, from small watch batteries to large solar panel installations. When he saw that the brand had a territory available in his area, Chevrier began investigating.

As an electrician by trade, with a passion for renewable and alternative energy, the batteries industry was a natural fit for Chevrier. “With the support and training from our franchisor, my wife is now a battery specialist as well!”

Apart from training, Chevrier says being a Batteries Expert franchisee has major benefits including reasonable fees and brand recognition around Ontario and Quebec, where the brand has more than 60 locations. He adds that “the batteries world is very varied and technical, so having the experience and the support of our franchisor was and still is helpful,” and notes that “honesty, respect, and innovation are values that we could relate to!”

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Meet the FDF Franchise Family https://cfa.ca/franchisecanada/meet-the-fdf-franchise-family/ Thu, 14 Sep 2023 15:54:37 +0000 https://cfa.ca/franchisecanada/?p=28893 This franchisor has been instrumental in expanding four beloved food brands across Canada By Jordan Waterhouse You might not have heard of FDF Brandz, but chances are you know at least one of its four restaurants: Ricky’s Restaurants, Fatburger Canada, Famoso Italian Pizzeria, and Humpty’s Big Plate Diner. Many of...

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This franchisor has been instrumental in expanding four beloved food brands across Canada

By Jordan Waterhouse

You might not have heard of FDF Brandz, but chances are you know at least one of its four restaurants: Ricky’s Restaurants, Fatburger Canada, Famoso Italian Pizzeria, and Humpty’s Big Plate Diner. Many of them are located in Western Canada, but together they represent one of the leading privately-owned food franchise companies in the country, with more than 200 restaurants across Canada.

FDF Brandz wasn’t always this big, of course. When award-winning B.C. restaurateur/franchise developer Frank Di Benedetto became the majority owner, president, and CEO of Ricky’s back in 1998, there were fewer than 33 locations under the franchise company’s banner. By 2015, however, that number hit about 140. And today the company is looking to grow well beyond 200 restaurant locations as it eyes further expansion into Ontario, Quebec, and the Maritimes.

So how has FDF Brandz found such success across Canada? Raymond Ho, the company’s VP of marketing and communications, says there are several reasons. “For one, our restaurants have continuously innovated their menus to appeal to the changing needs and demands in the market. Plus, as a Canadian company with a deep collective pool of Canadian experience, we have insight into the local markets—from the towns to the cities and provinces.” More recently, Ho says that it has also helped that the company sources a range of locally produced food for its restaurants. That makes it easier to deal with the current challenges around supply production and pricing.

But a big part of FDF Brandz’s overall success comes down to its franchisees and the support system around them, says Ho. No matter the restaurant brand, the company provides six to eight weeks initial franchisee training. It also conducts area meetings with training components every trimester, provides additional in-person or online training when necessary, and provides kitchen training for new feature menu and limited-time promotions. “We support with ongoing advertising and marketing support—from radio, TV, and digital ads to SEO marketing, loyalty [programs], in-store merchandizing, and community sponsorship,” says Ho.

As for what FDF Brandz looks for in the ideal franchisee, Ho says they don’t need a background in food service, but it can be beneficial to have previous business or management experience. They should also be a self-motivated and hands-on person, driven when it comes to the success of the restaurant, he adds. “And, of course, since we are in the restaurant business, they have to be interested in and passionate about food. We are also in the service business, so it would be good to have social skills that can help them not only service their customers, but also manage their team.”

Keep reading to discover what each FDF Brandz restaurant concept is all about.

Ricky’s Restaurants and Humpty’s Big Plate Diners

Ricky’s origins go all the way back to 1962, when it started in Vancouver, British Columbia as a value breakfast restaurant called Ricky’s Pancake House. It has since expanded into the 110-plus locations, when tallied with Humpty’s Big Plate Diners. “Both concepts, while different in history and branding, share substantial crossovers in the full-service family dining sector, giving franchisees a great choice for maximizing revenue and taking their entrepreneurial ambitions to the next level,” says Ho.

Humpty’s Big Plate Diner has is a chain that originated in Alberta and has developed a legacy as an old-style diner. Since it joined the FDF Group, it has been developing new and innovative food items to entice old and new guests.

“Like Ricky’s, Humpty’s was able to take advantage of the success of its value breakfast menu and extend its reach to build a robust lunch and dinner program,” says Ho. “Now it’s a leading full-service family restaurant chain with high-quality food and value that has big appeal for families and seniors, whether it’s breakfast, lunch, or dinner.” He also notes that the system has a serious commitment to community and charitable causes like the Make-A-Wish Foundation.

“Humpty’s is a relatively straightforward concept that, compared with many restaurant chains, requires lower levels of franchisee experience, fewer menu changes, and less refurbishment to be profitable and competitive.”

In addition to these restaurants, a major focus for Ricky’s has been the expansion into hotel locations across Western Canada. To date, it has partnered with 25 hotelier groups to provide breakfast, lunch, and dinner not only to hotel guests but also to serve the local community as a standalone restaurant brand. This partnership has proven to be one of the most successful strategic divisions of the Ricky’s chain.

Another strategic initiative since the pandemic has been the better utilization of large size legacy locations by dual-branding them with Famoso Pizzeria (a sister brand within the FDF chain mentioned below). Currently there are six integrated locations in Abbotsford, Langley, Ladner, Sechelt, Vernon, and Burnaby, with an additional five to seven more opening by the end of 2024. Ricky’s has targeted about 30 existing locations for this dual brand, single facility format.

No matter the concept, however, customers can expect friendly service and exceptional value, says Ho. “Ricky’s is known as a neighbourhood family favourite. Our famous big breakfasts have been appealing to multi-generational Canadian families since 1962, and now with more lunch and dinner options, we appeal to even more customers wanting the fresh, home-style meals we’re known for.”

Fatburger Canada

Like Ricky’s, Fatburger has its Canadian origin story based in Vancouver. The franchise started in Los Angeles in 1952, but the first location north of the border opened in Vancity in 2005. Today, there are about 70 Fatburger locations from B.C. to Ontario.

The big draw for customers is—surprise, surprise—the burgers, says Ho. “Fatburger makes big, juicy burgers using old-fashioned cooking techniques. These cooked-to-order burgers are made with fresh, never frozen Alberta beef patties that are free from fillers, artificial additives, and by-products.

But it’s not just about the burgers, adds Ho. “Fatburger also sets itself apart with its legacy music and unique callouts in the kitchen.” Furthermore, its chicken sandwiches, wings and tenders have grown in popularity, making up about 25 per cent of sales.

Fatburgers come in a number of different models. Other than the typical restaurant, which is a 1,700-square-foot high-profile end-cap corner unit in a major retail centre, Fatburgers can also be found in casino, drive-thru application and express module size formats.

While Fatburger continues to expand its reach in smaller communities, it has also launched its growth into Eastern Canada with three locations opening in Toronto by Spring 2024 and other provinces like Quebec and the Maritimes in the future.

Famoso Italian Pizzeria

This authentic Neapolitan pizzeria has indeed become quite “famoso” since launching in Edmonton, Alberta in 2005. It was acquired by FDF Brandz in 2018, and currently has 26 locations in Canada. “It’s known for the quality of the food it serves,” says Ho. “With a vision to create a pizzeria where everyone in the neighbourhood can come enjoy its food and inviting and lively atmosphere, Famoso presents a unique experience that guests have come to know and love.”

That experience starts with the pizza, made with a similar technique used in Naples. The tomatoes are imported from the Naples region. The fior di latte mozzarella, invented in Naples, is made from 100 per cent Canadian cow’s milk. The flour is highly refined and low-gluten, making it easy for digestion. When that dough is hand-tossed, topped, and then fired in an authentic bell-shaped oven imported from Italy, the result is a pizza straight out of the famous southern Italian city, says Ho.

The atmosphere is perhaps just as well-known as the pizza, however. With its open-concept design, expanded Italian fare menu, and solid beer and wine options, it’s the perfect spot for a quick lunch, social evening, or place to watch the game, says Ho. This fall, Famoso will introduce “Pronto,” a new hybrid concept featuring Italian and North American-style pizzas, pastas, and Italian street food.

The first location is scheduled to open in Edmonton, Alberta in late fall/early winter, followed by downtown Vancouver in the spring of 2024. “This format will give potential franchisees a lower start up cost, and it will feature both counter and table service to facilitate rapid production turnover,” says Ho.

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Build Your Franchise Future https://cfa.ca/franchisecanada/build-your-franchise-future/ Thu, 13 Jul 2023 15:08:27 +0000 https://cfa.ca/franchisecanada/?p=28410 The home improvement category thrives as Canadians invest in their greatest asset Any homeowner will tell you that once you move in, the projects begin (and never end)! There’s a lot of ongoing tinkering and trial and error as you repair and remodel your home over the years. Homeowners are...

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The home improvement category thrives as Canadians invest in their greatest asset

Any homeowner will tell you that once you move in, the projects begin (and never end)! There’s a lot of ongoing tinkering and trial and error as you repair and remodel your home over the years. Homeowners are already invested in finding their perfect house and they turn to home improvement specialists to turn those houses into homes.

Home improvement franchises help homeowners by taking care of the big issues and small details that arise. Some of the brands specialize in emergency restoration, while others specialize in everything from handyman services to concrete resurfacing, and much more. Whether you have extensive construction experience or even if you’ve never laced up a pair of steel-toed boots, these home improvement franchises can be lucrative opportunities. Prospective franchisees with contracting, customer service, or business management experience could consider going into business for themselves with one of these reputable home improvement brands across Canada.

911 Restoration

911 Restoration is a water damage restoration franchise filling the need for disaster restoration across the U.S. and Canada. The company offers mold remediation, fire damage restoration, and smoke and odour removal, among other services.

911 Restoration has 180 franchised locations across the U.S. and Canada, with outposts in British Columbia, Alberta, and Ontario. New 911 Restoration franchisees get access to in-house location-based marketing channels, an advertising manager tailoring results to their needs, and SEO that keeps them top of mind in their region.

Learn more about 911 Restoration

Aire Serv

Aire Serv® is an HVAC franchise that has provided expert heating and cooling services since 1992. The customer trust and established systems built over decades help franchise owners stand out from competitors in the growing HVAC industry. Whether you’re interested in starting a heating and cooling franchise or want support for existing businesses, Aire Serv has the business opportunities, tools, and personalized guidance designed for success.

With Aire Serv and Neighbourly®, there’s an opportunity that provides a support system of fellow franchisees who share knowledge and provide a built-in referral system to support your business today, tomorrow, and in the years to come.

Learn more about Aire Serv

Anago Cleaning Systems

Anago Cleaning Systems is a Winnipeg-based janitorial services franchise focused on commercial facilities like schools and workplaces. Anago continues to adapt its systems by using cutting-edge equipment and eco-friendly cleaning products.

The brand’s regional office handles client relationship management, including administrative tasks such as confirming cleaning contracts and billing and collection. Franchisees receive initial and ongoing training from an Anago regional office.

Learn more about Anago Cleaning Systems

B-Protek Concrete Resurfacing

Add layers of advantages to your career as a B-Protek franchisee. B-Protek is the concrete resurfacing team of choice to accompany clients in protecting, transforming, and enhancing their living spaces.

B-Protek offers concrete resurfacing services for residential garages, exterior balconies, basements, and commercial floors by using polyurea with vinyl flakes. They also work with clear, opaque, and metallic epoxy solutions for design projects such as interior basements, kitchens, offices, and more.

B-Protek franchisees benefit from a support team, industrial quality products, and strong marketing strategies.

Learn more about B-Protek Concrete Resurfacing

Bam Quick Bins

Bam Quick Bins is a dumpster rental company. Bam Quick Bins is currently establishing a footprint across Southern Ontario. Servicing residential and commercial projects, the company’s bins can be used for landscaping debris, concrete and construction disposal, and rubbish from domestic projects.

Franchisees with Bam Quick Bins get access to a full training program for themselves and one additional employee. Head office and the various locations share leads if one franchise isn’t able to meet demand. Bam Quick Bins also establishes dedicated landing pages for each of its franchise territories, which means local clients can easily find your business.

Learn more about Bam Quick Bins

Bin Masters

Bin Masters is dedicated to providing disposal solutions that enhance corporate environmental responsibility. Bin Masters’ specialized compactors save weightage and volume in disposal, making them more cost-effective than traditional bin brands, as more bin space means less time transporting and emptying off-site.

Franchisees can take advantage of a first-to-market concept with open markets. Client potential is high as well, as Bin Masters operates across industries such as manufacturing, food and beverage recycling providers, and home construction. Bin Masters is currently serving B.C., Alberta, Ontario, and Quebec, with many territories still available.

Learn more about Bin Masters

California Closets

California Closets is a custom storage brand focused on providing unique solutions according to clients’ needs and desires. Design consultants guide clients through every stage of the design process, from ideation to installation.

A subsidiary of FirstService Brands, franchisees can be secure in the backing, experience, and expertise of an established franchise conglomerate and a community of 137 showrooms across North America. Prospective franchisees should have some business experience.

Learn more about California Closets

Chem-Dry Carpet Cleaning and Upholstery

The world’s largest carpet cleaning franchise, Chem-Dry, has provided professional, environmentally safe carpet and upholstery cleaning service since 1977.

Chem-Dry is seeking franchisees interested in multi-unit ownership. Franchisees get access to the company’s established system and patented products. This underserved sector of the maintenance industry will have a wide customer base for years to come.

Learn more about Chem-Dry Carpet Cleaning and Upholstery

DKI Canada

DKI Canada is the leader in sustainable property restoration solutions. DKI Canada provides services to insurance, commercial, and residential clients from coast to coast. Whether it’s emergency response, water damage mitigation, fire and contents cleaning, mold remediation, or complete reconstruction, its members are available 24 hours a day, 365 days a year. DKI Canada actively contributes to creating a better future through environmental protection and social responsibility.

Focused on leaving things better than they were found, DKI is committed to using environmentally sustainable cleaning products and mitigating risk in environmentally sustainable ways. DKI welcomes franchisees with no background in restoration, and also adopts existing restoration companies to the DKI system. The brand provides branding and marketing tools to help identify independent companies as part of the DKI Canada Network.

Learn more about DKI Canada

Dryer Vent Wizard

Dryer vents are an underacknowledged source of house fires. Like all forms of home maintenance, dryer vents must be seasonally maintained. Dryer Vent Wizard® franchisees can save clients money, time, and energy on drying costs by providing cleaning, installation, and inspection services for dryer vents.

Looking for a home-based business model in the home improvement arena? Dryer Vent Wizard franchising requires no office space and low overhead, so owners can work from home in pre-defined territories across the country.

Learn more about Dryer Vent Wizard

End Of The Roll

End Of The Roll is a flooring company committed to providing a range of flooring options for every price point or lifestyle. End Of The Roll works with homeowners, builders, and contractors to provide value and flooring expertise.

End Of The Roll franchisees can get access to an existing profitable system, with over 50 locations to call upon for advice at a moment’s notice. The brand has existing relationships with banks and lenders, so favourable financing terms may be available, along with marketing and accounting teams supporting from the head office.

Learn more about End Of The Roll

Fire-Alert

Fire-Alert has conducted fire safety inspections in commercial, industrial, and government buildings for 35 years. The brand improves safety by providing maintenance for emergency services for clients of all sizes.

As fire extinguishers require seasonal maintenance and up-to-date
legal compliance, franchisees can take advantage of the cyclical nature of consumer needs. Franchisees receive training in providing extinguisher and hose inspections, emergency lighting inspections, and ongoing fire and safety maintenance training.

Learn more about Fire-Alert

Five Star Holiday Décor

Looking to make your property the brightest on the street? Five Star Holiday Décor’s premium lighting installation and decorating services provide you with the means to create captivating displays. Not limited to just seasonal offerings, Five Star also specializes in quality permanent lighting, patio lighting, event lighting, and showroom lighting. Its extensive range of products and services ensures customers can enjoy a vibrant experience throughout the year.

Franchisees can take advantage of Five Star’s turnkey service to engage in high-demand lighting decoration services, while promoting eco-friendliness with energy-efficient LED lighting. The best part is, no prior decorating experience is necessary. Five Star Holiday Décor offers a comprehensive program for high-demand decorative lighting services.

Learn more about Five Star Holiday Décor

Five Star Painting

Do you want to bring a splash of colour to your community? Since 2005, Five Star Painting® has been franchising, growing to more than 240 franchise territories in North America.

The benefits of franchising with Five Star Painting include its highly scalable model, low footprint with no office required, and flexible schedule. The franchisor manages territory boundaries, which means franchisees can often work in the same communities they live in.

Learn more about Five Star Painting

Floor Coverings International

Floor Coverings International is an installation and renovation brand specializing in several mediums including tile, carpet, stone, and vinyl. A $48-billion industry, the residential flooring sector is ripe for change and Floor Coverings’ mobile showroom concept is a dynamic development. Floor Coverings International stands out by bringing the showroom to the clients, rather than the other way around.

Franchisees can benefit from this easy-to-scale franchise model. In addition, the annual gross revenue for booked jobs is more than $1.2 million. The franchisor manages all national marketing campaigns, which means the franchise will have a presence from the moment you open your location. Floor Coverings offers prospective franchisees a simple business model, paired with forward-thinking advancements.

Learn more about Floor Coverings International

Garage Living

The garage is often the most neglected part of the home, full of the detritus and leftovers from different life stages. Garage Living specializes in transforming the oft-neglected room into multi-use spaces with a focus on design, form, and function.

Prospective Garage Living franchisees should be passionate about design, construction, and customer service. The franchisor provides an exclusive suite of tools, resources, programs, and sales techniques to encourage new owners to find and keep clients. This unique sector ensures that franchisees can lead their communities in the garage renovation space.

Learn more about Garage Living

Glass Doctor

Since 1962, Glass Doctor® has served drivers, homeowners, and business owners with glass technician services that keep businesses in more than 275 locations in Canada and the U.S. seeing clearly with streak-free shine. The brand offers environmentally friendly, energy-efficient windows along with home renovation ideas, to create multiple streams of income.

Why should prospective franchisees consider Glass Doctor? Because glass is everywhere and weathering and aging must be addressed with professional repairs and replacement, therefore providing steady opportunities for franchisees. The brand has customized business management, scheduling, and communications software platforms, and other tools that simplify business management.

Learn more about Glass Doctor

Junk Works

Junk Works offers a range of junk removal services, including furniture removal, appliance removal, electronic waste disposal, construction debris cleanup, and yard waste removal. The brand is a Neighbourly company, the world’s largest home services company, further specializing in professional, reliable, and eco-friendly junk removal services for residential and commercial customers.

For prospective franchisees, Junk Works offers several supports such as a national call centre, a proprietary software program, and a review and referral platform to track metrics for each job. In addition, the franchisor provides mobile invoicing, a turnkey marketing program, and personalized support in operations, finance, and business development.

Learn more about Junk Works

Local Handyman Group

While many projects call for major renovations, what about the small tweaks that homeowners can’t manage themselves? Local Handyman Group specializes in squaring away quick turnaround home projects. The brand has even recently expanded to servicing commercial and non-residential schools, as well.

Prospective franchisees can take advantage of a growing brand with an ever-increasing service offering, now including blinds supplying and installment, and more. Furthermore, Local Handyman provides marketing, planning, and coaching help through the launch of the business.

Learn more about Local Handyman Group

Men in Kilts Window and Exterior Cleaning

Men in Kilts is an all-in-one exterior cleaning franchise. Men in Kilts offers window and gutter cleaning, pressure washing, and snow removal for residential and commercial exteriors.

Franchisees can benefit from a quick-to-scale business that requires minimal inventory and offers affordable starting costs and flexible hours. The brand also supplies marketing and technology requirements, as well as business development partners, including a national sales centre and personal business and marketing coaches.

Learn more about Men In Kilts Window & Exterior Cleaning

Metropolitan Movers

Moving can be tough and chaotic, which is why Canadians turn to experts like Metropolitan Movers to ensure moving day is as smooth and safe as possible. With more than a decade of experience providing moving services across Ontario, franchisees get access to a wide breadth of customers, with the brand’s 94 per cent customer referral rate.

For franchisees who are ready to supply time and effort, Metropolitan Movers offers an established growth strategy, from residential moving through to commercial projects, deliveries, and storage and a national marketing plan and client portfolio. Take advantage of the company’s guarantee to earn $100,000 in revenue within your first 12 months of operation.

Learn more about Metropolitan Movers

Mr. Appliance

With more than 340 locations throughout the U.S. and Canada, Mr. Appliance® franchises provide full-service home appliance repair and light commercial appliance repair services. For better or worse, there is an undeniable need for competent appliance repair services across North America.

As with other Neighbourly brands, Mr. Appliance franchisees receive comprehensive business support and innovative marketing strategies, and enjoy flexible work. Mr. Appliance is a nationally recognized, recession-resilient brand. After all, every home in North America relies on consistently functional appliances.

Learn more about Mr. Appliance

Mr. Electric

Looking for franchise opportunities with a growing brand? Since 1994, Mr. Electric® has provided electrical installation and repair services in the U.S. and Canada. As the electrics industry reacts to the rise of smart technology, this sector requires franchisees who are familiar with local and regional electric codes and have the entrepreneurial spirit and know-how to attract customers.

Mr. Electric is seeking new franchisees or existing electric businesses to convert to the Mr. Electric brand. However, franchise owners don’t need industry experience and limited accounting is required, as most jobs end with cash in hand. Furthermore, this Neighbourly brand offers a built-in network of support that includes established franchise coaches, an established business model, and additional resources from home office to encourage success.

Learn more about Mr. Electric

Mr. Handyman

Since 1996, Mr. Handyman® has been there for homeowners, providing repairs, installation, and maintenance services. A one-stop shop for all the domestic tweaks and minor repairs, Mr. Handyman provides an all-around service for everything from gate installation to appliance assembly or simple repairs. The brand even has a suite of national suppliers for more specialized jobs.

Franchisees who are ready to provide a diverse range of in-demand services can start their own franchise with Mr. Handyman. Gain access to a comprehensive support program, marketing appeal, and additional training through this Neighbourly franchise.

Learn more about Mr. Handyman

Mr. Rooter Plumbing

Mr. Rooter® Plumbing is a franchise that provides a variety of plumbing needs from drainage repair to emergency response. The brand has a 24-hour customer service line, covering residential and commercial issues like clogged drains and sewer line repairs with efficiency. Mr. Rooter also offers clients upfront pricing, so there are no surprises at the end of an inspection or repair.

With more than 50 years of industry experience, Mr. Rooter offers prospective franchisees access to its proprietary technology and marketing support. Furthermore, with the help of Mr. Rooter’s scheduling assistance, franchisees can always know when their next job begins and ends.

Learn more about Mr. Rooter Plumbing

N-Hance

N-Hance is on a mission to invigorate weathered homes with refinishing services for wood cabinets and floors. N-Hance cleans surfaces and repairs damage, making old surfaces like new again–and saving homeowners money on costly upgrades and renovations.

As a franchise opportunity, N-Hance provides a proven business model designed for growth; proprietary technology, products, and equipment; multiple revenue streams; and comprehensive training and support from industry experts. Wood refinishing or business experience is a plus.

Learn more about N-Hance

New Creations

New Creations has been providing specialty restoration of cosmetic damage for a variety of B2B clients since 1988. With more than 75 current franchise locations across North America, the brand is always updating its processes, improving the quality of its repairs, and adding to the range of what can be restored—from homes to vehicles to watercraft.

New Creations seeks franchise owners who act as entrepreneurs in growing their small businesses. Some degree of sales ability and creativity is also required to restore people’s belongings.

Learn more about New Creations

Paul Davis Restoration Canada

As one of Canada’s largest restoration brands, Paul Davis Restoration has more than 350 individual franchises across North America. These emergency restoration specialists are certified to provide efficient, 24/7 reconstruction following disasters like floods and fires in homes and businesses of all sizes.

Prospective Paul Davis franchisees should have business experience and be customer service oriented. As a business owner, franchisees manage the cleanup and reconstruction for clients. In addition, Paul Davis’ new owner training will introduce franchisees to techniques to completely repair damage from mold, water, and smoke.

Learn more about Paul Davis Restoration Canada

Pest Detective

To keep homes free of insects, mice, and rodents, Pest Detective franchisees provide a variety of services to provide homeowners with peace of mind. For additional support, Pest Detective provides repeat solutions, following up with monthly or quarterly visits to keep pests away.

When it comes to franchising with Pest Detective, prospective franchisees receive scheduled appointments from the brand’s in-house call centre and marketing programs that allow them to focus on managing their business.

Learn more about Pest Detective

Prep‘n Sell

Prep’n Sell is an all-in-one service for prepping homes to be ready for sale. The company focuses on the work needed to bring the best home price possible in the shortest amount of time. Prep’n Sell franchisees also get access to RENOmagic, a partner franchise for renovations.

The home-based business model offers a quick start-up and substantial initial cost savings because there’s no need for an expensive location or employees, as the brand has a trade partner program. In addition, one-on-one training and virtual online courses ensure that you’re knowledgeable before you go out on the first call.

Learn more about Prep‘n Sell

PuroClean

PuroClean is one of the fastest-growing franchise systems in Canada, specializing in property damage emergency services. PuroClean franchisees provide specialized mitigation services for homes and businesses following water, fire, smoke, and mold damage. PuroClean has become a property restoration provider of choice for insurance professionals and property owners, having the highest customer satisfaction ratings in a B2B recession-proof industry. PuroClean owners are part of a recession-proof industry, with proven strategies and systems in place for success. PuroClean provides comprehensive support and training to its 47 locations across Canada.

Learn more about PuroClean

Rainbow Restoration

Rainbow Restoration™ offers residential and commercial restoration and carpet cleaning services with more than 330 franchise locations throughout North America. The brand’s 24/7 emergency service covers fire and water damage, mold removal, and other services. Furthermore, the brand is fully certified by the Institute of Inspection, Cleaning and Restoration Certification.

For franchisees ready to be on the front lines when disaster strikes, Rainbow Restoration offers a fast turnaround time from signing to operation. The proprietary “Extensive Sure Start” onboarding process includes six to eight weeks of systems and business training, with ongoing system-wide and regional meetings.

Learn more about Rainbow Restoration

Revivify Painting

Revivify is on a mission to change the construction industry. This painting company designed its franchise system with the goal of creating stable employment in the trades and elevating the level of service and customer care to clients.

Franchise owners pay living wages; provide routine, scheduled work; and offer a benefits program to all employees.

Revivify provides franchisees with everything needed to run a successful painting company, from proprietary software and an operations manual to a best-in-class training program and robust marketing support. The brand is building a community of business owners who value hard work, customer service, and want to benefit from a bigger vision.

Learn more about Revivify Painting

SERVPRO

Since starting as a small painting business in 1967, SERVPRO has expanded into a restoration industry giant with more than 2,000 locations. It offers everything from fire and water restoration, storm response, biohazard cleaning, and construction services. In addition, the brand offers premium-tier services for cleaning and disinfection from pathogens like COVID-19 with its proprietary cleaning products.

For entrepreneurs looking for a high-demand opportunity, SERVPRO welcomes owners from all backgrounds, although restoration and construction industry experience is an asset. SERVPRO offers strong brand awareness, comprehensive training, and a network of regional consultants to support owners systemwide.

Learn more about SERVPRO

ServiceMaster Restore

For 70 years, ServiceMaster Restore has been providing emergency disaster restoration services to home and business owners following flooding, fire and smoke damage, vandalism, natural disasters, and more.

ServiceMaster Restore franchisees benefit from the support of a reputable restoration company that offers proprietary technology and processes. This support can significantly enhance operations and deliver effective restoration services to customers.

Learn more about ServiceMaster Restore

ShelfGenie

ShelfGenie® offers organizational solutions for homeowners’ cabinetry and storage needs. The brand identifies and meets its clients’ needs with a simple three-step process of consultation, construction of custom-made designs, and professional installation.

Unique to ShelfGenie is the franchisees’ ability to define their own coverage area, so franchisees can effectively live where they work, even on a part-time basis. There’s also the opportunity to earn residual income from sales commissions on each job.

Learn more about ShelfGenie

Sunly Franchising Corp.

The solar industry is a rapidly growing field, as more people and companies adopt renewable energy sources. Sunly is leading that change with its solar installation franchise. The solar installation company’s mission is to save homeowners money on electrical bills through solar energy.

Franchisees with Sunly can help owners generate their own clean energy through solar panels to reduce costs, while offering a range of diverse secondary services including EV charger installation, home energy monitoring, and back-up battery solutions.

Learn more about Sunly Franchising Corp.

The HandyForce

The HandyForce prides itself on being the go-to handyman service for those who aren’t skilled in trades. The brand offers a diverse range of products, including handyman services, a HomeCare plan, and renovations. Seventy per cent of the business is repeat clients, highlighting the brand’s commitment to customer satisfaction.

HandyForce franchisees can make use of the brand’s exclusive software, a comprehensive training program, and unwavering year-round support from the corporate office. Prospective franchisees should possess strong drive and a results-oriented mindset, along with the ability to effectively manage multiple people and projects simultaneously.

Learn more about The HandyForce

TWO MEN AND A TRUCK Canada

TWO MEN AND A TRUCK is the largest franchised moving company in North America, offering comprehensive home and business relocation, packing, and unpacking services, as well as storage and junk removal services.

Prospective franchisees join a brand with 18 years of year-over-year growth in Canada. Interested entrepreneurs don’t need experience in trucking or moving, but effective communication and interpersonal skills are a strong asset.

Learn more about TWO MEN AND A TRUCK Canada

Vertika Design

Vertika Design is a wall covering installation company that brightens up rooms with a range of colours, materials, and finishes.

Vertika Design offers a full range of options to meet finishing needs like brick, wood panelling, and green “living” walls. Whether it’s for home, office, or business, Vertika designs give rooms character with its original coverings. Vertika Design uses locally sourced materials.

Vertika franchisees can leverage an established brand with advertising and marketing expertise to attract attention in local markets. Prospective franchisees receive on-site training and continuous support. Every project is diverse, working with high-end products to make clients’ dreams come true.

Learn more about Vertika Design

Wise Cracks Concrete Technologies Inc.

Wise Cracks Concrete Technologies Inc. is a national franchise, operating since 1991, that specializes in waterproofing of foundations in residential and commercial settings. The brand has proprietary methods for sealing cracks and waterproofing foundations, offering a lifetime transferrable warranty to its customers on most completed jobs.

Wise Cracks Concrete Technologies Inc. offers flexible hours and can be a franchisee-run, mobile business, which means minimal staffing, rental, and storage costs. Wise Cracks is currently seeking single- and multi-unit franchise owners across Canada.

Learn more about Wise Cracks Concrete Technologies Inc.

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Healthy Opportunity https://cfa.ca/franchisecanada/healthy-opportunity/ Wed, 10 May 2023 20:16:36 +0000 https://cfa.ca/franchisecanada/?p=28062 Canadians’ passion for health and wellness creates enduring franchise opportunities by Stefanie Ucci Staying healthy is about more than a yearly check-up. More and more Canadians are investing in preventative care for their mental and physical health, and franchisees are helping them through exercise and wellness. Discover four health and...

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Canadians’ passion for health and wellness creates enduring franchise opportunities

by Stefanie Ucci

Staying healthy is about more than a yearly check-up. More and more Canadians are investing in preventative care for their mental and physical health, and franchisees are helping them through exercise and wellness. Discover four health and wellness franchises making a difference in their communities in unique ways by keeping their clients, moving, relaxed, and feeling great.

Hand & Stone Massage and Facial Spa

Hand & Stone Massage and Facial Spa has 35 franchise locations spanning four provinces, and a whopping 500 units in the U.S. The spa franchise is on a mission to bring massage and facial services to everyone across North America.

In today’s society, the health and wellness spa concept is exceptionally appealing to those who understand the full value of taking care of both their physical and mental well-being, explains Anita Wells, senior vice president and division general manager for Hand & Stone Canada. “We’re unique in that we don’t just offer massage services, but also esthetics. Our facials are performed by our expert estheticians and tailored to provide our customers healthy, radiant, younger-looking skin.”

Wells says that with franchisee success being top of mind, the Hand & Stone corporate team has developed a five-year strategic plan they’ve christened the Core Operating Pillars. She notes these pillars are part and parcel of the Hand & Stone package that franchisees benefit from when they join the ever-growing franchise in an industry that’s projected to experience double-digit growth within the next decade.

“We are always looking to improve and to grow,” says Wells. “Our franchise offers three different revenue streams: massage, facials, and gift cards. Our membership model allows for predictable and recurring cash flow into the business. And for the client, they’re able to experience a massage or facial each month at discounted pricing.”

Hand & Stone looks for business owners who share the brand’s beliefs and are driven and passionate entrepreneurs who can benefit from feeling empowered, supported, and motivated by head office, says Wells.

She notes that training is offered both in person and online, and franchisees can participate in the organization’s annual conference, quarterly webinars, and one-on-one evaluations. Marketing support is provided on both a national and local level. New franchisees receive training on all aspects of the business as well as weekly support for however long they’d like.

Wells’ advice for helping franchise owners find success is short and sweet: “Love what you do and have a passion for it. You need to love people—building a strong culture is key to success.”

LIVE WELL Exercise Clinic

The LIVE WELL Exercise Clinic concept was born from a friendship between Sara Hodson, its founder and CEO, and Tasha McRae, director of brand and culture. The duo, both clinical exercise physiologists, met working in a cardiac rehabilitation program and knew there was an opportunity to create a medical exercise facility to help people with chronic health conditions not only manage their health, but thrive to lead long and happy lives. After launching LIVE WELL in 2011 in White Rock, B.C., they quickly began expanding. Today, franchise locations can be found in B.C., Alberta, and Ontario.

The “ultra-private gym” currently has over 300 members. The small group sessions are led by a trained exercise physiologist who designs customized plans and provides ongoing support to members of any age or ability.

“I wake up every day grateful to get to do the work I do,” says Hodson. “Investing in a LIVE WELL clinic is a unique opportunity—you’re stepping into an exploding market, and are able to run a business that has an impact.”

As a health and wellness franchise, LIVE WELL serves the 80 per cent of Canadians who are non-gym goers, including older adults in the baby boomer market, and those looking to transition from “no fit to low fit”—moving from an inactive or sedentary lifestyle to embrace the power of exercise to change their lives. The brand isn’t a gym driven by performance or physique-building—it’s a powerful healthcare business.

Hodson notes that the ideal franchise partner shares the brand’s passion for running a business with purpose and heart. “We are a perfect business fit for kinesiologists or those with a healthcare background who want to make a difference in the lives of the people they work with.”

Training includes a finely tuned health coaching program, and comes with programming and marketing materials from head office. Hodson and the corporate team have developed LIVE WELL’s systems and support over the past 12 years.

The importance of caring for others within communities across Canada cannot be overstated when it comes to LIVE WELL—caring is just in the franchise’s blood. “We make sure a future franchise partner is given all the training and support they need to succeed. Ultimately, it’s their business and they have to believe not only in LIVE WELL, but in the knowledge that the work they do will help positively impact someone’s life.”

Massage Addict

As Canada’s first, largest, and fastest-growing membership-based provider of therapeutic services, Massage Addict is a proud leader in the health and wellness industry.

“We continue to see more and more Canadians prioritizing long-term health and wellness, which has contributed to the growth of this $3 billion industry,” says Caroline Kolompar, president of Massage Addict. “Our dedication to evolving our brand to meet the needs of our key stakeholders resulted in transforming from only massage therapy in 2018 to our current service offering.”

Those services include massage therapy, chiropractic care, custom orthotics, and acupuncture and reflexology. Today, Massage Addict operates more than 115 clinics nationwide and is continuing its rapid growth. The Canadian owned and -operated company has a proven membership-based model to ensure that franchises receive a predictable income stream each month, Kolompar explains. She adds that Massage Addict’s four therapeutic services are what help differentiate the franchise and offer a unique business opportunity. It also means that clients can receive help for an array of symptoms and conditions, all under one roof. And 83 per cent of customers are returning clients.

“We’re the largest membership-based health and wellness company in Canada, with 1,800 therapists and more than 900,000 annual treatments,” says Kolompar. “We’re proud of our growth, as we see it as a badge of trust and confidence that the brand has with its clients, therapists, and franchise partners.”

When seeking the ideal franchisee, Massage Addict looks for five main qualities for success, notes Kolompar. That includes: “Being a hands-on owner committed to creating a positive clinic culture; being an active member of the local business community; having a passion for customer satisfaction, health and wellness, and helping people; providing ongoing recruiting and actively networking within the health and wellness community; and having strong financial management principles.”

Above all, she advises that entrepreneurs make sure the business they choose to invest with is in an industry they love. And trust the business model of the company they choose to work with—especially ensuring that the brand provides excellent support for franchisees.

“On your path to success, you’ll work hard, long hours and passion for your industry will go a long way.”

Massage Experts

Celebrating its 10th anniversary in 2023, Massage Experts was founded by two best friends with a desire to do something great for their community. The first clinic opened its doors in Moncton, New Brunswick and has since expanded all the way from Alberta to Newfoundland.

Massage Experts provides a unique massage experience that has evolved to understand the comfort of its clients and Registered Massage Therapists (RMT), both of which are a valued and integral part of the company’s success, explains Melanie Holmden, co-founder and vice president of operations.

“Massage Experts offers a space that heightens the clinical experience but is more relaxed than a spa. We have a comfortable and appealing mix for everyone to enjoy,” says Holmden.

Over the next two years, Massage Experts expects rapid franchise growth from coast to coast. Franchise single locations and multi-unit locations are currently available. Holmden notes the demand for massage therapy is stronger than ever.

As for the ideal franchisee, Holmden explains that it’s someone who wants to help others and be part of the wellness of their community. They’ll own and operate the business, while embracing the brand’s mission and values. They’ll need to be a strong people person, the face of the clinic in their community, and have the outgoing personality to market their business at every opportunity.

By franchising with Massage Experts, entrepreneurs can reap many benefits, including a massage membership model which promotes clients to visit monthly (earning recurring income), as well as head office support in areas such as marketing, operations, recruitment, and training.

When it comes to marketing, the Massage Experts team “works with you on a national level and a local level to ensure your marketing spend is planned and maximized for continued success,” notes Holmden. “We use the key line ‘[your] optimal health is our absolute goal’ in numerous marketing items. It’s true to our overall goals. We’re in the business to help others, and to help our clients work towards a healthier lifestyle.”

Holmden adds that her advice for potential franchisees is all about the four Ps: “Product, price, place, promotion—make sure they all align to both your interest, and to your market’s interest. Would you go to your business? Once you decide, get to thoroughly know your competitors. Then, understand exactly what makes your business stand out.”

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Franchising in the Family https://cfa.ca/franchisecanada/franchising-in-the-family/ Tue, 07 Mar 2023 13:52:41 +0000 https://cfa.ca/franchisecanada/?p=27689 Four franchising families showcase how family and business truly can mix by Georgie Binks If you’ve ever considered opening a franchise with a family member, it’s important to take a number of factors into consideration—everything from strengths and weaknesses to methods of managing disputes takes on added significance when dealing...

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Four franchising families showcase how family and business truly can mix

by Georgie Binks

If you’ve ever considered opening a franchise with a family member, it’s important to take a number of factors into consideration—everything from strengths and weaknesses to methods of managing disputes takes on added significance when dealing with family members. These franchisees who work with family share their secrets.

Heather and Ken Martin, Comfort Keepers

When Heather Martin, a franchisee with Comfort Keepers in British Columbia, returned to Canada after working in the U.S. for 18 years, she wanted a job that involved helping people.

“When the Comfort Keepers opportunity became available, I felt this would be the best of all worlds—help people, while getting paid for doing so. The added incentive was it was part of a franchise. Since I was venturing into a different field, I had an entire system to help and support me in this journey.”

Martin started franchising in 2009, with her brother-in-law, Ken Martin, joining her in 2014. Her sons—Roger and Ethan Martin—have now entered the business, which has grown to cover B.C.’s lower coast from Abbotsford to Vancouver and the city of Victoria, leaving the family with seven territories in total. Heather loves the franchise’s great support. “You’re supported all along your journey by people who know and understand the industry and business.”

In the beginning, friends advised Heather against mixing family and business. “When we started in 2014, several well-meaning friends said doing business with family members can only lead to disharmony and, very often, breakdowns in family relationships. I am happy and confident to say this is not the case with us.”

She says the key to harmony is playing to each other’s strengths. “At the start of the relationship, we had clearly defined roles and stuck to that. We defer to the person who handles a particular role for any decisions required on that aspect of the business. That helps us maintain a harmonious business and personal relationship.”

She says diversity in franchising is great, especially for those new to Canada who may not understand the cultural differences, which is something a franchisor can help with.

As far as success with family members goes, Heather notes that “it’s amazing if you can support your family members in their path to success, rather than just any business partner. You need to be cognizant of their and your strengths and leverage that to make the business a success. Don’t let personal family issues cloud your business decisions. You’re in this as a team.”

Jessica and Ben Voo, Minuteman Press International

“I love seeing Ben all the time,” Jessica Voo says of her brother. “Growing up, we’ve always been there for each other. With our adult lives, we had our separate things and didn’t really see each other.”

The siblings, now in their 30s, are franchise partners of two Minuteman Press locations in British Columbia and see each other every day.

Ben Voo, who previously owned several Chevron gas stations, purchased his first Minuteman Press franchise in 2016 in Vancouver. Jessica, who previously worked at Starbucks, joined him in 2019, and the pair purchased their second location in December 2022 in New Westminster. “It’s nice to be with family achieving the same type of goals,” explains Jessica.

Minuteman Press is a printing franchise with nearly 1,000 locations worldwide. “The support from head office has always been tremendous,” says Ben. “The software allows us to bring in customers, track what they’re ordering, quote, invoice, then be able to train our people with the same system. We can also reach out to other owners in the system.”

Jessica says the franchisor has a mindset of continuously improving the system. “That’s in line with where our franchise wants to go.”

Ben says that although he and his sibling work well together, they don’t always agree. “There are definitely days of shouting matches but we both have solution-focused mindsets. Franchising with a family member, the trust comes a little bit easier, rather than with a complete stranger. With Jess, I know what she wants to do with her life.”

The two, who were born in Malaysia, say diversity in franchising is vital. Jessica says growing up as an immigrant “puts the world into perspective. I think you approach things differently. You see what’s important, what really matters at the end of the day.”

To prospective franchisees thinking of franchising with a family member, Jessica says, “There has to be a level of trust between family members. If your viewpoint is to be working together, it can’t come from a selfish place.”

As Ben says: “You win together, and you lose together.”

Gautam and Aditi Shourie, Pet Valu

It’s one thing to have canine customers barking, but shouting matches aren’t something Gautam Shourie and his wife Aditi have to worry about as partners. “There is always someone to hold your back,” says Gautam. “So the support factor is there, physically, mentally, and emotionally.” The two arrived in Canada from India in 2005. Both had experience in the banking world but needed something with better hours that was more lucrative. Gautam discovered Pet Valu through a friend.

The in-store experience, and the fact that both were also pet lovers, sold them on franchising. “We shopped at various pet stores and experienced their customer service, employees’ dedication towards others’ pets, and personalized service and products,” says Gautam.

The two acquired their first Pet Valu franchise in 2011, and now have five stores, with aspirations to purchase a sixth. The only short-term goal is to retain employees, a major hurdle due to the impact of the pandemic.

Gautam says he likes the continuing support he receives from the franchisor and from their marketing teams. “Owning your own business is exciting and rewarding, and franchising helps you minimize the risk and maximize the opportunity. I have more control over my success.”

As for diversity in franchising, he says diverse workplaces tend to bring a variety of perspectives, enabling businesses to get a clearer picture of their customers.

“People of all races, ages, and backgrounds can breathe new life into the franchise industry,” says Gautam. “An inclusive and diverse environment allows for wider perspectives to be integrated when brainstorming, problem solving, and developing new ideas in business.”

As for the couple working together, Gautam says, “She works with me, and I work with her. This way, we know each other’s strengths and weaknesses. Whenever we need an extra pair of hands, my boys stand with us and work at the store.”

Still there are challenges. “Some days are filled with arguments and disagreements. But things can get cleared with discussion. The most important factors to take into consideration are trust in each other, freedom of decision and discussion, as well as respect for each other.”

Ijeamaka and Joyce Ojeifo, TWO MEN AND A TRUCK Canada

In addition to managing TWO MEN AND A TRUCK locations across Saskatchewan, this husband-and-wife team has three kids—which makes for a pretty busy life. But Ijeamaka and Joyce Ojeifo, who run the franchise out of their Saskatoon location, with another location in Regina, say it’s all good.

Joyce, with a human resources background, and her husband Ijeamaka, with an IT background, love working together. “It’s been a great experience,” notes Joyce. “I know his vision and passion. We put our strengths together to make this a success.”

The two acquired the territory in 2019 and love the support system. Having started their own businesses in the past, the franchise model has an extra appeal.

“The reason I moved into franchising is I’ve started some businesses prior—some failed, some succeeded,” says Ijeamaka. “The success rate of franchising is higher than starting your own business.”

Ijeamaka says the benefit of working with his wife is “the ability to share our knowledge. We encourage each other.”

But having both parents working long hours in a thriving franchise can create strain on the family. “That posed challenges in running around to take them to their games,” says Ijemaka. “That’s a challenge, especially for young families.”

Originally from Nigeria, Ijeamaka says diversity is important in franchising. “You are able to pull the richness of the culture of different peoples working with you together. It’s their contribution, their line of thought, there’s richness to be had when you have a diverse work force.”

“I think my way of doing things is rubbing off and I’ve learned so much from the Canadians,” Joyce agrees.

For people thinking of working with a family member, Joyce offers a piece of advice: “You need someone who has drive like you, someone you know you can work with very well, someone with the passion to try the vision you have.”

“There’s a saying,” she adds. “The enemy you know is better than the enemy you don’t know. It has to do with trust and patience. It’s more rewarding and interesting for family members to come together.”

Family Business Impact in Canada

Family-owned businesses are an integral part of the Canadian franchise marketplace:

  • Statistics Canada’s most recent data on family-owned enterprises shows that family businesses employ 6.9 million people across the country.
  • Family businesses account for 63 per cent of all private sector firms in Canada
  • According to PwC’s Family Business Survey 2021 advancing digital capabilities is key to the growth of family businesses in the coming years.
  • 45 per cent of respondents say increasing next-gen involvement in decision-making is key in the next two years.
  • 95 per cent of under-45s think it’s important for a family member to take over, while only 65 per cent of older family members consider this important.

With succession planning comes a focus on sustainability as business owners seek to create an enduring asset for their families:

  • 44 per cent of Canadian family businesses believe they have a responsibility to fight climate change.
  • 50 per cent say there’s an opportunity for younger generations to lead the way in sustainable business practices.
  • Family-owned businesses can have more longevity as well: 70 per cent of family-owned enterprises in operation in 2007 were still in operation in 2013, compared with 65 per cent for non-family businesses.

(Sources: The Economic Impact of Family-Owned Enterprises in Canada, The Conference Board of Canada; Family Business Survey 2021—Canadian insights, PwC; Family businesses might be in better hands with the next generation than we think, Canadian Family Offices)

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Strength Through Diversity https://cfa.ca/franchisecanada/strength-through-diversity/ Mon, 06 Mar 2023 21:15:47 +0000 https://cfa.ca/franchisecanada/?p=27685 Franchisees from all walks of life bring unique perspectives to build strong franchise experiences by Gina Makkar Franchising is Canada’s 12th largest industry, and Canadian franchises contribute over 120 billion dollars per year to the Canadian economy. A franchise network is strengthened by the involvement of a diverse base of...

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Franchisees from all walks of life bring unique perspectives to build strong franchise experiences

by Gina Makkar

Franchising is Canada’s 12th largest industry, and Canadian franchises contribute over 120 billion dollars per year to the Canadian economy. A franchise network is strengthened by the involvement of a diverse base of franchisees, and Canadian franchisees from all walks of life offer a wealth of knowledge and unique perspectives. Here’s how three diverse franchisees are colouring the franchising world with unique skill sets, backgrounds, and perspectives.

Hugo Breton, ActionCOACH

The story of Hugo Breton is a testament to the power of perseverance, determination, and the opportunities that come with diversity in franchising. As a former corporate manager, Breton’s experience with McKinsey, Citibank, and Riot Games prepared him for a new challenge. He set his sights on moving from Mexico City to Canada to launch his own business coaching company in 2021.

As a one-on-one mentor and coach, Breton saw the potential of ActionCOACH’s proven system to help teams and leaders in any industry achieve their goals. For him, investing in a franchise was about finding a niche market and a supportive community of coaches who could help his clients and his business grow.

“Doing my due diligence, I got to meet quite a few coaches, and I felt that I wasn’t just buying a franchise,” explains Breton. “I was joining a supportive community of coaches that could help my clients and help my own business.”

The turnkey ActionCOACH system provided Breton with everything he needed to support his clients from day one, while ongoing training and innovation ensure that he has access to the latest solutions for his clients.

With the goal of expanding and managing multiple territories, Breton is focused on building a team of coaches that can thrive and bring a positive impact to the community. And as a coach who brings a unique perspective from his corporate background and experience, he understands the value of diversity in franchising and its benefits to his clients.

To those considering a franchise, Hugo recommends doing their due diligence, having conversations, and understanding the benefits and sacrifices it entails. For Breton, joining the ActionCOACH community was a life-changing decision that has allowed him to do what he loves: help others achieve results and become better leaders.

Galium Ko, Inspiration Learning Center

Galium Ko first came to Canada in 1991 and achieved a master’s degree in mathematics and statistics. While working for a tutoring company in Windsor, Ontario, she discovered her passion for learning and teaching, and began exploring business possibilities.

As a mother of three, she wanted to provide her children with the best learning opportunities. “I wanted to find a way to pursue my passion and be a mother at the same time. I was looking for a business that focused more on individual learning and engagement, which is what brought me to make the best decision for my career by joining Inspiration Learning Center.”

Proud to be the first-ever Inspiration Learning Center franchisee, Ko quickly expanded upon her first location in Mississauga (which she’s since sold), to include a second in Oakville.

“Being the first franchisee taught me how to be a business owner. If I need support, if I don’t understand, I can call headquarters at any time to get help, and they are very helpful, especially at the beginning when I was still learning.”

Ko says she’s had many experiences and learned a lot in the last 15 years as a woman in business. Though the centre started as a tutoring facility, it expanded to become its own private, licensed school covering all areas of education, from test preparation to post-secondary application assistance.

“I have helped numerous students get accepted into universities such as the University of Toronto, Hong Kong University, and the University of Waterloo. It all started as a dream and now I am living the dream,” says Ko. “I was able to give my children the best learning opportunities as a mother, and I have also succeeded in my career goals as a woman in business. I made new friends and built a community with connections all across the world.”

In fact, Ko’s students often come back and share their successes, further solidifying the impact she’s made with the learning centre. “It’s really joyful when you see people struggle and then go on to become very successful. I think that is more a joy than earning money.”

Ko says that embracing the diverse cultures of her students and understanding their unique backgrounds creates a safe space where they can feel comfortable and are able to learn.

From a business perspective, she adds that it’s important for people of all backgrounds to consider franchising. “Everyone has different experiences, and we can not only learn from their experience, but they can gain experience from us, too. They will have the ground to support them if they decide to start a learning centre, because they will have someone with many years of experience to support them.”

Her advice to franchisees: “Don’t let anyone stop you from getting what you want. In the beginning, I didn’t have confidence. Always believe in yourself, no matter what background you are coming from; if you do the work, you will be successful.”

Tracy Tran, Pizza Nova

At 14 years old, Tracy Tran often helped out at her parents’ Pizza Nova location. An entrepreneur at heart, she went on to own two Second Cup franchises. In her early 30s, she returned to her Pizza Nova roots and went on to open a second location.

The culture, the people, the sense of community, and the family feel are qualities that Tran says contribute to the brand’s success. “I’ve always believed franchising is the best way to start a business. You have a team of experts backing you up with full support. I grew up thinking ‘10 heads are better than one.’”

With 20 years in the business, Tran has experienced financial success, but is particularly proud of her personal accomplishments. “In the years running the franchise and store, l learned to maximize all the capabilities and skill sets I never knew I had.”

The Pizza Nova values, such as the family-centric approach, are a cornerstone of the success she’s built over time. “It has that family passed down feel. They engage a lot in the community, and for me, giving back to the community was something I always loved.”

As a young woman and a person of an ethnic minority, Tran says there will always be assumptions and perceptions of her capabilities. “Being a woman and being a leader and running a business that primarily consists of men does not push me back. I rise to my challenge. My dad always said, ‘a strong woman sees challenges and stares them right in the eye with a wink.’”

For Tran, focusing on her strengths and leadership qualities allowed her to step into her role naturally and organically. “There’s full respect in the store because I lean on the Pizza Nova core value of family. I don’t treat them as employees, I treat them as family, and what does family do? They help each other out.”

When it comes to diversity in franchising, Tran says that every culture brings unique strengths and capabilities to the table. She adds that much like a franchising system brings together many working parts to create a cohesive system; when diverse ethnic groups come together, they can learn from one another’s strengths and make the system their own. “We all bring some sort of strength; we learn from how we grow up. And all that combined is a huge pot of gold.”

Tran’s advice to prospective franchisees is to open themselves up to possibilities. “Open your heart and your eyes. Being in this diversified society will give you that opportunity. It’s up to you whether you want to shut your eyes to accepting it.”

She chose Pizza Nova because it checked the boxes of the core criteria that she desired in a franchise partner. “Pick an industry that connects with you. In business, there will be rainy days and good days. It’s your passion and love for the brand that will get you through those rainy days.”

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Entrepren-her https://cfa.ca/franchisecanada/entrepren-her/ Mon, 06 Mar 2023 20:24:44 +0000 https://cfa.ca/franchisecanada/?p=27638 How four female business leaders built success through franchising by Kym Wolfe Less than 20 per cent of small businesses in Canada are owned by women, but that number is slowly but steadily growing each year. Franchise Canada interviewed four successful female entrepreneurs about their experiences owning and operating franchises...

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How four female business leaders built success through franchising

by Kym Wolfe

Less than 20 per cent of small businesses in Canada are owned by women, but that number is slowly but steadily growing each year. Franchise Canada interviewed four successful female entrepreneurs about their experiences owning and operating franchises in different sectors and across different cities in Canada. While their journeys have been different, all agree that the corporate tools and resources, established systems, brand recognition, and ongoing support that come with franchise ownership have been invaluable. They get to run their own show, knowing someone always has their back.

Sarah Douglas, McDonald’s Restaurants of Canada

Sarah Douglas entered the McDonald’s Canada franchise system in 2009, when her youngest daughter was still an infant. Since then, she’s nurtured her family and her business in tandem. Juggling those competing responsibilities has been the most challenging part of being a mother and a business owner, she says. “I’m still working in the restaurants every day, but once I had my team in place, it allowed me the flexibility to work my schedule around my family. Truly a gift!”

Previously the human resources director for an armoured car company, Douglas had also owned and operated two different small businesses. “I thought about starting another business, but I knew how hard and time consuming it is to start from scratch. The concept of becoming a franchisee appealed to me as I could buy an existing business and utilize my business and entrepreneurial skills to make it my own,” she explains. “I love that I have this big company backing me, helping me, that wants to ensure my success.”

In her first year, Douglas immersed herself in the McDonald’s training program full time. “The training is a long process, but it’s outstanding,” she says. “You are taught everything you will need to know to ensure you are set up for success from day one.”

Douglas has four McDonald’s franchises, all in the Greater Toronto Area. Given the opportunity, she plans to purchase additional locations. Most opportunities arise from retirements, but there are also new locations available every year. “McDonald’s is very careful about where they open,” she says. “They are very conscientious about not impacting existing franchise locations.”

Douglas loves the McDonald’s culture, which focuses on people, a positive work environment, and giving back to the community, particularly through Ronald McDonald House Charities. “In my restaurants, staff retention isn’t a main issue: we like to have fun, and we show our workers that we appreciate them for what they do every day,” says Douglas. 

As for being a female franchise owner? “When I first started, there were only a handful of female franchisees. Our numbers have grown, and I’m thrilled that the current president & CEO of McDonald’s Canada is a woman.”

Debbie Reed, Driverseat

Debbie Reed has a background in transportation, starting as an AZ truck driver, then working in logistics for a trucking company, and later in HR recruiting for the trucking industry. It’s not surprising that when she reached retirement, she opted to purchase a Driverseat franchise, which offers passenger transportation services like charters and tours, wedding shuttles, private airport charters, and Care+ for the vulnerable sector.

“My partner and I were not ready to fully retire, but we didn’t want to build another business on our own. We looked at franchise systems where we would have the support and tools needed to begin and run a successful business, and we wanted to stay in transportation and logistics,” Reed explains. “We have many years of experience in building customer relationships, and we’re good at that, but we also wanted a business that offered good work-life balance, that we could run from home, and could have some fun with. Driverseat has a great support system, training programs, and technology that got us off the ground quickly.”

One thing that drew Reed to Driverseat was the ability to manage her capital expenditure by growing her fleet of vehicles as demand for the service increased. Every Driverseat territory is different, and franchisees can purpose-build their fleets—from minivans to larger shuttle buses—to meet the needs they’ve identified in their own communities.

The franchise is very flexible and open to new ideas, says Reed. “When we started in 2020, we were mainly focused on the designated driver service. Because of my own personal experience with my parents, I test-piloted services for seniors. We have provided the Niagara region with a great alternative and filled a real need to help seniors and other vulnerable populations get to appointments or wherever they need to go safely and at a reasonable cost.”  Now Reed is expanding her fleet to cater to clients of Niagara’s wedding and wine industries.

Being a female franchisee owner in a male-dominated sector sees her breaking ground, as well. “I believe I’m one of the first Driverseat franchises solely owned by a woman. This is way less challenging than when I got my AZ license and became a truck driver, and later moved into management. Both were very rare for a woman at that time, in a male dominated industry, and it was very difficult.  But I’m a strong independent woman and I didn’t let anything stop me!” 

Kenny Adewoyin, Just Like Family Home Care

Kenny Adewoyin has a varied work and educational background, including stints in journalism, public relations, marketing, supply chain management, and immigration consulting. After immigrating to Winnipeg from Nigeria, she worked as a support worker, caring for seniors and people with disabilities and mental health issues, and in international student recruitment for post-secondary schools in Manitoba.

“Work was going smoothly until COVID-19 struck,” says Adewoyin. When business came to an abrupt standstill, it was her husband who suggested she consider buying a franchise. Her experience in client services, her business and marketing skills, and her interest in working with seniors and vulnerable people led her to Just Like Family Home Care, and she purchased the Manitoba franchise in June 2020.

“Just Like Family had an established name, systems in place, and provided guidance, even attending meetings with me at nursing homes and other institutions when I was starting out,” says Adewoyin. She  now serves facilities and institutions across the province, and has private clients in Winnipeg who receive support in their homes. Adewoyin’s company was named on the “Best of Winnipeg” list for Elder Care for the year 2022.

This is a 24/7 business, and Adewoyin has 60 to 70 caregivers to schedule and deploy. To maintain Just Like Family’s reputation as one of Winnipeg’s top homecare companies, Adewoyin steps in to cover when there’s a last-minute need. “Hiring licensed and certified staff has been so hard,” she says.

As a franchise, Just Like Family has developed strategies and tools for recruitment, and worked with Adewoyin to advertise jobs. That’s one of the benefits of being in a franchise system, she says. “There’s a group of people there to back you up.” As for being a female franchise owner?  “All of my challenges would be the same, no matter my gender or origin. Canada is a land of unlimited opportunities, and people from all diverse backgrounds who have the zeal to run a business should go for it. Your interest must be very high so that when challenges come, you will not back down.”

Catherine Zhang, Wendy’s Restaurants of Canada

Catherine Zhang didn’t really expect to one day take over her family’s Wendy’s franchise in Edmonton, Alberta, but after 20 years, she can’t envision doing anything else.

Her father, Kevin Zhang, was intrigued by the concept of franchising as a university student in China, and after moving his family to Canada in 1999, he chose to purchase a Wendy’s franchise. He was impressed by the freshness of the burgers, knowing that the beef is never frozen, and by the warm welcome he received from the franchise, despite his limited English and need for a translator.

Catherine worked part-time in the restaurant, and had plans to pursue an MBA after completing a bachelor of commerce degree. However, the family needed her to work in the business, she says, so she stayed. Now she is the franchise owner, and has two children herself. One is in high school and works part-time in the restaurant like his mom did, and her younger son likely will too, but Zhang says there’s no pressure for either to make this their life’s work.

 “I’m a small business owner, and I get to enjoy the benefit of being a large, national brand,” Zhang says. “Our small family is part of the big Wendy’s family, and Wendy’s is very franchisee oriented. From development to design, from operations to training, from marketing campaigns to new product development, every aspect of the business is handled by professionals who specialize in their areas.”

Many of her managers are alumni from the university she attended, and many have been with Zhang’s team for more than a decade. “We have been able to celebrate the good moments, and maneuver through the tough times such as labour shortages, recession, and a global pandemic,” says Zhang.

Zhang finds the biggest challenge she faces as a female franchise owner is finding time to do everything, as she wears multiple hats. “Between being a mother, a daughter, and a business owner, a well-balanced life is easier said than done. I have an extremely supportive husband and a well-rounded management team.  I try to carry positivity and optimism. Most important is your attitude towards life.”

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All Around the World of Franchising https://cfa.ca/franchisecanada/all-around-the-world-of-franchising/ Mon, 06 Mar 2023 18:51:40 +0000 https://cfa.ca/franchisecanada/?p=27659 Meet the franchisees making business ownership dreams their reality Franchising is all about providing opportunity with well-planned, established systems. These franchisees came from coast-to-coast and even from abroad to achieve their business dreams. Some came with advanced degrees, some came with a plan, and others came with nothing but a...

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Meet the franchisees making business ownership dreams their reality

Franchising is all about providing opportunity with well-planned, established systems. These franchisees came from coast-to-coast and even from abroad to achieve their business dreams. Some came with advanced degrees, some came with a plan, and others came with nothing but a drive to succeed in business. Most of all, these franchisees’ stories represent the range of experiences, choices, and interests that franchising can support.

Veronica D’Silva, Allegra Marketing Print Mail

Before joining Allegra Marketing Print Mail, Veronica D’Silva earned her stripes in a variety of marketing roles in the early 2000s, from art director to marketing manager.

After graduating with a fine arts and graphic design degree, she went into business school, “because I wanted to have that mix of skill sets.” Today, as the vice president, operations for Allegra Toronto Downtown, she handles both creative and executive duties.

“As I got my foot in the door in my career, I also kind of shifted between doing design and art direction onto media sales and planning and things like that,” says D’Silva. “So, a lot of marketing, planning on the client side, but also on the agency side.”

D’Silva’s Allegra Toronto Downtown is a family business, as well. Her brother, now the vice president of sales and marketing, opened the franchise location in 2000, before she came on board in 2002.

The siblings moved to Canada from the U.S. in 1999 in search of business opportunities, eyeing franchising as an ideal way to break into the world of Canadian business. “We moved here, we didn’t really know anyone, we didn’t have a business network set up,” she notes. “So, a franchise was a great kind of shortcut to achieve that and kind of hit the ground running.”

D’Silva says franchising was a good way to gain a base of knowledge of the structural differences between businesses in the U.S. and Canada. “Learning that takes time and franchising is a good way to jumpstart some of that learning. There’s already systems, there’s already processes in place, there’s already relationships in place that you can tap into, and what would have taken two years took us six months.”

After 22 years, according to D’Silva, she still gets excited about coming into work. “We get excited about learning new things and discovering new challenges and solving those problems. We’re problem solvers, at the end of the day.”

For franchisees seeking the same long-term success as D’Silva, she sums up the steps to achieve those goals: “Find something that you are interested in and choose that. Focus on what you do best for the business. Build your team to complement your strongest skills.”

Mika Solway, THE TEN SPOT

When Mika Solway returned to her hometown of Fredericton, New Brunswick in 2019, she did so with the anticipation of bringing back an exciting business that Maritimers would welcome with open arms. Having moved to Toronto in 1996 for school, she grew to love the downtown area and the small businesses that dotted its aisles and avenues. One brand stood out in particular: THE TEN SPOT.

As a loyal patron, Solway was already familiar with the brand’s services. “I originally started going to THE TEN SPOT in 2009, when I was pregnant with my first child, because we use creams that are natural, that are paraben-free, that are synthetic fragrance-free, and back then that was really unusual,” says Solway. “And even now, it’s really unusual.”

In addition, THE TEN SPOT’s house nail polish is free of the 10 worst toxins found in general release polishes. For Solway, who has a background in engineering and sustainability, the brand’s use of natural materials made it a good fit for her interests and lifestyle. “For all those reasons…everything we sell, I am comfortable putting on my body, which is a tall order.”

Solway opened her TEN SPOT location in November 2022. “We’ve built a great group of staff and the city is embracing us,” says Solway. A training team from Toronto came to her location in Fredericton for three weeks of training before the opening.

THE TEN SPOT provided Solway with spreadsheets outlining all the major steps on her path to opening, from financing and finding the space through to hiring and training. “That was so helpful, because it was kind of like a recipe,” says Solway. “I never would do this in a field that’s not my background, if it wasn’t for this kind of guidance.”

Of her Fredericton team, Solway is happy to employ a diverse swath of estheticians. “We really want to create a space that’s comfortable for everyone, and then that makes it comfortable for our guests.”

For estheticians and potential franchisees alike, Solway recommends THE TEN SPOT for their women-founded and -led teams. “I felt completely welcomed from the start and empowered to make it happen,” says Solway. “We’re also empowering our estheticians, who are mostly women. It’s great to see these leaders empowering all of us, and most of the franchise partners are women, as well.”

Of course, the challenges of starting a new business are present. Namely, introducing the benefits of the brand to a new, smaller market. Part of the solution is growing THE TEN SPOT’s online presence through social media.

“Every day we’re getting new customers, and hopefully they’ll turn into repeat customers, and they’ll tell their friends,” says Solway. “I’m impatient to have everyone on and [be] fully booked all the time.”

Jacqui Mazereeuw, UROSPOT

For Jacqui Mazereeuw, joining the franchise industry with a UROSPOT franchise was about realizing her dream of business ownership while modelling the characteristics of leadership for her children, “from working hard and creating boundaries to being flexible with priorities and having the courage to ask for help when needed.”

Mazereeuw started her career in public relations, focusing her representation on brands in the health and wellness sphere, including fashion, pharmaceuticals, and maternity brands.

In contrast to her executive status in the PR world, the first-time entrepreneur lacked the confidence and resources to design and execute a business model. “Purchasing a franchise provided training, support, and a network of mentors to teach and guide me through the business model,” says Mazereeuw.

Mazereeuw opened her UROSPOT clinic, becoming the fourth franchisee in the system, in September 2022 in Oakville. She says the brand’s trajectory and its positioning in the FemTech industry—applying technological developments to women’s health—make her excited for the future with the brand. “More than 40 per cent of women over 35 are struggling in silence with bladder leaks and urgency,” notes Mazereeuw. “I get to be a part of a movement to disrupt an outdated industry and amplify emerging conversations about urological concerns that affect women.”

As for other assets, Mazereeuw says having a support team minding legal, financial, and ethical issues provided her “with the confidence and encouragement needed to continue through hurdles and celebrate our successes wholeheartedly throughout the process.”

UROSPOT provides comprehensive training for new franchisees. The training begins with a series of online modules, followed by four days of foundations training at the brand’s head office and a week of onsite training before launching. Mazereeuw adds that the “online training portal is updated almost weekly and includes videos, templates, educational materials, and best practices.” In addition, she’s looking forward to gleaning extra insights from fellow franchisees at UROSPOT’s first conference in September.

After six months in operation, UROSPOT Oakville has exceeded its revenue projections every month and Mazereeuw already has her sights set on a second location. “All of our goals are centred around expansion within UROSPOT to a second location in Mississauga, Ontario in early 2024!”

For women and people of diverse backgrounds looking to enter the franchise industry, Mazereeuw says UROSPOT is a good option “to make a difference in so many women’s lives, from the care providers you hire to staff your clinic to the clients that come to your clinic for care.”

Furthermore, having a network of purpose-driven female entrepreneurs helped Mazereeuw foster a team mentality. “In addition to the network of franchisees you also have ongoing operational support from a dedicated, experienced team who always pick up the phone,” says Mazereeuw. “Whether it’s troubleshooting, cheerleading, or brainstorming—the UROSPOT team has your back.”

Sarah Evans, WAXON Laser + Waxbar

With her background in media and communications, Sarah Evans was the quintessential picture of success for women in business. “We had one child, and we were planning on having another,” says Evans, “and I’d reached the top of my career in terms of where I wanted to be.” But as she considered more senior positions in her broadcast career, running out of work at 5:30 p.m. would become more difficult as they planned to bring another child into the mix.

“I wanted to have a more flexible lifestyle where I could work around the children, and I always wanted to have my own business,” says Evans. For someone like Evans, who always kept a list of potential business ideas in her head, franchising with WAXON Laser + Waxbar was the perfect way to satisfy the “entrepreneurial bug.”

Starting as a client in the business, Evans had personal experience with its model. She raised her desire to open a franchise with her husband, who recommended she approach the franchisor about the opportunity.

The stars aligned: when she went in for an appointment shortly after, there was a sign seeking franchise partners, prompting her to reach out. Now, she has a location in Vaughan, Ontario, with two other locations opening in Toronto and Mississauga later this year.

Evans’ drive for success aligns with WAXON’s focus on doing one thing very well. “We’re not your typical spa; we specialize in one thing and one thing only, and it’s hair removal,” says Evans. “Because we specialize in that, we’ve become masters of that craft.”

The benefits of franchising with WAXON are that it’s a small company. Evans, as one of the original franchise partners, has seen the head office team grow and become increasingly receptive to the feedback and suggestions of its network of franchisees. “It’s a collaborative effort,” she explains.

As for challenges, issues with staffing persist. “That seems to be the number one challenge, regardless of what industry you’re in,” says Evans.

Given that WAXON exists in the esthetics sphere, where 70 per cent of services are below the belt, female-centred workplaces are par for the course at WAXON franchise locations. But the excellent service that clients expect from their waxologists is less about their gender, according to Evans, and more about their discipline when seeing someone in a very vulnerable position, not dissimilar to a hairdresser or barber.

The approach to attracting and keeping clients is not unlike the initiatives the franchisor creates to attract new franchisees.

“It’s about creating a culture as well, within the stores,” says Evans. “We want to create a place that’s very uplifting for women, where it’s a team environment, where we’re empowering each other.” The impetus of team empowerment and shared success spreads to clients and potential owners alike.

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