Strategic, Targeted Expansion Offers Best Option For Independent Collision Shops To Succeed In Today’s Competitive Collision Repair Industry
December 13, 2018 // Franchising.com // CHARLOTTE – CARSTAR, North America’s largest collision repair network of independently owned and operated repair facilities, was the first multi-shop operator to cross the 600-facility milestone when it opened in Sudbury, ON, in July 2018. It quickly then set its sights on accelerating this growth for the United States and Canada through strategic, targeted expansion.
“As the collision repair industry evolves, the national organizations with strong franchise partners who have the scale and expertise to adapt to advanced repair standards, changing technology and insurance carrier needs will be the ones with the best opportunities for success,” said Michael Macaluso, president of CARSTAR. “We are focused on growing strategically in target markets with excellent franchise partners and providing these franchise partners the operations and marketing support to help them perform and grow with the most trusted brand in the industry.”
In 2018, CARSTAR added more than 90 stores to its North American network. CARSTAR saw dramatic growth in San Francisco, Southern California, North Carolina, South Carolina and Virginia in the U.S. and across Canada. It expects to end the year with more than 650 locations.
“CARSTAR continues be the best solution for an independent collision repair shop owner who wants to compete in their local market with insurance relationships, preferred vendor pricing and operational support while retaining their independence,” added Macaluso. “Backed by the Driven Brands family of 2,500 automotive repair retailers and their powerful resources, we already have the scale and scope to provide the best advantages to our franchise partners. We continue to be focused solely on our franchise partners to help them grow their businesses.”
For 2019, CARSTAR forecasts adding 120 locations to its network, with a majority of this growth occurring in key U.S. markets. CARSTAR has an analytical approach to growth based on the Driven Brands proprietary model, which allows them to identify targeted opportunities based on real estate, economic and demographic trends.
“Across North America, consolidation rates have yet to slow,” said Dave Foster, vice president of development for CARSTAR. “Knowing that the industry is continuing at this pace, having the support of CARSTAR is incredibly powerful in competing against the collision repair chains. We allow franchise partners to independently own and operate their facility, while we aggregate our entire network North America-wide to enable the store owners to leverage that national brand, strong insurance relationships and excellent purchasing power through our vendor partnerships. We are committed to putting our franchise partners’ profitability as our first priority.”
For independent collision repair owners, only CARSTAR offers the opportunity to retain their ownerships while benefiting from CARSTAR’s unique portfolio:
- Scale: Thanks to the economy of scale that comes with being a part of the Driven Brands family, CARSTAR is poised to continue delivering unbeatable savings to its network through its valued vendor partners.
- Brand Recognition: As brand recognition is at its highest, across North America, CARSTAR is a name that represents premier collision repair to its valued customers and insurance partners.
- EDGE Performance Platform: The proprietary operational program that provides franchise partners with resources and tools to achieve new levels of KPI performance continues to fuel network profitability and increased customer satisfaction.
- CARSTAR University: In an unmistakably advancing industry, CARSTAR has prioritized training and education providing franchise partners with their own platform to advance their industry knowledge and increase their operational proficiencies.
- Ownership: The CARSTAR family continues to integrate more locally owned and operated business into its network than ever before, allowing franchise partners to continue their legacies within their communities.
- Support: With a Canadian and U.S. head office, and field teams across North America, CARSTAR has the local and national support needed to help repair center owners take their businesses to new heights.
CARSTAR – a part of the Driven Brands, Inc. family of automotive aftermarket franchise brands – is North America’s largest Multi-Shop Operator Network of independently owned collision repair facilities with nearly 650 locations in 35 states and 10 Canadian provinces. CARSTAR in the U.S. and CARSTAR in Canada deliver national scale, consistently high-quality vehicle repairs, repeatable outcomes and the industry’s highest customer satisfaction ratings; all repairs are backed by a national warranty and service guarantee. Through a variety of fundraising initiatives, CARSTAR, its franchisees, partners and employees have raised over $3 million for Cystic Fibrosis Canada, and has made fighting cystic fibrosis its cause, North American wide. For more information visit www.carstar.com and www.carstar.ca and follow us on Facebook and twitter. CARSTAR is actively seeking new franchisees.
Victory Management Group PR