Webinars on Wednesdays

Creating a winning interview process for potential franchisees

Presented by:  Wayne Mann, The Entrepreneurs Source                                                        Presentation Date: Wednesday, November 21, 2018
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

The research and due diligence process that the franchisee candidates go through and the interview and assessment process the franchisors undertake to ensure both possible partners achieve their respective win-win on a multitude of levels.

CFA Members: Register Now

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register

Building a Sales Driven Organization

Presented by:  Chad Banman, Sandler Training
Presentation Date: Wednesday, December 5, 2018
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

There’s never a simple answer for how to manage a successful sales team – it’s not a one-solution problem; there’s no magic dust. The complexities of your team require a methodology and process – no good comes from herding cats and sporadically implementing random policies. In this webinar, we explore how to build a sales-driven organization and how to mold your sales team into an effective and efficient sales machine.

Three takeaways:

1. How to plan and implement an effective sales management strategy
2. How to multiply and leverage the successes and identify the weaknesses of your sales team
3. How to identify the skills gaps of individual salespeople

CFA Members: Register Now

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register

Data Driven Strategies for Selling More Units

Presented by:  Keith Gerson, FranConnect
Presentation Date: Wednesday, January 16, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost:  $79 for non-members | FREE for members

Establishing a winning sales culture is no easy feat. In fact, in a survey conducted by FranConnect of more than 600 franchisors, 47% of them fail to achieve quotas. Does this mean companies are not investing enough time and money to build better products? Not necessarily. You might have the latest technology, the best online presence and amazing customer service, but if you don't know how to build a competent sales culture you can't achieve your franchise goals. Learn how to create a tactical sales plan that reaches your goals, improves your marketing ROI, and establishes brand credibility and rapport. Build a reliable system of leadership, trust and accountability that nurtures a mindset of excellence.

Learning Takeaways:
-discover why more than 50% of sales leads never receive a phone call
-how to develop effective sales processes and systems to meet sales targets
-how to create a cadence for advancing candidates through goals in the sales process

CFA Members: Register Now

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register

Five Ways to Boost the Impact of Your Field Audits

Presented by:  Stefania Sigurdson and Jason Kealey, FranchiseBlast
Presentation Date: Wednesday, January 30, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost:  $79 for non-members | FREE for members

Traditional field audits and performance reviews can be outdated, onerous and ineffective, leaving the franchisees and franchisors frustrated with little in the way of improvement. Yet, when done the right way, these evaluations are optimal for franchisees' development and can help highlight needed improvements to your business.

Learning takeaways:
-how to make visits more efficient and maximize the time allotted to coaches
-how to automate mundane parts of the performance review and increase productivity
-how to expand franchisee coaching outside of the visit via self-improvement processes

CFA Members: Register Now

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register

Millennials in Franchising

Presented by:  John Evans, Everline
Presentation Date: Wednesday, March 6, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost:  $79 for non-members | FREE for members

Speaking to millennials seems to pose a challenge for many people, not just in the franchise industry. Are these future leaders that complicated to speak to or are we simply not speaking the same language?

John Evans and Carmelo Marsala are two young entrepreneurs who have each built award-winning franchise systems in partnership with young franchisees and employees. Join this webinar to learn what makes millennials tick, how to create a company culture that appeals to young people, and how to tap into the passion and energy of the next generation of franchisees to build your brand.

Learning guarantees:
-How to market your franchise to millennials
-What millennials are looking for in a franchise- is your franchise millennials-friendly?
-Common myths about millennials - are they lazy?

CFA Members: Register Now

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register

The Trademarks Act and the Terrible, Horrible, No Good, Very Bad Amendments

Presented by: Chad Finkelstein, Dale & Lessmann LLP
Presentation Date: Wednesday, April 17, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

Canada’s Trademarks Act will be amended in 2019. Some of these changes will help you to protect your trademarks in foreign jurisdictions. Some of these changes will make it more difficult for you to protect your trademarks in Canada. How does that make any sense? Please join Chad Finkelstein of Dale & Lessmann LLP for a webinar which covers what these new changes to trademark law will mean for your brand.

CFA Members: Register Now

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register