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Webinars on Wednesdays

Webinars on Wednesdays

Upgrade your skills from the convenience of your home, office, or on the go with Webinars on Wednesdays!

Hosted by leading franchise experts on a variety of hot topics, these webinars will keep you up to speed on what's happening in your industry!

Free Webinars for CFA Members

All Webinars on Wednesdays are free for members of the Canadian Franchise Association, while Sponsored Webinars (noted below) are free for everyone. If you're a CFA member, click here to log in to the Member Portal and access free webinars now. Not a member? Click here to learn more about membership!

Missed a webinar? Catch up with Webinars on Demand!

Click here to access our archived webinars from the past year! CFA Member Portal login required. Not a member? Click here to learn more about joining the CFA .

May 2019

Sponsored Webinar: Maximize your digital advertising to create real–world sales

Sponsored Webinar: Maximize your digital advertising to create real–world sales

Presented by:  Steve Buors, Reshift Media
Presentation Date: Wednesday, May 15, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members

Is your digital advertising driving sales? Not just clicks or impressions – but actual sales? Is there a clear plan on how your digital advertising spend will propel your business forward, and how you will measure its impact?

In this encore session, Reshift Media, we’ll bring you up to speed on specific strategies your franchise organization implement to create an effective and measurable digital campaign. We will discuss how to align your advertising spend against your business drivers, how to maximize the effectiveness of every ad dollar and how to measure the impact to your business.

During this session you will learn how your franchise system can:
• Create locally-optimized, targeted social and search campaigns that drive results
• Reduce wasted clicks by effectively capturing leads/sales at the local level
• Measure online and offline sales performance

Register Now!

Webinar: Practical Tips for Dealing with Franchise Rescission Damages

Webinar: Practical Tips for Dealing with Franchise Rescission Damages

Presented by:  Ephraim Stulberg, MDD Forensic Accountants and Jonathan Mesiano-Crookston, Goldman Hine LLP
Presentation Date: Wednesday, May 29, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

Rescission claims are major financial risks for franchisors, often being relatively large money amounts, and also being payable by personal operators of corporate franchisors. This presentation, by an accountant and litigator who have handled over 150 rescission claims in their careers, provides an overview of the rescission remedy, an update of the most recent jurisprudence, and a series of practical tips for franchisors to use to structure their franchise systems to help reduce rescission claim liability

CFA Members: Log in to the Member Portal to Access Free Webinars

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register

June 2019

Sponsored Webinar: Building Your Brand Through Communications

Sponsored Webinar: Building Your Brand Through Communications

Presented by:  Lisa Raffaele, Fishman Canada
Presentation Date: Wednesday, June 12, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members

  • How to connect with customers in a hyper-local world
  • Mapping out a game plan to heighten your visibility
  • Easy ways to use social media as a sales tool

Fishman Canada Vice President Lisa Raffaele will provide valuable insights on how to build your franchise communications strategy.

Register Now!

//www.cfa.ca/wp-content/uploads/CFA-Logos/CFA_Member_NationalSponsors_200px.gif

Thank you to the following members who are National Sponsors and support CFA throughout the year:

CFA knock-out Logo

Canadian Franchise Association (CFA)
116-5399 Eglinton Ave W
Toronto, Ontario
M9C 5K6

T: 416-695-2896
F: 416-695-1950
E: info@cfa.ca
H: Weekdays, 9am-5pm