Upgrade your skills from the convenience of your home, office, or on the go with Webinars on Wednesdays!
Hosted by leading franchise experts on a variety of hot topics, these webinars will keep you up to speed on what's happening in your industry!
Missed a webinar? Catch up with Webinars on Demand!
Click here to access our archived webinars from the past year! CFA Member Portal login required. Not a member? Click here to learn more about joining the CFA .
March 2019
March 2019
Millennials in Franchising
Presented by: John Evans, Everline
Presentation Date: Wednesday, March 6, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members
Speaking to millennials seems to pose a challenge for many people, not just in the franchise industry. Are these future leaders that complicated to speak to or are we simply not speaking the same language?
John Evans is a young entrepreneur who has built an award-winning franchise system in partnership with young franchisees and employees. Join this webinar to learn what makes millennials tick, how to create a company culture that appeals to young people, and how to tap into the passion and energy of the next generation of franchisees to build your brand.
Learning guarantees:
-How to market your franchise to millennials
-What millennials are looking for in a franchise- is your franchise millennials-friendly?
-Common myths about millennials - are they lazy?
CFA Members: Log in to the Member Portal to Access Free Webinars
Non-Members: Please contact Melody Lau at mlau@cfa.ca to register
Data Driven Strategies for Selling More Units
Presented by: Keith Gerson, FranConnect
Presentation Date: Tuesday, March 19, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members
Establishing a winning sales culture is no easy feat. In fact, in a survey conducted by FranConnect of more than 600 franchisors, 47% of them fail to achieve quotas. Does this mean companies are not investing enough time and money to build better products? Not necessarily. You might have the latest technology, the best online presence and amazing customer service, but if you don't know how to build a competent sales culture you can't achieve your franchise goals. Learn how to create a tactical sales plan that reaches your goals, improves your marketing ROI, and establishes brand credibility and rapport. Build a reliable system of leadership, trust and accountability that nurtures a mindset of excellence.
Learning guarantees:
-discover why more than 50% of sales leads never receive a phone call
-how to develop effective sales processes and systems to meet sales targets
-how to create a cadence for advancing candidates through goals in the sales process
After registering, you will receive a confirmation email containing information about joining the webinar.
CFA Members: Log in to the Member Portal to Access Free Webinars
Non-Members: Please contact Melody Lau at mlau@cfa.ca to register
April 2019
April 2019
The Trademarks Act and the Terrible, Horrible, No Good, Very Bad Amendments
Presented by: Chad Finkelstein, Dale & Lessmann LLP
Presentation Date: Wednesday, April 17, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members
Canada’s Trademarks Act will be amended in 2019. Some of these changes will help you to protect your trademarks in foreign jurisdictions. Some of these changes will make it more difficult for you to protect your trademarks in Canada. How does that make any sense? Please join Chad Finkelstein of Dale & Lessmann LLP for a webinar which covers what these new changes to trademark law will mean for your brand.
CFA Members: Log in to the Member Portal to Access Free Webinars
Non-Members: Please contact Melody Lau at mlau@cfa.ca to register
May 2019
May 2019
Sponsored Webinar: Creating the Customer Experience of Tomorrow: How Franchises are Staying Ahead of the Curve
Presented by: Nancy Krattli, American Express Canada and Lara Skripitsky, McDonald's Canada
Presentation Date: Wednesday, May 1, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members
Today’s franchises understand that success is dependent not only on the products and services they offer, but also on the customer experiences they deliver. With the widespread adoption of digital and mobile technologies, franchises must fuse online and offline strategies to create consistent experiences at every touch-point, helping drive prolonged customer loyalty and differentiate against the competition.
Join this session with Nancy Krattli, VP, Client Management, Global Merchant and Network Services at American Express Canada to learn about:
- Canadian insights on the adoption of current payment technologies
- How franchises can leverage technology to deliver to the customer experience of tomorrow
- Examples of how American Express is partnering with merchants to deliver business results
Register now!
Webinar: Employment Standards Educational Program: Part 5 - Other
Presented by: Wendy G. Hulton, Dickinson Wright LLP
Presentation Date: Thursday, May 2, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members
As part of CFA’s Employment Standards and Education Program for Ontario Franchised Businesses, our five-module series of webinars will provide members with up-to-date information on Ontario’s employment standards and labour laws.
Part five will profile an overview of other aspects of the Employment Standards Act, such as Continuity of Employment, Building Service Providers, Termination and Severance, Liability of Directors and Temporary Help Agencies.
Sponsored Webinar: Maximize your digital advertising to create real–world sales
Presented by: Steve Buors, Reshift Media
Presentation Date: Wednesday, May 15, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members
Is your digital advertising driving sales? Not just clicks or impressions – but actual sales? Is there a clear plan on how your digital advertising spend will propel your business forward, and how you will measure its impact?
In this encore session, Reshift Media, we’ll bring you up to speed on specific strategies your franchise organization implement to create an effective and measurable digital campaign. We will discuss how to align your advertising spend against your business drivers, how to maximize the effectiveness of every ad dollar and how to measure the impact to your business.
During this session you will learn how your franchise system can:
• Create locally-optimized, targeted social and search campaigns that drive results
• Reduce wasted clicks by effectively capturing leads/sales at the local level
• Measure online and offline sales performance
Register Now!
Webinar: Practical Tips for Dealing with Franchise Rescission Damages
Presented by: Ephraim Stulberg, MDD Forensic Accountants and Jonathan Mesiano-Crookston, Goldman Hine LLP
Presentation Date: Wednesday, May 29, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members
Rescission claims are major financial risks for franchisors, often being relatively large money amounts, and also being payable by personal operators of corporate franchisors. This presentation, by an accountant and litigator who have handled over 150 rescission claims in their careers, provides an overview of the rescission remedy, an update of the most recent jurisprudence, and a series of practical tips for franchisors to use to structure their franchise systems to help reduce rescission claim liability
CFA Members: Log in to the Member Portal to Access Free Webinars
Non-Members: Please contact Melody Lau at mlau@cfa.ca to register
June 2019
June 2019
Sponsored Webinar: Building Your Brand Through Communications
Presented by: Lisa Raffaele, Fishman Canada
Presentation Date: Wednesday, June 12, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members
- How to connect with customers in a hyper-local world
- Mapping out a game plan to heighten your visibility
- Easy ways to use social media as a sales tool
Fishman Canada Vice President Lisa Raffaele will provide valuable insights on how to build your franchise communications strategy.
CFA National Sponsors
Thank you to the following members who are National Sponsors and support CFA throughout the year:
