Webinars on Wednesdays

Lead Nurturing: How to Act On The Leads You’ve Generated

Presented by:  Corey Nicholson and Adriana Bullock, Axis Integrated
Presentation Date: Wednesday, September 26, 2018
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members

Canada’s fastest growing franchise organizations are automating the lead nurturing process to grow their network of franchisees. Learn how to use CRM and Marketing Automation technology to manage and communicate with your leads. Find out which communication mediums and Calls To Action (CTAs) to use and how frequently to communicate with potential franchisees to keep your pipeline full of those that are purchase-ready.

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Banking partnerships to help grow your business

Presented by:  Brian Pereira, CIBC
Presentation Date: Wednesday, October 3, 2018
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members

This webinar will provide an overview of options available to prospective franchisees looking for financing, the typical franchise program structure and how to approach banks when looking to set up a preferred banking relationship for your franchise banker.

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Ex-Googler Shares Hacks, Tips & The Importance of Paid Search For Franchisees

Presented by:  Todd Saunders, AdHawk
Presentation Date: Wednesday, October 24, 2018
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

In this talk, Todd Saunders, will discuss ways to use Google AdWords and related products to drive your business, leveraging tools and methods that the pros use. This includes promoting best practices, and unveiling oddball tactics that have helped hundreds of advertisers he has worked with in the past.

Learning Takeaways:
• How to optimize and provide market personalization for franchises on AdWords with Google Ads products like the pros
• How to deploy remarketing strategies across several platforms to re-engage audiences and close deals
• How franchises can best leverage their distribution channel with Google Search to drive in-market local awareness and sales

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Workplace Mental Health

Presented by:  Andrew Harkness, Workplace Safety and Prevention Services
Presentation Date: Wednesday, November 7, 2018
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

In this high-level introductory discussion on mental health in the workplace, the intent is to start the conversation amongst people in your workplace, encouraging greater interest to address mental health and safety issues where you work.

The content builds the conversation around some common myths about mental health:
• “They should just snap out of it”
• “People with mental health problems are unpredictable and unstable”
• “Everyone gets depressed as they grow older. It’s just part of the aging process”

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Creating a winning interview process for potential franchisees

Presented by:  Wayne Mann, The Entrepreneurs Source                                                        Presentation Date: Wednesday, November 21, 2018
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

The research and due diligence process that the franchisee candidates go through and the interview and assessment process the franchisors undertake to ensure both possible partners achieve their respective win-win on a multitude of levels.

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Building a Sales Driven Organization

Presented by:  Chad Banman, Sandler Training
Presentation Date: Wednesday, December 5, 2018
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

There’s never a simple answer for how to manage a successful sales team – it’s not a one-solution problem; there’s no magic dust. The complexities of your team require a methodology and process – no good comes from herding cats and sporadically implementing random policies. In this webinar, we explore how to build a sales-driven organization and how to mold your sales team into an effective and efficient sales machine.

Three takeaways:

1. How to plan and implement an effective sales management strategy
2. How to multiply and leverage the successes and identify the weaknesses of your sales team
3. How to identify the skills gaps of individual salespeople

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Differentiating Your Business Model with Purpose

Presented by:  Rob Phelps, President, Silver Chef
Presentation Date: Wednesday, December 12, 2018
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members

A conceptual revolution is taking place and there’s a new story to be told about business. The current story of business is one about money and profits. However, business is about creating value together – get the purpose right and the profits will follow. In this webinar, we will discuss the benefits of leveraging a brand voice beyond the company – to advocate for relevant, authentic issues that are important to consumers. Examples will illustrate how strongly advocating for social or environmental good can lead to memorable campaigns, media coverage, thought leadership awareness, community engagement, and the attraction of top talent, good employee retention and an improved work culture.

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Data Driven Strategies for Selling More Units

Presented by:  Keith Gerson, FranConnect
Presentation Date: Wednesday, January 16, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost:  $79 for non-members | FREE for members

Establishing a winning sales culture is no easy feat. In fact, in a survey conducted by FranConnect of more than 600 franchisors, 47% of them fail to achieve quotas. Does this mean companies are not investing enough time and money to build better products? Not necessarily. You might have the latest technology, the best online presence and amazing customer service, but if you don't know how to build a competent sales culture you can't achieve your franchise goals. Learn how to create a tactical sales plan that reaches your goals, improves your marketing ROI, and establishes brand credibility and rapport. Build a reliable system of leadership, trust and accountability that nurtures a mindset of excellence.

Learning Takeaways:
-discover why more than 50% of sales leads never receive a phone call
-how to develop effective sales processes and systems to meet sales targets
-how to create a cadence for advancing candidates through goals in the sales process

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Five Ways to Boost the Impact of Your Field Audits

Presented by:  Stefania Sigurdson and Jason Kealey, FranchiseBlast
Presentation Date: Wednesday, January 30, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost:  $79 for non-members | FREE for members

Traditional field audits and performance reviews can be outdated, onerous and ineffective, leaving the franchisees and franchisors frustrated with little in the way of improvement. Yet, when done the right way, these evaluations are optimal for franchisees' development and can help highlight needed improvements to your business.

Learning takeaways:
-how to make visits more efficient and maximize the time allotted to coaches
-how to automate mundane parts of the performance review and increase productivity
-how to expand franchisee coaching outside of the visit via self-improvement processes

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How to Find New Franchisees Through Digital Marketing

Presented by:  Steve Buors, Reshift Media
Presentation Date: Wednesday, February 6, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members

Finding the right franchisees is critical to the growth of any franchise organization. With the proliferation of digital marketing avenues it seems like it should be easier than ever for you to find franchisees and for them to find you. However, many franchise systems have found that although digital media offers many new opportunities, the level of competition for qualified franchisees makes it difficult to break through the clutter.

During this entertaining and informative session we will share learnings from our experience with more than 200 franchise brands in 20 countries to show you how you can create a solid plan to put digital marketing to work for you to find the right franchisees for your system.

Topics we will discuss include:
• Setting up your website to make it easy for prospective franchisees to find you
• Where search engine advertising fits into your plan
• The role of social media in franchisee acquisition, including Facebook, LinkedIn and even Instagram
• How to get maximum value for every dollar you spend

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Supercharge Success: The Essentials of Local Marketing for your Franchisees

Presented by: Juliette Schmerler, Sparktank Franchise Marketing                                  Presentation Date: Wednesday, February 13, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

What can franchisors do to help support their local franchisees' bottom lines? The marketing strategies that work on the local level are quite different than the approach you would take to build the franchise brand. The key is to identify what froms of marketing will be the most effective for your target audience and build a conistent, repeatable and ongoing local marketing program for each location.

We will explore the latest trends in online marketing, lead generation, direct mail and other forms of local community relationship building. We'll also look at what strategies work best based in your industry, region and competition.

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Millennials in Franchising

Presented by:  John Evans, Everline
Presentation Date: Wednesday, March 6, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost:  $79 for non-members | FREE for members

Speaking to millennials seems to pose a challenge for many people, not just in the franchise industry. Are these future leaders that complicated to speak to or are we simply not speaking the same language?

John Evans and Carmelo Marsala are two young entrepreneurs who have each built award-winning franchise systems in partnership with young franchisees and employees. Join this webinar to learn what makes millennials tick, how to create a company culture that appeals to young people, and how to tap into the passion and energy of the next generation of franchisees to build your brand.

Learning guarantees:
-How to market your franchise to millennials
-What millennials are looking for in a franchise- is your franchise millennials-friendly?
-Common myths about millennials - are they lazy?

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The Trademarks Act and the Terrible, Horrible, No Good, Very Bad Amendments

Presented by: Chad Finkelstein, Dale & Lessmann LLP
Presentation Date: Wednesday, April 17, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

Canada’s Trademarks Act will be amended in 2019. Some of these changes will help you to protect your trademarks in foreign jurisdictions. Some of these changes will make it more difficult for you to protect your trademarks in Canada. How does that make any sense? Please join Chad Finkelstein of Dale & Lessmann LLP for a webinar which covers what these new changes to trademark law will mean for your brand.

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Maximize your digital advertising to create real–world sales

Presented by:  Steve Buors, Reshift Media
Presentation Date: Wednesday, May 15, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members

Is your digital advertising driving sales? Not just clicks or impressions – but actual sales? Is there a clear plan on how your digital advertising spend will propel your business forward, and how you will measure its impact?

In this encore session, Reshift Media, we’ll bring you up to speed on specific strategies your franchise organization implement to create an effective and measurable digital campaign. We will discuss how to align your advertising spend against your business drivers, how to maximize the effectiveness of every ad dollar and how to measure the impact to your business.

During this session you will learn how your franchise system can:
• Create locally-optimized, targeted social and search campaigns that drive results
• Reduce wasted clicks by effectively capturing leads/sales at the local level
• Measure online and offline sales performance

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