All Learn & Grow Webinars are free for members of the Canadian Franchise Association, while Sponsored Webinars (noted below) are free for everyone. If you're a CFA member, click here to log in to the Member Portal and access free webinars now.
Not a member? Click here to learn more about membership!
May 6, 2020 webinar
Luke Aulin, RTown
Data-driven marketing for your franchise system: How to power predictable revenue
Presented by: Luke Aulin, RTown Presentation Date: Wednesday, May 6, 2020 Time: 12:00 p.m. - 1:00 p.m. ET Cost: $79 for non-members | FREE for member
Getting consistent, measurable return on investment (ROI) for your marketing efforts is hard. Too hands-on and you might overwhelm your staff and frustrate your owners. Too hands-off and you worry about your brand messaging becoming disjointed or worse, take a hit with a well-intentioned but misguided staff post. You’ve got a responsibility to market for your franchisees. They have a responsibility to do the same. But who does what? In this session, Luke untangles the web around effective digital marketing specifically for your franchise and franchisees, and get you on the path to measurable, repeatable and scalable results.
Learning Guarantees: • Align your leadership and marketing team around a clearly defined digital strategy across your whole organization. • Have a clear understanding of the tactics to be used by individual stakeholders to execute. • Understand your complete customer journey, how to track it, and how to use the data to grow using digital marketing.
Gary Prenevost, FranNet of Southern Ontario and Eastern Canada
How Franchisors & Franchisees Partner to Win
Presented by: Gary Prenevost, FranNet of Southern Ontario and Eastern Canada Presentation Date: Wednesday, May 20, 2020 Time: 12:00 p.m. - 1:00 p.m. ET Cost: $79 for non-members | FREE for member
Hosted by Gary Prenevost, Market President of FranNet of Southern Ontario and Eastern Canada, this informative webinar will help you learn the best practices for building effective relationships with your franchisees. In this session, we'll cover the following topics:
o Overview of the Franchise Business Model o Necessary Components for a Successful Relationship o Turning Negatives into Positives o The Lifecycle of Franchisees and the Franchise System
This webinar focuses on the steps you need to take to build the best possible franchisor-franchisee relationship. We can discuss what it takes to build meaningful relationships with your franchisees to optimize overall company success. Allow us just one hour of your time and we’ll make sure that every minute counts!
"Ang & Rob Rants” Presents: Getting Real with Gen Z
Presented by: Angela Cote, Angela Cote, Inc. and Robert Bruski, Ctrl V Presentation Date: Wednesday, June 3, 2020 Time: 12:00 p.m. - 1:00 p.m. ET Cost: $79 for non-members | FREE for member
Ok… let’s get real here! Everyone is always wondering what all of these different generational titles mean. And now we’ve got another one to add to the mix - Gen Z. So it’s time to clear up what Generation Z is all about. Let’s talk about what defines this generation. Let’s talk about who these people are, how they act, what they believe in, and what the future looks like with them at the helm. Generation Z will affect the way business are built, run, and what drives their purpose. Most importantly, let's talk about the transformational change Gen Z will have on how franchising is done in Canada, the US, and worldwide. So buckle your seatbelts and get ready for an intergenerational journey into the world of a group that would rather not be labelled.
You can adjust all of your cookie settings by navigating the tabs on the left hand side.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.