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Growth Hack Boot Camp

April 6 & 7, 2019 | Sheraton on the Falls | Niagara Falls, Ontario

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Do you need help discovering the most efficient way to rapidly grow your business? The CFA’s new Growth Hack Boot Camp can help you develop the strategies you need to quickly elevate and expand your business.

Taking place immediately before the 2019 CFA National Convention, this intensive two-day event will give emerging franchisors the opportunity to work with established CFA franchisors and suppliers to take your business concepts to the next level. 

Don’t miss out on the chance to propel your brand forward and maximize your growth!

Over two days, you'll get to experience:

  • Motivating keynote presentations to kick-start your growth transformation and get your whole team fired up.
  • Get your questions answered straight from the source! Industry leaders will address your most pressing issues in Q&A format
  • Interactive roundtable discussions. Learn the tips, tools and techniques for business optimization from leading franchisors.

Topics covered will include:

  • Using Digital Media to Fuel Rapid Revenue Growth
  • Funding Your Growth Hack
  • Supporting the Growth
  • Creating Free PR and Media Buzz
  • How to Create External Partnerships to Support your Growth

...and more!

Agenda

Click here to download Agenda

DAY 1 - APRIL 6, 2019

9:30 – 10:00 am
Registration

10:00 – 10:15 am
Welcome Remarks
Ken LeBlanc, PropertyGuys.com

10:15 – 11:15 am
PropertyGuys.com - Theory & Practice: A Growth Hacking Case Study
Andreea Campobasso, PropertyGuys.com

11:30 – 12:30 pm
Growth Hacking Your Business the International Way
Sharon Ramalho, McDonald's Restaurants of Canada

12:30 – 1:30 pm
Networking Lunch

1:30 – 3:00 pm
Ignite Session
Angela Cote, Cultivate Advisors

3:00 – 3:15 pm
Energy Break

3:15 – 5:30 pm
Expert Mini-Sessions

  1. Using Digital Media to Fuel Rapid Revenue Growth, Kirk Allen, Reshift Media
  2. Strategic Planning, Marietta Snetsinger, Ascend Franchise Solutions
  3. Franchisee Buy In, Angela Cote, Cultivate Advisors
  4. Creating Free PR and Media Buzz, Patti Hone, As You Like It Marketing
  5. Recruiting, Jania Bailey, FranNet LLC
  6. Supporting the Growth, Joel Friedman, Inspiration Learning Center
  7. External Partnerships to Support Your Growth Hack, Walter Melanson,
    PropertyGuys.com Inc.

5:30 – 5:35 pm
House Keeping Notes

5:45 – 6:45 pm
Cocktail Reception
Hard Rock Café


DAY 2 - APRIL 7, 2019

8:15 – 8:45 am
Networking Breakfast

8:45 – 9:00 am
Welcome and Opening Remarks

9:00 – 11:00 am
Roundtables

  1. Using Digital Media to Fuel Rapid Revenue Growth, Kirk Allen, Reshift Media
  2. Strategic Planning, Marietta Snetsinger, Ascend Franchise Solutions
  3. Franchisee Buy In, Angela Cote, Cultivate Advisors
  4. Creating Free PR and Media Buzz, Patti Hone, As You Like It Marketing
  5. Recruiting, Jania Bailey, FranNet LLC
  6. Supporting the Growth, Joel Friedman, Inspiration Learning Center
  7. External Partnerships to Support Your Growth Hack, Walter Melanson,
    PropertyGuys.com Inc.

11:00 – 11:15 am
Closing Remarks

11:15 – 12:30 pm
Lunch

Keynote Speaker

APRIL 6, 2019 (10:30 am – 11:30 am)

PropertyGuys.com - Theory & Practice: A Growth Hacking Case Study 
Presented by: Ken LeBlanc and Andreea Campobasso, PropertyGuys.com

In 1998, the Internet was on the rise. At the time, no one could have predicted its success. But for a few university students in Moncton, New Brunswick, going all in on the up and coming technology seemed like a no brainer.

With over 20 years under its belt, PropertyGuys.com has been in the growth hacking game, successfully growing its national footprint to close to 100 units. Join Ken LeBlanc, PropertyGuys.com President & CEO, and Andreea Campobasso, Vice President of Business Development, to learn more about the Canadian brands’ history, best practices, lessons learned, and strategies that helped the company grow and achieve success.


APRIL 6, 2019 (11:30 am – 12:30 pm)


Growth Hacking Your Business the International Way
Presented by: Sharon Ramalho, McDonald’s Restaurants

Expanding internationally is a surefire way to take your business to the next level! Study after study has shown that expanding internationally can help businesses avoid stagnation, generate more revenue, and achieve more success compared to companies that don’t go global with their brand. But, it’s not always easy to do.

If you want to discover the secrets to successful global expansion, don’t miss this keynote from world-renowned brand expert, Sharon Ramalho. Sharon enjoyed a +30 year career with one of the most iconic international brands, McDonald’s Restaurants. Having worked in seven countries, Sharon will share highlights of her career with the Golden Arches and provide unique perspectives on:

• Thinking global, but acting local
• Why culture matters
• Steps to take for a successful international business launch

Roundtable Discussions

One of the best ways to get inspired is by speaking with others in your field. Share your growth challenges with your peers during these lively discussions, all facilitated by franchise experts.

Using Digital Media to Fuel Rapid Revenue Growth, Kirk Allen, Reshift Media
Digital strategies including SEO, SEM and social media are critical to any growth hacking approach. Platforms such as Facebook and Google offer the ability to target incredibly specific audiences and their world-class measurement platforms allow you to fine-tune your approach to squeeze the most out of every dollar. During this roundtable session we will discuss how emerging and rapidly-growing franchise systems can create low-cost yet effective search and social strategies to reach and attract new customers. We will also discuss how you can use your franchise structure to achieve a multiplier effect on your results

Strategic Planning, Marietta Snetsinger and Brett Johnson, Ascend Franchise Solutions
Now that you’ve thought of your “Big Idea”, it’s time to put it into action.  And the best way to move forward, is with a carefully thought-out strategic plan. In this session, led by Franchise Consultant experts,  you’ll discover the value of a 90 Day Strategic Plan and how to create the Big Vision for your growth hack.  Learn how to plan your next steps with laser focus and intention, and how to prioritize your next actions.

Franchisee Buy In, Angela Cote, Cultivate Advisors
With growth comes change and getting your team’s support behind these sudden changes can lead to greater success. But how do you align your entire franchise team around those efforts? How do you develop the inspirational language that’ll rally your team behind your vision? As a franchisor, what are the leadership skills you must develop for seamless communication? In this important conversation, understand how you can get franchisees to buy into your biggest goals. Minimize conflict and move towards success by understanding the right processes and communication tactics in this session.

Creating Free PR and Media Buzz, Patti Hone, As You Like It Marketing

Recruiting, Jania Bailey, FranNet LLCRecruiting the right franchisee prospect is essential to your business growth. What small changes can you make to your current franchisee recruitment process that will make the biggest impact?  Find out how to hack your recruitment strategy to fuel your low term growth in the least amount of time.  In this highly anticipated conversation, you’ll get the inside scoop on quickly and efficiently recruiting franchisees that are committed to investing in your business model, goals and growth.

Supporting the Growth, Joel Friedman, Inspiration Learning Center
What are the best practices for supporting growth after implementing growth-hacking tactics? What resources are needed after the growth hack is implemented? What resources are already available to you? Join a discussion focused on sustaining rapid growth and improving your chances of profitability and success. Discover how you can efficiently assess your performance and draw on the resources and tools available to you now, no matter what stage of growth your business is at.

External Partnerships to Support Your Growth, Walter Melanson, PropertyGuys.com Inc.
How do you create powerful partnerships that’ll take your brand to the next level? How do you capitalize on the strengths and skills of each partner? How do you agree on a strategy that extends the revenue, market share and customer value of both parties involved? In an in-depth discussion with fellow peers and the leading industry expert of PropertyGuys.com, Walter Melanson, discover how to quickly establish harmonious and long-lasting business partnerships that fit in with your brand’s vision and business growth.

Workshops

Angela Cote headshot

Ignite Session – Disrupt From Within, Angela Cote, Cultivate Advisors

The Innovation Storm is a high energy, entertaining and collaborative experience which will bring attendees together to collectively brainstorm ways to growth hack their businesses. Led by Angela Coté, an industry expert who is busy disrupting the franchise industry herself, this session will generate inspirational thought-provoking conversation and unique growth hack ideas to exponentially grow your business or even disrupt your industry.

Goals:

  • Generate quantum ideas in a creative and collaborative environment
  • Explore ways to disrupt your business
  • Propel your growth hack to new heights

Please join us for the Growth Hack Networking Reception for snack and beverages, which is being held at the end of Day 1 (Saturday, April 6). The reception will begin at 5:45 pm and will be held at the Hard Rock Café located inside the Sheraton on the Falls Hotel.

Sheraton on the Falls
5875 Falls Avenue
Niagara Falls, ON L2G 3K7
Tel: (905) 374-4445

Directions

Driving Directions from Major Cities in Ontario:

Lester B. Pearson International Airport- Toronto, ON
East on Airport Road towards Jetliner Road, turn left onto ramp for HWY 427 South, merge onto QEW towards Hamilton, follow QEW to Niagara, exit 420 to Niagara Falls, follow 420 as it becomes Falls Avenue.

Toronto, Ontario
Take 401 to Highway 403 south to the Queen Elizabeth Way (QEW). From south Toronto, take the Gardiner Expressway to the Queen Elizabeth Way (QEW). Follow Q.E.W. Niagara to Hwy. 420 into Niagara Falls. Take 420 East to Falls Avenue.

Kitchener/Waterloo Area
401 East to Hwy. 6 to Hwy. 403 East - watch for signs to Q.E.W. Niagara. Follow Q.E.W. Niagara to Hwy. 420 into Niagara Falls. Take 420 East to Falls Avenue.

London, Ontario
Highway 401 east to Highway 403 east, to the Queen Elizabeth Way (QEW). Follow Q.E.W. Niagara to Hwy. 420 into Niagara Falls. Take 420 East to Falls Avenue

Montreal, Quebec
Highway 20 to the southwest to Highway 401 west. Follow the 401 to Highway 403 south, to the Queen Elizabeth Way (QEW). Follow to the Queen Elizabeth Way (QEW) to Highway 420 East. Take 420 East to Falls Avenue.

Ottawa, Ontario
Highway 417 (southwest) to Highway 16 to the south. Follow Highway 16 to Highway 401 west. Take the 401 to Highway 403 south which connects to the Queen Elizabeth Way (QEW). Follow Q.E.W. Niagara to Hwy. 420 into Niagara Falls. Take 420 East to Falls Avenue.

Windsor, Ontario
Take 401 to Highway 403 east, to the Queen Elizabeth Way (QEW). Follow Q.E.W. Niagara to Hwy. 420 into Niagara Falls. Take 420 East to Falls Avenue

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Thank you to the following members who are National Sponsors and support CFA throughout the year:

CFA knock-out Logo

Canadian Franchise Association (CFA)
116-5399 Eglinton Ave W
Toronto, Ontario
M9C 5K6

T: 416-695-2896
F: 416-695-1950
E: info@cfa.ca
H: Weekdays, 9am-5pm