Keynote Presentations


CFA National Convention is known for its inspiring Keynote Speakers. Every year, we bring together some of Canada’s most esteemed business leaders to share their secrets to success, innovation and strong leadership. If you want to have an impact on your organization this year, be sure to attend all of the Keynote Presentations at Your 2019 Convention.

Sunday, April 7 - 5:00 p.m. - 6:00 p.m.
Details Coming Soon

Monday, April 8 – 9:00 a.m. – 10:00 a.m.
Details Coming Soon

Tuesday, April 9 – 11:30 a.m. – 12:30 p.m.

Peter van Stralen, Former CEO The Grounds Guys; Speaker, Author & Executive Coach
Create a Remarkable Experience

If you’re ready to go on an amazing journey that starts with a couple of kids, a borrowed lawnmower and a big dream, you’ll want to listen in on Peter van Stralen’s Keynote Presentation!

Before he became a certified franchise executive and CEO, Peter was just a kid with an entrepreneurial dream. As teenagers, he and his brothers began their own family business cutting grass, eventually building it into a multi-million dollar franchise system.

With a commitment to personal development, Peter realized early on in his career that if he created a remarkable experience for his employees, they would do the same for customers. He called his idea the culture of C.A.R.E. which stands for “Create a Remarkable Experience.”

Today, Peter is travelling the world with his wife and their three children on a mission to inspire other entrepreneurs and company leaders to use C.A.R.E. His leadership program shows business leaders how to create a remarkable environment for employees, a remarkable enterprise for investors, and a remarkable experience for customers.

In this engaging presentation, Peter will show you how your brand can stand out from the crowd and be more like a movement than just another company, a force for good that transcends business overflowing into family life, personal life and into the communities in which you operate.


Thank you to the following members who are National Sponsors and support CFA throughout the year:

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Canadian Franchise Association (CFA)
116-5399 Eglinton Ave W
Toronto, Ontario
M9C 5K6

T: 416-695-2896
F: 416-695-1950
H: Weekdays, 9am-5pm