Register for Upcoming CFA Webinars | Canadian Franchise Association

CFA Webinars on Wednesdays helps franchisors and franchisees reach business success!

Register now for Upcoming Webinars on Wednesdays!

You can register below and pay online for upcoming Webinars OR Download a REGISTRATION FORM HERE.

Webinars (live or archived) are complimentary for CFA members or $79 per webinar for non-members.



February Webinars

Exploring Careers In Franchise Ownership

Presented by: Gary Prenevost, FranNet
Presentation Date: Tuesday, February 28, 2017
Presentation Time: 2:00 p.m. – 3:00 p.m. ET
Cost: FREE

Gary Prenevost

Take control of Your Life and Your Career!

Are you considering self-employment as a career option?

Would you like to run a business of your own, but are not sure how to find, choose or research the right business for you? If you have answered ‘Yes’ to either of these questions, then you will want to attend this 1 hour session.

This seminar includes: 

  • Common myths and truths about franchising
  • Business ownership options
  • Real life success stories
  • Reasons why some people fail; how to avoid their mistakes
  • The importance knowing your personal goals and objectives before taking the plunge
  • Self-employment “Entry Strategies” for our current economy
  • How to research and select the right business for you
  • resources/professionals you should consider


  • A comprehensive knowledge base of franchising
  • Assessment strategies to determine if franchising will enable you to achieve your personal, professional and financial goals
  • Links to resources available before, during and after your selection process

Visit now to watch this seminar and download our free e-book “10 Things You Should Know When Shopping For A Franchise

It’s truly an exciting journey for those who decide business ownership is for them; for others, simply exploring their entrepreneurial options often provides greater clarity for other, more timely career decisions. This seminar will answer many questions and will assist attendees in determining which path to pursue.

Click here to register.

March Webinars

Social Media: A Must for Any Marketing Strategy

Presented by: Steve Buors, Reshift Media
Presentation Date: Wednesday, March 1, 2017
Presentation Time: 12:00 p.m. – 1:00 p.m. ET
Cost: Complimentary for CFA members | $79 non-members

Steve Buors

Franchise organizations have a unique social media advantage which many fail to properly leverage. As a franchise, your network of locations can be a great source of strength – including your people, customer base and geographic footprint. However, managing a broad network in today’s digital world can be overwhelming – an errant post or bad review for one location can have a detrimental effect on your brand overall.

During this webinar we will discuss how to employ both paid and organic social media in a way that allows for local innovation and flexibility while still ensuring national consistency and quality. Through this balance, franchise businesses are able to unleash the power of their network to drive new business at a local level, while simultaneously ensuring corporate objectives and standards are maintained. Done well, this approach also unlocks hidden local advertising dollars to increase the company’s overall marketing capacity and effectiveness.

Join us for this informative and entertaining session to learn:

  • The do’s and don’ts of multi-location social media management and marketing
  • How to create a social media win-win for your local and corporate teams
  • How to implement a localized social media advertising approach to drive more sales
  • Where local advertising dollars may be hiding and how to unlock them


April Webinars

Franchise Workouts and Alternatives to Terminations

Presented by: Todd Greenbloom, Blaney McMurtry LLP
Presentation Date: Wednesday, April 19, 2017
Presentation Time: 12:00 p.m. – 1:00 p.m. ET
Cost: Complimentary for CFA members | $79 non-members

Todd Greenbloom


Termination is not always the answer. Alternatives other than termination would be set out including ways of rehabilitating the location so that the existing franchisee can sell the location or be in a position to operate profitably; if the problems are temporary finding ways to minimize loss until the problem corrects itself including options for interim management.

Consider the factors for when an alternative to termination is appropriate and factors which alternative is appropriate. Deal with provisions to be included into agreements to give the franchisor flexibility to be able to use alternative measures. Consider ways of implementing an alternative solution in the absence of an authorizing section in the agreement.


May Webinars

Franchise Disclosure Compliance: The Nuts and Bolts

Presented by: Ned Levitt, Dickinson Wright LLP
Presentation Date: Wednesday, May 10, 2017
Presentation Time: 12:00 p.m. – 1:00 p.m. ET
Cost: Complimentary for CFA members | $79 non-members

Ned Levitt


There is a growing number of Canadian provinces enacting franchise disclosure legislation and a growing number of decided cases providing guidance as to the obligations of franchisors under these statutes. Currently, the provinces of Alberta, Manitoba, Ontario, Prince Edward Island and New Brunswick have such legislation, and British Columbia will have such a statute in force very soon. These statutes are consistent in requiring the delivery of a comprehensive franchise disclosure document before a prospective franchisee pays any money or enters into an agreement relating to the franchise.

  • The court decisions to date have demonstrated a clear judicial predisposition to a strict interpretation of the wording of the statutes and a willingness to afford aggrieved franchisees their requested remedies.
  • All of these statutes provide for the significant remedy of rescission for non-disclosure or sufficiently defective disclosure. The courts have also demonstrated a willingness to find sufficient defects to support a rescission remedy even from minor administrative errors.
  • There is a growing body of legal literature discussing many aspects of franchise disclosure legislation in Canada. However, what is missing is a concise summary of some of the key areas of the disclosure process which, if not handled properly, can lead to devastating and unexpected consequences.

What This Webinar is Intended to Do:
This webinar will provide a concise and practical summary of the key areas of the disclosure process which, if not handled properly, can lead to devastating and unexpected consequences. Some of the information is directed to all preparers of disclosure documents, some to particular preparers and some to specific situations giving rise to the need to disclose.

What This Webinar is Not Intended to Do:
This webinar is not a “how to prepare a franchise disclosure document”. Rather, it deals only with many of the critical topics in the disclosure process. Most of all, this webinar is not intended to be legal advice for the audience or to replace the need to use other material in the preparation of franchise disclosure documents or for competent legal advice from a lawyer experienced in franchise law.


June Webinars

Leveraging Linkedin for Franchise Growth

Presented by: Frances Leary, Wired Flare Inc.
Presentation Date: Wednesday, June 7, 2017
Presentation Time: 12:00 p.m. – 1:00 p.m. ET
Cost: Complimentary for CFA members | $79 non-members

Frances Leary


LinkedIn is one of the most under-utilized tools for franchise growth. With it you can increase your visibility in online search, connect with more prospects and supporters, brand members of your franchise team as experts in your field, and grow your franchise in all its locations.

During this presentation you will learn:

  • The importance of keywords and where and how to use the on LinkedIn
  • How to enhance your profile
  • How to connect as a professional
  • How to connect as a brand
  • The power of engaging in groups
  • How to use LinkedIn as a sales tool to grow your business
  • How to use LinkedIn to power both your franchise and your franchisees in this informative presentation