Register for Upcoming CFA Webinars | Canadian Franchise Association

CFA Webinars on Wednesdays helps franchisors and franchisees reach business success!

Register now for Upcoming Webinars on Wednesdays!

Webinars on Wednesdays offer a convenient way to take advantage of CFA’s exceptional educational programming from the convenience of your office, home, or while on the go. See below for a sneak peek at our 2018 webinar series and be sure to check back soon for the full lineup!

Webinars are complimentary for CFA members or $79 per webinar for non-members. To register at the non-member rate, click here to download a registration form. CFA members can register online for free.

FREE-WEB-CFAMBRS-1280


How to use Social and Search to actually get people into your store

Presented by: Steve Buors, CEO and Co-Founder, Reshift media
Presentation Date: Wednesday, January 24, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE Webinar Sponsored by Reshift media

We all know social and search advertising is a major opportunity. The problem is, most franchise companies are barely scratching the surface of what these platforms can do to actually get people into their stores.

Many digital campaigns are focused on driving “more clicks” as opposed to doing what they are supposed to – drive sales! Forget about tracking online metrics like “impressions”, “clicks”, “click-through-rate” – what you really want to measure is store foot-traffic and sales.

During this session you will learn how your franchise system can:
• Turn online social media and search activity into offline sales
• Use real-time mobile location & behavioral advertising to drive foot-traffic and sales
• Quickly implement social and search best practices into your franchise system

Register Now! After registering, you will receive a confirmation email containing information about joining the webinar.


Bill 148: What It Means for the Franchising Industry

Presented by: Michael Sherrard, Sherrard Kuzz LLP
Presentation Date: Wednesday, January 31, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE for CFA Members | $79 for non-members

Mike Sherrard

The Ontario Government introduced An Act to amend the Employment Standards Act, 2000 and the Labour Relations Act, 1995 and to make related amendments to other Acts, referred to as the “Fair Workplaces, Better Jobs Act, 2017” (“Bill 148”). Bill 148 will introduce significant amendments to the Employment Standards Act and Labour Relations Act, many of which will be in force January 1, 2018.

Key amendments include:

Employment Standards Act

  • Increased minimum wage
  • Associated or related activities/businesses to be treated as one employer
  • Equal pay for part-time, contract and assignment employees
  • Pay for on-call and cancelled shifts
  • Increased vacation and public holiday pay entitlement
  • Enhanced personal emergency leave
  • Expanded parental and pregnancy leave entitlement
  • Heightened enforcement and penalties

Labour Relations Act

  • Card-based certification in specific industries
  • Union access to employee lists for organizing efforts
  • First collective agreement mediation/arbitration
  • Enhanced just cause protection post-certification and during strike/lockout
  • Expanded successor rights

Join us and learn about these significant amendments and how to prepare for increased regulation of your workplace.

Registration Information:
Non-members: Download registration form now!
CFA member: Register for free in the CFA Members Only Area! (Note: Member login and password required. Need help? Contact membership@cfa.ca or call 1-800-665-4232 ext. 235)


February Webinars


Social Media and the New Workplace: Is Your Brand and Reputation Protected

Presented by: Brian Wasyliw and Jessica Wuergler, Sherrard Kuzz LLP
Presentation Date: Wednesday, February 7, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE for CFA Members | $79 for non-members


Brian Wasyliw and Jessica Wuergler of Sherrard Kuzz LLP discuss the rights and obligations of employers and employees in the evolving world of social media.  Our presenters will explain the important considerations related to:

  • When and how social media can be used during the hiring process
  • Privacy Considerations:  is there a “Right to Privacy”?
  • The importance of technology use policies, including social media
  • Monitoring employee use (and misuse) of technology and social media
  • Best practices and strategies

Registration Information:
Non-members: Download registration form now!
CFA member: Register for free in the CFA Members Only Area! (Note: Member login and password required. Need help? Contact membership@cfa.ca or call 1-800-665-4232 ext. 235)


Growing and Managing Your Brand Through Technology

Presented by: Carly Moore, FranchiseSoft
Presentation Date: Wednesday, February 21, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE for CFA Members | $79 for non-members


March Webinars


How to Sell More Franchises on a Budget: Five Practical Tips to Grow Your Business

Presented by: Brian Bazely, Driverseat Inc.
Presentation Date: Wednesday, March 7, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE for CFA Members | $79 for non-members

You don’t need a huge marketing budget to recruit the best franchisees! This webinar will equip you with all of the tools you need to sell more franchises, even when your marketing budget is limited.

Registration Information:
Non-members: Download registration form now!
CFA member: Register for free in the CFA Members Only Area! (Note: Member login and password required. Need help? Contact membership@cfa.ca or call 1-800-665-4232 ext. 235)


How to Create a Winning Website for Franchise Companies

Presented by: Steve Buors, CEO and Co-Founder, Reshift media
Presentation Date: Wednesday, March 28, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE Webinar Sponsored by Reshift media

Your website is holding you back. That may seem like a strong statement, but it is almost certainly true – in some way, big or small, your website is not doing everything it could to help your business. Franchise organizations have specific needs which a “typical” website simply is not designed to meet.Your website needs to help across many aspects of your business:

  • New customer acquisition
  • Customer retention
  • Location finder
  • Franchisee marketing
  • Acquisition of new franchisees

To do all of this, you need the right website and the right plan. During this fun and entertaining session we will discuss specific strategies franchise companies can use to structure and manage their website to earn new customers, find new franchisees and grow their network.

Register Now! After registering, you will receive a confirmation email containing information about joining the webinar.


April Webinars


Turn digital clicks into real-world sales: how to get more out of your digital advertising

Presented by: Steve Buors, CEO and Co-Founder, Reshift media
Presentation Date: Wednesday, April 11, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE Webinar Sponsored by Reshift media

Is your digital advertising driving sales? Not just clicks or impressions – but actual sales? Is there a clear plan on how your digital advertising spend will propel your business forward, and how you will measure its impact?In this session we will walk through specific strategies your franchise organization can put in place to create an effective and measurable digital campaign. We will discuss how to align your advertising spend against your business drivers, how to maximize the effectiveness of every ad dollar and how to measure the impact to your business.During this session you will learn how your franchise system can:

  • Create locally-optimized, targeted social and search campaigns that drive results
  • Reduce wasted clicks by effectively capturing leads/sales at the local level
  • Measure online and offline sales performance

Register Now! After registering, you will receive a confirmation email containing information about joining the webinar.


May Webinars


What’s Your Brand Worth?

Presented by: Patti Hone, As You Like It Marketing & Communications
Presentation Date: Wednesday, May 9, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE for CFA Members | $79 for non-members

Have you ever wondered what makes one franchise stand out from the rest? Why do customers choose one business service or product over another when they offer the same things. The answer is branding. So what does this mean and how can you utilize it? Join us for this informative webinar to find out how to create, implement and sustain successful franchise brands.

Registration Information:
Non-members: Download registration form now!
CFA member: Register for free in the CFA Members Only Area! (Note: Member login and password required. Need help? Contact membership@cfa.ca or call 1-800-665-4232 ext. 235)


June Webinars


The Legalization of Marijuana and How it May Affect Your Business

Presented by: Chad Finkelstein
Presentation Date: Wednesday, June 6, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE for CFA Members | $79 for non-members