Register for Upcoming CFA Webinars | Canadian Franchise Association

CFA Webinars on Wednesdays helps franchisors and franchisees reach business success!

Register now for Upcoming Webinars on Wednesdays!

Webinars on Wednesdays offer a convenient way to take advantage of CFA’s exceptional educational programming from the convenience of your office, home, or while on the go. See below for a sneak peek at our 2017/2018 webinar series and be sure to check back soon for the full lineup!

Webinars are complimentary for CFA members or $79 per webinar for non-members. To register at the non-member rate, click here to download a registration form. CFA members can register online for free.

FREE-WEB-CFAMBRS-1280


November Webinars


Maximize Your Pension, Minimize Your Taxes

Presented by: Tessa Collins-Pearce and Gordon J. Webster, CIBC Wood Gundy
Presentation Date: Wednesday, November 22, 2017
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE Webinar Sponsored by CIBC Wood Gundy


 

As a successful franchise owner you have to take care of your own retirement needs. You have the option to invest in a powerful retirement tool – the Individual Pension Plan (IPP), to maximize your pension & minimize your taxes.

Register Now!

CIBC Wood Gundy is a division of CIBC World Markets Inc., a subsidiary of CIBC and a Member of the Canadian Investor Protection Fund and Investment Industry Regulatory Organization of Canada. Given the complexities involved, specialized tax and pension advice must be sought to ensure an Individual Pension Plan (IPP) is appropriate to individual situations. An IPP strategy must be considered within the context of a comprehensive financial and estate plan. If you are currently a CIBC Wood Gundy client, please contact your Investment Advisor.


December Webinars


Leading With Purpose, On Purpose: Best Practices of Strong Franchise Leaders Proven to Grow Your Brand

Presented by: Mary Thompson, The Dwyer Group
Presentation Date: Wednesday, December 6, 2017
Time: 2:00 p.m. – 3:00 p.m. ET
Cost: FREE for CFA Members | $79 for non-members


This session is designed to teach franchise executives real world solutions and techniques in leading a franchise brand. Included in the material are the 8 keys to franchisee success, 11 leadership principles franchisors can follow to create growth and improve compliance within their system, and the everyday actions of the strongest franchise leaders in the industry. It is concluded with a short working session on building your own leadership plan for building leaders within your organization both on the franchisee level and with key team members.

Register Now!


Myths of Expanding into Quebec

Presented by: Francois Alepin & Chanel Alepin, Alepin Gauthier Avocats Inc.
Presentation Date: Wednesday, December 20, 2017
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE for CFA Members | $79 for non-members


Quebec is the second largest province in Canada in terms of population, and yet only 30% of CFA members are operating on the territory vs. 88% in Ontario. This leads us to believe that Quebec represents a great expansion opportunity for franchisors throughout Canada. While Quebec is a different province, both in terms of language and law, entering the market is not as complex as one would think if armed with the proper tools.

In this seminar, we will briefly address questions regarding the use of the French language and various legal tenants of franchising in Quebec that differentiate it from the rest of Canada. At the end of the seminar, you will understand what are your obligation in regards to French, how it will affect your trademarks and will have a better understanding of what the disclosure obligation entails in Quebec.

Register Now!

2018


January Webinars


The Magic of Micro Learning: Franchisee Training for Maximum Results

Presented by: Dan Belhassen, Neovation
Presentation Date: Wednesday, January 10, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE for CFA Members | $79 for non-members


How to use Social and Search to actually get people into your store

Presented by: Steve Buors, CEO and Co-Founder, Reshift media
Presentation Date: Wednesday, January 24, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE Webinar Sponsored by Reshift media


We all know social and search advertising is a major opportunity. The problem is, most franchise companies are barely scratching the surface of what these platforms can do to actually get people into their stores.

Many digital campaigns are focused on driving “more clicks” as opposed to doing what they are supposed to – drive sales! Forget about tracking online metrics like “impressions”, “clicks”, “click-through-rate” – what you really want to measure is store foot-traffic and sales.

During this session you will learn how your franchise system can:
• Turn online social media and search activity into offline sales
• Use real-time mobile location & behavioral advertising to drive foot-traffic and sales
• Quickly implement social and search best practices into your franchise system

Register Now!


February Webinars


Social Media and the New Workplace: Is Your Brand and Reputation Protected

Presented by: Brian Wasyliw and Jessica Wuergler, Sherrard Kuzz LLP
Presentation Date: Wednesday, February 7, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE for CFA Members | $79 for non-members


Brian Wasyliw and Jessica Wuergler of Sherrard Kuzz LLP discuss the rights and obligations of employers and employees in the evolving world of social media.  Our presenters will explain the important considerations related to:

  • When and how social media can be used during the hiring process
  • Privacy Considerations:  is there a “Right to Privacy”?
  • The importance of technology use policies, including social media
  • Monitoring employee use (and misuse) of technology and social media
  • Best practices and strategies

Register Now!


March Webinars


How to Create a Winning Website for Franchise Companies

Presented by: Steve Buors, CEO and Co-Founder, Reshift media
Presentation Date: Wednesday, March 28, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE Webinar Sponsored by Reshift media


Your website is holding you back. That may seem like a strong statement, but it is almost certainly true – in some way, big or small, your website is not doing everything it could to help your business. Franchise organizations have specific needs which a “typical” website simply is not designed to meet.

Your website needs to help across many aspects of your business:
• New customer acquisition
• Customer retention
• Location finder
• Franchisee marketing
• Acquisition of new franchisees

To do all of this, you need the right website and the right plan. During this fun and entertaining session we will discuss specific strategies franchise companies can use to structure and manage their website to earn new customers, find new franchisees and grow their network.
Register Now!


April Webinars


Turn digital clicks into real-world sales: how to get more out of your digital advertising

Presented by: Steve Buors, CEO and Co-Founder, Reshift media
Presentation Date: Wednesday, April 11, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE Webinar Sponsored by Reshift media


Is your digital advertising driving sales? Not just clicks or impressions – but actual sales? Is there a clear plan on how your digital advertising spend will propel your business forward, and how you will measure its impact?

In this session we will walk through specific strategies your franchise organization can put in place to create an effective and measurable digital campaign. We will discuss how to align your advertising spend against your business drivers, how to maximize the effectiveness of every ad dollar and how to measure the impact to your business.

During this session you will learn how your franchise system can:
• Create locally-optimized, targeted social and search campaigns that drive results
• Reduce wasted clicks by effectively capturing leads/sales at the local level
• Measure online and offline sales performance

Register Now!


June Webinars – 2018


The Legalization of Marijuana and How it May Affect Your Business

Presented by: Chad Finkelstein
Presentation Date: Wednesday, June 6, 2018
Time: 12:00 p.m. – 1:00 p.m. ET
Cost: FREE for CFA Members | $79 for non-members