Canadian Franchise Association

 

SPRING TRAINING: 4-Part Webinar Series to Get Your Franchise in Top Shape!

Presented by Franchise Council of Australia’s Jason Gehrke

Is it time to get your franchise processes back into shape? Join Jason Gehrke, franchise educator and deputy chairman of the Franchise Council of Australia, for a four-part webinar series this spring.

Each 90-minute webinar will go in-depth on a specific challenge faced by franchisors, offering tips and insights from Jason’s more than 25 years experience (including three stints as a franchisor) in Australia’s highly dynamic franchise sector.

Webinar Lineup:
(Click below to learn more about each webinar)

What every franchisor should know about recruiting franchisees.

Recruiting franchisees is often quoted by franchisors as the most difficult aspect of franchising. Finding the right franchisees in the right place at the right time is hard enough for any system, without greater competition between franchisors for franchisees, and extensive compliance requirements.

The cost of recruiting franchisees is also on the rise, putting recruitment budgets under pressure. And finally, current economic conditions bring both opportunities and adversity to franchise recruitment activities.

Against this backdrop, franchisors with efficient and effective recruitment processes that embody best practice will continue to grow. Learn how to improve your system’s recruitment processes at the forthcoming Effective Franchise Recruitment webinars.

Learning Guarantees:

  • What environmental factors impact franchise recruitment;
  • Assessing your franchise offer and unpacking its components;
  • How franchise offers can create key points of difference between similar systems;
  • Mapping offers to determine market appeal.
What every franchisor should know about recruiting franchisees.

Recruiting franchisees is often quoted by franchisors as the most difficult aspect of franchising. Finding the right franchisees in the right place at the right time is hard enough for any system, without greater competition between franchisors for franchisees, and extensive compliance requirements.

The cost of recruiting franchisees is also on the rise, putting recruitment budgets under pressure. And finally, current economic conditions bring both opportunities and adversity to franchise recruitment activities.

Against this backdrop, franchisors with efficient and effective recruitment processes that embody best practice will continue to grow. Learn how to improve your system’s recruitment processes at the forthcoming Effective Franchise Recruitment webinars.

Learning Guarantees:

  • Using content to target ideal candidates through self-selection;
  • Core principles for franchise recruitment websites;
  • How to set a budget for recruitment advertising and promotions;
  • Hot tips on where and how to promote your franchise offer.
Strategies and tactics to improve franchisee performance and profitability.

Underperforming franchisees can damage the brand, drain support resources, and erode the value of their own business.

Identifying the symptoms and causes of underperformance at the earliest possible opportunity, and applying the correct intervention strategies and tactics, can preserve and grow a franchisee’s equity, as well as reduce risks to the franchisor and the rest of the network.

This webinar will identify key types of underperformance, and how to overcome them. It will also explore:

  • The relationship between recruitment, training, support and performance;
  • Creating and monitoring compliance standards;
  • Individual franchisee and group reporting requirements;
  • The potential for conflict (and its consequences) when franchisees struggle to achieve profitability;
  • What changes to the business model can improve franchisee performance;
  • How does franchisee performance affect network growth and development?
How to facilitate the sale of existing outlets

The resale of an existing franchise creates significant demands on a franchisor’s limited organisational resources, which can often be better deployed on recruiting new franchisees, or supporting existing operators.

Managing franchise resales so that they occur as quickly and efficiently as possible is in the best interests of the franchisor, the franchise network and the franchisee whose business is for sale.

By clarifying and expediting the process, not only can the franchisor reduce the demands on their resources, but can facilitate the exit of selling franchisees (who can often be disengaged or underperforming) with more aligned and higher-performing operators.

This webinar explores how to manage franchise resales to achieve better outcomes for franchisors and franchisees alike and will cover:

  • Understanding key steps in the resale process;
  • Learning to work with franchisees more effectively for better resale outcomes;
  • Improving procedures to maximise franchisee engagement during the sale process;
  • Understanding common difficulties faced by buyers, vendors and franchisors;
  • Smoothing the transition from seller to buyer.

CFA members can access all four webinars for an all-inclusive cost of $199 +HST! Non-member rate: $399 +HST (not a CFA member? Click here to join now!).

REGISTER ONLINE

For assistance or questions regarding webinar registration, please contact Lindsey Victor at lvictor@cfa.ca or 416-695-2896 ext. 228