Differentiating Your Business Model with Purpose
Presented by: Charmaine Tavares, Silver Chef
Original Presentation Date: Wednesday, December 12, 2018
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members
A conceptual revolution is taking place and there’s a new story to be told about business. The current story of business is one about money and profits. However, business is about creating value together – get the purpose right and the profits will follow. In this webinar, we will discuss the benefits of leveraging a brand voice beyond the company – to advocate for relevant, authentic issues that are important to consumers. Examples will illustrate how strongly advocating for social or environmental good can lead to memorable campaigns, media coverage, thought leadership awareness, community engagement, and the attraction of top talent, good employee retention and an improved work culture.