The Franchisees’ Choice Designation (FCD) honours CFA member franchise systems with exceptional rankings in franchisee satisfaction. Franchisees’ Choice designees are entrants whose scores exceed the benchmark standard in the CFA Awards Program survey, which is also used to determine Awards of Excellence finalists. All brands whose average score surpasses the benchmark score will receive a Franchisees’ Choice Designation.
A list of Franchisees’ Choice designees is released annually by CFA to the media and is published on the CFA website, as well as in an issue of FranchiseCanada magazine. Designees are ranked equally and appear alphabetically on the published list of winners. The exposure from being an FCD winner will enhance your company profile by increasing awareness of your brand’s success with franchisee relations. This will assist in attracting the best and most-qualified prospective franchisees.
Additionally, CFA recognizes consecutive winners with 5-year, 6-year, 7-year and now 8-year Franchisees’ Choice Designation. These are brands who have proved themselves year after year as exceeding franchisees expectations.