CFA Awards of Excellence in Franchising | Canadian Franchise Association

Survey responses will be held in the strictest confidence and no individual respondent or specific brand will be identified.
For some questions, respondents will be invited to make comments. These comments will be made available to the franchisor and respondents will be asked not put any identifying information in the responses unless they wish to be identified for those questions only.

This optional report provides significant added value to Awards Program participants, especially to those who participate every year, as understanding the franchisor/franchisee relationship is vital to the success of a franchise system. Newer systems franchising for at least one year can participate in the benchmarking program but are not eligible for the Awards Program.

The Benchmarking Report generated by the Portage Group for the Awards Program provides you with the aggregate responses for:

    • Your franchisees’ responses;
    • The responses from all franchisees in the same category;
    • The responses from all franchisee respondents in all categories
    • …and includes your own responses for reference.

The benchmarking report will provide insight into franchisees’ assessments across the following seven categories:

  • Franchisee Selection Process
  • Franchise Information Package
  • Leadership
  • Training and Support for start-up franchisees
  • Ongoing Training and Support
  • Operations and Improvement
  • Franchisor and Franchisee Relations

The Benchmark Report is available at a fee of $350 if ordered and pre-paid during the Franchisor Registration process (or $550 if ordered and pre-paid after the Franchisor registration process).

The following graph is an excerpt from the 2016 Benchmarking Report created by the Portage Group:


Questions? For more information and to learn how you can take part, contact: