CFA Awards of Excellence in Franchising | Canadian Franchise Association

The optional Benchmarking Report provides significant added value to participants, even to those who participate every year, as understanding the franchisor/franchisee relationship is vital to the success of a franchise system. Newer systems franchising for at least one year can participate in the benchmarking program but are not eligible for the Awards Program.

The Benchmarking Report generated by the Portage Group provides you with the aggregate responses for:

    • Your franchisees’ responses;
    • The responses from all franchisees in the same category;
    • The responses from all franchisee respondents in all categories;
    • …and includes your own responses for reference.

The benchmarking report will provide insight into franchisees’ assessments across the following seven categories:

  • Franchisee Selection Process
  • Leadership
  • Training and Support
  • Operations and Improvement
  • Marketing
  • Franchisor and Franchisee Relations
  • Business Planning

The Benchmark Report is available at a fee of $350 if ordered and pre-paid during the Franchisor Registration process or $550 if ordered after the Awards Gala Dinner on April 23rd, 2017.

Order and pay within 30 days of invoice (up until April 23, 2018): $350 (plus tax)
Ordering after April 24, 2018 $550 (plus tax)

Ordering a report

You have two options:

  1. When you register, there will be an option to order a copy of the report.
  2. Contact the CFA Membership department to request a report:

The following graph is an excerpt from the 2016 Benchmarking Report created by the Portage Group:


Survey responses will be held in the strictest confidence and no individual respondent or specific brand will be identified. For some questions, respondents will be invited to make comments. These comments will be made available to the franchisor and respondents will be asked not to put any identifying information in the responses unless they wish to be identified for those questions only.

Questions? For more information and to learn how you can take part, contact: