When it comes to investing in franchising, entrepreneurs have their work cut out for them. But, with so many options to choose from, how can you get your franchise to stand out from the rest? Luckily, the FranchiseCanada Shows offer an opportunity for franchises to meet and interact face-to-face with potential Canadian investors. To help get the most out of show time, the Canadian Franchise Association has compiled a few simple tips on how to put the FUN back into franchising and get your brand noticed in the crowd:
Make your space memorable
When it comes to driving attention and engagement with your booth, go big or go home. A creative stunt not only immediately gets you noticed by passersby walking the aisles, but also makes your booth and brand that much more memorable for attendees. There are infinite ways to get creative within your booth space, from something as simple as handing out food samples to something outside-of-the-box like having penguins come by to “chill.” A word of advice — while an activation is fun and will bring attention to your booth, make sure it’s clever and aligns with your brand in a meaningful way. These types of activations are much more effective at making your company stand out (and be remembered for the right reasons).
Invest in a great display
Eye-catching designs and booth displays are the easiest way to entice show attendees to your space. If you have something exciting to share, why hide it under a drab black curtain? Not only will a lighter and brighter open concept display draw visitor attention, it’ll make your brand look sleeker, more established and interested in investing in its own future—a key consideration for entrepreneurs looking for a long-term investment. From pop-up banners to custom furniture, a great display is a perfect investment for your brand, as it can be used for future events as well.
An experience is worth a thousand words
Instead of channeling your inner Shakespeare and handing out pamphlets of carefully-worded information, why not let your product or service speak for itself? Most food franchises have this in the bag, handing out smoothies or pizza slices to entice hungry passersby, but services can do the exact same thing. Giving mini massages, creating digital imaging prints of your guests they can then share on social, or even an interactive yoga lesson are all great ways to let visitors know that you’re proud of what your company does, and are willing to show vs tell them.
Give away something unusual
Pens, notepads and magnets (although useful) are expected branded corporate swag and won’t help your brand stand apart from your competitors. Try mixing up your swag items with something a bit more fun and memorable. A stress ball in the shape of your product, branded T-shirts, a Rubik’s cube with your logo on it, USB chargers or the latest smart phone accessories are fun items that your visitors will actually want to use.
Better yet, make your giveaway something grand, and invite your attendees to “play to win,” or submit their info for a chance to win a larger ticket item (this is also a great way to build your prospective database).
Have fun with it!
If you’re having fun at your booth, your guests will be too, and it shows that your company isn’t all work and no play. Try greeting guests with an ice-breaker joke, hosting an impromptu dance party with the people at your booth, or teaching visitors a secret franchisee handshake if they indicate they’re interested in signing up for more information, because every small win is worth celebrating!
Do you already have an exciting idea on how to attract attendees to your booth? Tell us what it is and we’ll promote your franchise opportunity to prospective FranchiseCanada Show attendees!
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