Modern Cleaning is Canada’s largest and fastest growing janitorial services company. For more than 20 years, we have delivered exceptional cleaning services to commercial clients through the development and application of proprietary technology. We are a dynamic, growth-oriented team working in a fast-paced environment focused on supporting our franchisees and providing customer-centric service to our clients.
Reporting to the President, the Director, Sales & Marketing will work collaboratively with the VP of franchise development and Director of Franchising to develop and implement creative ways to improve territory franchisees relationships and channel growth. You will be the hands-on leader supporting a team of Territory Franchisee and subject-matter experts, responsible for the development and execution of business-driven marketing strategies that will lead to new customer acquisition and the growth of our existing customer base. You will assist the development team with the selection and recruitment of new Territory Franchisees and provide support in the development of initiatives to attract candidates.
Lead, develop and execute marketing and sales strategies
Lead and develop marketing content and promote brand recognition
Drive and coordinate all marketing and franchise recruiting activities for lead generation
Manage communications and public relations (print, web, social media)
Collaborate cross-functionally with Modern Territory Franchise development team and other teams to initiate solutions and offerings
Manage proposal writing and other sales support activities, including inside sales and channel partners
Leverage CRM tools to optimize marketing and lead generation efforts
Maximize the return on investments in tradeshows and client events
Develop and track sales and marketing performance metrics
Coach and mentor a team of Territory Franchisees on marketing strategies, customer satisfaction collecting, analyzing and reacting data.
Manage customer / franchisee complaints
Provide marketing training on various aspects including social media
Provide sales training such as go-to-market strategy, upsells techniques etc.
Ensure high quality and brand compliance for all creative/production material
Research various marketing vehicles, stay in touch with market trends, and identify issues and opportunities to help support sales and development
Update and maintain websites, build content, articles and upload useful information in a timely
Responsible for marketing budget management
Complete other duties as assigned.
Post-secondary degree in Marketing, Business, or a related discipline
10+ years’ experience in marketing and sales support
Demonstrated success in developing and executing effective marketing and lead generation programs
Knowledge of the cleaning industry and business development experience an asset
Expert in the use of CRM tools, MS Office suite, and Word Press
Strong business acumen and comfort working with numbers
Strong understanding of technology, new media, and social media
Excellent verbal and written communications skills
Superior organizational skills with the ability to multi-task and meet deadlines
You can adjust all of your cookie settings by navigating the tabs on the left hand side.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.