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The New Face of Franchising


From virtual reality arcades to sushi burritos, the FranchiseCanada Show demonstrates how millennials are changing the franchise landscape

TORONTO, October 17, 2017 – Millennials now represent the largest demographic of prospective franchisees in Canada, and with this new demographic comes a reshaped franchise landscape. Franchising has always been more than just food, but the number of edgy, innovative franchise concepts in other categories has exploded in recent years. Even food franchises are changing, with offerings that are increasingly unique, on-trend, and socially share-worthy.

“Millennials are one of the fastest-growing and most influential demographics impacting the franchise industry,” says Lorraine McLachlan, President and CEO of the Canadian Franchise Association. “As more millennials seek to become franchise business owners, franchises are adapting – from new and exciting mobile and home-based franchises that offer flexibility in a business, to redefining the food category with healthier indulgences, on-trend specialty options, and much more.”

Here are eight hot franchise concepts that will appeal to the entrepreneurial millennial:

Ctrl V – founded by three young gamers, Ctrl V is Canada’s first virtual reality arcade, where visitors can experience the newest frontier in entertainment.
Orangetheory Fitness – with its science-based, high intensity interval training, Orangetheory has captured the attention of young fitness fanatics across North America. Even Britney Spears is a fan, having plugged the fitness franchise in one of her music videos. – they describe themselves as “not your parents’ real estate company,” so it’s no surprise that this franchise, which empowers Canadians to buy and sell property privately, is popular with the next generation of franchisees.
Rolltation – famous for its Sushi Burrito, Rolltation is shaking up the fast food landscape with trendy fusion food that is also portable – perfect for the busy on-the-go millennial.
Spiritleaf – with cannabis expected to become legal next year, attitudes around recreational marijuana use are becoming more laidback, especially among the younger generation. As Canada’s first recreational cannabis franchise, Spiritleaf is capitalizing on this changing legal and social landscape.
Spray-Net – started by a millennial entrepreneur, Spray-Net takes a new approach to exterior house painting, showing how young, business-minded individuals are filling industry voids with fresh ideas
Venture X – as millennials move away from the traditional 9 to 5 job, slickly designed shared workspaces like the ones Venture X rents out could become the office of the future.
YamChops – organic, local, and ethically produced food like the fare offered up at this plant-based butcher shop is always a popular go-to for health conscious millennials

You can expect to see these trending franchise sectors, brands, and more at the upcoming FranchiseCanada Shows: October 21 & 22, 2017 at the Toronto Congress Centre, Hall F, South Building, and in Vancouver November 4 & 5, 2017 at the Vancouver Convention Centre – East Building, Hall C. Produced by the Canadian Franchise Association (CFA), attendees will have the opportunity to meet face-to-face with franchisors, consult one-on-one with expert advisors and get tips for success at free seminars. The FranchiseCanada Show is Canada’s largest and most-trusted franchise-only trade show, and a proven catalyst for entrepreneurs looking at franchising as a new and exciting career option.

About the Canadian Franchise Association
The Canadian Franchise Association (CFA) has been the recognized authority on franchising in Canada for 50 years. With over 600 corporate members nation-wide, CFA represents many of Canada’s best- and lesser-known franchise brands and over 40,000 franchisees. CFA is the indispensable resource for the franchise community and advocates on behalf of franchisors and franchisees in Canada to enhance and protect the franchise business model. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs, publications, and websites ( and

About The FranchiseCanada Show
As the official show of the Canadian Franchise Association (CFA), the FranchiseCanada Show ( is Canada’s largest exhibition of franchise opportunities, exclusively featuring CFA member franchises from a range of industries and investment levels. Over two days, attendees can meet face-to-face with representatives from some of Canada’s leading franchise brands, attend free educational seminars and speak one-on-one with franchise experts to learn how to become business owners but with the resources and support of an established brand behind them.

Media Contact
Dena Gouweloos | 416-360-6522 |