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)
.

Spotlight on Mentorship: Wise Cracks

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Mentor: Murray Oxford, Owner, Jani-King Canada


Q: Why did you volunteer as a mentor? Why is this initiative important to you?
A: The CFA is our Association; it provides members with a myriad of support programs and services. I think that all members, where and when possible, should find an opportunity make a contribution and give back. Being a mentor in the Zor-2-Zor program provided me with such an opportunity.

Q: What has been the most rewarding part of your mentorship to date?
A: As a mentor, I was able to call on my experiences to assist my mentee to reach some of her goals and to overcome business challenges along the way. It is very rewarding to know you are helping, see the results and receive thanks.

Q: Would you recommend this program to other CFA members?
A: For the mentors, you will be surprised just how impactful you will be by giving a less experienced franchisor the benefit of your experiences. For mentees – reach out! There are many seasoned franchisors in our Association who would be more than willing to provide guidance and coaching that may help you to overcome barriers and reach goals. For both, relationships and friendships will be formed. You’re in business for yourself, but not by yourself. Members of the CFA will have a stronger sense of belonging. We will contribute to the franchise industry in Canada.

Mentee: Andrea Mackey, President, Wise Cracks Concrete Technologies


Q: Why did you apply for the program? Why is this initiative important to you?
A: Although we’ve been in business almost 25 years, franchising was not the main revenue source for the business and we had not actively promoted the franchise opportunity we have. Most of our existing franchisees had come from referrals, previous customers, internet searches, etc. We felt that mentoring with a successful franchisor would help us in our endeavors to grow the franchise side of our business.

Q: What has been the most rewarding part of participating in this program?
A: Working with such a wonderful mentor has been a great experience. He has helped with so many issues we were facing from a rogue franchisee to reselling a territory. Our goal was to have two new franchisees; we, in fact, were able to sign on five new ones (one was reselling of a territory).

Q: Would you recommend this program to other CFA members?
A: Yes, we would absolutely recommend this program. One can never think they know everything when it comes to business, as to do so is closing the door on opportunities for growth.

“Working with such a wonderful mentor has been a great experience… Our goal was to have two new franchisees; we, in fact, were able to sign on five new ones.”
– Andrea Mackey, President, Wise Cracks Concrete Technologies

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Canadian Franchise Association (CFA)
116-5399 Eglinton Ave W
Toronto, Ontario
M9C 5K6

T: 416-695-2896
F: 416-695-1950
E: info@cfa.ca
H: Weekdays, 9am-5pm