As CFO of Cheese Curds Gourmet Burgers + Poutine, Melinda Lee was looking for strategies to expand the franchise beyond its home market of Nova Scotia. Operating on a limited advertising budget and wanting to avoid the mistake of expanding too quickly, she turned to CFA’s Zor-2-Zor: Franchise Coach in Your Corner program for help.
CFA partnered her with Andrew Diveky, a franchise development consultant with SRS Canada. With over 25 years of experience in the franchise industry working with restaurant brands like A&W, Boston Pizza and Topper’s Pizza, Diveky was an ideal match for Lee.
“He’s been so incredibly helpful,” she says of Diveky. “Every time I talk to him, I take pages and pages of notes. I’ve already put many of his suggestions into action.” The Zor-2-Zor program, she says, has exceeded her expectations. “I didn’t know what to expect, but I certainly didn’t expect it would be this great!”
Diveky agrees that the partnership has been a success. “My knowledge of Atlantic Canada has been quite useful, as has my experience in the food industry. It’s been a great connection,” he says, adding that he enjoys working with Lee. “She’s very open to listening and taking advice. She’s a delight to work with.”
The benefits of mentorship go both ways, says Diveky. “It can be of great value if both parties are willing to share information and challenges and keep it simple with low-cost advice.” He hopes other new CFA members take advantage of the program as well. “It could be worth way more than the cost of membership.”
CFA’s Zor-2-Zor: Franchise Coach in Your Corner is a free program that pairs new or emerging CFA members with established members for one-on-one coaching. Click here to find out how you can sign up as a mentor or mentee or complete the form below to receive more information.
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