Canada’s Biggest Franchise Conference Navigates the Changing Face of Franchising


From women and millennials embracing franchising to the biggest trends impacting the industry – all come together at CFA National Convention April 2-4 in Niagara Falls

TORONTO – March 27, 2017 – The Canadian franchise industry is changing! From an increased presence of entrepreneurial women and millennials, to changes in technology shifting how we do business – it has never been a more dynamic time for franchising in Canada.

For those who want to learn more about an industry that contributes over $68 billion annually to Canada’s economy and employs one in every 14 working Canadians, the Canadian Franchise Association’s (CFA) National Convention, held from April 2 to 4 at the Sheraton on the Falls in Niagara Falls, Ontario, is where it all begins.

Bringing together experts from a variety of successful global franchises, this year’s national convention will take a closer look at the changing franchise landscape, and other franchise trends over three days of learning and networking.

“The CFA National Convention is the premier event for franchising in Canada, offering opportunities for all franchise professionals to learn, network and grow their business,” says Lorraine McLachlan, CFA’s President and CEO. “This year’s lineup of keynote speakers and more than 40 educational sessions provides the ultimate forum for franchise business leaders to share ideas and work together to continue to shape and grow the future of franchising in Canada.”

More than 500 franchise professionals are expected to attend this year, representing Canada’s leading brands including: A&W, BeaverTails, CARA Operations, Choice Hotels, COBS Bread, Dairy Queen, McDonald’s Canada, Molly Maid, Little Caesars, Nurse Next Door and Spray-Net.

Rounding out the three days of in-depth educational programming, the convention will shine a spotlight on some of the biggest trends impacting Canada’s franchise landscape, including:

Women in Franchising – FASTSIGNS CEO Catherine Monson is just one of the many powerful women making her mark on the franchise industry and proving that franchising is no longer an old boys’ club. Join her keynote presentation on Sunday, April 2nd to find out how she achieved record growth for her company during one of the worst recessions in U.S. history.

Millennials in Franchising – 34% of prospective franchisees in Canada are now under the age of 35, and the last three winners of the International Franchise Association’s (IFA) NextGen global award are all young Canadian millennials. Why are so many young entrepreneurs turning to franchising? Find out from the award-winning tycoons themselves: John Evans, EverLine Coatings; Carmelo Marsala, Spary-Net; and Jennifer Turliuk, MakerKids.

Mobile and Home-Based Franchises on the Rise – The world never stops, and neither should your business. Maintaining strong growth for the year ahead, mobile and home-based franchises continue to gain momentum. Offering greater flexibility and lower start-up costs, this franchise category has become so popular that for the first time ever, CFA will be awarding two grand prizes during its prestigious awards gala – one for top Traditional Franchise (i.e. those with brick and mortar locations), and one for top Non-Traditional Franchise (i.e. those that are mobile or home-based).

Digital Marketing for Franchises – Change is a good thing, but it’s easy for franchises to be overwhelmed by the massive shifts they have to make to their business models in the face of changing technology. Mitch Joel, President of global agency Mirum shares his secrets for digital marketing success with franchisors from across Canada during his closing keynote on Tuesday, April 4. One of the most sought-after digital marketing experts in the world, he is known as “one of North America’s leading digital visionaries.”

In addition to learning and networking, attendees will celebrate their peers at the much-anticipated Gala Awards Presentation on Monday, April 3, where CFA will announce the winners of the CFA Awards of Excellence in Franchising, Franchisees’ Choice Designation and CFA Recognition Awards.

For more information about the CFA National Convention, the CFA Awards of Excellence in Franchising, Franchisees’ Choice Designation, and the CFA Recognition Awards, please visit www.cfa.ca/NationalConvention.


About the Canadian Franchise Association
The Canadian Franchise Association (CFA) is the recognized authority on franchising in Canada. With over 600 corporate members representing many of Canada’s best- and lesser-known brands and 40,000 franchisees nation-wide, CFA is the indispensable resource for the franchise community and advocates on behalf of franchisors and franchisees in Canada to enhance and protect the franchise business model. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs, publications, and websites (www.cfa.ca, www.LookforaFranchise.ca, and www.FranchiseAwareness.ca).

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For media accreditation, more information, and/or to arrange an interview with Lorraine McLachlan, CFA President & CEO, or any of the award winners, please contact:

Lisa Raffaele
PUNCH Canada
E-mail: Lisa@punchcanada.com
Tel: (647) 837-1265

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Canadian Franchise Association (CFA)
116-5399 Eglinton Ave W
Toronto, Ontario
M9C 5K6

T: 416-695-2896
F: 416-695-1950
E: info@cfa.ca
H: Weekdays, 9am-5pm