Time to Act! Meet your MPP

Now that the election dust has settled, you may have a new Member of Provincial Parliament (MPP) representing your riding. This is a critical time to start building relationships with those who represent your voice!

Unfortunately, many MPPs and members of government are still unaware of the complexities of the franchise industry. Meetings go a long way to help paint a picture of the everyday franchise owner.

Meeting with MPPs is one of the most critical advocacy activities available and can be a very powerful tool. It gives you an opportunity to connect with them directly and share real-life experiences of what owning a business and creating jobs means to you, your family and your community.

Inviting your MPP to visit your business will make the meeting that much more personal and memorable; creating the opportunity for them to meet your staff and understand the dynamics of your everyday life as a small business owner. Bringing a personal aspect to the relationship could make your MPP more likely to act on your behalf.

MPPs are interested in hearing from constituents and those actively involved in the community. By taking the time to meet with your local MPP, you’re demonstrating that franchisors and franchise owners are active members of the community who care to take the time to develop that relationship. This benefits not only yourself, but the community in which your business resides, and the franchising community as a whole.

Steps to Setting up a Meeting:

  1. Click here to confirm your MPP
  2. Email or call your MPP’s office and request a meeting
  3. Determine speaking notes

Sample Speaking notes:

Use this opportunity to explain who you are on a personal level and how it relates to the business. Why did you chose franchising? How does the business model help you and your community? Use the following sample speaking notes to lead you in the right direction:

  • “To give you some context about my business…”
    • Why did you choose the franchise model?
    • How many people does your franchise system employ?
    • What are the benefits of working for a franchisee within your brand?
    • Discuss your community involvement (i.e. donations, involvement in local Boards or Chambers)
  • “The Canadian franchise industry generates over $96 billion dollars annually, almost 5% of the entire economy of Canada”
    • In Ontario, the franchise industry contributes $49 billion to the GDP
  • “Franchising employs over 1.8 million Canadians, directly and indirectly”
    • In Ontario, the franchise industry generates over 900,000 people

Download CFA’s ‘Franchising in Ontario: Policy Briefing’ for more helpful information.

For help finding your MPP’s contact information or booking a meeting, contact CFA’s Government Relations Specialist, Samantha Sheppard at ssheppard@cfa.ca.

2018 Golf Tournaments: Hit a Hole-In-One with these Top Networking Tips

Any good businessperson knows that networking is a key ingredient for success. Whether it’s forming partnerships with influential entrepreneurs, spreading your brand to target audiences, or learning effective business strategies from experts in the field, networking serves many purposes within the world of franchising.

Fortunately for you, the CFA’s upcoming Golf Tournaments are designed to connect you with franchise leaders across the country! Join us at one of three Golf Classics in BC, Ontario, and New Brunswick this June and come prepared with these hot networking tips.

Be On Time: Being late never looks good and never goes unnoticed. Show your reliability by arriving on time (registration opens at 9:00 for the Atlantic Golf Classic and 10:00 for the Pacific and Central Classics) and come early if you plan on meeting franchisees or clients.

Don’t Start The Day Talking Business: The Golf Classic is meant to be a fun, stress-free day in support of the CFA’s advocacy work! Acknowledge when business talk is and isn’t appropriate.

Put Your Guests First: If you’re inviting employees or clients, ask them what activities they want to participate in, and play to their comfort level. In addition to golf, additional sports and spa options are available at our Central Golf Classic.

Stay Engaged And Listen: It’s not all about you! Although you may be eager to talk about your business, make sure you listen to what others are offering. Engage, ask questions, and determine which systems would make for an ideal partnership.

Research: If you want to connect with a specific individual or franchise system, come prepared with questions you want to ask, and make sure you know their business inside and out. Trust us, they’ll be impressed!

Articulate Your Goals: Understand your business goals and be prepared to speak about where you are, where you’re headed, and what you hope to achieve in the future.

To learn more and to register, click on the links below:

Pacific Golf Classic
Thursday, June 7
Westwood Plateau Golf Club
Coquitlam, BC

Central Golf Classic
Thursday, June 12
Richmond Hill Golf Club
Richmond Hill, ON

Atlantic Golf Classic
Thursday, June 21
Royal Oaks Golf Course
Moncton, NB

For sponsorship opportunities, please contact Lou Gervasi, Events Manager, at lgervasi@cfa.ca or 416-695-2896 Ext. 243.

Highlights from the 2018 CFA National Convention

From April 22-24, the Canadian Franchise Association (CFA) welcomed franchise experts, inspirational keynote speakers, new and emerging franchisors, and hundreds of delegates from across the country as we hosted our 27th annual National Convention in Ottawa, Ontario!

Held at the Westin in the heart of the nation’s capital, this year’s festivities brought together the best of the best in Canadian franchising for three days of non-stop networking events, educational learning opportunities, and engaging presentations covering a range of pertinent franchise topics.

Day 1 kicked off with a special FSS/Supplier Forum hosted by TruShield Insurance’s Tony O’Brien. Along with an expert panel, O’Brien shared with franchise suppliers and support services providers how they can maximize the benefits of their CFA membership and network with top franchisors to achieve their business goals.

Next up was our high-demand Power Sessions where world-class franchise experts shared insightful knowledge on sales, marketing, business development, and management. It was a full house later in the afternoon for the Essential Legal Update. Moderated by a panel of some of Canada’s leading lawyers, franchisors learned about the latest legislative updates in Canada, how these changes could impact their businesses moving forward, and what they could do to mitigate potential challenges.

Delegates attend the Essential Legal Update on Day

New CFA members and first time Convention delegates were then treated to a special networking cocktail reception before learning more about the new CFA branding, purpose, and mission statement. The CFA’s Chair of the Board of Directors, John Wissent, and the 1st Vice Chair of the Board of Directors, John DeHart, were on deck to share with delegates the CFA’s new brand, created in partnership with the CFA Branding Committee and branding agency, Pigeon Brands.

The exciting unveiling was followed by the first Keynote Presentation of the Convention. Charlwood Pacific Group’s CEO & Chairman, U. Gary Charlwood, shared with delegates the inspiring story of how he worked his way up the corporate ladder before purchasing and growing Century 21 into one of Canada’s largest and most respected real estate organizations.

CEO & Chairman of Charlwood Pacific Group, U. Gary Charlwood, during his Keynote Presentation

The day ended with an informative presentation by the CFA’s Vice President of Government Relations & Public Policy, Ryan Eickmeier, and President & CEO, Lorraine McLachlan, on the release of the much-anticipated Economic Impact Study, followed by the Marketplace Opening Reception. Open throughout Convention, Marketplace exhibitors got to showcase their innovative franchise-related products and services with franchisors.

Sales expert Todd Cohen got the crowd laughing bright and early Monday morning with his engaging Keynote Presentation on how to build a sales culture in your organization. Using relatable anecdotes, Cohen used his own business experiences to keep delegates engaged and drive home the point that creating a “sales” culture is a must to find business success. Click here for a special thank you message from Todd!

Todd Cohen speaks to delegates during his Keynote Presentation

There were non-stop learning opportunities throughout the remainder of the afternoon as Roundtable Discussions, Concurrent Sessions, and a special Closed-Door CEO Session with Todd Cohen took place. Moderated by franchise experts from CFA’s membership, these sessions were a great way for delegates to learn more about a specialized topic, discuss challenges and opportunities they face in their businesses, and develop effective and efficient solutions with one another.

Convention attendees participate in Roundtable Discussions

The day ended with the most anticipated event of Convention…the Gala Awards Presentation Dinner! Co-hosted by PropertyGuys.com’s Ken LeBlanc and Walter Melanson – who channeled Bob and Doug McKenzie from the “Great White North” – the night was filled with laughs and Canadian-themed jokes as attendees became true hosers for the evening.

Emcees Ken LeBlanc and Walter Melanson from PropertyGuys.com

In-between the on-stage entertainment, franchising excellence was celebrated with the presentation of the 2018 Franchisees’ Choice Designation, Recognition Awards, and Awards of Excellence in Franchising.

Kumon Math and Reading Centres received the Hall of Fame Award in recognition of their outstanding business performance and unwavering commitment to educating children across the world.

The CFA’s Changing Workplaces Taskforce took home the Volunteer Leadership Excellence Award, while the Outstanding Corporate Citizen Award was presented to BioPed Footcare Centres for their work helping underprivileged communities through the Goodytwoshoes Foundation.

Former President & CEO of Mister Transmission, Randy Moore, took home the Lifetime Achievement Award for his 40-year career with the automotive franchise, while Ruthie Burd, founder of The Lunch Lady, took home the first-ever Diversity and Inclusion Champion Award.

From left to right: The team from BioPed, Peter Snell, John Wissent, Larry Weinberg, and Matthew Badrov of the CFA’s Changing Workplaces Taskforce, Hall of Fame winners Kumon, Ruthie Burd of The Lunch Lady, and Randy Moore

Next up, excellence in Canadian franchising was celebrated as Wise Cracks, Lice Squad.com, Little Kickers, Symposium Café, Paul Davis Restoration, Triple O’s, and Pizza Nova took home Gold in their respective categories.

From left to right the teams from: Wise Cracks, Paul Davis Restoration, Pizza Nova, and Lice Squad.com

Lorraine McLachlan took to the stage to present two of the Gold finalists with the coveted Grand Prize for Traditional and Non-Traditional Franchise Systems. For the second straight year, Symposium Café took home the Grand Prize for Traditional Franchise System, while Little Kickers won big for Non-Traditional Franchise System!

Traditional Grand Prize winner Symposium Café and Non-Traditional Grand Prize winner Little Kickers

The night wasn’t finished yet though, as the celebration continued at Lowertown Brewery in the ByWard Market for the After-Party.

The final day of Convention started with a buffet breakfast in the Marketplace followed by more Roundtable Discussions, Concurrent Sessions, and a Closed-Door CEO Session with Nurse Next Door and LIVE WELL Exercise Clinic co-founder, John DeHart.

DeHart was on stage later in the morning for the final Keynote Presentation where he shared with delegates how they could build a hyper growth brand from the inside out by developing a positive work culture.

John DeHart talks building a hyper growth brand the right way

The closing luncheon immediately followed the Keynote Presentation, followed by Franchise Awareness Day, where a group of Convention delegates headed over to Parliament Hill for a full day of meetings with Members of Parliament.

Thank you to all attendees, presenters, exhibitors, and sponsors for making this year’s Convention one to remember. We’ll see you next April in Niagara Falls!

Get Your Heart Pumping with the Beauty, Health & Wellness Issue of Franchise Canada

franchise canada magazine

Put your winter parkas in storage and get ready for the summer with the Beauty, Health & Wellness issue of Franchise Canada! Now available online and on newsstands across the country, the May/June issue is equipped with the franchise knowledge you to need to successfully start your career in the nutrition, fitness and health industries.

You can make this summer one to remember by investing in your dream franchise! The latest issue of Franchise Canada not only showcases the most exciting opportunities expanding across the country, we’re giving readers an inside look at what it takes to become a franchisee in our Ultimate Guide to Buying a Franchise in Canada feature!

Additional features in the May/June issue include:

The Heart of a Successful Franchise: Delve into the world of Orangetheory Fitness and see how this up and coming franchise is using its revolutionary workout regimes to recruit franchisees around the globe! 

Eye of the Beholder: Beauty salons are in high demand and popping up across the country. Take a look at four beauty franchises that have found their niche market and are using the franchise business model to partner with entrepreneurs as passionate about beauty as they are!

Picture of Good Health: Getting in shape means more than just breaking a sweat. In our Picture of Good Health feature, we showcase four food franchises offering Canadians flavourful and nutritional meal options including meat replacement proteins, plant-based menus, healthy beverages, and more!

Aging Gracefully: The home and senior care industry is more popular than ever and will continue to grow as Baby Boomers reach the age of 65. In our Aging Gracefully feature we take readers on a journey of five unique senior-focused systems helping Canadians from coast to coast.  

If you’re a gym junkie looking to turn your passion into a successful career, get your hands on Franchise Canada today! Visit Franchise Canada Magazine online to read articles from the May/June 2018 issue for free.

NEW: Get Franchise Canada on Issuu

Franchise Canada is now available on Issuu! Subscribe now and get six full digital issues of Franchise Canada, plus a FREE print subscription delivered right to your door for just $29.99. Click here to subscribe now!  

Canadian Franchise Association Raises Awareness About Canada’s $96 Billion Franchise Industry

Top franchisors convene on Parliament Hill to share the latest statistics on franchising in Canada

 

TORONTO – April 25, 2018 – Yesterday, the Canadian Franchise Association (CFA) convened on Parliament Hill to raise awareness about Canada’s $96 billion franchise industry during Franchise Awareness Day.

Armed with the latest numbers from the CFA’s Economic Impact Report, more than 75 franchise business leaders from across Canada met with politicians throughout the day to educate them about the franchise sector’s significant contribution to the Canadian economy and job creation.

According to the CFA’s Economic Impact Report:

  • Franchises contribute $96 billion per year to Canada’s Gross Domestic Product (GDP), representing 5% of the Canadian economy
  • The Canadian franchise industry accounts for 1.5 million full-time equivalent jobs, and 1.8 million total jobs, representing $61 billion in household wages
  • Canadian franchises generate a total of $26 billion in tax revenue for the federal and provincial governments
  • Based on GDP, the Canadian franchise industry ranks 12th among the largest industry sectors in Canada

The first of its kind in Canada, the Economic Impact Report was published by the CFA in partnership with the Canadian Centre for Economic Analysis (CANCEA), a leading economic research organization.

“The numbers clearly show that franchising is an important economic driver in every province in Canada,” says Lorraine McLachlan, the CFA’s President and CEO. “Through Franchise Awareness Day, we want to ensure government understands the contributions franchising makes to the economy, and recognizes the vital importance of franchising in the lives of Canadians.”

Beyond the numbers, participating franchisors and franchisees also shared their own personal stories of how franchising empowered them to go into business for themselves, but not by themselves.

“Behind these figures are thousands of everyday Canadians who achieved their dreams of business success through franchising,” McLachlan continues. “Franchisees are the new mom-and-pop, and it’s their hard work and entrepreneurial spirit that helps drive the Canadian economy. That’s why it’s so important for franchise leaders to come together and share their stories through events like Franchise Awareness Day.”

To learn more about franchising in Canada, and to download a free preview of the Economic Impact Report, visit cfa.ca/research.

About the Canadian Franchise Association
The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising. CFA advocates on issues that impact this dream on behalf of more than 700 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Canadian franchises contribute over $96 billion per year to the Canadian economy and create jobs for more than 1.8 million Canadians. Learn more at www.cfa.ca or www.FranchiseCanada.online.

Media Contact
Lisa Raffaele | (647) 837-1265 | lisa@punchcanada.com

Canadian Franchise Association Announces Winners of the 2018 Awards of Excellence in Franchising

Symposium Cafe and Little Kickers Take Home Top Honours at the CFA Awards Gala

(Toronto, ON) April 24, 2018… The Canadian Franchise Association (CFA) is pleased to announce that the Traditional and Non-Traditional Grand Prize winners of the 2018 CFA Awards of Excellence in Franchising are Symposium Cafe and Little Kickers, respectively. The CFA awards two separate Grand Prizes in its annual awards program to reflect the range of franchise opportunities in the market.

“Franchising in Canada is very diverse, ranging from home-based children’s sports franchises like Little Kickers to full-service restaurants like Symposium Cafe,” says Lorraine McLachlan, the CFA’s President and CEO. “To reflect this diversity, and to ensure that participating franchise systems are being rated against their peers, our awards program includes seven categories and two Grand Prizes.”

Considered the pinnacle of franchise achievement in Canada, the CFA Awards of Excellence in Franchising are given annually to franchise systems that have demonstrated the strongest, most mutually rewarding relationships with their franchisees. The Grand Prizes were presented during a gala awards presentation dinner at the 27th annual CFA National Convention in Ottawa, Ontario.

“The CFA Awards of Excellence in Franchising truly set a benchmark for franchises throughout Canada and we are honoured to present the awards to this year’s winners,” McLachlan continues. “No matter what size a franchise system is, or what format it takes, a solid relationship between franchisor and franchisee is vital to the system’s success. Symposium Cafe’s and Little Kickers’ strong results demonstrate they offer outstanding support to their franchisees.”

Open exclusively to CFA-member franchise systems who have been franchising for three years or more, the CFA Awards of Excellence in Franchising recognize excellence in franchise operations. Winning systems must demonstrate a dedication to superior franchisee relations, leadership, business planning, marketing, training and support, ongoing operations and communications.

This year, more than 70 CFA-member franchise systems participated in the competition, setting a new record. The winning franchise systems were decided based on the results of a survey completed by participating franchisors and their franchisees about their experiences and levels of satisfaction with the system. The CFA Awards of Excellence in Franchising is sponsored by the CFA and administered by the Portage Group, a third-party research firm.

Entries were separated into Traditional Franchises (those with brick and mortar locations) and Non-Traditional Franchises (those that are mobile or home based). Within these categories, entrants were grouped based on number of franchisees.

These categories reflect the wide range of franchise opportunities in today’s marketplace and create a more even playing field for the ranking of each entry.

The 2018 CFA Awards of Excellence in Franchising winners are:

2018 CFA Awards of Excellence in Franchising Grand Prize

Traditional Franchises: Symposium Cafe            Non-Traditional Franchises: Little Kickers

Traditional Franchises (i.e. bricks and mortar locations)

6-15 Franchisees

Gold: Lice Squad.com   Silver: Inspiration Learning Center Bronze: THE TEN SPOT Beauty Bar

16-29 Franchisees

Gold: Symposium Cafe  Silver: Scholars Education Centre Bronze: White Spot Restaurants

30-99 Franchisees

Gold: Triple O’s   Silver: UCMAS Mental Math Schools Bronze (Tie): Speedpro Signs and Wendy’s Restaurants of Canada Inc.

100+ Franchisees

Gold: Pizza Nova Silver: A&W Food Services of Canada Bronze: Boston Pizza International Inc.

Non-Traditional Franchises (i.e. mobile, home-based, etc.)

6-15 Franchisees

Gold: Wise Cracks  Silver: Par-T-Perfect Party Planners Bronze: Heart to Home Meals

16-29 Franchisees

Gold: Little Kickers Silver: Restoration 1 Bronze: TWO MEN AND A TRUCK

30+ Franchisees

Gold: Paul Davis Restoration Inc.

Silver: Alair Homes Bronze: Home Instead Senior Care

For more information about the CFA Awards of Excellence in Franchising, visit www.awardsprogram.ca.

About the Canadian Franchise Association The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising. CFA advocates on issues that impact this dream on behalf of more than 700 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Canadian franchises contribute over $96 billion per year to the Canadian economy and create jobs for more than 1.8 million Canadians. Learn more at www.cfa.ca or www.FranchiseCanada.online.

                                                                                    # # #

For media accreditation, more information, and/or to arrange an interview with Lorraine McLachlan, CFA President & CEO, or any of the award winners, please contact:

Lisa Raffaele

PUNCH Canada

E-mail: Lisa@punchcanada.com

Tel: (647) 837-1265

 

 

 

Canadian Franchise Association Announces 2018 Franchisees’ Choice Designees

 

(Toronto, ON) April 25, 2018… The Canadian Franchise Association (CFA) (www.cfa.ca) announced the recipients of the 2018 Franchisees’ Choice Designation last night at a gala awards presentation during the 27th annual CFA National Convention in Ottawa, Ontario. This is the eighth year for the annual awards program and, to recognize franchise systems that have been awarded the Franchisees’ Choice Designation multiple years in a row, CFA has introduced special 5, 6, 7 and 8-year logos that these companies can use to promote their consistent high marks from franchisees.

“The true strength of a franchise system lies in the mutually-rewarding relationship between a franchisor and its franchisees,” says Lorraine McLachlan, CFA President and Chief Executive Officer. “Being a Franchisees’ Choice designee is a high honour because the high rankings in franchisee satisfaction come directly from the franchisees themselves. To earn that honour year over year is especially significant because it shows that these recipients are consistently earning high marks from their franchisees.”

The Franchisees’ Choice designees are CFA member franchise systems who voluntarily took part in an independently-administered survey. Their franchisees were asked to rate the franchisor in key areas of the franchise business model, including leadership; business planning and marketing; training and support; ongoing operations; and the relationship between the franchisor and franchisee.

In the due diligence process of investigating a franchise opportunity, speaking with existing franchisees about the opportunity being explored is essential. For prospective franchisees, the Franchisees’ Choice Designation identifies that a franchise brand has received solid endorsement and ratings from its franchisees. The 2018 Franchisees’ Choice designees are representative of the spectrum of franchise opportunities and the diversity and excellence of CFA members.

Regardless of any awards or recognitions a franchise system may receive, CFA strongly recommends that prospective franchisees conduct thorough due diligence. CFA offers an array of products and events for prospective franchisees, including CFA’s official online franchise directory LookforaFranchise.ca, FranchiseCanada magazine, the annual FranchiseCanada Directory and The Franchise Show, Canada’s largest franchise-only exhibition held across Canada.

For more information about the Franchisees’ Choice Designation program, visit www.awardsprogram.ca.

 

2018 CFA Franchisees’ Choice Designees

30 Minute Hit
9Round Franchising LLC
A&W
Alair Homes
BeaverTails (5-Year Designee)
Bin There Dump That
Bloomtools Canada
Boston Pizza (8-Year Designee)
Browns Socialhouse
CertaPro Painters (8-Year Designee)
Clintar Landscape Management
COBS Bread (8-Year Designee)
Comfort Keepers Canada (7-Year Designee)
Cultures
Driverseat
Edo Japan (8-Year Designee)
FASTSIGNS (6-Year Designee)
FATBURGER
Fire-Alert Mobile Extinguishers (5-Year Designee)
Heart to Home Meals
Hickory Dickory Decks
Home Instead Senior Care (8-Year Designee)
Inspiration Learning Centre
Instant Imprints (5-Year Designee)
InXpress
Kumon Math and Reading Centres
LEAKPRO
Liberty Tax Service (8-Year Designee)
Lice Squad.com (7-Year Designee)
Little Kickers (5-Year Designee)
Mary Brown’s Famous Chicken & Taters (8-Year Designee)
Metropolitan Movers Inc.
Mister Transmission
MOLLY MAID
Mr. Souvlaki
Noodlebox
Orangetheory Fitness
Oxford Learning
Oxygen Yoga and Fitness
Par-T-Perfect Party Planners Inc. (5-Year Designee)
Paul Davis Restoration
Pizza Nova (8-Year Designee)
Pizza Pizza (5-Year Designee)
Postcard Portables
Prep’n Sell
Print Three Franchising (5-Year Designee)
PropertyGuys.com Inc. (8-Year Designee)
PuroClean Canada (7-Year Designee)
Quesada Burritos and Tacos
Restoration 1
Ricky’s All Day Grill
Sangster’s Health Centres (8-Year Designee)
Scholars Education Centre
Speedpro Signs (6-Year Designee)
Spray-Net
St. Louis Bar and Grill
Symposium Cafe Inc. (8-Year Designee)
Tan on the Run
The Lunch Lady
THE TEN SPOT® beauty bars
Triple O’s
TWO MEN AND A TRUCK (8-Year Designee)
UCMAS Mental Math Schools (8-Year Designee)
Villa Madina
Vin Bon
Wendy’s
White Spot Restaurants (5-Year Designee)
Wise Cracks

# # #

About the Canadian Franchise Association
The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising. CFA advocates on issues that impact this dream on behalf of more than 700 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Canadian franchises contribute over $96 billion per year to the Canadian economy and create jobs for more than 1.8 million Canadians. Learn more at www.cfa.ca or www.FranchiseCanada.online.

Media Contact:
Lisa Raffaele
PUNCH Canada
lisa@punchcanada.com | (647) 837-1265

Canadian Franchise Association Announces Winners of the 2018 CFA Recognition Awards

Randy Moore of Mister Transmission to Receive Lifetime Achievement Award

(Toronto, ON) April 9, 2018… The Canadian Franchise Association (CFA) is pleased to announce the winners of the 2018 CFA Recognition Awards. The awards will be presented during a gala awards presentation dinner on Monday, April 23 at the 27th annual CFA National Convention in Ottawa, Ontario.

CFA Recognition Awards pay tribute to individuals and franchise systems for their achievements and contributions to the Canadian franchise community, and for their commitment and contributions to philanthropic endeavours. Nominations are solicited from CFA members across Canada and winners are selected by committee based on merit.

“The CFA Recognition Awards are about excellence in the franchise community,” says the CFA’s President and Chief Executive Officer, Lorraine McLachlan. “Franchising is a significant business sector in Canada making positive contributions to the Canadian economy and the community-at-large.  Our prestigious CFA Recognition Awards celebrate these contributions. We congratulate all the winners on their achievements.”

New this year, the CFA has introduced a Diversity and Inclusion Champion Award to recognize a company or individual for extraordinary leadership and contribution towards improving and promoting diversity and inclusion within their workplace and the franchise community in Canada.

The recipients of the 2018 CFA Recognition Awards are:

Category: Diversity and Inclusion Champion Award
Recipient: The Lunch Lady

Since its launch in 1993, the Lunch Lady has had all the right ingredients for a rewarding franchise: serve good food to over 140 communities and help create diverse and inclusive societies. And it all boils down to founder Ruthie Burd’s dedication to ensure “everyone wins.” Today, she proudly supports healthier school food environments in hundreds of schools, delivering her service to thousands of kids, including those with allergies, helps schools raise much needed funds, and is currently involved in developing strategies to assist not-for-profit organizations to provide meals for those at-risk through the newly created Lunch Lady Foundation. Ruthie is also committed to providing employment opportunities for adults with special needs, not just in her company, but across Canada. What started out as a brand created by one mom for other moms, has grown into a thriving business that continues to serve communities in the best way possible.

Category: Lifetime Achievement Award
Recipient: Randy Moore, Mister Transmission

Trail-blazer. It’s the one word that best sums up Randy Moore and his achievements as President and CEO of Mister Transmission, a leading brand in driveline repairs. From a single store in Richmond Hill, Ontario in 1963, (where he was Store Manager), to more than 60 locations across the country, Randy Moore’s role in Mister Transmission’s growth is nothing short of exemplary. Through the span of his 40-year career, he’s gone above and beyond, mentoring franchisees across the automotive sector and forging one of Canada’s most iconic and memorable brands.

Category: Hall of Fame Award
Recipient: Kumon

Kumon Logo

With over 24,700 learning centres and 4.3 million enrolments to date, Kumon is one of the fastest growing businesses, helping children achieve their academic potential worldwide. But back in 1954, founder Toru Kumon was only intent on helping one child achieve his potential: his son. After coming home with poor test results, Kumon created math worksheets for his son’s daily practice.

Fast forward to 2018 and children all over world use Kumon’s math sheets as a springboard to success. Through an unwavering commitment, the Kumon brand continues to ensure every child is able to reach their academic goals through partnerships with organizations like the Japan Integration Cooperation Agency and Bangladesh Rural Advancement Committee.

Category: Outstanding Corporate Citizen Award
Recipient: BioPed

Walking the walk, BioPed is more than just a brand specializing in custom orthotics. It’s a brand that’s helped underprivileged communities around the world move safely, easily and comfortably through its Goodytwoshoes Foundation. Partnering with charities like Salvation Army Shelters since 2010 and Soles4Soles more recently, BioPed has kept shoes out of landfills and provided footwear to people in need. From children walking to school to receive an education to women working out on fields to feed their families, BioPed remains dedicated to providing the foundation for happy and healthy communities everywhere.

Category: Volunteer Leadership Excellence Award
Recipient: The CFA Changing Workplaces Taskforce
Matthew Badrov, Sherrard Kuzz LLP
Janice Beer, A&W Food Services of Canada
Julie Breau, Restaurant Brands International
Clark Harrop, McDonald’s Restaurants of Canada
Joel Levesque, McDonald’s Restaurants of Canada
Sherry MacLauchlan, McDonald’s Restaurants of Canada
Carol Patterson, Restaurant Brands International
Julie May Rogers, McDonald’s Restaurants of Canada
Michael Sherrard, Sherrard Kuzz LLP
Peter Snell, Gowling WLG LLP
Larry Weinberg, Cassels Brock LLP
John Wissent, CFA Board of Directors

With potential changes to Ontario’s labour laws posing a critical threat to franchising in the province, the CFA’s ability to advocate for franchisors and franchisees on this issue would not have been possible without the dedicated volunteers who made up the CFA Changing Workplaces Task Force. Formed in November 2015, the Task Force worked tirelessly to ensure that the government did not adopt recommendations for a joint-employer designation for franchisors, which would have destroyed the franchise business model in Canada. As a result of these efforts, joint-employer was not included in Ontario’s new labour legislation, and franchisors were not singled out in any of the amendments.

For more information about the CFA Recognition Awards, please visit: www.cfa.ca.

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About the Canadian Franchise Association
The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising. CFA advocates on issues that impact this dream on behalf of more than 700 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Canadian franchises contribute over $96 billion per year to the Canadian economy and create jobs for more than 1.8 million Canadians. Learn more at www.cfa.ca or www.FranchiseCanada.online.

Media Contact
Lisa Raffaele | (647) 837-1265 | lisa@punchcanada.com

 

Start your summer at the 2018 CFA Golf Tournaments

 

The CFA’s Golf Tournaments are back, and bigger and better than ever before! Join us this June for one of three golf classics in British Columbia, Ontario, and New Brunswick.

Exclusive to CFA-member and non-member franchisors and industry suppliers, each golf classic is designed to optimize your chances of making substantial business connections, connect with colleagues and industry leaders, and discover new ways to enhance the franchise business model.

All proceeds will go towards CFA’s advocacy efforts, which includes leading the fight against legislation that prohibits franchise systems from effectively executing their businesses, while simultaneously promoting excellence in Canadian franchising.

Golf competitions will be held throughout the day* in addition to the main 18-hole tournament where you and your team can compete to win the CFA’s Golf Cup and be fitted for Blue Jackets.

Registration for all three tournaments includes: green fees, a shared power cart, lunch, reception, and dinner.

Pacific Golf Classic
Westwood Plateau Golf Club
Coquitlam, BC
Register Here

Central Golf Classic
Richmond Hill Golf Club
Richmond Hill, ON
Register Here

Atlantic Golf Classic
Royal Oaks Golf Course
Moncton, NB
Register Here

For sponsorship opportunities, please contact Lou Gervasi at lgervasi@cfa.ca or 416-695-2896 ext. 243 

*Details coming soon

Get Ready for the Biggest Event in Canadian Franchising!

Click here to see who’s attending the 2018 CFA National Convention – it’s a who’s who of franchising!

Canada’s biggest franchise conference is just around the corner! Taking place April 22-24 in Ottawa, Ontario, the Canadian Franchise Association (CFA) National Convention is the best place to network with the industry’s top executives and create influential business connections with esteemed franchise leaders. Click here to see who will be attending this year’s conference!

With Convention just around the corner, anticipation is running high! We asked our board members what they’re most looking forward to this year. From networking to learning to connecting with industry peers, here’s what they had to say:

“I am particularly excited and looking forward to the 2018 CFA Convention due to the stellar line up of speakers and topics. I look forward to facilitating a roundtable session on how to make the most of your CFA membership, a CEO break out session, and to hosting several guest speaker sessions. Most of all, I look forward to seeing friends and colleagues and to meeting new members and friends. Networking and learning at the CFA Convention is top tier and I always come away with new ideas and knowledge.”
– Dawn Mucci, Lice Squad.com

“The CFA Convention is a great way to connect with the industry, explore new ideas, and discover opportunities.”
– Hadi Chahin, Mary Brown’s Inc.

“The CFA National Convention is about sharing ideas. I’m most looking forward to re-connecting with friends and colleagues from the franchising industry – and meeting a few new people, too!”
– Clark Harrop, McDonald’s Restaurants of Canada Limited

“As a member of the Board of Directors for the CFA, I can say that the CFA has been working hard to support our members, including making changes to the lead generation platforms and hosting the Toronto FranchiseCanada Show free of charge to visitors. I am hoping to get some feed back from members on their successes and where we can help more. Franchising is a big part of the Canadian economy, and I am looking forward to many more years of success.”
– Sebastian Fuschini, Pizza Pizza

“I cannot wait for the Convention this year! It looks like there will be some great speakers but I like the roundtable discussions the most, as you get to hear views from other franchisors and take home some good tips for your own franchise program. The networking is another plus, along with meeting with all the suppliers in the Marketplace. Will never miss the Convention and looking forward to another great one!”
– Joel Friedman, Pumpernickel’s

“It’s not just another convention – it’s a powerful meeting of the franchise business sector. Each member, whether a seasoned franchisor or a new member, has the opportunity to exchange information, to freely share ideas, experiences, and knowledge, and to learn from each other. I always come away thinking, ‘wow, that program or idea could work for us.'”
– Terry Hould, ServiceMaster of Canada Limited

Don’t miss out on all of the excitement! Click here for full details about this year’s education and social program and register today.

CFA National Convention Meet & Greet

Iconic Canadian Franchise Founders to Share Secrets for Success at the 2018 CFA National Convention

Over 500 franchise industry leaders expected to attend Canada’s premier franchise education and networking event from April 22-24 in Ottawa, Ontario

(Toronto, ON) March 28, 2018… Century 21 Founder U. Gary Charlwood and Nurse Next Door Co-Founder John DeHart – two of Canada’s greatest business success stories – are among the experts who will address franchise business leaders during the 27th annual Canadian Franchise Association (CFA) National Convention, to be held from April 22 to 24 at the Westin Ottawa.

More than 500 franchisors are expected to attend this year, representing Canada’s leading brands including McDonald’s Restaurants of Canada, PropertyGuys.com, Dairy Queen, Boston Pizza, Kumon Canada, Mister Transmission, and A&W Food Services of Canada.

“As the premier event for franchising in Canada, the CFA National Convention offers unmatched learning and networking opportunities for all franchise professionals, from new and established franchisors to franchise industry suppliers,” says Lorraine McLachlan, the CFA’s President and CEO. “With a powerful lineup of Keynote Speakers and more than 40 educational sessions to choose from, the CFA National Convention provides a forum for franchise business leaders to network, share ideas and work together to shape the future of franchise excellence in Canada.”

Rounding out three days of in-depth educational programming, the CFA National Convention will feature three Keynote Speakers:

  • Gary Charlwood, Founder, Charlwood Pacific Group, will share his inspiring journey from an employee struggling to make ends meet, to an international franchising trailblazer.
  • Todd Cohen, Sales Expert and Bestselling Author, will offer up the secrets to increasing profits by building a sales culture
  • John DeHart, Co-Founder, Nurse Next Door and LIVE WELL Exercise Clinics, will highlight how to build a first-class company culture that will inspire employees and franchisees to live and breathe the brand

In addition to learning and networking, attendees will also celebrate their peers at the much anticipated Gala Awards Presentation on Monday, April 23, where the CFA will announce the winners of the Awards of Excellence in Franchising, Franchisees’ Choice Designation and Recognition Awards. These highly coveted awards celebrate excellence in franchising and the mutually-rewarding relationship between a franchise system and its franchisees.

For more information about the 27th annual CFA National Convention, visit www.cfa.ca/convention.

About the Canadian Franchise Association

The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising. CFA advocates on issues that impact this dream on behalf of more than 700 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Canadian franchises contribute over $96 billion per year to the Canadian economy and create jobs for more than 1.8 million Canadians. Learn more at www.cfa.ca or www.FranchiseCanada.online.

# # #

For media accreditation, more information, and/or to arrange an interview with Lorraine McLachlan, CFA President & CEO, or any of the speakers or award winners, please contact:

Lisa Raffaele
PUNCH Canada
E-mail:
lisa@punchcanada.com
Phone:
647-837-1265

CFA National Convention Keynote Speaker Spotlight: John DeHart

Keynote Speaker Spotlight: John DeHart

 CFA National Convention | April 22-24, 2018 | Ottawa, Ontario | Register Now

Most people would consider it a fairly long – and risky – leap to move from the fast-paced high-tech scene to the more sedate, conservative field of health care services. Not John DeHart – he paid no heed to the risks, and jumped right in.

After making his mark as an entrepreneur in the heady New York tech scene in the ‘90s, helping launch five tech companies as a venture capitalist, DeHart did some soul searching and decided the tech world was not for him. While it was fast and fun, the industry lacked the “heart and soul” the young Cornell business grad was looking for.

“I spent five or six years building high-tech companies, until I woke up one morning and decided to quit. That was right before the 2000 tech collapse,” says DeHart, who eventually went on to co-found the successful home health care franchise brand, Nurse Next Door. “I didn’t really love what I was doing.”

Just shy of his 30th birthday, the Okanagan native joined his wife in Vancouver, where she was studying, and personal experience soon pointed him in the direction of health care. DeHart’s future business partner, Ken Sim, was trying to find a caregiver for his wife when she went on bed rest with their first child, and it was a real challenge. “I had had previous challenges with my grandmother, who had Alzheimer’s,” says DeHart. “The home care industry is unregulated, and it was like the Wild West. You never knew what you were getting.”

That spelled opportunity for the two, who decided to launch a business to fill what they saw as a vacuum in the marketplace. Their goal was to put their finely-honed business sense to use by building a completely different, aspirational health care model that would deliver more than just run-of-the-mill home care. That model was Nurse Next Door, which launched in 2001, and is continuing to grow in leaps and bounds.

“Our approach is different – we look at how we can bring a little bit of happiness into a senior’s life, and our service model revolves around that,” explains DeHart. “By focusing less on the clinical task and more on the personal experiences of the person, we deliver a very social model of care. It’s a radically different way to deliver health care and home care.”

At Nurse Next Door, the focus is on happier aging rather than just churning out a set of practical services. While the services are obviously provided, this is done within the framework of bringing happiness to the day-to-day lives of the company’s senior customers. A question asked of every client is: “What’s the one thing you love to do that you can no longer do?” Caregivers then try to help clients rediscover lost activities and interests.

Blazing a new trail

The idea of reinventing the wheel was not always welcomed in a sector that’s steeped in tradition and slow to change. More than one industry insider questioned DeHart’s modern take on health care, all the way down to the bright bubble-gum pink branding of the company cars.

But that did little to deter DeHart or Sim, who viewed each roadblock as an opportunity, and their lack of health care experience as a distinct advantage. “We could not do the work ourselves, so we had to hire well, which allowed us to focus on building the business instead of being a ‘technician,’” emphasizes DeHart. “The fact that we didn’t know anything about health care allowed us to build a radically different and unique organization. We weren’t mired in what was already being done, or stuck in the ‘old way.’”

The concept has worked extraordinarily well for the duo. Six years into their business, they started franchising, and today, Nurse Next Door has grown into a 150-franchise operation with locations across Canada and the United States. Plans are in place for 50 more locations this calendar year, and another 50 the next, and the company is also eyeing international markets like China, Australia, and the United Kingdom.

The company is perfectly positioned to benefit from the “Silver Tsunami” hitting western societies, as Baby Boomers retire en masse and cope with the challenges that come with aging.

This brings us to DeHart’s newest business venture, LIVE WELL Exercise Clinic.

Dubbed the “anti-gym,” LIVE WELL is a medical fitness clinic that targets sedentary people who suffer from chronic diseases, most notably diabetes, obesity, and heart disease. Far more than a regular workout gym, LIVE WELL aims to teach people the skills to build healthy habits, and get them moving through supervised, customized exercise programs.

Each location has an on-staff clinical exercise physiologist, and clinical outcomes – blood pressure, heart rate, blood sugar levels, etc. – of every member are monitored as part of the program. About 50 per cent of business is generated through doctor referrals, with the balance coming from online marketing. “We’re a lifestyle change company,” explains DeHart. “If you have a chronic condition, the first thing a doctor will tell you is to change your lifestyle. The problem is that’s really hard to do. So we are that lifestyle ‘prescription.’ That’s our specialty, and that’s how we are different from a regular gym.”

A new “medical fitness” vision

DeHart tapped into the idea of “medical fitness” a few years back in, of all places, his office elevator. There was a LIVE WELL location in the same building, and he regularly bumped into gym members singing the praises of the life-changing program as he rode up the elevator.

His curiosity piqued, DeHart sought out the owner, Sara Hodson, who by then had two successful LIVE WELL locations on British Columbia’s Lower Mainland. DeHart started mentoring her, a third clinic soon followed, and in 2015, the two teamed up to start franchising the brand. “It was a perfect core values match,” says DeHart. “Hodson is a visionary of exercise as medicine, and I bring the business, franchise, and brand strategy to the table.”

Nurse Next Door had hired Cathy Thorpe as CEO the previous year, leaving DeHart to focus on his newest venture. In the fall of 2016, he and Hodson opened the first three LIVE WELL franchises, all on B.C.’s Lower Mainland. There are plans to bring that number up to 15 by the end of this year, and to move into Calgary, Edmonton, and Toronto with another 15 openings in 2018.

Nurse Next Door is on an even more robust expansion trajectory, and both brands are actively looking for new franchisees to add to their teams. They are looking for people who are genuinely interested in helping others, and who are also energized about building a profitable, successful business. “You have to be passionate about what we do, and then you have to marry that with tenacity and perseverance,” says DeHart. “Everything else, we can handle.”

Extensive training is provided for both brands, and while health care experience isn’t necessary, there does need to be a registered nurse on staff managing clients at Nurse Next Door and a clinical exercise physiologist to oversee the exercise programs at LIVE WELL. If a franchisee has one of these skill sets, he or she can fulfill this role; otherwise, a person with the necessary expertise is hired. The starting investment for Nurse Next Door is around $150,000, and the business can be run from home to start. Around $300,000 is required for a LIVE WELL franchise, which requires a bricks-and-mortar location.

DeHart is sanguine about his future as he branches into his second health care venture, and is exhilarated at the prospect of building another strong national brand. But to him, it’s about far more than just business success; it’s about helping others live their optimal life. In other words, it’s a business with the “heart and soul” he was once yearning for as a young man.

“It’s about helping someone aspire to live a better life, but it’s also about building a daringly different, bold brand in health care. We did it with Nurse Next Door, and we’re doing it with LIVE WELL. For me, there is nothing better than building a radically different health care brand that inspires someone to lead a better life. That’s magic.”

To hear more of DeHart’s inspiring success story, attend his Keynote Presentation at CFA National Convention and learn how to optimize your chances for franchise success too. Register now!


By Roma Ihnatowycz 

Take a Bite Out of the March/April Issue of FranchiseCanada

With a focus on franchise systems catering to customers on the go, the March/April issue of FranchiseCanada is guaranteed to be a hit among entrepreneurs interested in joining a popular and growing industry! Our annual Quick Service Restaurants (QSR) issue is now available online, as well as on newsstands and in bookstores across Canada, and in Air Canada Maple Leaf Lounges across the globe.

A perfect read for future small business owners eager to invest in a fast-paced environment, this issue will feature the top QSR franchises providing customers exemplary service, convenience, and value and will give readers an inside look at the success of one of Canada’s oldest and most iconic and beloved QSR brands!

More features in the March/April issue include:

Women of the Franchising World: As the world celebrates International Women’s Day on March 8, FranchiseCanada features four females in franchising as they discuss their challenges and successes as small business owners.

Fresh and Flavourful: If you’re a foodie at heart, our feature on Asian cuisine across Canada is sure to get your mouth watering. From Edo Japan to Bento Sushi, our Fresh and Flavourful feature is giving readers all the pertinent information they need to invest in this popular food sector.

Succeed as a Franchisee: Do you have what it takes to succeed as a franchisee? In this feature, we give you 10 traits all best-in-class franchisees have in common and detail how you can use these qualities to create your own success.

Plus, be sure to check out the editorial found in every issue of FranchiseCanada featuring franchisees and franchisors that have made a strong impact on the franchise community.

Visit FranchiseCanada Magazine online to read article from the March/April 2018 issue for free and get more information about franchises that are expanding in your area. You can also check out the print edition on newsstands, order your subscription online or call 1-800-665-4232 ext. 240.

CFA Releases the Franchise Forecast

The Canadian Franchise Association’s 2018 Franchise Forecast presents an outlook of franchising in the Canadian economy in 2018. For franchisors operating in Canada, this is vital information you can use when planning your expansion efforts and modeling system-wide performance.

Here’s a quick snapshot of the Franchise Forecast’s key findings, including top sectors and growth by province:

For more information, and to access the full Forecast, visit cfa.ca/franchise-forecast.

Military Veterans Program

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Success in the military is often achieved through the same qualities that translate to success in franchising – discipline, perseverance, commitment and an ability to work within an established system. That’s why CFA is connecting our members with honourably discharged military personnel through the CFA Military Veterans Program (MVP).

Participating CFA members can list their franchise opportunity, including special discounts offered for military veterans, on the MVP portal on LookforaFranchise.ca. Only honourably discharged veterans will have access to this portal, giving our members an efficient means for connecting with veterans interested in franchising.

If you are a veteran of the Canadian military interested in researching franchise opportunities, access the CFA MVP program pages here.

If you are a CFA member interested in participating in MVP, let us know using the form below.

CFA National Convention Keynote Speaker Spotlight: U. Gary Charlwood

Keynote Speaker Spotlight: U. Gary Charlwood

 CFA National Convention | April 22-24, 2018 | Ottawa, Ontario | Register Now

In November 1966, a young man arrived in Canada from post-war Europe with a dream of building a better life for himself and his young family.

Fifty years later, U. Gary Charlwood and his sons Martin and Christopher head an international franchise company with more than 1,800 locations in 67 countries. The story of Charlwood Pacific Group is one of Canada’s most inspiring home-grown success stories, and is a true testament to the power of franchising.

Born in Germany in 1941, Gary Charlwood grew up in England after his father was killed in World War II and his mother remarried to a British soldier. He spent his childhood between Germany and England, becoming fluent in both languages.

As a youth, he travelled across Europe, working as a musician and tour guide. “That was an important lesson early in life about how to generate income for yourself,” says Charlwood of his introduction to entrepreneurship. “Tips were a major part of my income as a tour guide. The better the job, the bigger the tip!”

The ambitious young Charlwood always dreamed of leaving Europe for the “new world” and almost chose Australia as his new home (“I thought Canada would be too cold,” he recalls). His plans changed when a friend from the Canadian embassy in Vienna, where Charlwood was active in the travel agency community, convinced him to move to Vancouver. So, in 1966, 24-year-old Charlwood set sail for Canada.

Charlwood spent his first few nights in Vancouver at the local YMCA, but quickly found a house to rent and secured work as an airline reservations agent. Within four weeks, he was able to bring his wife – now pregnant with their second child – and son Christopher to join him in Vancouver.

Money was tight for the young family. “We had to have coffee cups with money for gas, food, and rent,” he says. He earned extra money by playing in a musical ensemble, which eventually became the house band at the legendary Commodore Ballroom in downtown Vancouver.

Over time, Charlwood worked his way up the corporate airline ladder, but was unhappy with his income. “One day, I looked at my paycheque and I looked at my title, and the two didn’t really jive,” he says. “I thought to myself ‘you emigrated all the way from Europe for a better life. This is your one shot. You’re about to turn 30. How can you make a better life for yourself?’”

Adding to his sense of urgency was the threat of being laid off as a result of a potential airline takeover of his company. “I realized then that the biggest security in life is to rely on yourself – so I went into business for myself.”

To hear more of Gary’s incredible success story, attend his Keynote Presentation at CFA National Convention and discover how to build a successful sales culture in your organization. Register now!

Top 5 Ways to Stand Out at the FranchiseCanada Show

When it comes to investing in franchising, entrepreneurs have their work cut out for them. But, with so many options to choose from, how can you get your franchise to stand out from the rest? Luckily, the FranchiseCanada Shows offer an opportunity for franchises to meet and interact face-to-face with potential Canadian investors. To help get the most out of show time, the Canadian Franchise Association has compiled a few simple tips on how to put the FUN back into franchising and get your brand noticed in the crowd:

 

  1. Make your space memorable

When it comes to driving attention and engagement with your booth, go big or go home. A creative stunt not only immediately gets you noticed by passersby walking the aisles, but also makes your booth and brand that much more memorable for attendees. There are infinite ways to get creative within your booth space, from something as simple as handing out food samples to something outside-of-the-box like having penguins come by to “chill.” A word of advice — while an activation is fun and will bring attention to your booth, make sure it’s clever and aligns with your brand in a meaningful way. These types of activations are much more effective at making your company stand out (and be remembered for the right reasons).

 

  1. Invest in a great display

Eye-catching designs and booth displays are the easiest way to entice show attendees to your space. If you have something exciting to share, why hide it under a drab black curtain? Not only will a lighter and brighter open concept display draw visitor attention, it’ll make your brand look sleeker, more established and interested in investing in its own future—a key consideration for entrepreneurs looking for a long-term investment. From pop-up banners to custom furniture, a great display is a perfect investment for your brand, as it can be used for future events as well.

 

  1. An experience is worth a thousand words

Instead of channeling your inner Shakespeare and handing out pamphlets of carefully-worded information, why not let your product or service speak for itself? Most food franchises have this in the bag, handing out smoothies or pizza slices to entice hungry passersby, but services can do the exact same thing. Giving mini massages, creating digital imaging prints of your guests they can then share on social, or even an interactive yoga lesson are all great ways to let visitors know that you’re proud of what your company does, and are willing to show vs tell them.

 

  1. Give away something unusual

Pens, notepads and magnets (although useful) are expected branded corporate swag and won’t help your brand stand apart from your competitors. Try mixing up your swag items with something a bit more fun and memorable. A stress ball in the shape of your product, branded T-shirts, a Rubik’s cube with your logo on it, USB chargers or the latest smart phone accessories are fun items that your visitors will actually want to use.

Better yet, make your giveaway something grand, and invite your attendees to “play to win,” or submit their info for a chance to win a larger ticket item (this is also a great way to build your prospective database).

 

  1. Have fun with it!

If you’re having fun at your booth, your guests will be too, and it shows that your company isn’t all work and no play. Try greeting guests with an ice-breaker joke, hosting an impromptu dance party with the people at your booth, or teaching visitors a secret franchisee handshake if they indicate they’re interested in signing up for more information, because every small win is worth celebrating!

 

Do you already have an exciting idea on how to attract attendees to your booth? Tell us what it is and we’ll promote your franchise opportunity to prospective FranchiseCanada Show attendees!

Contact Kristin Di Tommaso at kditommaso@cfa.ca.

CFA National Convention Keynote Speaker Spotlight: Todd Cohen

Keynote Speaker Spotlight: Todd Cohen

 CFA National Convention | April 22-24, 2018 | Ottawa, Ontario | Register Now

Customer engagement is key to any organization’s profitability. This is the inspiring message from Todd Cohen, a leading expert on building a successful sales culture who motivates audiences to see every interaction as a selling opportunity. Using a blend of humor, memorable anecdotes, and unique insights, Todd demystifies and revitalizes sales culture by demonstrating how every individual has a role in customer retention and profitability.

To get an idea of what Todd’s Keynote Presentation at the 2018 CFA National Convention will cover, watch the video below from his speech at the SJCC Women’s Gala, where he leads his audience through the fundamentals on how to sell ourselves and rally others to join our Virtual Team™.

This video will give you a sneak peek at some of the insights Todd will share at the convention that are imperative for any organization looking to optimize their selling effectiveness.

To hear more from Todd, attend his Keynote Presentation at CFA National Convention and discover how to build a successful sales culture in your organization. Register now!

Ring in the New Year with FranchiseCanada’s Annual Trends Issue

There’s no better way to start 2018 than with the January/February issue of FranchiseCanada! Now available online and at retailers across the country, the annual trends issue is a must-read for anyone seriously considering franchising.

With an exclusive look at which franchise systems are poised for success in 2018, readers will be well-equipped to make an informative decision about their future in the industry and determine the next steps they should take to make their dreams of business ownership come to life.

From a look at the current Canadian franchising landscape to the franchise systems making a strong impact on the industry today, the trends issue has everything you need to know about joining a successful franchise!

Additional features in the issue include:

Hit the Road:  Entrepreneurs who want to be on the move will take delight in reading about the emerging franchises using mobile and home-based business models to fuel their success.

5 Ways to Wow Franchisors: Making a good first impression on a franchisor has never been easier! Set yourself apart from the competition with these tips on what you need to do to impress your next potential business partner.

Franchise Philanthropy: Meet passionate franchisees across the country who are leveraging their role as small business owners to give back in their communities.

Visit FranchiseCanada Magazine online to read articles from the January/February 2018 issue for free and get more information about franchises that are expanding in your area. You can also check out the print edition on newsstands, order your subscription online or call 1-800-665-4232 ext. 224.

 

What’s new at the Canadian Franchise Association in 2018

If you want 2018 to be the year you finally invest in a franchise, you’re in luck! From need-to-have publications to in-person networking events, the Canadian Franchise Association (CFA) has all the franchising resources you need to start your year as a small business owner on the right foot.

2018 FranchiseCanada Directory

The 2018 edition of CFA’s FranchiseCanada Directory is on newsstands now! One of CFA’s most requested publications, the Directory is a must-have for anyone serious about investing in a franchise. With over 1,300 franchise systems listed, it contains the most up-to-date information on franchises expanding across the country, and has countless informative articles that will help you start you career right. Order your copy today by calling 1-800-665-4232 ext. 224.

FranchiseCanada’s January/February Issue

Ring in the New Year with our annual Trends Issue! FranchiseCanada’s January/February issue gives readers an exclusive look at which franchise systems are gaining ground and poised for success in 2018. Other features in the issue include: unique businesses for entrepreneurs on the move, 5 ways to wow franchisors, and how you can find the right franchise fit.

You can read articles from the January/February issue here.

The FranchiseCanada Show 

The FranchiseCanada Show is back in 2018 with three shows in Montreal, Calgary, and Toronto. With Canada’s hottest franchise brands set to exhibit and an exciting new seminar series, the FranchiseCanada Show is a must-attend networking event for aspiring entrepreneurs.

The best opportunity to meet face-to-face with franchisors expanding in their area, attendees can rest assured knowing they are meeting with credible, CFA members who are in search of their next business partner.

Click here to see when the FranchiseCanada Show is coming to your city!

Franchise Your Business

Are you already a business owner looking to expand through franchising? CFA’s Franchise Your Business seminar is in full-swing again in 2018, helping small business owners expand their business quickly, cost-effectively, and successfully by utilizing the franchise business model.

Covering an extensive list of topics including strategies for marketing to potential franchisees, how to structure a franchise deal, and the legal side of the industry, speakers range from leading financial representatives, consultants, and established franchisors.

Click here to learn more.

The FranchiseCanada Show Returns to Montreal

If you’re looking for a rewarding career in the franchise industry, the FranchiseCanada Show (formerly The Franchise Show) is your one-stop shop to turn your dreams of business ownership in to reality!

This January, join the Canadian Franchise Association (CFA) and the Conseil Québécois de la Franchise (CQF) to explore franchise opportunities at all investment levels, connect with credible and accomplished franchisors, and attend free seminars led by franchise experts!

The FranchiseCanada Show is designed to help Canadian entrepreneurs get in business for themselves, but not by themselves by joining a trusted franchise system with a proven and successful business model already in place.

Don’t miss out on this great opportunity to invest in your future!

The FranchiseCanada Show returns to Montreal January 13 and 14 at Place Bonaventure. For more information and to pre-register and save 20%, click here.

Discover Award-Winning Franchises in FranchiseCanada’s November/December Issue

Prospective franchisees in search of credible and high-calibre franchise systems don’t need to look much further! The November/December issue of FranchiseCanada is on newsstands now and its pages are filled with the best of the best in franchising.

In our annual Excellence in Franchising issue, we’re honouring the most recognized and celebrated Canadian franchises over the past year starting with our cover story on the Canadian Franchise Association’s (CFA) 2017 Awards of Excellence Non-Traditional Grand Prize winner Par-T-Perfect.

And that’s not all! Discover which iconic and beloved Canadian brands celebrated franchising milestones this year and meet the franchisees making a name for themselves in the industry after being bestowed the coveted Franchisee of the Year award by their franchisors.

More exciting highlights in this issue include:

Franchise Your Business – Are you a small business owner interested in franchising your business? If so, you’ll want to follow these seven steps to ensure your endeavour into the world of franchising is a success.

Canadian Franchises Abroad – Get an inside look at four Canadian franchise systems trekking around the globe. See what they’re doing right to find success abroad, while maintaining a strong and growing presence here at home.

Crowning Glory – Which hair salons are redefining the industry with a fresh, modern take? Read what these professionals are doing differently and get inspired to schedule your next cut!

Special Franchise Focus: B2B Franchises – B2B systems are gaining momentum in the industry as more and more businesses are in search of specialized services that help them operate with efficiency. Learn more about this growing industry today!

Join an award-winning franchise team! Visit FranchiseCanada Magazine online to read articles from the November/December 2017 issue for free and get more information about franchises that are expanding in your area. You can also check out the print edition on newsstands, order your subscription online or call 1-800-665-4232 ext. 224.

 

SUBWAY® CANADA TO CELEBRATE NATIONAL SANDWICH DAY BY DONATING 303,030 MEALS TO FOOD BANKS ACROSS CANADA

This year National Sandwich Day will be full of giving. For every sandwich purchased with a drink on November 3, 2016, SUBWAY® Canada will donate the monetary equivalent of a meal to Food Banks Canada.  In addition to donating a meal, participating sandwich shops will also give the purchaser a second sandwich of equal or lesser value.

Through this initiative, SUBWAY® will donate the equivalent of 303,030 meals* to Food Banks Canada, which is approximately the number of children across the country that rely on food banks every month. A portion of the donation will support Food Banks Canada’s 550 food banks through their national food sharing system. The donation also marks the first national meal donation by SUBWAY® Canada.

Over its history the sandwich shop has focused strongly on giving in local communities as franchisees get involved in initiatives that support their local neighbourhoods. This history made Food Banks Canada a natural fit as a charitable partner as they also focus on helping within local communities and are increasingly concerned with providing fresh foods to those in need.

Through capacity building initiatives and increased efforts to provide essential food to people in need, 40 per cent of the food shared by food banks are fresh foods.  With a 26 per cent increase in food bank use since 2008, Food Banks Canada has reported that 1.7 million Canadians this year alone will turn to a food bank for help.

“We’re moving into an incredibly busy period for food banks so this donation from SUBWAY® restaurants couldn’t have come at a better time,” says Pam Jolliffe, Executive Director, Food Banks Canada. “Our partnership with SUBWAY® is a huge opportunity for us to not only ensure our shelves can be stocked but also to drive awareness of the increasing need for support on a national scale.”

Several agencies are supporting SUBWAY® Canada’s National Sandwich Day efforts. Public relations and social media support is being handled by Veritas Communications. TV and digital advertising creative was produced by Sid Lee. All media buying was coordinated by Carat.

For more information about SUBWAY® Canada and the National Sandwich Day initiative, join SUBWAY® Canada’s online community at www.facebook.com/SubwayCanada or follow @SUBWAYCanada.

*SUBWAY® will donate the monetary equivalent of a meal up to a maximum donation of $100,000.  $1 helps to provide 3 meals acquired by Food Banks Canada and shared coast-to-coast with 550 local food banks

 

About SUBWAY® restaurants

Customers in 112 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,000 franchised locations. The company, founded 50 years-ago by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees/entrepreneurs in neighborhoods around the world, providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. This has been a priority for the SUBWAY® restaurants chain for many years. To learn more information about us, visit www.SUBWAY.com, like us on Facebook at http://www.facebook.com/SUBWAYCanada and follow us on https://twitter.com/SUBWAYCanada

 

SUBWAY® is a Registered Trademark of Subway IP Inc. ©2016 Subway IP Inc.

About Food Banks Canada

Food Banks Canada supports a unique network of over 3,000 food-related organizations in every province and territory that assists more than 850,000 Canadians each month. Together our network shares over 200 million pounds of essential safe quality food annually, provides social programs that help to foster self-sufficiency, and advocates for policy change that will help create a Canada where no one goes hungry. Visit foodbankscanada.ca for more information.

For further information, contact:

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Canadian Franchise Association (CFA)
116-5399 Eglinton Ave W
Toronto, Ontario
M9C 5K6

T: 416-695-2896
F: 416-695-1950
E: info@cfa.ca
H: Weekdays, 9am-5pm