Webinars on Wednesdays

Webinars on Wednesdays

Upgrade your skills from the convenience of your home, office, or on the go with Webinars on Wednesdays!

Hosted by leading franchise experts on a variety of hot topics, these webinars will keep you up to speed on what's happening in your industry!

Free Webinars for CFA Members

All Webinars on Wednesdays are free for members of the Canadian Franchise Association, while Sponsored Webinars (noted below) are free for everyone. If you're a CFA member, click here to log in to the Member Portal and access free webinars now. Not a member? Click here to learn more about membership!

Missed a webinar? Catch up with Webinars on Demand!

Click here to access our archived webinars from the past year! CFA Member Portal login required. Not a member? Click here to learn more about joining the CFA .

January 2019

Five Ways to Boost the Impact of Your Field Audits

Five Ways to Boost the Impact of Your Field Audits

Presented by:  Stefania Sigurdson and Jason Kealey, FranchiseBlast
Presentation Date: Wednesday, January 30, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost:  $79 for non-members | FREE for members

Traditional field audits and performance reviews can be outdated, onerous and ineffective, leaving the franchisees and franchisors frustrated with little in the way of improvement. Yet, when done the right way, these evaluations are optimal for franchisees' development and can help highlight needed improvements to your business.

Learning takeaways:
-how to make visits more efficient and maximize the time allotted to coaches
-how to automate mundane parts of the performance review and increase productivity
-how to expand franchisee coaching outside of the visit via self-improvement processes

CFA Members: Log in to the Member Portal to Access Free Webinars

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register

February 2019

Webinar: Employment Standards Educational Program: Part 4 - Leaves of Absence

Webinar: Employment Standards Educational Program: Part 4 - Leaves of Absence

Presented by:  Matthew Badrov, Sherrard Kuzz LLP
Presentation Date: Tuesday, February 5, 2019
Time: 12:00 p.m. - 1:30 p.m. ET
Cost: FREE for members and non-members

As part of CFA’s Employment Standards and Education Program for Ontario Franchised Businesses, our five-module series of webinars will provide members with up-to-date information on Ontario’s employment standards and labour laws.

Part four will profile an overview of the leave of absence aspects of the Employment Standards Act, such as Personal Emergency Leave, Pregnancy Leave, Parental Leave, Family Caregiver Leave, Family Medical Leave, Critical Illness Leave, Organ Donor Leave, Reservist Leave, Child Death Leave, Crime Related Child, Disappearance Leave, Domestic or Sexual Violence Leave, Declared Emergencies Leave and Reprisals.

Register Now!

Sponsored Webinar: How to Find New Franchisees Through Digital Marketing

Sponsored Webinar: How to Find New Franchisees Through Digital Marketing

Presented by:  Steve Buors, Reshift Media
Presentation Date: Wednesday, February 6, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members

Finding the right franchisees is critical to the growth of any franchise organization. With the proliferation of digital marketing avenues it seems like it should be easier than ever for you to find franchisees and for them to find you. However, many franchise systems have found that although digital media offers many new opportunities, the level of competition for qualified franchisees makes it difficult to break through the clutter.

During this entertaining and informative session we will share learnings from our experience with more than 200 franchise brands in 20 countries to show you how you can create a solid plan to put digital marketing to work for you to find the right franchisees for your system.

Topics we will discuss include:
• Setting up your website to make it easy for prospective franchisees to find you
• Where search engine advertising fits into your plan
• The role of social media in franchisee acquisition, including Facebook, LinkedIn and even Instagram
• How to get maximum value for every dollar you spend

Register Now!

Canada Small Business Finance Program

Canada Small Business Finance Program

Presented by:  Paul DaSilva, RBC
Presentation Date: Wednesday, February 13, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost:  $79 for non-members | FREE for members

If you're a small business operating in Canada with a revenue of $10 million or less, you may be eligible for government loans. Learn more about the Canada Small Business Finance Program and if it's right for you.

What can loans be used for under this program? To finance the cost of:

  • purchasing or improving land and buildings used for commercial purposes
  • purchasing new or existing renovations to premises occupied by the business as a tenant
  • purchasing or improving new or used equipment (including commercial vehicles)

CFA Members: Log in to the Member Portal to Access Free Webinars

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register

Growing Your Franchise with the Right Franchisees

Growing Your Franchise with the Right Franchisees

Presented by:  Gary Prenevost, FranNet
Presentation Date: Wednesday, February 20, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost:  FREE for members and non-members

Consider all the time and money you could have saved by avoiding the wrong franchisees. Host, Gary Prenevost will educate you on how to grow your franchise brand by identifying the best candidates for your system, thus preventing serious problems down the road. Attend this webinar to learn more about what you should be looking for when on-boarding potential franchisees.

Register Now!

March 2019

Millennials in Franchising

Millennials in Franchising

Presented by:  John Evans, Everline
Presentation Date: Wednesday, March 6, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost:  $79 for non-members | FREE for members

Speaking to millennials seems to pose a challenge for many people, not just in the franchise industry. Are these future leaders that complicated to speak to or are we simply not speaking the same language?

John Evans and Carmelo Marsala are two young entrepreneurs who have each built award-winning franchise systems in partnership with young franchisees and employees. Join this webinar to learn what makes millennials tick, how to create a company culture that appeals to young people, and how to tap into the passion and energy of the next generation of franchisees to build your brand.

Learning guarantees:
-How to market your franchise to millennials
-What millennials are looking for in a franchise- is your franchise millennials-friendly?
-Common myths about millennials - are they lazy?

CFA Members: Log in to the Member Portal to Access Free Webinars

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register

April 2019

The Trademarks Act and the Terrible, Horrible, No Good, Very Bad Amendments

The Trademarks Act and the Terrible, Horrible, No Good, Very Bad Amendments

Presented by: Chad Finkelstein, Dale & Lessmann LLP
Presentation Date: Wednesday, April 17, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

Canada’s Trademarks Act will be amended in 2019. Some of these changes will help you to protect your trademarks in foreign jurisdictions. Some of these changes will make it more difficult for you to protect your trademarks in Canada. How does that make any sense? Please join Chad Finkelstein of Dale & Lessmann LLP for a webinar which covers what these new changes to trademark law will mean for your brand.

CFA Members: Log in to the Member Portal to Access Free Webinars

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register

May 2019

Webinar: Employment Standards Educational Program: Part 5 - Other

Webinar: Employment Standards Educational Program: Part 5 - Other

Presented by:  Wendy G. Hulton, Dickinson Wright LLP
Presentation Date: Thursday, May 2, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members

As part of CFA’s Employment Standards and Education Program for Ontario Franchised Businesses, our five-module series of webinars will provide members with up-to-date information on Ontario’s employment standards and labour laws.

Part five will profile an overview of other aspects of the Employment Standards Act, such as Continuity of Employment, Building Service Providers, Termination and Severance, Liability of Directors and Temporary Help Agencies.

Register Now!

Sponsored Webinar: Maximize your digital advertising to create real–world sales

Sponsored Webinar: Maximize your digital advertising to create real–world sales

Presented by:  Steve Buors, Reshift Media
Presentation Date: Wednesday, May 15, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: FREE for members and non-members

Is your digital advertising driving sales? Not just clicks or impressions – but actual sales? Is there a clear plan on how your digital advertising spend will propel your business forward, and how you will measure its impact?

In this encore session, Reshift Media, we’ll bring you up to speed on specific strategies your franchise organization implement to create an effective and measurable digital campaign. We will discuss how to align your advertising spend against your business drivers, how to maximize the effectiveness of every ad dollar and how to measure the impact to your business.

During this session you will learn how your franchise system can:
• Create locally-optimized, targeted social and search campaigns that drive results
• Reduce wasted clicks by effectively capturing leads/sales at the local level
• Measure online and offline sales performance

Register Now!

Webinar: Practical Tips for Dealing with Franchise Rescission Damages

Webinar: Practical Tips for Dealing with Franchise Rescission Damages

Presented by:  Ephraim Stulberg, MDD Forensic Accountants and Jonathan Mesiano-Crookston, Goldman Hine LLP
Presentation Date: Wednesday, May 29, 2019
Time: 12:00 p.m. - 1:00 p.m. ET
Cost: $79 for non-members | FREE for members

Rescission claims are major financial risks for franchisors, often being relatively large money amounts, and also being payable by personal operators of corporate franchisors. This presentation, by an accountant and litigator who have handled over 150 rescission claims in their careers, provides an overview of the rescission remedy, an update of the most recent jurisprudence, and a series of practical tips for franchisors to use to structure their franchise systems to help reduce rescission claim liability

CFA Members: Log in to the Member Portal to Access Free Webinars

Non-Members: Please contact Melody Lau at mlau@cfa.ca to register

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Thank you to the following members who are National Sponsors and support CFA throughout the year:

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Canadian Franchise Association (CFA)
116-5399 Eglinton Ave W
Toronto, Ontario
M9C 5K6

T: 416-695-2896
F: 416-695-1950
E: info@cfa.ca
H: Weekdays, 9am-5pm