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Your 2012 CFA National ConventionKeynote SpeakersKeynote Speakers are always among the most well-attended and highly-valued sessions. Your 2012 Convention keynotes will bring you some of franchising’s foremost thought leaders and dynamic talents who are sure to energize, motivate and inspire you."I had my money's worth by 10:30 am Monday morning because of the excellent keynote speaker.
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"Selling the Sizzle: Lessons We Learned Building Ruth's Chris Steak House" Lana Duke, Legacy Franchisee, Ruth's Chris Steak House Be inspired by Lana Duke, Legacy Franchisee of Ruth’s Chris Steak House. Learn Lana’s mantras for business and life and understand how perseverance, confidence and a positive outlook can help in overcoming even the greatest of challenges. Born in St. Catharines, Ontario, Lana grew up in a foster home. She left Toronto at age 18 and moved to New Orleans with $350 to her name. Lana got a job in newspaper advertising sales, working her way to advertising director. In 1975, she opened her own ad agency, Duke Unlimited, and grew it into the largest woman-owned agency in the Gulf South. In 1968, Lana made a sales call on a single mother who was running a popular steak house in New Orleans. Before long, Lana’s agency had the Ruth’s Chris Steak House account, and Lana began a 26-year professional and personal relationship with Ruth Fertel. She became a trusted counsellor within the Ruth's Chris organization, becoming involved with much more than the marketing. Lana was such a believer in the product that, in 1993, she became a Ruth's Chris franchise owner, by opening her first of two restaurants in San Antonio, Texas, and adding additional locations to her portfolio over the years in Toronto and Mississauga, Ontario. In both her business and personal life, Lana leads by example, working with children in crisis and in the foster care system and helping entrepreneurs and to grow their companies. In this exciting and must-attend keynote presentation, Lana will share the advantages of having a vision, thinking big, delivering customer satisfaction, going with your gut, living by the "Five P's" of marketing, and more insight gleaned from her vast and colourful experiences. |
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Darren Moffett, |
“Canadian Tire’s focus on the Customer” Darren Moffett, Vice President, Customer Programs, Canadian Tire Corporation By putting the customer at the center of every single business decision, Canadian Tire is on a monumental journey to be the global leader in customer-centric business practices. As part of its journey towards being a customer-centric retailer, Canadian Tire has investigated and explored its vast asset base and has declared it will focus itself on its customer in market. Canadian Tire’s Dealer-network of over 480 stores will “go local” with its programs to better leverage its Brand connection to the Communities it serves. Darren will take you along the journey as a Corporation and how it will impact each Dealer and the markets he/she serves. Attend this keynote presentation and discover best practices for any company looking to embark on a similar path, including how to get organizational buy-in and win the hearts and minds of all employees, how to create the roadmap for getting from today to tomorrow, and what customers can expect from this journey of positive change, competitiveness, and challenges. Whether you’re a smaller franchise system or an established international system, you’re bound to come away with great insights from Canadian Tire’s focus on Customer and Community. |
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"Lifting the Lid on the Science of Franchisee Success" Greg Nathan, Managing Director, Franchise Relationships Institute The success of every franchise network ultimately depends on the performance and commitment of its franchisees. Greg Nathan, international psychologist and Founder of the Franchise Relationships Institute, will share a number of powerful findings from a new international study into what really drives franchisee performance and satisfaction. These will have huge implications for your franchisee selection, training and support programs. Greg’s sessions last year were rated by many as a highlight of the Convention so we have bought him back by popular demand. |
