Your 2012 CFA National Convention

Concurrent Workshop Sessions

	BUSINESS DEVELOPMENT Master the latest strategies and techniques that will help you expand your brand
	OPERATIONS Learn how a little resourcefulness and a lot of awareness can build effective and cost-efficient ways to improve your operations
	LEGAL Hear from legal eagles and see the big picture of how legal matters can affect many aspects of your business
	MANAGEMENT How do you stay current and consistent when trends move at a rapid-fire pace? Find out at these fresh sessions for franchisors.

Monday, April 2, 2012
	OPERATIONS	BUSINESS DEVELOPMENT	LEGAL	MANAGEMENT
2:00pm - 3:00pm	KNOW THE SCORE: TOOLS FOR PREDICTING LOCATION SUCCESS Michele Sexsmith, Environics Analytics	MASTERING QUÉBEC: YOU CAN'T AFFORD NOT TO BE THERE! Stéphane Breault, Imagine Franchise Leadership	THE TOP 10 FRANCHISE AGREEMENT AND DISCLOSURE DOCUMENT ISSUES YOU NEED TO ADDRESS RIGHT NOW! Larry Weinberg, Cassels Brock & Blackwell LLP	WINNING WITH E-MAIL AND SOCIAL MEDIA MARKETING Lisa Kember, Constant Contact
3:30pm - 4:30pm	LOOK BOTH WAYS WHEN CROSSING THE BORDER WITH YOUR FRANCHISE Mark Johnson and Carl Griffenkranz, Granite Transformations	KEY TACTICS TO IMPROVE PROFITS Ken Zelazny, ActionCOACH Canada	“BUT I’M NOT A SPAMMER! ” – HOW CANADA’S PENDING ANTI-SPAM LEGISLATION WILL AFFECT YOUR FRANCHISE Dominic Mochrie, Osler, Hoskin & Harcourt LLP	MANAGING THE DIFFERENT GENERATIONS IN TODAY’S BUSINESS Greg Witz, Witz Education Inc.
Tuesday, April 3, 2012
	OPERATIONS	BUSINESS DEVELOPMENT	LEGAL	MANAGEMENT
10:45am - 11:45am	DRIVING PROFITS THROUGH CORPORATE SOCIAL RESPONSIBILITY MODERATED BY: Magnus Sandburg, Social Capital Partners PANELLISTS: Tim Faveri, Tim Hortons; Brad Johansen, Mr. Lube	FEAR-FREE COLD-CALLING & NETWORKING TO INCREASE BUSINESS Paul Tindall, Phoenix CoachingWorks & Sandler Training	TO HEAD LEASE OR SUB LEASE, THAT IS THE QUESTION Darrell Jarvis, Fasken Martineau DuMoulin LLP	LEGAL ASPECTS OF SOCIAL MEDIA James Bond, Q.C., McMillan LLP
12:00pm - 1:00pm	EASIER SAID THEN DONE – HELPING YOUR FRANCHISEES IMPROVE THEIR BOTTOM LINE Louise Hurtubise, Business Resource Services / M.O.T. Strategy	RAPID GROWTH FRANCHISING Ryan Smolkin, Founder, Smoke’s Poutinerie	HOW MUCH IS THAT FRANCHISE IN THE WINDOW? Ned Levitt, Aird & Berlis LLP Bruce S. Schaeffer, Franchise Valuations Limited	LEVERAGING A $150,000 BUDGET INTO A $10 MILLION MARKETING CAMPAIGN Darren Bondar, WATCH IT!