CFA Webinars

CFA is pleased to offer e-learning opportunities through CFA webinars. These virtual seminars provide all the content of a physical event with the convenience and ease made possible by the Internet.


Andrew Ogaranko Joseph Adler		HOT LEGAL TOPIC: The Manitoba Franchises Act and Regulations: What franchisors need to know about the new disclosure playing field in Manitoba. Presented by: Andrew Ogaranko, Pitblado Law and Joseph Adler, Hoffer Adler LLP Date: Wednesday, May 30, 2012 Time: 12:00 pm – 1:00 pm EDT Cost: $49 members / $79 non-members. (Not a member? Click here.) The co-presenters will address the top 10 issues that franchisors should consider when franchising in Manitoba and revising their disclosure documents for use in the province of Manitoba. This must attend webinar will help you get ready to grant franchises in Canada's fifth franchise disclosure province. Click here to register to online.

Gary Prenevost		Improving Closing Ratios with Prospective Franchisees Presented by: Gary Prenevost, FRANNET Date: Thursday, June 7, 2012 Time: 12:00 pm – 1:00 pm EDT Cost: $49 members / $79 non-members. (Not a member? Click here.) There are numerous reasons why prospects fall out of our sales funnels; some are valid while some are not. Gary Prenevost runs one of FranNet’s top offices North America and believes that many franchisors lose well-suited prospects unnecessarily. In this informative session, Gary will focus on 6 primary areas that enable him to achieve success in his franchise matchmaking business: How to better qualify prospects- initially and ongoing Client engagement - moving prospects through a structured process Ambushes and Objections During Validation – when to deal with them Follow-up Tools: web portals, psychometric assessments Performance Ratios – which ones to pay attention to Gary Prenevost is considered as one of the leading experts in franchise matchmaking in Canada; he enjoys over 20 years of experience in the franchise industry – as a licensee, a licensor, a master franchisor, and for the last 10 years as a franchisee with FranNet. Gary’s FranNet office is consistently among FranNet’s top 3 franchisees. Gary also sits on the board of directors for the CFA and has appeared in numerous print and media interviews. Click here to register.

Darrell Jarvis George Eydt		Risky Business? Exemptions from Disclosure Presented by: Darrell Jarvis, Fasken Martineau Dumoulin LLP and George Eydt, Hodgson Russ Attorneys LLP Date: Thursday, June 14, 2012 Time: 12:00 pm – 1:00 pm EDT Cost: $49 members / $79 non-members. (Not a member? Click here.) The Arthur Wishart Act contains a number of exemptions from the obligation to provide a disclosure document to a prospective franchisee. While on their face some of the exemptions may look attractive, many lawyers and franchisors view these exemptions as ‘traps for the unwary’. This session will look at the possible exemptions and explore when they may be safe to use and when they are better left alone. Click here to register.

John Rogers Derek Ronde		Support by franchisors - how much is required by law? Presented by: John Rogers, Davis LLP and Derek Ronde, Cassels Brock & Blackwell LLP Date: Wednesday, June 20, 2012 Time: 12:00 pm – 1:00 pm EDT Cost: $49 members / $79 non-members. (Not a member? Click here.) Franchisees consistently talk about whether their franchisors provide them with adequate “support”. What is good practice for franchisors in this regard? What level of support is required by law? What remedies do franchisees have if they are not getting adequate support? Click here to register online.

Leya Abramson		Get Social – Harnessing the True Power of Social Media. Presented by: Leya Abramson, theadlibgroup Date: Wednesday, July 11, 2012 Time: 12:00 pm – 1:00 pm EDT Cost: $49 members / $79 non-members. (Not a member? Click here.) Social Media is not merely an online marketing tool any more, it has evolved to become a platform for which businesses can build true and honest relationships within their organizations and with their customers. Social Business revolves around knowing how your customers connect to your business and how you reshape your business to understand and innovate based on that involvement. It picks up on what customers are talking about and connects this back into the business where it can be processed and used to create the next round of customer experiences. Social Business takes social concepts – sharing, rating, reviewing, connections and collaborating – to ALL parts of the business. In this session we will look at how to build a business strategy in the social space. How do you participate as a business? More importantly, how do you get your customers to contribute? We will look at what spaces are available and the benefits of being involved in each. We will take you through how to plan your own company’s Social Media Strategy and how to determine and reach out to your target audiences. Click here to register online.

Brian Bazely		Learn how to sell a franchise through effective and concise communication programs Presented by: Brian Bazely, Anytime Fitness Date: Thursday August 16, 2012 Time: 12:00 pm – 1:00 pm EDT Cost: $49 members / $79 non-members. (Not a member? Click here.) How did the world’s largest chain of co-ed fitness clubs go from 2 units open in Canada in 2008 to over 40 open and another 25 sold? Click here to register online.