Register for Upcoming CFA Webinars | Canadian Franchise Association
CFA Webinars on Wednesdays helps franchisors and franchisees reach business success!

Register now for Upcoming Webinars on Wednesdays!

You can register below and pay online for upcoming Webinars OR Download a REGISTRATION FORM HERE.

Webinars (live or archived) are complimentary for CFA members or $79 per webinar for non-members.

 

FREE-WEB-CFAMBRS-1280


December Webinars


Cyber Crime: The Most Serious Threat to Your Financial Integrity

Presented by: Adam Briklyn & Cornerstone Insurance Brokers
Presentation Date: Wednesday, December 7, 2016
Time: 12:00 – 1:00 PM ET
Cost: Complimentary for CFA members | $79 non-members

Adam_Briklyn_grey_150px

Adam Briklyn

CornerstoneInsuranceBrokers_250px

 

We live in a world where customer relationships are enhanced through the use of social media, and virtually every business today is utilizing this digital platform to enhance its brand and improve upon its customer experience. Unfortunately, this is where Cyber Crime strategies begin and ultimately take hold and this is why Cyber Crime is an emerging and serious threat to your financial integrity.

This must attend webinar will walk you through the Cyber Crimes that are being perpetrated daily, the success that hackers and bad threat actors are achieving, the cost of Cyber Crime in Canada and what you can do to mitigate and ultimately prevent its impact on your organization.

REGISTER ONLINE


Franchise Legislation comes into force in British Columbia on February 1: Are you ready?

Presented by: David Shaw, Blake, Cassels & Graydon LLP; Peter Snell, Gowling WLG; and
Frank Robinson, Cassels Brock & Blackwell LLP
Presentation Date: Wednesday, December 14, 2016
Time: 12:00 PM PST (3:00 EST)
Cost: Complimentary for CFA members | $79 non-members

DavidShaw_100px
David Shaw
Blakes_175pxPeter_Snell_100px
Peter Snell
GowlingWLG_175pxFrankRobinson_100x100px
Frank Robinson
CasselsBrock_175px

With British Columbia’s Franchises Act and newly released Franchises Regulation coming into force on February 1, 2017, franchisors operating in the province need to be prepared. In two months, franchisors will have new mandatory disclosure obligations to new, renewing or transferring franchisees in BC.

Given that disclosure is a highly complex area of franchise law, with potentially significant repercussions, it’s important that franchisors have a clear understanding of their obligations under the new legislation. To help you prepare, CFA is bringing together leading franchise lawyers to walk you through this new legislation, how it compares to other provincial franchise legislation, and what you’ll need to do differently once it comes into force.

REGISTER ONLINE


January Webinars


100 Units and Growing: Reaching Your Franchise Expansion Goals

Presented by: Jean Phillipe Turgeon, Lavery, de Billy LLP
Presentation Date: Wednesday, January 11, 2017
Cost: Complimentary for CFA members | $79 non-members

Jean-Philippe-Turgeon_100px

Jean-Phillipe Turgeon

Lavery_deBilly_150px

 

Many franchisors dream of hitting certain growth milestones, whether it’s 10, 100 or even 1000 units, but not every franchisor succeeds. What is your goal and is it achievable? Do you have the proper infrastructure in place? Is there an optimal franchise sales strategy to establish and sustain growth? What are common pitfalls? Find out what the best franchisors are doing to achieve their expansion goals during this webinar.

REGISTER ONLINE


February Webinars


Can Disclosure Documents Really be a Salesperson’s Best Friend?

Presented by: Blair Rebane, Borden Ladner Gervais LLP & Michael Mutsaerts, Cap-it International
Presentation Date: Wednesday, February 1, 2017
Cost: Complimentary for CFA members | $79 non-members

Blair_Rebane_150px
Blair Rebane
BLG_150pxMicheal_Mutsaerts_150px
Michael Mutsaerts
CapIt_150px

 

This presentation will be jointly presented by Blair Rebane and Mike Mutsaerts of Cap-it International. It will be a fresh look at disclosure issues and in particular how a good disclosure document can be a marketing tool for franchise sales, while still being legally compliant. Issues such as the presentation of financial information, director and officer information, costs and other matters can be done in such a way as to assist in selling franchises.

The presentation is not meant to be yet another legal diatribe on disclosure case law but is meant to examine how the interplay of franchise sales and disclosure obligations work. Blair Rebane will provide the legal view while Mike Mutsaerts will discuss franchise sales issues within the disclosure context.

REGISTER ONLINE


March Webinars


Social Media: A Must for Any Marketing Strategy

Presented by: Kelly Toppazinni, Keith Toppazinni & Karen Tottola, Topper’s Pizza
Presentation Date: Wednesday, March 1, 2017
Cost: Complimentary for CFA members | $79 non-members

Kelly_Toppazzini_150px

Kelly Toppazinni

Keith_Toppazzini_150px

Keith Toppazinni

Karen_Trottola_150px

Karen Tottola

ToppersPizza_225px

 

Topper’s Pizza began from humble beginnings in 1982 in the small Northern Ontario town of Copper Cliffe. Today Topper’s Pizza has expanded to a chain of 37 Pizzerias across Ontario with big plans for growth across the province and beyond that will see the brand reach over 100 units.

Through the trials and error of the last 33 years, Topper’s Pizza has developed a sophisticated marketing strategy to reach customers, and remain top of mind through the use of social media. Topper’s Pizza believes in the importance of investing in its business in an effort to remain relevant and to continue to innovate itself in an ever changing world. Those who don’t adapt fall behind, and Topper’s Pizza is not willing to quit any time soon!

Through this session, Topper’s Co-CEO’s, Keith Toppazzini and Kelly Toppazzini, along with Senior Marketing Manager, Karen Trottola wish to leverage their cumulative 80+ years experience in the restaurant industry and share with the group their successes in the social media arena as well provide some key learnings to the audience.

REGISTER ONLINE


April Webinars


Franchise Workouts and Alternatives to Terminations

Presented by: Todd Greenbloom, Blaney McMurtry LLP
Presentation Date: Wednesday, April 19, 2017
Cost: Complimentary for CFA members | $79 non-members

Todd_Greenbloom_150px
Todd Greenbloom
BlaneyMcMurtry_250px

 

Termination is not always the answer. Alternatives other than termination would be set out including ways of rehabilitating the location so that the existing franchisee can sell the location or be in a position to operate profitably; if the problems are temporary finding ways to minimize loss until the problem corrects itself including options for interim management.

Consider the factors for when an alternative to termination is appropriate and factors which alternative is appropriate. Deal with provisions to be included into agreements to give the franchisor flexibility to be able to use alternative measures. Consider ways of implementing an alternative solution in the absence of an authorizing section in the agreement.

REGISTER ONLINE


May Webinars


Franchise Disclosure Compliance: The Nuts and Bolts

Presented by: Ned Levitt, Dickinson Wright LLP
Presentation Date: Wednesday, May 10, 2017
Cost: Complimentary for CFA members | $79 non-members

Ned_Levitt_150px
Ned Levitt
DickensonWright_250px

 

There is a growing number of Canadian provinces enacting franchise disclosure legislation and a growing number of decided cases providing guidance as to the obligations of franchisors under these statutes. Currently, the provinces of Alberta, Manitoba, Ontario, Prince Edward Island and New Brunswick have such legislation, and British Columbia will have such a statute in force very soon. These statutes are consistent in requiring the delivery of a comprehensive franchise disclosure document before a prospective franchisee pays any money or enters into an agreement relating to the franchise.

  • The court decisions to date have demonstrated a clear judicial predisposition to a strict interpretation of the wording of the statutes and a willingness to afford aggrieved franchisees their requested remedies.
  • All of these statutes provide for the significant remedy of rescission for non-disclosure or sufficiently defective disclosure. The courts have also demonstrated a willingness to find sufficient defects to support a rescission remedy even from minor administrative errors.
  • There is a growing body of legal literature discussing many aspects of franchise disclosure legislation in Canada. However, what is missing is a concise summary of some of the key areas of the disclosure process which, if not handled properly, can lead to devastating and unexpected consequences.

What This Webinar is Intended to Do:
This webinar will provide a concise and practical summary of the key areas of the disclosure process which, if not handled properly, can lead to devastating and unexpected consequences. Some of the information is directed to all preparers of disclosure documents, some to particular preparers and some to specific situations giving rise to the need to disclose.

What This Webinar is Not Intended to Do:
This webinar is not a “how to prepare a franchise disclosure document”. Rather, it deals only with many of the critical topics in the disclosure process. Most of all, this webinar is not intended to be legal advice for the audience or to replace the need to use other material in the preparation of franchise disclosure documents or for competent legal advice from a lawyer experienced in franchise law.

REGISTER ONLINE


June Webinars


Leveraging Linkedin for Franchise Growth

Presented by: Frances Leary, Wired Flare Inc.
Presentation Date: Wednesday, June 7, 2017
Cost: Complimentary for CFA members | $79 non-members

Frances_Leary_100px
Frances Leary
WiredFlare_150px

 

LinkedIn is one of the most under-utilized tools for franchise growth. With it you can increase your visibility in online search, connect with more prospects and supporters, brand members of your franchise team as experts in your field, and grow your franchise in all its locations.

During this presentation you will learn:

  • The importance of keywords and where and how to use the on LinkedIn
  • How to enhance your profile
  • How to connect as a professional
  • How to connect as a brand
  • The power of engaging in groups
  • How to use LinkedIn as a sales tool to grow your business
  • How to use LinkedIn to power both your franchise and your franchisees in this informative presentation

REGISTER ONLINE