Register for Upcoming CFA Webinars | Canadian Franchise Association
CFA Webinars on Wednesdays helps franchisors and franchisees reach business success!

Register now for Upcoming Webinars on Wednesdays!

You can register below and pay online for upcoming Webinars OR Download a REGISTRATION FORM HERE.

Webinars (live or archived) are complimentary for CFA members or $79 per webinar for non-members.



October Webinars

Exploring Careers In Franchise Ownership

Presented by: Gary Prenevost, FranNet
Presentation Date: Tuesday, October 18, 2016
Cost: FREE!

Gary Prenevost


Take control of Your Life and Your Career!
Are you considering self-employment as a career option?
Would you like to run a business of your own, but are not sure how to find, choose or research the right business for you?
If you have answered ‘Yes’ to either of these questions, then you will want to attend this 1 hour session.

This seminar includes:

  • Common myths and truths about franchising
  • Business ownership options
  • Real life success stories
  • Reasons why some people fail; how to avoid their mistakes
  • The importance knowing your personal goals and objectives before taking the plunge
  • Self-employment “Entry Strategies” for our current economy
  • How to research and select the right business for you
  • Resources/professionals you should consider


  • A comprehensive knowledge base of franchising
  • Assessment strategies to determine if franchising will enable you to achieve your personal, professional and financial goals
  • Links to resources available before, during and after your selection process

Visit now to watch this seminar and download our free e-book “10 Things You Should Know When Shopping For A Franchise”

It’s truly an exciting journey for those who decide business ownership is for them; for others, simply exploring their entrepreneurial options often provides greater clarity for other, more timely career decisions. This seminar will answer many questions and will assist attendees in determining which path to pursue.

Speaker Bio: Gary Prenevost, FranNet
Gary’s 20+ years of experience in the Canadian franchising industry makes him an industry-leading and much sought-after consultant for people and businesses that are considering the franchise industry. Connecting great people with proven and viable franchise businesses is Gary’s mission. To achieve this goal, he works with FranNet ( – a consulting company that helps people who are considering self-employment as a career option.

Gary’s tailored approach and highly personalized service enables him to consistently be FranNet’s “Top 5” office in North America; he enjoys high client-placement ratios. He is also regularly approached by many franchisors seeking to enter the Canadian marketplace.


Making Your Brand More Likeable (to franchisees and prospects)

Presented by: Andrew Sharpe, Brandspank Marketing
Presentation Date: Wednesday, October 19, 2016
Cost: Complimentary for CFA members | $79 non-members

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Based on the premise that people do business with people they like, I surmised that people would also want to do business with companies they like. And so this presentaion explains WHY having a ‘likeable’ brand is an extremely important aspect of a franchise organization. It also elaborates on HOW to make your brand more likeable–to both your internal and external audiences.

Having a likeable brand not only makes your franchise company more attractive to prospects, it also instills an added sense of pride amongst existing franchisees–which often leads to higher compliance levels. So, in short, the session empowers attendees with an ability to increase the number of interested prospects while reducing levels of non-compliance.

The presentation includes an engaging and,somewhat, interactive demonstartion of the process used for creating a ‘Brand Persona': the key component in the development of a more likeable brand. This step-by-step process is presented in a visually compelling way that attendees can easily absorb and share witheir collages, afterwards.


Protecting Your Most Important Asset, Yourself and Your Employees – Options for Retirement Planning

Presented by: Tessa Collins-Pearce and Gordon Webster, CIBC Wood Gundy
Presentation Date: Wednesday, October 26, 2016
Cost: FREE!



As a franchise owner, you have worked hard to create a consistent customer experience and you know that the key to success is your employees. Their engagement, satisfaction and fulfillment will be evident when dealing with your customers.

“Always treat your employees exactly as you want them to treat your best customers.” – Stephen R. Covey

Employee retention maintains employee morale as well as reduces the time required to hire and train new employees, which translates to the front line of your business.

It is also important to ensure you are saving sufficient assets for your own retirement. Given the increase in tax rates, tax deferral strategies should be part of your discussions with your accountant or tax professional. Incorporating an Individual Pension Plan (IPP) in your financial plan can be an ideal way to maximize retirement benefits, as the amount that can be accumulated within an IPP is generally greater than the amount that can be accumulated within a Registered Retirement Savings Plan. An IPP also allows you to use several business tax advantages so more of your business’ money is tax-deductible.

Tessa Collins-Pearce and Gordon Webster from CIBC Wood Gundy will discuss employee benefit options including health and dental benefits and group retirement savings plans for your company as well as Individual Pension Plans.

If you are considering these excellent benefit options for employee engagement and retention, or would like to learn more, please join us to discuss your options and obtain information on how to implement and administer these types of plans.


CIBC Wood Gundy is a division of CIBC World Markets Inc., a subsidiary of CIBC and a Member of the Canadian Investor Protection Fund and Investment Industry Regulatory Organization of Canada. Given the complexities involved, specialized tax and pension advice must be sought to ensure an Individual Pension Plan (IPP) is appropriate to individual situations. An IPP strategy must be considered within the context of a comprehensive financial and estate plan. If you are currently a CIBC Wood Gundy client, please contact your Investment Advisor.

November Webinars

Avoiding Risk in Renewals and Resale Situations

Presented by: Jonathon Mesiano-Crokston, Goldman Hine LLP
Presentation Date: Wednesday, November 2, 2016
Cost: Complimentary for CFA members | $79 non-members

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This presentation will discuss franchisor responsibilities and liabilities arising on renewal, and also in cases of sales from franchisee to franchisee.

Ontario’s franchising legislation, the Wishart Act, requires that franchisors provide prospective franchisees with certain information before they buy a franchise. However, and it is less well known by franchisors, these obligations can also be triggered in situations where (1) franchisees are renewing their franchise agreements and also (2) where franchisees sell their units to other franchisees, if the franchisor involves itself in the resale.

Knowing how to minimize risk at these moments in a franchise lifecycle can be of great assistance to franchisors, particularly since the opportunity to make changes to the franchise agreements at this point in time is often exactly what be what triggers liability for the franchisor. Being aware, and minimizing this risk, is very important to franchisors.


How to Get Your Franchise in the News

Presented by: Hwee Yee Tan, Punch Canada
Presentation Date: Wednesday, November 16, 2016 (EST)
Cost: FREE!


Hwee Yee Tan



Do you know what is news or what media want?
This webinar will identify ways to get visibility for your franchise without advertising.

Click here to register!

December Webinars

The Number one Way to Inspire and Engage Your Franchisees

Presented by: TBA
Presentation Date: Wednesday, December 7, 2016
Cost: Complimentary for CFA members | $79 non-members


A successful franchise organization is dependent on engaged franchisees. People who buy in to the vision of the organization and the direction from leadership within the franchise system. This presentation is focused on leadership.

Leadership is influence, nothing more, nothing less. – John C. Maxwell

Often we forget that people are irrational animals, not necessarily prone to doing what they’re told without question. We have heard from many people that they wish that their franchisees would just follow the system so they can be successful. This presentation is designed to help people understand why people are this way and what we can do about it.


January Webinars

100 Units and Growing: Reaching Your Franchise Expansion Goals

Presented by: Jean Phillipe Turgeon, Lavery, de Billy LLP
Presentation Date: Wednesday, January 11, 2017
Cost: Complimentary for CFA members | $79 non-members

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Many franchisors dream of hitting certain growth milestones, whether it’s 10, 100 or even 1000 units, but not every franchisor succeeds. What is your goal and is it achievable? Do you have the proper infrastructure in place? Is there an optimal franchise sales strategy to establish and sustain growth? What are common pitfalls? Find out what the best franchisors are doing to achieve their expansion goals during this webinar.


February Webinars

Can Disclosure Documents Really be a Salesperson’s Best Friend?

Presented by: Blair Rebane, Borden Ladner Gervais LLP & Michael Mutsaerts, Cap-it International
Presentation Date: Wednesday, February 1, 2017
Cost: Complimentary for CFA members | $79 non-members

Blair Rebane
Michael Mutsaerts


This presentation will be jointly presented by Blair Rebane and Mike Mutsaerts of Cap-it International. It will be a fresh look at disclosure issues and in particular how a good disclosure document can be a marketing tool for franchise sales, while still being legally compliant. Issues such as the presentation of financial information, director and officer information, costs and other matters can be done in such a way as to assist in selling franchises.

The presentation is not meant to be yet another legal diatribe on disclosure case law but is meant to examine how the interplay of franchise sales and disclosure obligations work. Blair Rebane will provide the legal view while Mike Mutsaerts will discuss franchise sales issues within the disclosure context.


March Webinars

Social Media: A Must for Any Marketing Strategy

Presented by: Kelly Toppazinni, Keith Toppazinni & Karen Tottola, Topper’s Pizza
Presentation Date: Wednesday, March 1, 2017
Cost: Complimentary for CFA members | $79 non-members

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Topper’s Pizza began from humble beginnings in 1982 in the small Northern Ontario town of Copper Cliffe. Today Topper’s Pizza has expanded to a chain of 37 Pizzerias across Ontario with big plans for growth across the province and beyond that will see the brand reach over 100 units.

Through the trials and error of the last 33 years, Topper’s Pizza has developed a sophisticated marketing strategy to reach customers, and remain top of mind through the use of social media. Topper’s Pizza believes in the importance of investing in its business in an effort to remain relevant and to continue to innovate itself in an ever changing world. Those who don’t adapt fall behind, and Topper’s Pizza is not willing to quit any time soon!

Through this session, Topper’s Co-CEO’s, Keith Toppazzini and Kelly Toppazzini, along with Senior Marketing Manager, Karen Trottola wish to leverage their cumulative 80+ years experience in the restaurant industry and share with the group their successes in the social media arena as well provide some key learnings to the audience.


April Webinars

Franchise Workouts and Alternatives to Terminations

Presented by: Todd Greenbloom, Blaney McMurtry LLP
Presentation Date: Wednesday, April 19, 2017
Cost: Complimentary for CFA members | $79 non-members

Todd Greenbloom


Termination is not always the answer. Alternatives other than termination would be set out including ways of rehabilitating the location so that the existing franchisee can sell the location or be in a position to operate profitably; if the problems are temporary finding ways to minimize loss until the problem corrects itself including options for interim management.

Consider the factors for when an alternative to termination is appropriate and factors which alternative is appropriate. Deal with provisions to be included into agreements to give the franchisor flexibility to be able to use alternative measures. Consider ways of implementing an alternative solution in the absence of an authorizing section in the agreement.


May Webinars

Franchise Disclosure Compliance: The Nuts and Bolts

Presented by: Ned Levitt, Dickinson Wright LLP
Presentation Date: Wednesday, May 10, 2017
Cost: Complimentary for CFA members | $79 non-members

Ned Levitt


There is a growing number of Canadian provinces enacting franchise disclosure legislation and a growing number of decided cases providing guidance as to the obligations of franchisors under these statutes. Currently, the provinces of Alberta, Manitoba, Ontario, Prince Edward Island and New Brunswick have such legislation, and British Columbia will have such a statute in force very soon. These statutes are consistent in requiring the delivery of a comprehensive franchise disclosure document before a prospective franchisee pays any money or enters into an agreement relating to the franchise.

  • The court decisions to date have demonstrated a clear judicial predisposition to a strict interpretation of the wording of the statutes and a willingness to afford aggrieved franchisees their requested remedies.
  • All of these statutes provide for the significant remedy of rescission for non-disclosure or sufficiently defective disclosure. The courts have also demonstrated a willingness to find sufficient defects to support a rescission remedy even from minor administrative errors.
  • There is a growing body of legal literature discussing many aspects of franchise disclosure legislation in Canada. However, what is missing is a concise summary of some of the key areas of the disclosure process which, if not handled properly, can lead to devastating and unexpected consequences.

What This Webinar is Intended to Do:
This webinar will provide a concise and practical summary of the key areas of the disclosure process which, if not handled properly, can lead to devastating and unexpected consequences. Some of the information is directed to all preparers of disclosure documents, some to particular preparers and some to specific situations giving rise to the need to disclose.

What This Webinar is Not Intended to Do:
This webinar is not a “how to prepare a franchise disclosure document”. Rather, it deals only with many of the critical topics in the disclosure process. Most of all, this webinar is not intended to be legal advice for the audience or to replace the need to use other material in the preparation of franchise disclosure documents or for competent legal advice from a lawyer experienced in franchise law.


June Webinars

Leveraging Linkedin for Franchise Growth

Presented by: Frances Leary, Wired Flare Inc.
Presentation Date: Wednesday, June 7, 2017
Cost: Complimentary for CFA members | $79 non-members

Frances Leary


LinkedIn is one of the most under-utilized tools for franchise growth. With it you can increase your visibility in online search, connect with more prospects and supporters, brand members of your franchise team as experts in your field, and grow your franchise in all its locations.

During this presentation you will learn:

  • The importance of keywords and where and how to use the on LinkedIn
  • How to enhance your profile
  • How to connect as a professional
  • How to connect as a brand
  • The power of engaging in groups
  • How to use LinkedIn as a sales tool to grow your business
  • How to use LinkedIn to power both your franchise and your franchisees in this informative presentation