Canadian Franchise Association Announces 2008 Frankie Award Winners

(Toronto, ON) May 12, 2008… The Canadian Franchise Association (CFA) congratulates the 2008 Frankie Award winners, representing the top advertising and marketing in Canadian franchising.

Frankie Awards were presented in 15 categories. Mr. Lube led all winners, picking up three Gold Frankies. Oxford Learning Centres received two Golds, and Prime Restaurants took home a Frankie in addition to the Humber College Award for the best overall design entry as judged by the school’s Advertising and Design students.

The awards were handed out May 5, 2008 at the 15th Annual Frankie Awards Gala Dinner and Ceremony during the annual CFA National Convention.

The 2008 Frankie Award Gold Winners are:

Brochures – Business to Business
Arcadia Academy of Music – The Magic of Music
Agency: As You Like It Marketing

Brochures – Consumer / Retail
PropertyGuys.com – In-house Consultant Kit Folder and Inserts
Agency: In-house

Corporate Identity
Fishbowl Restaurants – You’ll Be Hooked
Agency: As You Like It Marketing

Direct Marketing
Print Three – Real Estate One-to-One
Agency: Eden Advertising & Interactive

Franchise Support Service
As You Like It Marketing – Creative You Can Bite Into
Agency: In-house

Humber College Award
Prime Restaurants – Bier Market
Agency: Gordon Sibley Design

Internet
M&M Meat Shops – M&M Meat Shops Saves the Day Contact
Agency: In-house

Media Campaign

Harvey’s, a division of Cara Operations – Free Harvey’s Burger Day
Agency: In-house

Magazine Advertisement
Oxford Learning Centres – Brains Need Exercise Too
Agency: In-house

Newspaper Advertisement
Oxford Learning Centres – Brains Need Exercise Too
Agency: In-house

Package Design
Country Style – Coffee Tins
Agency: In-house

Point of Purchase
Prime Restaurants – Casey’s Cocktails
Agency: Gordon Sibley Design

Radio Advertisement
Mr. Lube – Difference
Agency: Rethink

Television Advertisement
Mr. Lube – The Keys
Agency: Rethink

Tradeshow Booth
Enviroking Lawn Care – “Green” Lawn Care
Agency: theadlibgroup

St. Louis Bar & Grill – The Wing Nut Museum
Agency: theadlibgroup

Transit / Bus Shelters / Outdoors
Mr. Lube – Victoria Bus Back
Agency: Rethink

Frankie Award entries are submitted by franchisors, advertising agencies and franchising support service providers across Canada. 237 entries were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. The entries were judged on clarity of message, originality of concept, effective use of medium, quality of execution, and overall presentation.

The Humber College Award is voted by the college’s Advertising and Graphic Design students and recognizes overall exceptional design. All entries are considered for this special cross-category award and a Gold, Silver and Bronze are presented.

Each year, the Frankie Awards celebrates the creative contributions and excellence in advertising and marketing for Canadian franchising. The Frankie Awards were part of the CFA National Convention, which took place at Deerhurst Resort in Huntsville, Ontario from May 4 – 6, 2008.

For more information on the Frankie Awards, including a list of Silver and Bronze winners, visit www.cfa.ca.

About the Canadian Franchise Association

With more than 430 corporate members nation-wide, representing many of Canada’s best-known brands, the Canadian Franchise Association is the National Voice for Canadian Franchising and works with all levels of government to ensure the development of industry-made solutions. CFA promotes ethical franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence. For more information, visit www.cfa.ca.

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Note to editors: High-resolution photos are available upon request.


Media Contacts:



Kenny Chan

Assistant Manager, Communications
E-mail: kchan@cfa.ca
Tel: 800-665-4232 ext. 232 

Lauren d'Entremont
Communications Assistant
E-mail: ldentremont@cfa.ca
Tel: 800-665-4232 ext. 238