Print PageYour 2012 CFA National Convention
Intensive Seminars
Date: Sunday, April 1, 2012 | Time: 8:30 AM – 4:30 PM
CFA is pleased to announce the return of Bob Gappa, President, Management 2000 and Greg Nathan, Managing Director, Franchise Relationships Institute to CFA National Convention. Bob and Greg will deliver impactful and intensive full-day seminars for franchisors and their field consultants. These courses will ensure that you build strong franchise relationships and deliver results that meet everyone’s goals.
Add a Sunday Intensive Seminar to your full Convention registration for an additional fee or purchase it as a standalone session. Space fills up quickly so be early to register and prepare for franchise relationship excellence. Click here to register today!How to Lead and Manage the Growth of Your System
Presented by Robert (Bob) Gappa, President, Management 2000
Earn CFE Credits: in addition to the knowledge you’ll gain from this Intensive Seminar by Management 2000, upon completion you will also earn 150 credits towards the International Franchise Association’s Certified Franchise Executive (CFE) program!
Leadership is the hidden driver of great performance. Leading in a franchise environment has always been challenging because the franchisor has been perceived as a vendor whose job it was to support the franchisees in exchange for being paid a royalty. At the same time, the franchisees perceive themselves as independent owner/operator entrepreneurs.
This program teaches how to evolve beyond these beliefs and on the belief that both the franchisor and franchisees must work together to create and keey VERY satisfied and loyal promoter customers. While leadership is an art, management is a science. Focusing on various processes, strategies and tactics, you will learn everything you need to have in place to both lead and manage the profitable growth of your franchise system and your brand.
This program explores:
• The concepts and skills necessary to be an effective leader in a franchise environment
• The process of successful change and the forces that drive it
• The challenging work of building, learning and managing a team
Who should attend:
This seminar is specifically designed for anyone who has management or leadership responsibilities in a franchise system from Field Consultants to Senior Management to Area Developers.
Franchise Relationships Master Class – Part II
Presented by Greg Nathan, Managing Director, Franchise Relationships Institute
This Master Class led by Greg Nathan, psychologist and leading international authority on the franchise relationship, is a unique opportunity for franchisor executives at all levels to dig deep into the skills and knowledge needed to build and maintain a profitable and healthy franchising culture. You will hear real case studies, cutting edge research and participate in practical learning activities to ensure you get ready-to-implement ideas and strategies in the following areas:
- How to select quality franchisees and warning signs that are likely to result in later performance problems
- Support strategies that boost franchisee motivation and performance
- How to improve Return on Investment from franchise meetings and conferences
- How to increase the value that field consultants deliver
- Strategies for raising franchisee satisfaction in a cost-effective manner
- How to successfully implement change and get franchisees to support new initiatives
- The six stages of the franchise relationship and how to manage each stage
- How to manage conflict at the individual and group level
- How to build your capability as a franchise leader
- Improve personal confidence in dealing with common franchise problems
- Learn best practice from other franchise companies
- Build new relationships with like-minded people who share your issues
- Get fresh insights and a new perspective on old problems
- Be inspired and motivated through new knowledge and skills
- Become an effective leader who is ready to handle anything
- You’ll have loads of fun
Click here to download a registration form
*Registration is required for this intensive seminar. Be sure to add this session to your full Convention registration at an additional rate or register for it as a standalone session.