Your 2012 CFA National Convention

Concurrent Workshop Sessions

Whether this is your first Convention or you’re a seasoned Conventioneer, there’s something for everyone at CFA National Convention.
To help you choose the Concurrent Workshop Sessions that are best suited to your needs, the 16 unique sessions have been set up into four tracks.

= Ideal for NEW/EMERGING SYSTEMS

	BUSINESS DEVELOPMENT Master the latest strategies and techniques that will help you expand your brand
	MASTERING QUÉBEC: YOU CAN'T AFFORD NOT TO BE THERE! Stéphane Breault, Imagine Franchise Leadership
	KEY TACTICS TO IMPROVE PROFITS Ken Zelazny, ActionCOACH Canada
	FEAR-FREE COLD-CALLING & NETWORKING YO INCREASE BUSINESS Paul Tindall, Phoenix CoachingWorks & Sandler Training
	RAPID GROWTH FRANCHISING Seana Wade, Survivor Bootcamp Inc.

	OPERATIONS Learn how a little resourcefulness and a lot of awareness can build effective and cost-efficient ways to improve your operations
	KNOW THE SCORE: TOOLS FOR PREDICTING LOCATION SUCCESS Michele Sexsmith, Environics Analytics
	LOOK BOTH WAYS WHEN CROSSING THE BORDER WITH YOUR FRANCHISE Mark Johnson and Carl Griffenkranz, Granite Transformations
	DRIVING PROFITS THROUGH CORPORATE SOCIAL RESPONSIBILITY Moderated By: Magnus Sandburg, Social Capital Partners Panellists: Tim Faveri, Tim Hortons; Brad Johansen, Mr. Lube; Brian Leon, Choice Hotels
	HELPING YOUR FRANCHISEES IMPROVE THEIR BOTTOM LINE Louise Hurtubise, Business Resource Services / M.O.T. Strategy

	LEGAL Hear from legal eagles and see the big picture of how legal matters can affect many aspects of your business
	THE TOP 10 FRANCHISE AGREEMENT AND DISCLOSURE DOCUMENT ISSUES YOU NEED TO ADDRESS RIGHT NOW! Larry Weinberg, Cassels Brock & Blackwell LLP
	“BUT I’M NOT A SPAMMER!” – HOW CANADA’S PENDING ANTI-SPAM LEGISLATION WILL AFFECT YOUR FRANCHISE Dominic Mochrie, Osler, Hoskin & Harcourt LLP
	TO HEAD LEASE OR SUB LEASE, THAT IS THE QUESTION Darrell Jarvis, Fasken Martineau DuMoulin LLP
	HOW MUCH IS THAT FRANCHISE IN THE WINDOW? Ned Levitt, Aird & Berlis LLP and Bruce S. Schaeffer, Franchise Valuations Limited

	MANAGEMENT How do you stay current and consistent when trends move at a rapid-fire pace? Find out at these fresh sessions for franchisors.
	WINNING WITH E-MAIL AND SOCIAL MEDIA MARKETING Lisa Kember, Constant Contact
	MANAGING THE DIFFERENT GENERATIONS IN TODAY’S BUSINESS Greg Witz, Witz Education Inc.
	LEGAL ASPECTS OF SOCIAL MEDIA James Bond, Q.C., McMillan LLP
	LEVERAGING A $150,000 BUDGET INTO A $10 MILLION MARKETING CAMPAIGN Darren Bondar, WATCH IT!

^{*TIMES, SPEAKERS & CONTENT SUBJECT TO CHANGE}

Upcoming Events

CFA Franchise Law Day
February 2, 2012

Webinar: Electronic payments are making cheques extinct. Is your franchise ready?
February 8, 2012

Webinar: Site-Wise - Using Research-Based Intelligence to Identify the Best Franchise Locations
February 15, 2012

Webinar: Franchising - Is it for you?
February 23, 2012