CFA Webinars

CFA is pleased to offer e-learning opportunities through CFA webinars. These virtual seminars provide all the content of a physical event with the convenience and ease made possible by the Internet.



Andrew Caronte Jason Olson		This Webinar Sponsored by: Telpay Business payments through direct deposit are replacing cheques. Is your franchise ready? Presented by: Andrew Caronte and Jason Olson, Telpay New Date: Wednesday, February 8, 2012 Time: 12:00 pm – 1:00 pm EST Cost: *FREE* for CFA members. Not a member? Click here. Business owners are constantly looking for the most efficient, convenient and quite simply, the best way to do business. The way in which businesses pay invoices and receive payments is evolving. Cheques are being replaced by electronic payments. Is your franchise ready? Click here to register.



Michele Sexsmith Mark Eaton		This Webinar Sponsored by: Environics Site-Wise: Using Research-Based Intelligence to Identify the Best Franchise Locations Presented by: Michele Sexsmith, Environics Analytics and Mark Eaton, CARA Date: Wednesday, February 15, 2012 Time: 12:00 pm – 1:00 pm EST Cost: *FREE* for CFA members. Not a member? Click here. Selecting the best site for a franchise unit is key to its long-term success—for both franchisee and franchisor. In the past, many operators simply made seat-of-the-pants choices, but today's crowded marketplace and uncertain economy require a more intelligent strategy. Environics Analytics (EA), a Toronto-based marketing and analytics company, has developed an innovative online tool called ENVISION that offers research-based intelligence on markets and sites anywhere in Canada. Combined with comprehensive datasets that classify consumers by demographics, psychographics, values, lifestyles, media preferences and spending patterns, ENVISION provides franchisors and franchisees with a data-driven approach to identifying successful locations and developing marketing campaigns to connect with prospective customers. CARA Operations, the large restaurant company that operates a half-dozen restaurant chains across Canada—including Swiss Chalet, Harvey’s and Milestones—uses ENVISION to support real estate decisions on where franchisees should open new restaurants. Drawing on not just trade area demographics but adding lifestyle segmentation systems, household expenditure data and drive time patterns, ENVISION identifies locations that offer the best expansion opportunities—as well as specific trade areas with receptive customers in under-served neighbourhoods. During this webinar, you’ll hear from ENVISION developers and users, including: Michele Sexsmith, EA vice president and practice leader in charge of the retail, media and real estate area, who will demonstrate the system’s ability to integrate marketing and real estate applications within one platform; and Mark Eaton, national director of real estate at CARA, who will explain how he’s used ENVISION to evaluate sites and support his real estate expansion decisions to attract franchisees. Webinar participants will learn about how to apply research-based site and marketing analytics to evaluate sites and improve their likelihood of success. with company executives. In addition, they’ll discover various datasets and innovative software that are available to make more informed site selection decisions and build traffic for better sales performance. Click here to register.


Lorraine McLachlan		Franchising: Is it for you? Presented by: Lorraine McLachlan, President & CEO, Canadian Franchise Association Date: Thursday, February 23, 2012 Time: 7:00 pm – 8:00 pm EDT Cost: *FREE* Want to be in business for yourself? Franchising is a powerful way to become your own boss and has many benefits. With a wide range of exciting franchise opportunities for you to discover, it is important to do your research and proper due diligence to ensure you are making the right choices for you. In this informative webinar, Lorraine McLachlan, President and Chief Executive Officer of the Canadian Franchise Association, outlines the common characteristics of successful franchisees and offers advice on how to select a franchise that matches your skills, interests and background. With detailed information on how to investigate a franchise opportunity and essential points to consider before you invest, this free webinar is a must for anyone interested in franchising. Click here to register.

Disclaimer
The opinions or viewpoints expressed herein do not necessarily reflect those of the Canadian Franchise Association (CFA). Where materials and content were prepared by persons and/or entities other than the CFA, the said other persons and/or entities are solely responsible for their content. The information provided herein is intended only as general information that may or may not reflect the most current developments. The mention of particular companies or individuals does not represent an endorsement by the CFA. Information on legal matters should not be construed as legal advice. Although professionals may prepare these materials or be quoted in them, this information should not be used as a substitute for professional services. If legal or other professional advice is required, the services of a professional should be sought.

For questions or assistance related to CFA Webinars, please contact Michelle Lima at 800-665-4232 ext. 242