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Marketing & Business Development Webinars On DemandFor more information about CFA webinars, including presenting and sponsorship opportunities, contact Lou Gervasi at lgervasi@cfa.ca or 1-800-665-4232 ext. 243. |
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 Sacke & Associates Inc. |
Everything you always wanted to know about the news release but were too afraid to ask Presented by: John Sacke, Sacke & Associates Inc. January 12, 2012 A news release is all about the publicity that you can generate to support your business. The more publicity you get for your goods and services the more your business gets noticed and recommended, everywhere on and off of the web. And if writing and issuing press releases is not complex enough, along came social media and turned the PR industry on its side. Naysayers say the news release is dead. Other’s say its very much alive. I’d say it’s more alive than ever before – so much so that it is the single most used weapon for PR-savvy people. If you’re in marketing or public relations and you’re struggling to understand the value of the news releases that you write and send out, then this is one free webinar that you won’t want to miss. This educational webinar was sponsored by Sacke & Associates Inc. Order this webinar now. |
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How to Create a Retail Experience that your Customers Crave Presented by: Keith Moe, KARO December 6, 2011 Keith Moe, KARO’s Creative Director for Environments, is hosting a webinar that will take you through the finer points of experience design, and tell how you can turn your retail environment into the keystone of your experience design strategy. As a retailer operating in an experience economy, the experience you provide your customers has to go far beyond quality products. Every interaction between a user and a brand is an opportunity to set your brand apart from your competition, and this is the driving principle behind the practice of experience design. This educational webinar was sponsored by KARO Order this webinar now. |
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Local Search Optimization: Getting Your Business Found Locally Online Presented by: Maribel Guiste, WSI Digital Marketing November 23, 2011 Local Search Optimization is the key to lead generation for any local based business. This webinar will provide "how to's" on leveraging the right mix of Social, Local and Mobile digital marketing strategies. We will cover topics such as Google Places, Social Reviews and Mobile Sites and QR codes. This educational webinar was sponsored by WSI Digital Marketing This webinar will be available to order soon. Please check back often. |
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Social Media Marketing and Your Franchise (Or Why You Should Be A Twit) Presented by: Jess Abramson, Account Director, theadlibgroup June 22, 2010 Social media is an effective, cost-efficient medium that can specifically target markets and spread “virally.” In this webinar, understand what is happening in the world of social media and discover how to use it skillfully. You’ll also learn how to keep up with the rapid changes in social media as well as how to measure its effectiveness. Order this webinar now. |
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Legal Aspects of Social Media Presented by: James Bond, Partner, Lang Michener LLP September 16, 2010 The social networking phenomenon is fundamentally changing the way people communicate with each other. Social media can present tremendous opportunities for franchise systems who embrace and manage participation in it. However, it can also represent significant risks to franchise systems who fail to do so. This webinar will provide insight into how social media is changing the landscape for franchisors and franchisees, and highlight some strategies for managing possible risk associated with social media. Order this webinar now. |
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Bridging the “customer information gap” and empowering franchisees to make informed local store marketing decisions Presented by: Paul Thompson P. CRM, Senior Manager, Client Services, Pitney Bowes Business Insight June 24, 2010 Paul Thompson draws upon over 15 years experience in helping franchisors and franchisees better manage their operational strategies. Having worked with the who’s who of Canadian retailing and restaurants, Paul brings intelligence, insight and intuition to bear on the tough challenges facing today’s retailers. Order this webinar now. |
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For questions or assistance related to CFA Webinars,
please contact Michelle Lima
at 800-665-4232 ext. 242
please contact Michelle Lima
at 800-665-4232 ext. 242
Disclaimer
The opinions or viewpoints expressed herein do not necessarily reflect those of the Canadian Franchise Association (CFA). Where materials and content were prepared by persons and/or entities other than the CFA, the said other persons and/or entities are solely responsible for their content. The information provided herein is intended only as general information that may or may not reflect the most current developments. The mention of particular companies or individuals does not represent an endorsement by the CFA. Information on legal matters should not be construed as legal advice. Although professionals may prepare these materials or be quoted in them, this information should not be used as a substitute for professional services. If legal or other professional advice is required, the services of a professional should be sought.