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General Webinars On DemandFor more information about CFA webinars, including presenting and sponsorship opportunities, contact Lou Gervasi at lgervasi@cfa.ca or 1-800-665-4232 ext. 243. |
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Identify Successful Franchisees before they open. Presented by: Shawn Saraga, Mr. Franchise April 26, 2012 In the summer of 2011 Mr. Franchise in conjunction with the Schulich School of Business did a comprehensive study of several different franchisors following factors; demographics of locations, key factors of franchisee success, sales cycle of franchisor success. We are now prepared to share these findings on the factors that contribute to success and failure for both franchisee and franchisor. This study has been tested against several chains and has proven to be 95% accurate in forecasting and projections. Order this webinar now. |
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Site-Wise: Using Research-Based Intelligence to Identify the Best Franchise Locations Presented by: Michele Sexsmith, Environics Analytics and Mark Eaton, CARA February 15, 2012 Selecting the best site for a franchise unit is key to its long-term success—for both franchisee and franchisor. In the past, many operators simply made seat-of-the-pants choices, but today's crowded marketplace and uncertain economy require a more intelligent strategy. Environics Analytics (EA), a Toronto-based marketing and analytics company, has developed an innovative online tool called ENVISION that offers research-based intelligence on markets and sites anywhere in Canada. Combined with comprehensive datasets that classify consumers by demographics, psychographics, values, lifestyles, media preferences and spending patterns, ENVISION provides franchisors and franchisees with a data-driven approach to identifying successful locations and developing marketing campaigns to connect with prospective customers. CARA Operations, the large restaurant company that operates a half-dozen restaurant chains across Canada—including Swiss Chalet, Harvey’s and Milestones—uses ENVISION to support real estate decisions on where franchisees should open new restaurants. Drawing on not just trade area demographics but adding lifestyle segmentation systems, household expenditure data and drive time patterns, ENVISION identifies locations that offer the best expansion opportunities—as well as specific trade areas with receptive customers in under-served neighbourhoods. During this webinar, you’ll hear from ENVISION developers and users, including: Michele Sexsmith, EA vice president and practice leader in charge of the retail, media and real estate area, who will demonstrate the system’s ability to integrate marketing and real estate applications within one platform; and Mark Eaton, national director of real estate at CARA, who will explain how he’s used ENVISION to evaluate sites and support his real estate expansion decisions to attract franchisees. Webinar participants will learn about how to apply research-based site and marketing analytics to evaluate sites and improve their likelihood of success. with company executives. In addition, they’ll discover various datasets and innovative software that are available to make more informed site selection decisions and build traffic for better sales performance. This educational webinar was sponsored by Environics. This webinar will be available to order shortly. Please check again. |
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Fraud Management – Avoiding Card Payment Losses Presented by: Kathy Stephen, Manager Operational Risk Support, Moneris Solutions Corporation September 15, 2011 From our online polls to our electronic newsletter, we hear time and time again that card fraud prevention is a subject that businesses would like to know more about. And while the overwhelming majority of cards presented to you for payment are completely legitimate, you have likely read in the papers that credit and debit card fraud exists in canada. Moneris solutions would like to take this opportunity to pass along some of our learnings from years of experience in this field. This educational webinar was sponsored by Moneris Solutions. Order this webinar now. |
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Accessibility: Customer Service Standard Compliance -- A step by step guide for businesses in Ontario Presented by: Antonia Hammer, EnAbling Change Project Coordinator, CFA March 15, 2011 Are you ready for January 2012 when compliance with the new customer service standard becomes law? Join our webinar for a crash course with a step by step guide to getting your business ready. This webinar will provide you will a complete compliance manual and bring it to life as we walk you through the steps to compliance using practical, real life examples and strategies. This is the third webinar of the Customer Service Standard series developed with the support of the Accessibility Directorate of Ontario. If you are unfamiliar with the AODA and are a CFA member, you can view our previous webinar presentations at your convenience online. To view these webinars go to www.cfa.ca/events and click on “webinars ” and follow the “webinars on demand” link. Order this webinar now. |
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Accessibility in Ontario The Customer Service Standard: Tips and tools for compliance Presented by: Antonia Hammer, EnAbling Change Project Coordinator, CFA November 10, 2010 CFA’s EnAbling Change project continues to bring our members valuable resources to facilitate compliance with new accessibility legislation in Ontario. Join us for a thirty minute webinar on adapting your business’s policies and procedures to meet the requirements of the Customer Service Standard of the Accessibility for Persons with Disabilities Act (AODA). You will learn how to how to use the policy and procedure templates we have developed especially for CFA members. With these templates you can prepare your business for compliance effectively and efficiently! If you are unfamiliar with the AODA and are a CFA member, you can view our previous webinar presentation at your convenience online. This webinar will give you an executive briefing of the upcoming five accessibility standards in Ontario. Order this webinar now. |
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New accessibility legislation and your franchise Presented by: Antonia Hammer, EnAbling Change Project Coordinator, CFA July 13, 2010 Ontario is rolling out new legislation that will change the way you and your franchisees do business. If you have locations in Ontario, attend this webinar and find out what you need to know about the Accessibility for Ontarians with Disabilities Act (AODA) and how it could impact your bottom line. For each day or part of a day a person is guilty of an offence under this Act they are liable on conviction to fines of up to $50,000 for an individual or $100,000 for a corporation. This 30 minute webinar is part of a new project by the CFA called EnAbling Change. Over the next few months, CFA will be developing tools and templates for members and their franchisees to help make compliance with the AODA easier. According to a study released by The Royal Bank of Canada in 2000, the estimated annual spending power of people with disabilities is 25 billion dollars a year. Join us for a short executive briefing on this important issue. Big changes are coming and the CFA is here to help you and your franchisees get ready! Order this webinar now. |
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Bridging the “customer information gap” and empowering franchisees to make informed local store marketing decisions Presented by: Paul Thompson P. CRM, Senior Manager, Client Services, Pitney Bowes Business Insight June 24, 2010 Paul Thompson draws upon over 15 years experience in helping franchisors and franchisees better manage their operational strategies. Having worked with the who’s who of Canadian retailing and restaurants, Paul brings intelligence, insight and intuition to bear on the tough challenges facing today’s retailers. Order this webinar now. |
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Diversity and Franchising: Exploring the Opportunities Presented by: Ash Vasdani, National Director of Franchising, McDonald's Restaurants of Canada & Joseph Adler, Partner, Hoffer Adler LLP June 17, 2010 Diversity is important to all businesses especially in a multicultural country like Canada. First generation immigrants are increasingly looking to invest in the franchising sector as a means to reenergize their lives in our great country. CFA is launching a new initiative to help businesses understand how to best incorporate Diversity into their daily operations and maximize the opportunities this may bring. This Webinar will introduce this brand new initiative and we are counting on you to be involved in creating and shaping new programs and services around Diversity. Join CFA Board Members Ash Vasdani and Joseph Adler as they provide their thoughts and discuss how you can participate in shaping Diversity into a great opportunity for the franchise industry. Order this webinar now. |
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For questions or assistance related to CFA Webinars,
please contact Michelle Lima
at 800-665-4232 ext. 242
please contact Michelle Lima
at 800-665-4232 ext. 242
Disclaimer
The opinions or viewpoints expressed herein do not necessarily reflect those of the Canadian Franchise Association (CFA). Where materials and content were prepared by persons and/or entities other than the CFA, the said other persons and/or entities are solely responsible for their content. The information provided herein is intended only as general information that may or may not reflect the most current developments. The mention of particular companies or individuals does not represent an endorsement by the CFA. Information on legal matters should not be construed as legal advice. Although professionals may prepare these materials or be quoted in them, this information should not be used as a substitute for professional services. If legal or other professional advice is required, the services of a professional should be sought.