This webinar is sponsored by Sotos LLP

Assessing and Managing the Financial Costs of Franchise Disputes
Presented by:
David Sterns, Sotos LLP
Jean-Marc Leclerc, Sotos LLP
Helen Fotinos, St. Louis Franchise Limited
Tony Wilson, Boughton Law
Moderated by: Allan Dick, Sotos LLP
Date: Tuesday, June 25, 2013
Time: 12:00 pm – 1:00 pm EDT
Cost: Free for CFA members.
(Note: Not a CFA member? Click here for membership information.)

One rule for which there may be no exception is “problems cost money”. This rule is especially true in the franchise landscape where novel legal issues continue to emerge year after year. For this reason, when disputes arise in the context of a franchise relationship, management of the conflicting sides will very quickly need to assess what engaging in the dispute may cost and what it should cost. Depending on this assessment, management may need to canvass what alternatives may exist to engaging in the dispute. One of legal counsel’s most important and valuable roles in these circumstances is to consider the client’s goals and help formulate or re-set those goals based, in part, on the anticipated legal and business costs of various dispute resolution strategies and processes. As the dispute progresses, good legal counsel will regularly re-visit and re-evaluate those goals, strategies and processes.

The litigation partners of Sotos LLP have unparalleled experience in representing franchisors and franchisees across Canada. This is your opportunity to hear from them and current in-house legal counsel of a well-known franchisor on such topics as:

• the unique nature of franchise disputes
• how you should value legal services in the context of dispute resolution
• understanding hourly rates and alternative billing possibilities
• how not to be pennywise and pound foolish
• managing outside counsel
• the use and benefits of a “legal budget”
• the relative costs and benefits of litigation and arbitration
• actions versus applications – which is faster? cheaper? better?
• the costs and timing of injunctive proceedings
• the importance of offers to settle
• cost recovery entitlements
• security for costs
• mediation and settlement strategies and realities
• defining roles, goals, values and appropriate cost/benefit analyses
• getting to settled
• maximizing the value of lessons to be learned from disputes
• drafting your agreements to address the costs of disputes

Please click on the link below, or copy and paste the link into your Web browser to register for the upcoming webinar:
https://www4.gotomeeting.com/register/734773287

Translating National Brand Strength into Local Social Media Success
Presented by: Kirk Allen, COO & Co-founder, and Steve Buors, CEO & Co-founder, RESHIFT MEDIA INC.
Date:Thursday, September 12, 2013
Time: 12:00 pm – 1:00 pm EDT
Cost: Free for CFA members.
(Note: Not a CFA member? Click here for membership information.)

As a franchise organization you have a unique opportunity to dominate social media in the markets you operate in through a strong local presence. However, this does not mean creating a series of disconnected local social pages which are inefficient, time consuming and expensive to maintain. In this webinar we will walk through a step-by-step approach on how to use Facebook and Google+ to reach your customers and crowd out your competition in a way that is quick to implement and efficient to maintain.
In this session we will discuss:

• How to take advantage of the fact that you have multiple locations to leapfrog your competition
• What "social search" is, and how to put it to work for you
• On-the-ground tactics to draw customers in and put their social networks to work for you
• Mobilizing your local franchisees on social media to increase local engagement, visibility and sales

Please click on the link below, or copy and paste the link into your Web browser to register for the upcoming webinar:
https://www4.gotomeeting.com/register/871636647