Questions?
For more information and to
learn how you can participate
next year, contact:

Peter Jacobs,
Director, Membership,
Tel: 800-665-4232 ext. 224
E-mail: pjacobs@cfa.ca

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What Are The Benefits of Participating in the Awards Program?

"The awards program is about education, the CFA's Code of Ethics, good public relations for franchising, and highlighting the fact that, when the franchisor and the franchisees work together, there is no better way to do business. This is what CFA is all about. It reflects our core values: how to do franchising right.

"This program is an educational tool. Emerging franchisors and anyone in franchising can get great information. There's no reason not to participate; how can you lose?"

– Cheryl Kostopoulos,
President, Pak Mail Centers Canada & Chair of the CFA Awards of Excellence in Franchising Committee

The CFA Awards Program is different. Not only does winning provide powerful recognition for your brand but participatiion yields a comprehensive report that summarizes and compares responses for franchisors and franchisees. One entry. Two program choices. A comprehensive report.

Benefits of Participating

A chance to win the Grand Prize, a Category Award and/or a Franchisees' Choice designation
Valuable third-party insights in to the strength of the relationships within your franchise system
Access to a customized feedback report* comparing the franchisor's opinion of how the system is performing to their franchisees' opinions (aggregate) on the same areas of operation to determine areas of misconception and validate all the things you are doing right
Access to a benchmark survey report** comparing your system to an aggregate of others in your category and all participants overall (actual names undisclosed)

* Customized survey results are made available to entrants if at least 10% of its franchisees complete the questionnaire. Reports are available at a fee of $275 (plus taxes) if ordered at the time of survey completion, and paid for within 30-days. Otherwise, the report is $350 up to April 17, 2012, $499 thereafter.

One program? Both programs? The choice is yours.
Once you’ve decided to enter, you can chose to enter for both awards, of either one separately. You may not qualify for the Awards of Excellence program, but may still be eligible for the Franchisees’ Choice Designation.

There are minimum requirements for the two programs. See the Eligibility & Entry section for details.

Benefits to Awards of Excellence Winners

Grand Prize Winner

CFA Award of Excellence in Franchising golden statuette
A cover line and feature profile article in FranchiseCanada magazine
An article in the FranchiseVoice newsletter
A link from your franchise system's CFA website listing to the CFA Award of Excellence in Franchising web pages for one year
A media release announcing the winners to media outlets
Use of the CFA Award of Excellence in Franchising 2012 Grand Prize logo
An improved ability to attract prospective franchisees
Peer recognition

Category Gold Winners

CFA Award of Excellence in Franchising lucite trophy
A link from your franchise system's CFA website listing to the CFA Award of Excellence in Franchising web pages for one year
A media release announcing the winners to media outlets
Use of the CFA Award of Excellence in Franchising 2012 Category Winner logo
An improved ability to attract prospective franchisees
Peer recognition

Category Silver and Bronze Winners

CFA Award of Excellence in Franchising 2012 certificate
A media release announcing the winners to media outlets
An improved ability to attract prospective franchisees
Peer recognition

Benefits to Franchisees’ Choice Designees

Franchisees' Choice designation and recognition on the Franchisees' Choice List for 2012, widely promoted as the top franchises in Canada based on franchisee satisfaction
Inclusion in a feature article on Franchisees' Choice List in FranchiseCanada magazine
A media release announcing the Franchisees' Choice designees for 2012 to media outlets across Canada
Exclusive use of the Franchisees' Choice of 2012 logo
Inclusion in the promotion of the list on the CFA website with a link to your franchise system's CFA website listing
An improved ability to attract prospective franchisees

The CFA Award of Excellence in Franchising winners and Franchisees' Choice designees are announced at the CFA National Convention in Niagara Falls, Ontario.